商务英语写作外贸英语函电课件.ppt

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1、By David,外贸英语函电Business English Correspondence,商务英语写作教程,Greetings,1.How do you understand English learning？2.What is English do you think?3.What is your purpose for learning Business English writing.4.Do you know the relation between basic English and Business English writing.5.How do you understand

2、 the relation between You and me.6.Are you prepared to learn English writing?7.Do you have some good methods you think in English writing?,English ListeningWritten EnglishSpoken EnglishEnglish ReadingThe most important one in improving your English level.,English learning Directions,误区一：把听说读写译割裂开来单一

3、学习。误区二：把知识当成技能。误区三：速成心理。误区四：重结果不重过程。误区五：对外语学习价值的误解。,英语学习观念的一些误区,从以“应试”为目的向以“交际”为目的的转变由“学会”向“会学”的转变由“培养阅读能力”向“培养实用能力”的转变,如何转变英语学习观念,1.Chinglish is not a shamed thing!2.Pay attention to the context of your conversation!A foreigner(F)and his tour guide(G)are walking on the Great Wall.Then the F wants t

4、o use the rest room/washing room/WC/Bath room.And he says like the following:F:Excuse me,Can I go somewhere?The beautiful guide girl replied after a while like this:G:Yes,of course,you can go anywhere!Summary:here she used“anywhere”!,Your thinking in English Learning,1.Never trouble trouble till tro

5、uble troubles you。麻烦没来找你，就别去自找麻烦。第一、四个trouble是动词，第二、三个trouble是名词。2.I know.You know.I know that you know.I know that you know that I know。我知道。你知道。我知道你知道。我知道你知道我知道。3.I think that that that that that student wrote on the blackboard was wrong。我认为那个学生写在黑板上的那个“that”是错误的。第一个that是连词，引起宾语从句；第二、五个that是指示代词“那个

6、”；第三个that在这儿相当于名词；第四个that是关系代词，引起定语从句。4.We must hang together,or well be hanged separately。我们必须团结在一起，否则我们将被一个个绞死。这是一句双关语。前面的hang together是“团结一致”的意思，后面的hanged是“绞死”的意思。5.The quick brown fox jumps over a lazy dog。那只敏捷的棕色狐狸跳过了一只懒惰的狗。这个句子包含了英语中的26个字母。,看了让人发晕的句子,I.Form and Structure of business letters 1.

7、Form 2.Structure 3.Addressing EnvelopesII.Writing Principles of business letters,Unite 1 Basic Knowledge of Business Letter Writing,（1）Full Block From 齐头式,1.Form 格式,All information is typed from the left margin,（2）Modified Block Form with Indented Style.混合式,Key sentences,A.The senders address is in

8、the up-middle part.B.The receivers address starts from the left margin.C.The complimentary close and signature middle little towards the right.D.To make the letter simple and clear.,(2)Modified Block Form with indented style,(3)Modified Block Form 改良式,The senders add.is from the left margin;No more

9、changes,（4）Simplified Form,All information is typed from the left margin，but no complimentary close and senders company name,Depend on the preferenceMake your letter pleasing to the eye.Also convenient to be typed.So,here you are the boss!,Which type should we choose?,A,Samples,DearFriend,MynameisMr

10、.ChrisOwen,IamthechiefSecurityofficerofGlobalSecuritiesUK,IhavebeenworkingwiththiscompanyforOver11years,bynextthreemonths,IwillbeleavingthiscompanytostartmyownprivatebusinessoutsidetheUnitedKingdom.ThereasonwhyIamcontactingyouisbasedonmyfindingsofoneofaTrunkBoxthatisinoursecurityVault,thisConsignmen

11、thadbeenthereforoverthreeyearswithnobodycomingtoclaimitorevenpayingthedemurrage,ononeofmyRoutinecheckingIdecidedtosecretlyknowwhatthecontentisandtomysurpriseitcontainsmorethan6MillionDollarsandsomediamondringsandhousedocumentsoftwopropertieshereinUK.Ihadonmyowninvestigatedtheownerswhereaboutanddisco

12、veredthathediedlasttwoyearsofheartattackandnomemberofhisfamilyhadknowledgeofthisDepositwithourCompany,theclientnameisMR.ANTONIOFERNANDEZamAmericancitizen.Rightnow,therulesandregulationsofourCompanystatesthatanyunclaimedConsignmentafterfouryearsofitsDepositwillbedeclaredastheCompanyproperty,butIdonot

13、wantthistotakeplacehenceIhavefoundoutofitscontent.SoIamcontactingyoutoknowifyouwillbeinterestedtopartnerwithmetosecurethisConsignmentfrommyCompany,IwilldetailyouwithalltheinformationsregardingthisDepositandhowwewillcarryoutthisdealbypresentingyouashisnextofkin.Pleasedogetbacktomeifyouareinterestedon

14、thisdealwiththefollowinginformations.(1)Fullnamesandaddress(2)PrivatephonenumberDorememberthatbusinessofthismagnitudewillcometosuccessonlyifitwillbekeptveryconfidential.Ineedyoururgentresponsebeforemyplanstoleavethecompanyisdiscovered.Pleaseifyouarenotwillingandinterestedinhelpingmekindlydeletethise

15、-mailfromyourcomputerandpretendyounevergotit.YoursTrulyMr.ChrisOwen,（1）Parts of the business letterLetterhead 信头Reference and date编号和日期Inside name and address封内名称及地址Attention line 注意事项Salutation称呼Subject line事由Body of the letter信文Complimentary close结尾敬语Signature签名Enclosure附件Carbon copy notation抄送Pos

16、tscript附言,2.Structure 构成,Senders namePostal addressTelephone numberFax numberE-mail addressPosition:1.the up-center 2.the left margin of a letter writing paper,A.Letterhead 信头,Reference:1.File number2.Department code 3.Initials of the signer:your ref:JBD/WMOur ref:WDW/LPPosition:immediately below th

17、e letterhead can also be placed at the lower left margin two lines below the name of the signer.,B.Reference and Date 编号和日期,DateRules:1.in full and not abbreviated2.The th,-st,-nd and rd that follow the day can be omitted3.Dont write 04 instead of 2004 for the years4.Avoid typing dates like 10/2/201

18、0British:Day/Month/YearAmerican:Month/Day/YearSo what is 05/07/2010,B.Reference and Date 编号和日期,英文日期分英式和美式,举例如下:1)8th March,2004 或8 March,2004（英式）2)March 8th,2004 或March 8,2004（美式）日期写法宜遵从下列规则：1)年份必须完全写明，不可用“04代替2004;2)月份必须用英文拼出或采用公认的简写，即 January(Jan.),February(Feb.),March(Mar.),April(Apr.),May,June,J

19、uly,August(Aug.),September(Sept.),October(Oct.),November(Nov.),December(Dec.);3)日期可用序数词，如：1st,2nd,3rd,4th,.；也可用基数词，如：1，2，3，4，.。但美式大多采用后者；4)在年份和月日之间必须用逗号隔开；5)日期不可全部采用如7.12.2003或7/12/2003的阿拉伯数字书写，否则会引起误解。因为英美在这方面的习惯用法不同。按美国人习惯，上述日期为2003年7月12日，而按英国习惯则是2003年12月7日。,英语中日期的表达,6th April,1978 是英式英文的写法.April

20、6th,1978 是美式英文的写法.(注意:日子和月份中间没有逗号.)6th,April,1978 April 6th,1978 April 6,1978 都正确 关于日期的写法，应注意以下几点：年份应完全写出，不能简写。月份要用英文名称，不要用数字代替。月份名称多用公认的缩写式。但 May,June,July,因为较短，不可缩写。写日期时，可用基数词1，2，3，4，5，28，29，30，31等，也可用序数词 lst,2nd,3rd,4th,5th,28th,29th,30th,31lst等。但最好用基数词，简单明了。,英语中日期的表达,日期可有下列几种写法：Oct.20,2004 10 Ma

21、y,2004 3rd June,2004 Sept.16th,2004 按美国习惯,最为通用日期的写法，月、日、年，月份用英文，日和年用阿拉伯数字。例如：2008年9月8日应写成：Sep.8,2008 或 _09/08/2008_,英语中日期的表达,1.The name and address of the receiver:the left-hand margin,2 or 3 spaces below the date.2.Exactly the same way as on the envelope.3.Ordinary courtesy titles:MR.,Mrs.,Miss,Ms.

22、Messrs.各位先生；先生（用于法国人名前，monsieur的复数形式）4.After the name follows his or her position.,C.Inside Name and Address封内名称及地址,Used for the writer wishes to direct the letter to specific individual or section of the firme.g.:Attention:Mr.Smith/The Sales ManagerE.Salutation 称呼,slju:tein Open letter greetingsThe

23、 form:“Dear Sir”or“Dear Sirs”“Gentlemen”,“Ladies and Gentlemen”.Two spaces below the inside address or the attention line F.Subject Line事由The general idea of a letter between the salutation and the letter body.Call the receivers attention to the topic.,D.Attention Line.注意事项,1.Write simply,clearly,co

24、urteously,grammatically,and to the point.2.Paragraph correctly 3.Typing is accurate and display artisticH.Complimentary Close 结尾敬语1.Formal:Dear Sirs,Yours Faithfully,Gentlemen:Truly yours,2.Less Formal:Dear Mr.Henry,Yours sincerely or Sincerely yoursMean nothing to the message,can be omitted,G.Body

25、of the Letter,1.Type the writers firm or company below the close2.The person who dictate the letter,sign his name,by hand in black or blue ink.3.Followed by his job title or position Never sign a letter with a rubber stampJ.Enclosure附件：Encl：Price ListK.Carbon Copy Notation抄送:C.C.The Osaka ChamberL.P

26、ostscript 附言:P.S.The samples will be sent to you tomorrow,I.Signature 签署,China National Chemicals(Stamp)Import&Export Co.Beijing,ChinaOverseas Trading Co.153 Market StreetLondon,E.C.3Registered(confidential/Secret/Printed Matter),3.Addressing Envelope 信封,1.Courtesy 礼貌2.Consideration 体谅3.Completeness

27、 完整4.Clarity 清楚5.Conciseness 简洁6.Concreteness 具体7.Correctness 正确,II.Writing Principles,What is Courtesy?1.a courteous or respectful or considerate act2.a courteous or respectful or considerate remark3.a courteous manner,1.Courtesy 礼貌,Compare:(Polite):We have received with many thanks your letter of

28、Oct.7,and we take the pleasure of sending you our latest catalog.We wish to draw your attention to a special offer which we have made in it.(Courteous):You will be particularly interested in a special offer on page 5 of the latest catalog enclosed,which you requested in your letter of Oct.7Try to av

29、oid irritating,offensive,or belittling statementTo answer letters promptly,1.Courtesy 礼貌,emphasize You-attitude(Y)rather than We-attitude(W).keep readers request,needs,desires,feelings in mind.A.You-attitudeCompare:W:We allow 2 percent discount for cash paymentY:You earn 2 percent discount when you

30、pay cash.W:We wont be able to send you the brochure this monthY:We will send you the brochure next month.,2.Consideration 体谅,B.Focus on the positive approachCompare:P:We feel sure that you will be entirely satisfiedN:We dont believe you will have cause for dissatisfaction.P:Perhaps next time we can

31、send you what you require.N:We regret our inability to serve you at this time.,2.Consideration 体谅,A business letter should include all necessary information.It is essential to check the message carefully before it is sent out.check word spelling check punctuation check the numbers appeared in your a

32、rticle Check names(spelling),3.Completeness 完整,A.Avoid using the words which have different understanding or unclear meaning.B.Pay attention to the position of modifiers.C.Pay attention to the sentence structure.D.Paragraph carefully and properly.E.One paragraph for each point is a good general rule

33、,4.Clarity 清楚,A.Avoid using wordy expressionsE.g.B.Avoid unnecessary repetition.E.g.C.Using short sentences,simple words and clear explanations:E.g.a use a word to replace a phraseE.g.b use a phrase to replace a sentenceE.g.c use words to replace clausesE.g.,5.Conciseness 简洁,make the message specifi

34、c,definite and vivid.,6.Concreteness 具体,A.Grammar mistakes often occurred in business letter.B.Avoid using overstatement.C.Accurate numbers.D.Capital letters,7.Correctness 正确,Dear Sirs,In reply to your esteemed letters of Feb.13,we are now sending you our latest price list,together with our illustra

35、ted catalogue.In the above-mentioned list,you can see we have bid you the lowest prices and offered our best goods.We believe that will make you give us your valued orders.We are waiting for your immediate reply.Yours faithfully，David,范例01,Dear Mr.Johnson,We are really grateful on receiving your let

36、ter of Nov.3 in which you showed great interest in our products.Actually,we have an agency in Shanghai,China,through which we sell our products in China.Therefore,we have passed your letter on to them,asking them to consider it soon.You will surely receive their letter.Thank you very much for your i

37、nterest in our products.I Hope that can satisfy you.Yours sincerely,范例02,Dear Mr.Douglass,We refer to your previous letter sent on Feb.28,2000 in which you were asked to clear the balance of$600 000 which had been out standing since January.As you have not replied to the letter,you leave little choi

38、ce for us but to place the matter in the hands of solicitors,however,we are reluctant to do this and are offering you further month to settle the account.Yours sincerelyDavid,范例03,1.Tongue twister:a.Cheap ship trip b.A flea and a fly flew up in a flue.Said the flea,Let us fly!Said the fly,Let us fle

39、e!So they flew through a flaw in the flue A big black bug bite a big black bear,made the big black bear bleed blood.2.Words daily used:a.After you!您先请！b.Ive done my best.我已尽力了.c.I dont know for sure.我不确切知道 d.Dont take it to heart!别往心里去！,Practice Everyday,Write a business letter based on the material

40、s at the page of 22,Homework,Question?Why dont you ask me?,Thank You!,Thank You!,Thank You!,Thank You!,Read the dialogue2 and pay more attention to the important and difficult points weve concluded.,Read the dialogue,Never give up!,Please watch a short video about business negotiation and think abou

41、t what the main procedures of a business negotiation are.,Watch it.,May I help you?,Divide the class into two groups and ask them to bargain using the useful words and expressions learned in the dialogue.It is based on the following situation:Mr.Mao wants to buy 100 computers from ABC company and no

42、w he is negotiating the price with the sales manager Mr.Wang.,Just have a try!,Ask the Ss to share their bargaing experience and discuss the tips for bargaining under a favourable situation.,Just say it.,Why dont you ask me?,Introducing the team membersIntroducing the company in briefNegotiating abo

43、ut the price,terms of payment,packing,shipment,etc.Concluding what both parties negotiated Signing a contract,Main procedures,Know your bottom price.Dont make large concession.Be quick-minded.Show your own advantages.Aim at the long-term relationship.Make the others look good.Keep a slow and deliber

44、ate rule.Quit while youre ahead.Keep uncertain.,Tips for bargaining,DialogueUseful words and expressionsMain procedures of business negotiationTips for business negotiationMoral education:Money is not everything.,Conclusion:,Get ready for the practical business negotiation based on the following sit

45、uation:Buyer:Miracle Journey Sports Club Seller:LiNing Company Ltd.The buyer wants to buy another 100 pairs of roller-skates and 500 T-shirts from the seller and this is the second time for them to do business in the same year.,Homework,35、功与失每个人都有一不的理想，这种理想决定着他的努力判断的方向。就在这个意义上，我从来不把安逸和享乐看做是生活目的的本身-

46、这种基础，我叫它猪栏的理想。照亮我的道路，并且不断地给我新的勇气去愉快地正视生活的理想，是善、美、真。-爱因斯坦（美国）无论何时，不管怎样，我也绝不允许自己有一点灰心丧气。-爱迪生（美国）对我来说，信念意味着不担心。-杜威（美国）希望贯穿一切，临死也不会抛弃我们。-波普（美国）希望永远在人的胸膛汹涌。人要经常感觉不是现在幸福，而是就要幸福了。-波普（美国）毫无理想而又优柔寡断是一种可悲的心理。-培根（英国败的岭，可以用这五个字来表达-我没有时间。-富兰克林（美国）马云语：今天很残酷，明天更残酷，后天会很美好，但绝大多数人都死在明天晚上。马云语：今天很残酷，明天更残酷，后天会很美好，但绝大多数人

47、都死在明天晚上。想要有空余时间，就不要浪费时间。-富兰克林（美国）忽视当前一刹那的人，等于虚掷了他所有的一切。-富兰克林（美国）时间不可空过，惟用之于有益的工作；一切无益的行动，应该完全制止。-富兰克林（美国）如果说时间是最宝贵的东西，那么浪费时间就是最大的挥霍你热爱生命吗？那么别浪费时间，也别和不值得交往的人来往.陈帅佛语懒鬼起来吧！别再浪费时间，将来在坟墓内有足够的时间让你睡的。-富兰克林（美国）人生太短暂了，事情是这样的多，能不兼程而进吗？-爱迪生（美国）真正的敏捷是一件很有价值的事。因为时间是衡量事业的标准，一如金钱是衡量货物的标准；所在在做事我有两个忠实的助手，企业在市场竞争中输赢的

48、关键在于其核心竞争力的强弱，而实现核心竞争力更新的惟一途径就是创新。一项权威的调查显示：与缺乏创新的企业相比，成功创新的企业能获得20甚至更高的成长率；如果企业80的收入来自新产品开发并坚持下去，五年內市值就能增加一倍；全球83的高级经理人深信，自己企业今后的发展将更依赖创新。23、不创新，就灭亡福特公司创始人亨利?福特24、可持续竞争的惟一优势来自于超过竞争对手的创新能力著名管理顾问詹姆斯?莫尔斯25、创新是做大公司的惟一之路管理大师杰弗里26、顾客是重要的创新来源管理学家汤姆?彼得斯27、创新是惟一的出路，淘汰自己，否则竞争将淘汰我们英特尔公司总裁安迪?格罗夫28、创造性模仿不是人云亦云，

49、而是超越和再创造哈佛大学教授西奥多?莱维特29、创新就是创造一种资源管理大师彼得?杜拉克第五章管理就是沟通、沟通再沟通P69松下幸之助关于管理有句名言：“企业管理过去是沟通，现在是沟通，未来还是沟通。”管理离不开沟通，沟通已渗透于管理的各个方面。正如人体内的血液循环一样，如果没有沟通的话，企业就会趋于死亡。30、管理就是沟通、沟通再沟通通用电器公司总裁杰克?韦尔奇31、沟通是管理的浓缩沃尔玛公司总裁萨姆?沃尔顿32、管理者的最基本能力：有效沟通英国管理学家L?威尔德33、不善于倾听不同的声音，是管理者最大的疏忽美国女企业家玛丽?凯34、企业管理过去是沟通，现在是沟通，未来还是沟通日本经营之神松

50、下幸之助第六章管理就是决策P81美国著名管理学家赫伯特?西蒙指出：“决策是管理的心脏，管理是由一系列决策组成的，管理就是决策。”35、管理就是决策美国著名管理学家赫伯特?西蒙36、世界上每100家破产倒闭的大企业中，85%是因为企业管理者的决策不慎造成的世界著名的咨询公司美国兰德公司37、正确的决策来自众人的智慧美国社会学家T?戴伊38、一个成功的决策，等于90%的信息加上10%的直觉美国企业家S?M?沃尔森39、犹豫不决固然可以免去一些做错事的可能，但也失去了成功的机会美籍华裔企业家王安博士40、在没出现不同意见之前，不做出任何决策美国通用汽车公司总裁艾尔弗雷德?斯隆41、不要把所有的鸡蛋放