市场营销环境分析(英文版)_Analyzing_the_Marketing_Environment课件.ppt

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1、Analyzing the Marketing Environment,Made by Group two,Contents,What is Marketing Environment?,The actors and forces outside marketing that affect marketing managements ability to build and maintain successful relationships with target customers.,New Study Helps Grocery Marketers Tackle Social Media,

2、Among the topics encompassed by the five-part CCRRC study:1.Part 1:Assessing the Social Networking Landscape 2.Part 2:Identifying the Allure of Social Networking:Traits,Behaviors and Motivators 3.Part 3:Social Networking Personas:A Look at Consumer and Shopper Mind-Sets 4.Part 4:The Value of Social

3、Networking for Brands and Retailers 5.Part 5:The Effectiveness of Professional Social Networking,Macro environment,Demographic,According to Wal-Mart,there are 3 types of shoppers:Price-Value ShoppersBrand AspirationalsPrice-Sensitive Affluents,Economic,Wal-Marts Low Prices Mean Big Profits In Crisis

4、,In this Nov.7,2007 file photo,a customer leaves a Wal-Mart in Mountain View,Calif.in this Nov.7,2007 file photo.Wal-Mart Stores Inc.reported a 10 percent increase in third-quarter profit,Thursday,Nov.13,2008,as the worlds largest retailers renewed focus on low prices is attracting financially squee

5、zed shoppers around the world.(AP Photo/Paul Sakuma,file),Nature,In October 2005,Walmart announced it would implement several environmental measures to increase energy efficiency.,Technological,On April 23,2011,the company announced that it was testing its new Walmart To Go home delivery system wher

6、e customers will be able to order specific items offered on their website such as groceries,toiletries,and household supplies.,Political,Walmart Live Better Index,Wal-Mart has identified five everyday products to serve as nationwide trend indicators for the launch of the Live Better Index.1.Compact fluorescent light bulbs(CFLs)2.Organic milk 3.Concentrated/reduced-packaging liquid laundry detergents 4.Extended-life paper products 5.Organic baby food,Thank you,知识回顾Knowledge Review,