英语必修Ⅳ牛津译林Unit1ppt课件.ppt

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1、Advertisements,M4U1 Reading,Wherever we go,we can see a variety of ads.,Structure of the text:,Introduction to ads 2.Does an ad tell people the complete truth?3.Public service adsConclusion:_!,expository writing说明文写作,1.What is an ad?,It offers supporting details.,Body,Dont be a slave to ads,promote

2、a product,promote the service,Commercial ad,Commercial advertisements are meant to _ a product or service,which uses _ language and exciting images.,promote,persuasive,立即下斑,禁止痘留,Say no to drugs,PSAs(_)are meant to _ people about health,safety,or other problem that affects public welfare.,Public serv

3、ice advertisements,educate,Conclusion 1.An ad uses words and pictures to _ people to buy a _ or _,or to _ _ an idea.There are two main types of ads _ _ and _ _ _.,persuade,product,service,believe in,commercial advertisement,public service advertisement,Conclusion 2:Ads sometimes dont _,but just tell

4、 us _ truth.Therefore,dont _ _ the tricks ads use.,lie,half,fall for,Public service ad,PSAs,which _ _ widespread social _,aim to teach us and help us _ better lives.PSAs are meant to _ the public,and we can learn a lot by _ the advice they give.,deal with,concerns,lead,benefit,following,Conclusion 3

5、:Not all ads _ _ _ us though.There exist some _ and _ between the two types.,play tricks on,similarities,differences,everywhere,using attractivepictures and clever language,similarities,Differences,Reliance,Promoting a product or service,Educating people,Full of tricks,Helpful,Discussion:,Whats your

6、 attitude towards advertisements?Why do you think so?,Classroom Interaction:,Look at the following pictures and the slogans with them,and tell your classmates how much you understand each of them.,Wish all the best in 2015!,Pepsi,Tides in,dirts out.,Tide,少了这一点就不是一个完整的中国,I(i)am a part of China!,使某人注意

7、/意识到 某人周围的危险拒绝毒品 社会问题公共/大众福利 保护（某人）使免遭完全说实话 对恭维话感觉良好掉进这种陷阱中 捉弄某人,make sb.aware of,the dangers around sb.,say No to drugs,problems in society/social problems,tell the complete truth,protect sb from sth,public welfare,feel pleased with the nice comment,fall for the trick,play tricks on,服务大众 过上更好的日子全国性的公益广告活动 涉及普遍存在的社会问题使大众收益 听从建议的奴隶 告诫某人不要吸毒(两种方法翻译)had no comprehension,serve the public,lead better lives,nationwide public service advertising campaign,deal with widespread social concerns,benefit the public,follow the advice,be a slave to,warn sb against drugs,warn sb not to take drugs,不理解,