跨文化商务沟通Wk11-Intercultural-Business-Communication课件.ppt

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1、Intercultural Business Communication,Week 11,Contents,Intercultural Communication(continued)Business Etiquette-Initial Contact-Farewell-Business Attire-Thanks and Responses-Business Card-Compliments and responses-Terms of Address-Refusals-Greetings-Topic Choices-Appointments-Dinning Etiquette-Gift-g

2、iving Etiquette,Based on Obergs,5 stages defined:,Cultural Shock,1.Exciting and New,2.Frustrated,3.Relax and Laugh,5.Adjusted,4.Rejection and Regression,Thought Patterns,Holistic Thinking(High-context)-Thinking from the perspective of the whole,with all the relevant parts taken into account Analytic

3、 Thinking(Low-context)-Thinking by dividing the whole into constituents or parts to analyze the features or relations between the parts,ICC comprises the knowledge of when to speak,when not to speak,about what,with whom,where and in what manner to talk,and the ability to“accomplish a repertoire of s

4、peech acts,to take part in speech events,and to evaluate their accomplishment by other”(Hymes,1972:277).,Intercultural Communication Competence,Components-Michael Canale and Merrill Swain-4 indispensable components*Linguistic*Sociolinguistic*Discourse*Strategic Competence,Intercultural Communication

5、 Competence,Key Factors By Marian Wiseman-Knowledge-Motivation-Skills(actions)By Chen Guoming&William Starosta-Sensitivity-Awareness-Adroitness,Intercultural Communication Competence,Business Etiquette,Business Etiquette Manners and behavior considered acceptable in social and business situations-Ho

6、w to do something gracefullyProtocolsCustoms and regulations dealing with diplomatic etiquette and courtesies expected in official dealings with persons in various cultures-What to do in a given situation,Protocol Elements,8 protocol elements-names-gift giving-rank and title-food-time-drink-communic

7、ations-behaviorAccording to Carl A.Nelson,Initial Contacts-Make an initial contact/appointment-Amount of advance notice between the contact and appointment-e.g.Latin America,Egypt,Saudi Arabia,China Naming Systems-Which name to use-when to use a name-e.g.U.S.,Great Britain,Germany,China,Business Eti

8、quette,Business Card-Europe-An expected part of al business introductions and most personal ones-Asia-A meaningful ritual,esp.Japan-Bilingual Cards preparation-Rank/Title/Profession/Position/Degree Avoid colored type and paper,Business Etiquette,Business Etiquette,Collective Approach stresses symbol

9、ism and ritualPluralist method is more pragmatic and egalitarian,Time and place to dinning Manner of eating Number of the courses What to order and eat,Seating Arrangement-Most important guest in a honor relative to the host-French Method/British Method,Business Etiquette,Business Etiquette,French M

10、ethod,HOST,Most IMP Female Guest,Next Most IMP Female Guest,Dinner Table,HOSTESS,Next Most IMP Male Guest,Most IMP Male Guest,HOST,Most IMP Female Guest,Next Most IMP Female Guest,HOSTESS,Next Most IMP Male Guest,Most IMP Male Guest,Business Etiquette,British Method,Dinner Table,Business Etiquette,C

11、hinese Method,HOST,Least IMP Guest,Next Least IMP Guest,Most IMP Guest,HOSTESS,Next Most IMP Guest,Tipping-Nonverbal communication-Countries with more extroverted and neurotic people(e.g.U.S.)-Extroverted culture(outgoing,dominating,social people)-Neurotic culture(Prone to guilt and general anxiety)

12、-a tip of 15%of the bill(generous)-20%of the bill-Non-tipping culture,Business Etiquette,Business Etiquette,Gift-giving Customs,Reminder of pleasant times and friendships Art,integral part of building intercultural professional and social relationships-Gift-giving in America/China/JAPAN,Gift-giving Customs,Business Etiquette,Business Etiquette,Gift-giving Customs,Business Etiquette,Business Dress-Personality/education/background/Credibility/financial status-Visitors are better off exhibiting quiet good taste-Exception:Watch-Dress for Men vs Dress for Women,Business Etiquette,