新视野英语教程教案book1Unit9B.docx

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1、新视野英语教程教案book1Unit9B Mystery Customers Are Everywhere Objective Understanding the Text: Mystery Customers Are Everywhere Writing Christmas and birthday cards Time Arrangement About two periods of class will be used for the analysis and discussion of the passage itself. Related Information About Myst

2、ery Customer A mystery customer is one of thousands of workers that companies hire to act as regular customers in order to measure customer service, cleanliness, and whether a store is selling a product that meets a companys standards. Mystery Customers can be found, or rather, not found, everywhere

3、 from restaurants and car shops to convenience and department stores. They play a contrast cat-and-mouse game with business employees and managers. However, its not all fun and games. Preview Questions (1) What should mystery customer do during their work? (2) How did mystery customer do these? (3)

4、How was such job? Emphasized Points Key Words (1) mystery (2) convenience (3) employee (4) hospitality (5) act as (6) fun and games (7) in the field (8) take/make (a) mental notr(s) (9) take note for (10)fit in with (11) send in Text Comprehension & Structure Analysis Example: Ms. Clarkoccupational

5、habits Ms. Clark is a “mystery customer”. Paragraph 2+3: about “mystery customer” What should mystery customer do during their work? (1) Work several stores or restaurants every hour; (2) Write exactly and correctly (3) C.H.A.M.P.S. (4) Sample the food To be a mystery customer, its important to be a

6、 good observer, as well as to have the right look. How did mystery customer do these? Mystery customers are armed with a number of high-tech devices, such as a digital scale and a digital thermometer, as well as a handheld PC for recording the whole experience. How was such job? =It is a challenging

7、 job, but a rewarding one. & Comprehension Questions (1) What is the mystery customers task? - To find out the quality of businesses service. (2) What are checked by a mystery customer? - Business employees attitudes towards customers; product quality; service environment; service environment (3) Wh

8、at does the sentence “It is a challenging job, but a rewarding one”? - The job is difficult, but it is worth doing. & Topic for Discussion u The relationship between business employees and mystery customer. Main idea: Being a mystery customer is a challenging and rewarding job . Writing Christmas an

9、d birthday cards 在现代社会交际中，贺卡起着越来越重要的作用。每当节日、婚礼、生日、周年纪念之际，人们用贺卡来表达祝愿、庆贺，沟通感情和加深友谊。贺卡可分节日贺卡、生日贺卡、婚礼贺卡和随礼物附上的贺卡等。 贺卡格式可分为三个部分： 最上面写收卡人的姓名加敬称 中间是贺词 最下面是书信结束语(Sincerely yours)和寄卡人的签名 (Zhang Hua, Li Dan) Example: To Mr. and Mrs. Brown. Wish best wishes for a Merry Christmas and a very Happy New Year! Yours sincerely Lu Ming Homework Finish exercises behind the text Learn about practical writing. Preview Unit 10