《新境界综合教程2》课件.ppt

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1、Unit Four Trade Fairs and Exhibitions,Pre-reading Activities,Reading of the Text,Grammar Review,Task 1,Task 2,Task 4,Comprehension,Task 1,Task 2,Vocabulary,Translation,Task 3,Task 4,Task 5,Syndicate Activities,Task 6,Task 7,Task 3,Task 1,Task 2,Comprehensive Exercises,Part I Text A,Mini Text,Backgro

2、und Information,Text A,Home,Pre-reading Activities,Work in pairs.Look at the following pictures and then discuss with your partner the questions below.,Task 1,Back,1.What products are displayed in the pictures above?Are they at trade fairs?2.What do you know a trade fair is?,Pre-reading Activities,T

3、ask 1,They are clothes and electric appliance.They are at trade fairs.,A trade fair is a large event at which companies show their products or services in order to sell them.,Back,Pre-reading Activities,3.Do you know any large exhibition center in the world?,Yes.There are many large exhibition cente

4、rs in the world.Hannover Messe(德国汉诺威会展中心)is the largest exhibition center for industrial technology.It covers an area of 451,260m.Canton Fair Complex(广交会会展中心)is the second largest,with the total construction area of 395000m.Messe Frankfurt(德国法兰克福会展中心)is also one of the worlds largest trade fair orga

5、nizers with its own exhibition grounds.Every year,it runs more than 120 exhibitions and trade fairs,attracting more 65,000 exhibitors and 3,000,000 visitors.,Back,Pre-reading Activities,4.Why do many people visit trade fairs or exhibitions?5.Why do companies participate in trade fairs?,People visit

6、them for different purposes.Some people want to look for products for their business or for their own use;many more people go there out of curiosity.,They want to promote their products or services and attract their buyers.,Back,Pre-reading Activities,6.What preparation should a company make if it i

7、s to participate in a trade fair?,Designing posters,handouts and information brochures,and inviting the clients to the fair.,Back,Pre-reading Activities,Task 2,Read the following Mini Text and find the words or expressions that match the context meaning given.,a)_:clothingb)_:electronic goods,such a

8、s CD players,televisions,etc.c)_:exhibition,showd)_:involving two groups or countriese)_:a particular period of timef)_:a piece of equipment,especially electrical equipment,used in peoples homes,garment,electronics,fair,bilateral,phase,appliance,Back,Pre-reading Activities,Mini Text,Canton Fair,Cant

9、on Fair is one of the oldest and largest comprehensive trade events in China.It is officially known as the China Import and Export Fair(Canton Fair for short).Held in spring and autumn each year,Canton Fair provides an excellent platform for developing new business contacts as well as to stimulate n

10、etworking among various foreign trade corporations.The aim of the trade fair is to develop trade between Chinese and the overseas trade companies to encourage bilateral economic and trade relations.,Back,Pre-reading Activities,Back,Pre-reading Activities,Task 3,Work with your partner and answer the

11、following questions according to the Mini Text.,Pair Work,1.In which seasons does Canton Fair take place each year?2.Whats the aim of Canton Fair?,In spring and autumn.,It is to develop trade between Chinese and the overseas trade companies.,Back,3.How many phases are there for the autumn Canton Fai

12、r?4.How many days does each phase last?5.If you are interested in garments,when should you go to visit the Fair?,There are three.,Pre-reading Activities,Each phase lasts for 5 days.,You can go from Oct.31 to Nov.4.,Back,Pre-reading Activities,Task 4,Context Clues,Fill in the blanks in the following

13、summary of Text A with words given in the box.,curious,media,showcase,prospects,attendees,boost,Back,Reading of the Text,How Companies Benefit from Trade Shows,Text A,How Companies Benefit from Trade Shows,Para.1 Trade shows have always attracted curious crowds,thats what theyre for.A large number o

14、f trade shows are organized throughout the year and you can often hear about them through the media,in your local newspaper,on TV or through the Internet.,Back,1,Text A,Para.2 Exhibitors usually try to present a large proportion of their range of products or services at these trade shows,gaining in

15、two ways.The first gain is through advertising and brand promotion.A good portion of the target audience learns about new products to be launched.The second gain is through the direct sales that happen at these trade shows.A large number of enthusiastic buyers directly purchase new products.This is

16、because they get a good discount during the course of such business events.,Back,2,3,Text A,Para.3 Exhibiting at a trade show offers you one of the best ways to get in front of many customers and prospects in a relatively shorter time.Trade shows give an opportunity to showcase a companys latest pro

17、ducts or services and create the first most important impression,which also reflects the companys brand image.,Back,4,5,Text A,Para.4 According to a market research study,91%of respondents ranked trade show as“extremely useful”source for acquiring product information.Also,almost 50%of the respondent

18、s had bought products or services from trade shows.Para.5 There are many ways to boost business at a trade show.,Back,6,7,Text A,Be Prepared for the Show Para.6 The company should plan beforehand as to what to offer at the exhibition.Design posters,handouts and information brochures accordingly.All

19、clients should be emailed in advance,invited to visit the exhibition.,8,Back,Text A,Attract Visitors Attention Para.7 Attendees may only pass once through your booth,so try to maximize the attention you intend to attract them.Decorate trade show booths with bright,colorful displays and banners,to gr

20、ab their attention.The trade show display should also make a lasting impression on the attendees and inspire them to speak with your staff and request further information.If your display doesnt make this impression fast,you will be wasting money and a valuable opportunity.,9,10,Back,Text A,Be Availa

21、ble to All Visitors All the Time Para.8 There should be no eating at the trade show booth.Divide staff into shifts with meal breaks.Chatting and talking on mobile phones are other things to avoid.Visitors will simply walk away if there is nobody to talk to.The staff has to be available at all the ti

22、me during the show to deal with customer inquiries.,Back,11,12,Text A,Para.9 The staff should welcome the visitors,give them the chance to speak and understand what they are looking for.Their email addresses and contact information should be taken down for following up later.You dont always have the

23、 opportunity to go into as much detail in your presentation as you would like,but trade shows open the doors for future communications,a door that sometimes is very difficult to get your foot into.So for most of the companies trade shows are worth the effort.,Back,13,Background Information,Trade sho

24、w:(trade fair,trade exhibition or expo)is an exhibition organized so that companies in a specific industry can showcase and demonstrate their latest products,service,study activities of rivals and examine recent market trends and opportunities.In contrast to consumer fairs,only some trade fairs are

25、open to the public,while others can only be attended by company representatives(members of the trade,e.g.professionals)and members of the press,therefore trade shows are classified as either Public or Trade Only.,Back,Background Information,Trade showA few fairs are hybrids of the two;one example is

26、 the Frankfurt Book Fair,which is trade-only for its first three days and open to the general public on its final two days.They are held on a continuing basis in virtually all markets and normally attract companies from around the globe.For example,in the U.S.there are currently over 2500 trade show

27、s held every year,and several online directories have been established to help organizers,attendees,and marketers identify appropriate events.,Back,Language Points,(Para.1)A large number of trade shows are organized throughout the year and you can often hear about them through the media,in your loca

28、l newspaper,on TV or through the Internet.Paraphrase:People organize a large number of trade shows all over the year and you can often hear about them through the media,for example,in the local newspaper,on TV,or through the Internet.Structure Analysis:media:,Back,Language Points,Structure Analysis:

29、It is a coordinating sentence.“and”is coordinating conjunction.media:(plural form of medium)the main ways that large numbers of people receive information and entertainment,that is television,radio,newspapers and the Internet 新闻媒体e.g.The scandal was widely reported in the national media.这件丑闻被全国各大媒体广

30、泛报道。,Back,Language Points,2.(Para.2)A good portion of the target audience learns about new products to be launched.Paraphrase:A large part of the target customers learns about new products that will be made to sell.Structure Analysis:“to be launched”here modifies“new products”,functioning as post-mo

31、difier.launch:to make a new product,book etc available for sale for the first timee.g.The company hopes to launch the new drug by next October.该公司希望在明年十月份以前推出新的药物。,Back,Language Points,3.(Para.2)A large number of enthusiastic buyers directly purchase new products.Paraphrase:A large number of excited

32、 customers buy new products directly from the trade shows.enthusiastic:feeling or showing a lot of interest and excitement about something 热情的,热心的e.g.The singer got an enthusiastic reception.这位歌手受到了热情的接待。,Back,Language Points,4.(Para.3)Exhibiting at a trade show offers you one of the best ways to ge

33、t in front of many customers and prospects in a relatively shorter time.Paraphrase:Showing your product or service at a trade exhibition provides you with one of the best ways to meet many customers and potential customers in a comparatively shorter time.Structure:relatively:,Back,Language Points,St

34、ructure Analysis:“offer”is a ditransive verb,it is often used:offer sb sth.relatively:to a fairly large degree,especially in comparison to something else 相对地e.g.E-commerce is a relatively recent phenomenon.电子商务是最近才流行的现象。,Back,Language Points,5.(Para.3)Trade shows give an opportunity to showcase a co

35、mpanys latest products or services and create the first most important impression,which also reflects the companys brand image.Paraphrase:Trade shows give a company a chance to display its newest products or services and create the first most important impression and it also reflects peoples opinion

36、s about the product.Structure Analysis:“which also reflects the companys brand image”is non-restrictive relative clause.,Back,Language Points,6.(Para.4)According to a market research study,91%of respondents ranked trade show as“extremely useful”source for acquiring product information.Paraphrase:A m

37、arket research study shows that 91%of respondents considered trade show as“very useful”source for getting production information.rank:to decide the position of someone or something on a list based on quality or importance 排列，归类于e.g.We rank among the safest countries in the world.我们国家是世界上最安全的国家之一。,Ba

38、ck,Language Points,7.(Para.5)There are many ways to boost business at a trade show.Paraphrase:We can find many ways to improve the development of business at a trade show.Structure Analysis:“there be”construction.boost:to take actions that will make an economy stronger and encourage business activit

39、y 促进，推动e.g.The new resort area has boosted tourism.新的旅游胜地促进了旅游业的发展。,Back,Language Points,8.(Para.6)All clients should be emailed in advance,invited to visit the exhibition.Paraphrase:We should email all customers and invite them to visit the exhibition.Structure Analysis:Subject and part of the Pred

40、icate is omitted in“invited to visit the exhibition”and its full part should be“(and they should be)invited to visit the exhibition.”,Back,Language Points,9.(Para.7)Attendees may only pass once through your booth,so try to maximize the attention you intend to attract them.Paraphrase:People participa

41、ting in the trade shows may pass through your booth only once,so youd better try to attract as much their attention as possible.Structure Analysis:maximize:,Back,Language Points,Structure Analysis:“which/that”is omitted in the attributive clause“you intend to attract them”maximize:to increase someth

42、ing as much as possible 使达到最大值e.g.The companys main function is to maximize profit.企业的主要目的就是使利益最大化。,Back,Language Points,10.(Para.7)Decorate trade show booths with bright,colorful displays and banners,to grab their attention.Paraphrase:You should use bright,colorful displays and banners to make trad

43、e show booths look more attractive in order to attract their attention.Structure Analysis:It is an imperative sentence.banner:a long strip of cloth or paper used for decoration or advertising 横幅e.g.The onlookers were shouting,cheering,and waving banners.旁观者呐喊着，欢呼着，挥舞着旗帜。,Back,Language Points,11.(Par

44、a.8)Divide staff into shifts with meal breaks.Paraphrase:You must divide staff into shifts,and during the breaks,staff can have meals.Structure Analysis:This is an imperative sentence.,Back,Language Points,12.(Para.8)The staff has to be available at all the time during the show to deal with customer

45、 inquiries.Paraphrase:During the trade show,the workpeople must be at present at any time so that they can deal with customers questions.available:someone who is available is not busy and has enough time to talk to youe.g.Collins was not available for meeting on Thursday night.科林斯周四晚上没有时间来开会。,Back,L

46、anguage Points,13.(Para.9)You dont always have the opportunity to go into as much detail in your presentation as you would like,but trade shows open the doors for future communications,a door that sometimes is very difficult to get your foot into.Paraphrase:You dont always have the opportunity to ma

47、ke as detailed a description in your presentation as youd like,but trade shows make future communications possible,and sometimes this possibility is very hard to get.Structure Analysis:“that sometimes is very difficult to get your foot into”is attributive clause and it modifies“a door”.,Back,Transla

48、tion of Text A,企业如何从商品交易会中获利 Para.1 商品交易会总是能够吸引好奇的公民众，这也正是商品交易会的目的所在。每年都会组织大量的商品交易会，你可以经常通过传媒了解它们，比如当地的报纸、电视或者网络上。,Back,Translation of Text A,Para.2 参展者通常都会在这些商品交易会上展出他们一大部分最新产品或服务，并通过两种方法获利。第一种方法是通过广告和品牌促销。许多目标消费者因此了解到将要推出的新产品。第二种方法则是通过在这些商品交易会上的现场销售。许多热情高涨的消费者会在交易会直接购买新产品。这是因为他们可以在这样的商业活动中获得比较大的折扣

49、。,Back,Translation of Text A,Para.3 参加商品交易会是参展商在相对较短的时间内接触到大量消费者的一种好方法。商品交易会为公司提供了一个展示最新产品或服务的机会，为其创造了最为重要的第一印象，这也反映出公司的品牌形象。,Back,Translation of Text A,Para.4 一项市场调查显示，百分之九十一的受调查者把商品交易会列为获取产品信息“相当有用”的资源。同时，百分之五十一的受调查者表示曾经在商品交易会上购买过商品或服务。Para.5 通过商品交易会促进企业发展的方法有很多。,Back,Translation of Text A,为交易会做好充

50、分的准备 Para.6 对于在商品交易会上展出何种产品，企业必须提前计划。并依此设计海报、宣传单以及产品册应该提前给所有的客户发邮件，邀请他们来参观展览。,Back,Translation of Text A,吸引参会者的注意 Para.7参会者可能在你的摊位前只路过一次，因此要尽量吸引他们的注意力。用鲜艳明亮的横幅来装饰你的展摊，以此来吸引他们的注意。你的展摊应该尽力给参会者留下持久的印象，促使他们和你的员工交谈并询问更多的信息。如果你的展摊不能使这一印象持久，那么你很可能会浪费金钱以及一次难得的机会。,Back,Translation of Text A,能够为参会者随时服务 Para.8