新职业英语 基础篇 unit.docx

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1、新职业英语 基础篇 unitTitle Unit Five Product 1 New words and expressions of reading A&B Teaching objectives &demands 2 Improve students listening, speaking and writing abilities 3 Strategies and methods of reading and listening 4 The catalog of products 5 Learn some useful expressions in catalogs 6 How to

2、make a catalog? 1 Important and useful words and expressions Teaching 2 The main idea of Reading A & B important 3 Useful expressions in catalogs & difficult points 4 Describing products 5 Writing of catalogs 6 Subject-Verb Agreement Communicative approach Teaching methods Task-based teaching Projec

3、t-based teaching Activity Teaching Approach; Question-answer Teaching Approach. Teaching contents and time allotment Teaching contents Warming-up & Reading A Reading B & Listening and Speaking &Writing Mini-project & Language Lab & Self-study Room Step 1 Revision 1) Check the homework Teaching proce

4、dures 2) Dictation (Unit 3) Step 2 Warming-up 1) Work in pairs. Choose one product from each pair and explain why. 2) Ask Ss to role-play their dialogs. Time allotment 4 periods 4 periods 3 periods 3) Discuss: what factors do you need to consider before you buy a product? Which one is the most impor

5、tant for you? why? Suggested answers: Before you make purchase of any product, there are some factors you should consider. l Necessity: Do you really need this? l Property: Do I really like this? Am I really satisfied with the quality, color, shape, packaging, etc. l Price: Do I have any spare money

6、 right now? is it a bargain or is it too much money? l Brand: What brand is the best choice for my purchase? l After-sales service: Does it come with a warranty? l Shipment: How can it be sent to house? Step 3 Reading A 1) New words and phrases A) Read aloud the new words and the text. B) Ask studen

7、ts to read the words and phrases after the teacher. 2) Skimming A) Ask students to read the text as quickly as they can and tried to get the main idea of this passage. B) Ask students to read the text again , then finish Task1 on P52 3) Language points Id design an alarm clock with a moving snooze b

8、utton that would be an easy target the first time I hit it. Then it becomes harder to locate after each attempt, so that it would keep ringing until Im fully awake. alarm n. 警报，警告器；惊慌 e.g. 1. I felt a growing sense of alarm when he didnt return that night. 2. She decided to sound the alarm. 她决定发出警报。

9、 vt. 警告；使惊恐 snooze v. n. 小睡，打盹 e.g. I often have a snooze after lunch. target n. an aim; objective e.g. Ive set myself a target of saving $200 a month. v. to make something have an effect on a particular limited group or area e.g. The advertisement was designed to target a mass audience. locate v. t

10、o find the exact position of something e.g. We couldnt locate the source of the radio signal. location n. be located in 位于；坐落于 attempt n. an act of trying to do something make an attempt at/to do sth e.g. He made one last attempt at the world record. v. to try to do something that is difficult, dang

11、erous, etc. e.g. The book attempts to explain the origins of the war. As industrial designers, our job is to design productsanything and everything thats mass-produced, from Ferraris to toasters, from furniture to television sets. We dream up products through drawings, sketches, even doodles, presen

12、ting to the manufacturing client their vision of what a certain product should look like. industrial a. connected with industry 工业的，产业的 an industrial accident 工伤事故 industrialise v. +ism +ation the industrial revolution 工业革命 mass-produce v. to produce in large numbers using machinery e.g. Mass-produc

13、ed furniture is cheaper than furniture made by hand. dream up 设计，制造 sketch n. a simple picture that is drawn quickly and does not have many details 素描 e.g. The artist is making sketches for his next painting. 幽默短剧，小品；简报，速写 v. 画素描 doodle v. (尤指厌烦或心不在焉时)乱涂，胡写乱画 vision n. 1) imagination version 版本，译文 e

14、.g. Have you ever had visions of great success? 2) idea e.g. She had the same vision of him as I had. 3) sight e.g. With my new glasses my vision is perfect! The inside of an industrial designers sketchbook usually looks like some kind of flattened mad scientists laboratories, filled with doodles of

15、 various types of products. We industrial designers also create ideas with our hands, using studio materials like clay and modeling foam to show what a product should feel like. flatten v. to become or make sth flat or flatter 使变平；把.弄平 e.g. He flattened gis hair with gel. 他用发胶把头发弄平。 studio n. 录音室，录像

16、室，演播室 a recording studio 录音棚 Michelangelo “discovered” his sculptures inside blocks of marble; industrial designers find the shape of the latest Walkman inside a chunk of clay, or foam, or occasionally with the help of computer software. Whatever the studio material may be, designers may spend hours

17、 at a time forming it, touching it, holding it, carving and recarving the lines that will soon be an actual working product, touched and held by millions of users. When you take a brand-new product out of the box and touch it, the designers hands and eyes have already run over the surface, in one wa

18、y or another, hundreds of times. block n. 块；街区；大厦；障碍物 vt. 阻止；阻塞；限制 adj. 成批的，大块的；交通堵塞的 a chunk of a large piece of something that does not have an even shape; a large part or amount of something e.g. 1. a chunk of cheese 2. A huge chunk of the audience got up and left before the show. occasional a. 偶

19、然的，临时的 at a time 一次；每次；在某时 brand-new a. new and not yet used e.g. She bought a brand-new car for her brother as the wedding gift. run over v. 辗过；匆匆看；复查 We also try not to make the product a pain in the neck. Some products may look cool and work wella wonderful collection of objects that subtly enhan

20、ce your life, while other products may have annoying qualities that nearly outweigh their usefulness, like coffee tables with corners that draw blood and remote controls that look like maps of Manhattan. The difference is in the way theyre designed, in the way they look and feel. And its industrial

21、design that makes all that difference. a pain in the neck a person or thing that is very annoying e.g. Whats wrong with Dave? Hes becoming a total pain in the neck. a collection of 一批，一些；收藏的；许多的；集为一体的 subtly adv. 精细地；巧妙地；敏锐地 e.g. Not very subtly, he raised the subject of money. 他没有拐弯抹角，直接提出了 钱的问题。 s

22、ubtle a. 不易察觉的，不明显的；机智的，机巧的；巧妙的 enhance v. to increase or further improve the good quality, value or status of something e.g. This is an opportunity to enhance the good reputation of the company. annoy v. 使恼怒，使生气 e.g. It really annoy me when people forgets to say thank you. 有人连 谢谢都忘记说时我确实感觉不愉快。 anno

23、ying a. 令人厌烦的 annoyed 恼怒，生气 annoyance n. outweigh v. to be more important or valuable than something else e.g. The advantages of the plan far outweigh the disadvantages. weigh v. vt. 权衡；考虑；称重量 weight n. 重量 overweight a. lose weight remote a. far away from places where other people live; far away in

24、time e.g. 1. The farmhouse is remote from any other buildings. 2. remote database/remote access/remote control. 远程数据库/访问/控制 4）Exercises 5) Business Know-how：Making a Catalog Step 4 Reading B 1) New words and phrases A) Ask several students to read these new words and phrases B) Ask students to read

25、the words and phrases after their teacher 2) Skimming A) Ask students to read the text as quickly as they can and tried to get the main idea of this passage. B) Ask students to read the text again , then finish Task1on P55 3) Language points manual 手册 component n. 零件，组件 a. 组成的，构成的 ease n.容易，不费劲 v. 放

26、松，使安心 at ease 安逸，自由自在；舒适 normal 正常的 unplug v. 拔掉 plug n. n. 插头；塞子；栓 v. 插入 available a. 可以获得的 moisture n. 水分，湿气 result in 导致 in relation to 相对于 4) Exercise (Task 2) Step 5 Listening & Speaking 1) Listening (Task1-5) Ask Ss to listen the materials carefully and finish the exercises, then check the ans

27、wers Task 1. A sales girl is introducing one of their printers to a customer. high width length weight Task 2. A customer is asking about some furniture. model material color weight price Task 3. Mike and Anne are discussing which gifts to give at the coming trade fair. Listen and note the reasons f

28、or and against the gifts. Task4. A shop assistant is presenting a new model of language translator to her customer. Listen and choose the points the woman mentions in her description. Task 5. Listen to the passage twice and fill in the blanks with what you hear. 2) Speaking (Task 6) Introduce some u

29、seful expressions about making an appointment to the Ss Work in pairs to practice describing any three products at hand, including their size, color, material, shape and function. Sample: size Ss A: how large is the table? / What size is the table? Ss B: it is a small one. Useful expressions Color W

30、hat color is.? It is white, brown, yellow, blue, red, green, black, grey, pink, purple. Shape What shape is.? It is a round /squaretable. Material What is the . Made of? It is made of wood/ it is a woodentable.( steel, stone, plastics, glass) Function What is it used for? It is used for/ to Step 6 W

31、riting 1) Teach Ss the writing of a catalog. Product catalogs offer customers direct and detailed information about the products they are interested in, such as the description of the products, the main features or the benefits of the products, the products, the prices, different models, sizes, colo

32、rs, styles, and so on. Catalogs are sales tools designed to help both the sellers and the buyers save time and money in selling and buying. 2) Ask Ss to finish the exercises(Task1-2) 3) Check the answers Step 7 Mini-project 1) Divide the whole class into several groups 2) Ask Ss to complete it after

33、 class 3) Ask some groups to present their homework Step 8 Self-study Room 1) Write some passive voice sentences and some active voice ones on blackboard 2) Structure analysis 主语 谓语 例句 A. To stay at office is her choice. B. Growing flowers needs watering. C. What he said is true. THE加形容词表示一类复数 人，如th

34、e old, the rich, the poor 等 不定代词 单数 a. Is here? b. Someone needs to do something. The young are the future. 不定式，动名词，从句 单数 c. No one is more qualified to do this job than he is. d. Either of us specks English 表示时间，重量，长度，单数 数目，金额等名词的复数 a. Twenty minutes isnt enough for her to finish the test. b. Two h

35、undred miles is very far for a man to walk. c. A one-million-pound note is unreal. 分数或百分比+单数名单数 词 分数或百分比+复数名复数 词 集体名词，如machinery, 单数 equipment, furniture, Fifteen percent of the teachers in this school are women. a. The merchandise has arrived undamaged. b. All the machinery in the factory is made i

36、n china. c. The suite of furniture he bought was cheap. merchandise等 单数主语后跟 with, along with, 单数 a. No one except two customers was with her. b. He, like his brothers, has a hobby of hiking. c. Helen, rather than her sister, is going to the party. d. More than one worker has been dismissed. together

37、 with, as well as, as much as, no less than, rather than, more than, like, besides, but, except, in addition to 等 3) Use the form below and let Ss make some sentences. 4) Ask students to finish Task 1-2, and then check the answers. Step 9 Homework 1) To finish Language Lab of unit 4 2) To preview Unit 5