商务民宿经营销售模板课件.pptx
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1、恋上,民宿,FALL IN LOVE,WITH THE,BED AND BREAKFAST,经典怀旧古韵院落,The earliest places of origin in Taiwan,Japan and Britain最早发源地台湾、日本、英国,推开房门就是洒满阳光的院子,可以在这里美美的享受您悠闲的时光。,From Japans”bed and breakfast”.Refers to the use of residential vacant room,or idle housing,combined with the local culture,natural landscape,
2、ecological environment,resources and agriculture production activities,as a family sideline business,to provide tourists with a rural living accommodation place.,自日本的民宿。是指利用自用住宅空闲房间,或者闲置的房屋,结合当地人文、自然景观、生态、环境资源及农林渔牧生产活动,以家庭副业方式经营,提供旅客乡野生活之住宿处所。,民宿,BED AND BREAKFAST,源,此定义完全诠释了民宿有别于旅馆或饭店的特质,民宿不同于传统的饭店旅
3、馆,也许没有高级奢华的设施,但它能让人体验当地风情、感受民宿主人的热情与服务、并体验有别于以往的生活。,This definition is completely different from the interpretation of the guesthouse hotel or restaurant features,B&B is different from the traditional hotel,perhaps no luxury facilities,but it can let people experience the local customs,hospitality a
4、nd service,feel innkeepers and experience is different from the past life.,由来ORIGIN,民宿(Minshuku)的起源有很多说法,有研究说来自日本的民宿,也有的说来自于法国。探究民宿一词,更多的是来自于英国。公元1960年代初期,英国的西南部与中部人口较稀疏的农家,为了增加收入开始出现民宿,当时的民宿数量并不多,是采用B&B(Bed and Breakfast)的经营方式,它的性质是属于家庭式的招待,这就是英国最早的民宿。,B&B(Minshuku)has a lot to say the origin,a stu
5、dy from Japan,some said from france.The study of home stay a word,more from the uk.In early 1960s,the southwest of England and the central population is relatively sparse in order to increase the income of farmers,began to appear when the number of B&B,B&B is not much,is the use of B&B(Bed and Break
6、fast)mode of operation,its nature belongs to family enterta,特点CHARACTERISTIC,1.许可制 日本与欧美先进开发国家一样重视法治,安全风险及环境维护,因此即使偏远地区的简易民宿都采取许可制,营业须先取得执照,禁止非法经营,故都有各种立法条款来规范。,1.licensing systemLike Japan and advanced developing countries in Europe and the United States attaches great importance to the rule of law
7、,security and maintenance of environmental risk,so even a simple hostel in remote areas have adopted a licensing system,the business must first obtain a license,prohibiting illegal operation,they have various legislative provisions to regulate.,2.体验型 为吸集顾客,每每创造或提供各种特定体验菜单,体验项目均系以特定农作业或地方生活技术及资源为设计主题
8、,诸如:农业体验、林业体验(菇菌采拾、烧炭)、牧业体验、渔业体验、加工体验(做豆腐、捏寿司)、工艺体验(押花、捏陶)、自然体验(观星、野菜药草采集、昆虫采集、标本制作)、民俗体验(地方祭典、民俗传说、风筝制作)、运动体验(滑雪、登山)等。,2.experience typeFor collecting customers,often create or provide a variety of specific experience menu,are in a specific project experience farming or local life technology and re
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