【跨文化交流外教】3Ways to Study Culture and Building Block 1Individualist vs Collectivist (New).ppt
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1、,How do we Study Culture?,Ways to study Culture,Emic ApproachStudies a culture from the insideAttempts to understand a culture as a member of that culture would understand it Etic ApproachStudies a culture from the outsideCompares cultures using pre-determined characteristics,Emic Approach,Studies t
2、he behavior from within the systemExamines only one cultureProvides a way of understanding how reality is organized within a particular cultural perspective.,Etic Approach,Studies the behavior from outside the systemExamines many cultures,comparing themAssumes that cross-cultural comparisons can gen
3、erate observational categories that are a useful way of comparing a wide variety of cultures,What will we use?,Primarily the etic approach since you are not living in another cultureIf you go to another culture,you will use the emic approachWhat is the best way?,Building Blocks of Culture,(Observati
4、onal categories),Four Building Blocks of Culture,Concept of SelfIndividualist and collectivistPersonal vs.Societal ResponsibilityUniversalist and particularistConcept of TimeMonochronic and polychronicLocus of ControlInternal and external,Dividing the Spoils,For six weeks,you and three other people
5、at your company have been working on a special,important project.Now,the work is complete and the four of you have been awarded a cash prize of$20,000 dollars.Person A(your friend)did 20%of the work.You did 50%of the work.The other two(who you dont really like)did 15%of the work each.How should the
6、money be divided?,Collectivist vs.individualist,Collectivistic CultureEach person receives$5,000Individualistic culturePerson A-$4,000You-$10,000Person C-$3,000Person D-$3,000,Individualist,Smallest unit of survival is the individualIdentity is based on what one owns or experiences.People identify p
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