优秀PPT图表素材模板11.ppt
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1、,BrandManagementProcess,BrandDiagnosis,STEP 1,BrandPerspective,STEP 2,BrandCulture,STEP 3,BrandCommunication,STEP 4,Case 064,Business Contents,Category 1,Category 2,Category 3,Category 4,Sub_category 01,Sub_category 02,Sub_category 03,Sub_category 04,Sub_category 01,Sub_category 02,Sub_category 01,S
2、ub_category 02,Sub_category 01,Sub_category 02,eSolution,consulting,strategy,Model of Sale Formation,Use existing Products,STEP 1,STEP 2,STEP 3,STEP 4,Become Aware of New,New Product is Available,Buy New Product,锐普PPT论坛chinakui收集,Safety needs,Social needs,Esteem needs,SelfActualizationneeds,NEEDSAna
3、lysis,-,-,-,-,-,Case 067,Brand Management Process,Step1Media mix,Step2Target mix,STEP 3Brand mix,STEP 4Seasonality,STEP 5Regional mix,Process Completed,Renewal Category,SearchSystem,CommunityShop,WebDesign,RecruitSystem,Mailingsystem,advertising,creative,Media planning,measurability,concept,1,2,2,2,
4、0,Case 070,?,Are you getting there?,?,Where are we?,?,Why are we there?,?,How could we get ther?,?,Where could we are?,T-plan,Case 071,attention,interest,desire,memory,action,AIDMA,Estelmo Lews,.AIDMA.1.Attention-.2.Interest-.3.Desire-.4.Memory-.5.Action-.,Web Design,SearchSystem,RecruitSystem,Commu
5、nityShop,Mailingsystem Admin tool,Site System,/System,&,System,RENEWAL,Case 072,Rogers,Latemajority,laggard,Social factors,(Target Market),(Consumer Promise),(Support),(Personality),Case 074,Case 075,TV?,?,TV?,?,?,FTP,Process,ADMIN,/,Case 077,What is the Brand?,Rational product features.,attributes,
6、What will It dofor me?,Rational expectations as aResult of use.,benefits,What kind ofperson woluld it be?,Basic human values-the endEmotional rewards one expectsFrom using the brand.,values,What does it meanto me?,The image of the brand.AsElicited in terms of human Characteristics.,personality,What
7、is the enduringCore of the brand?,Every brand has a“soil”which creates it and identifies it.,essence,The brand,锐普PPT论坛chinakui收集,STEP 07,STEP 06,STEP 05,STEP 04,&,STEP 03,STEP 02,STEP 01,ERP,Sales coupon/stamp,Service contest,Early Buying Deal,Push manager,Rebate,Demonstrator,Premium/Incentive,Conte
8、st,Price deal,allowance,Rebate,Dealer service,Sampling,DM/Event/DH,Exhibition,Display stand,ERPSYSTEM,/,/,/,/,MRP/MPS,/,PR consulting,Crisis management,Investor relations,MediaRelations,Event management,Database marketing,Marketing promotion,Production,On-line PR,PR consulting,Crisis management,Inve
9、stor relations,Media relations,Event management,Database marketing,Marketing promotion,Production,On-line PR,Internet Host,Windows forWorkgroups,Windows 95&98,Apple MacintoshSystem,Windows NT,IBM Mainframe,TCP/IP,NetworkPrinter,UNIXSystem,VMSSystem,Windows2000,PR AGENCY,PR consulting,Crisis manageme
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- 优秀 PPT 图表 素材 模板 11
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