跨文化交际导论Chapter 1.ppt.ppt

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1、,Chapter 1 Introduction to ICC,2012/8/18,1,Dou Weilin:Introduction to ICC,Define intercultural communication.Understand the importance of intercultural communication.Briefly describe the development in the study of intercultural communication.,Learning Objectives,2012/8/18,2,Dou Weilin:Introduction

2、to ICC,Watch the video of Elle Woods and finds out how she gets admitted into Harvard Law School?and compare the different enrollment criteria for Chinese and American universities?,Elle Woods is admitted by Harvard Law School mainly because she is considered diverse by the admission committee and s

3、he has shown her individuality in the imaginative video essay.,1.fashion major（very special)2.her list of extracurricular activities impressiveExcellent communicator in sorority(女生联合会）Interested in music(in a Ricky Martin video)Active in the sororitys charity project(philanthropist慈善家),Is Elle Woods

4、 likely to get admitted in a prestigious Chinese university?Why and why not?What does Chinese educational system emphasize?,China:exam-oriented educational system vs.U.S.A.Individuality and Unconventionality,（突破常规),Section 2 1.Definition of Intercultural Communication,2012/8/18,8,Dou Weilin:Introduc

5、tion to ICC,Warm-up questions,What is“intercultural communication”?How long is the history of ICC?Why do we need to study intercultural communication?,2012/8/18,9,Understanding intercultural communication,A phenomenon(现象）long history 跨文化交际A discipline(学科）short period 跨文化交际学,2012/8/18,10,Dou Weilin:I

6、ntroduction to ICC,Three important Features of ICC,Universal PhenomenonLong HistoryDaily Occurrence,2012/8/18,11,Dou Weilin:Introduction to ICC,1.Definition of Intercultural Communication,Intercultural communication(ICC is the term first used by Edward T.Hall in 1959 and is simply defined as interpe

7、rsonal communication between members of different cultures.,2012/8/18,12,Dou Weilin:Introduction to ICC,Five Forms of ICC(Rich,1974),(1)Intercultural communication(2)International communication(国际间传播)(3)Interracial communication(种族间传播)(4)Interethnic or minority communication(不同民族间传播)(5)Contracultura

8、l communication(逆向传播),2012/8/18,13,Dou Weilin:Introduction to ICC,2.The Development of IC Study,2012/8/18,14,Dou Weilin:Introduction to ICC,2.1 The History of IC Studies in America,(1)The Burgeoning(发芽,萌芽)Period(2)From 1960 to 1970:formed its basic framework(3)From 1971 to 1980:developed fast(4)From

9、 1981 to the Present Time:made great achievements in theory and practice,2012/8/18,15,Dou Weilin:Introduction to ICC,Edward T.Hall,1959,(1)The Burgeoning(发芽,萌芽)Period,The Silent Language,2012/8/18,16,Dou Weilin:Introduction to ICC,(2)From 1960 to 1970,The first IC training started in the 1960s with

10、Peace Corps(一个美国志愿者组织）members.The first college class in this field was in 1966 at the University of Pittsburgh.Then it developed very fast.,2012/8/18,17,Dou Weilin:Introduction to ICC,2.2 The Development of IC Study in China,1980 1990,19912000,2001-,The Germinating(发芽)Period,The Establishing Period

11、.,The Expanding Period,2012/8/18,18,Dou Weilin:Introduction to ICC,National Conferences on IC,1st:Harbin,19959th 2011,2nd:Beijing,1997,3rd:Shenzhen,1999,4th:Xi an,2001,5th:Xiangtan,2003,6th:Nanjing,2005,7th:Heilongjiang,2007,8th:Beijing,2009,2012/8/18,19,Dou Weilin:Introduction to ICC,Multidisciplin

12、ary nature of IC,2012/8/18,20,Dou Weilin:Introduction to ICC,The top ten scholars in IC study,Gudykunst,Triandis,Brislin,Ruben,Hall,Hofstede,Kim,Hamner,Furnham,and Landis are viewed as the top ten scholars in IC study.Out of these ten scholars,four are professors of communication,five are in the fie

13、ld of psychology and one is an anthropologist.Therefore,Chinese scholars need to make more contribution to IC studies in more multidisciplinary approaches.,2012/8/18,21,Dou Weilin:Introduction to ICC,Why is ICC becoming more important in the past decades?,peoples global mobility Global EconomyTechno

14、logical DevelopmentPeace and Conflict,2012/8/18,22,Dou Weilin:Introduction to ICC,4.Challenges in Studying Intercultural Communication,2012/8/18,23,Dou Weilin:Introduction to ICC,The Complexity of Learning IC,Many Problems in Learning,Intercultural Communication,Multidiscipline in Nature,2012/8/18,2

15、4,Dou Weilin:Introduction to ICC,4.1 Potential Problems in Learning IC,Avoidance of the unfamiliar Uncertainty reductionWithdrawalStereotyping,PrejudiceRacism EthnocentrismCulture shock,2012/8/18,25,Dou Weilin:Introduction to ICC,Watch the film clip of Outsourced and find out what intercultural prob

16、lems that Todd Anderson experienced.Some background information,Todd Anderson spends his days managing a customer call center for an American company in Seattle,until his job is outsourced to India.Adding insult to injury,he is sent to India to train his replacement(替代者）.He soon realizes that he has

17、 a lot to learn.,Background information,Refer to the list of potential problems in ICC encounters and identity how many problems Tod meets and discuss what they are.Group discussion.,Stereotypes,Stereotypes are perceptions about certain groups of people or nationalities,often based upon limited know

18、ledge and/or exposure.,2012/8/18,29,Dou Weilin:Introduction to ICC,刻板印象“定型化效应”，也叫“刻板印象”。是指个人受社会影响而对某些人或事持稳定不变的看法。它既有积极的一面，也有消极的一面。,积极的一面：不用探索信息，直接按照已形成的固定看法即可得出结论，这就简化了认知过程，节省了大量时间、精力。消极的一面表现为：在被给与有限材料的基础上做出带普遍性的结论，忽视个体差异，从而导致知觉上的错误，妨碍对他人做出正确的评价,Give an example about a stereotyped view towards a cer

19、tain group of people.,Ethnocentrism,Ethnocentrists believe that their own culture is the central culture and other cultures are incorrect,defective,or quaint.,2012/8/18,32,Dou Weilin:Introduction to ICC,Cultural shock,The anxiety and feelings(surprise,distortion,confusion,etc.)people havein an entir

20、ely different cultural or social environment.,2012/8/18,33,Dou Weilin:Introduction to ICC,Is cultural shock a positive or negative thing?,Culture shock-In a positive sense,Experiencing culture shock has a strong potential to make people multicultural or bicultural.You will become a much stronger per

21、son and a global citizen.In a negative sense?,“U”curve:Cultural adaptation in another culture：,1）Honeymoon phase2)the crisis phrase3)the recovery phase4)adjustment phase5)re-entry shock-going home“W”curve:when returning to home country,Fig.1-2“W-curve”Figure of Culture ShockBased on Oberg(1960)and G

22、allahom&Gallahorn(1963),2012/8/18,37,Dou Weilin:Introduction to ICC,5.re-entry phase/reverse culture shock/return culture shockMany things may have changed while you were awaysurprise,surprise!May take a while to become ease with your home culture.,海归回到中国，遇到哪些不适应？Enjoy the song and find out the diff

23、iculties in adjusting themselves to China,after staying in foreign countries too long.,T)我生在新中国，我长在红旗下(F)我带过红领巾，我爱国如爱家(T)十年寒窗苦，我好不容易进清华(F)我成绩不算差，(C)可我户口落不下(F)阴差又阳错，我出国象出家(T)为了养家糊口，我得赶紧办绿卡(F)出国护照难拿，回国却偏要VISA(C)入了外国籍，但我做梦都说中国话(T)我的大中国，(F)我的大华夏(T)尽管我在外飘泊，(F)总是把你牵挂(T)我的大中国，(F)我的大华夏(C)风里雨里同度过，我只认你这个妈(F)我

24、曾经爱闯荡，现在却很想家(T)爸爸已经去世，家里就剩妈妈(F)我很想做海归，怕你嫌我年纪大(T)可是你看那谁，他八十二能娶二十八(T)在国外住得越久，我心里就越放不下(F)好不容易请了假，我兴冲冲地飞回家(T)北京欢迎你(T)看着立交桥发傻，我迷失在高楼大厦,(F)江河流着黑水，天空下着黄沙(T)妈呀，这也算是晴天啊(T)老同学一见面，感觉亲如一家(F)哥们，喝酒！(F)可陌生人对我，有时冷眼有时骂(T)嘿！你长不长眼啊(T)车比纽约还多，路比伦敦要大(F)那当然(F)到处奔驰宝马，坐进去那真叫害怕(F)找死啊你！(C)不管怎么样，是你把我养大即使跑遍了全世界，也忘不了这个家只希望你更好，原谅

25、我有时乱说话儿女发点牢骚，当妈的根本不用怕(F)我的大中国，(T)我的大华夏(F)尽管我在外飘泊，(T)总是把你牵挂(C)我的大中国，我的大华夏风里雨里同度过，我只认你这个妈风里雨里同度过，我只认你这个妈风里雨里同度过，(F)我只认你这个(C)妈,Reentry phase:文化的再适应,2.北美华人：摇滚风格的歌曲妈呀中国摇滚风格的歌曲反映了很多上世纪八九十年代出国的中国留学生当年出国不容易，现在去又感到失落的心态“我曾经爱闯荡，现在却很想家我很想做海归，怕你嫌我年纪大”。海归对国情了解不够，人脉不够广的劣势也凸现出来。调整心态，期待值不要太高。,Section 3 Exercises,20

26、12/8/18,43,Dou Weilin:Introduction to ICC,Exercises,Apply Your KnowledgeCase 2:A Chinese Company Adapting to the Islamic Culture and CustomsAnswer the questions for case 2 in your exercise book.,2012/8/18,44,Dou Weilin:Introduction to ICC,Case 2:A Chinese Company Adapting to the Islamic Culture and Customs,Thank you!,2012/8/18,46,Dou Weilin:Introduction to ICC,