星巴克产品供应链（英文） .ppt

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1、Starbuckssupply chain,Contents,The introduction of StarbucksStarbucks market positioning strategy Supply Chain ManagementSupply chain system of Starbucks Advantages of supply chain,The introduction of Starbucks,In 1971,starbucks was born in Seattle civilian traditional marketIn 1996,into the global

2、32 markets,daily increased 3-4 shopsIn 1998,Tongyi Starbucks formally established by United States Starbucks Coffee International company and Tongyi companyNow,starbucks has spread to many parts of the world,provides the high quality coffee and service.,The brand,Now,Starbucks has become the United

3、States,and around the world famous brand.the secret of success is constancy of brand strategy,accurate positioning and unique qualities.,Starbucks market strategy,Only a few years time,Starbucks in China has become a fashionable pronoun.Its logo is not just a cup of coffee,but a brand and a culture.

4、,Supply Chain Management,The company enterprises must adopt the type of management mode,many companies rely on it.The integration of the supply chain improved ability to response market changes,reduce cost Electronic enterprise represent not just opportunities,but also a big challenges,The supply ch

5、ain of Starbuck,Three channels,Starbucks supply chain need to support three channels:Special channel Direct channel Retail channel,Special channel is airlines and other retail service;Direct channel handle mail-order business;Retail channel is work for own shops and joint venture shops services.,Sta

6、rbucks consulting technology application,Bar code The sales management system Electronic Data Interchange Rapid response system,Bar code,Use a group of parallel lines symbol instead of each commodity code,reading by the machine with scanning function,make the decoded commodity sale and incoming mate

7、rial input the computer,then use the computer to calculations and application.,Sales management system,Starbucks rely on pos machines to provide data,starbucks has fixed report format,each branch report these data through email,make a order about once a week,with professional logistics company respo

8、nsible for distribution.,Electronic Data Interchange,Based on the computer to computer manner,automatic transmission and processing material without human intervention.In this circumstances,retailers can transmission material convenient,like purchase orders,invoices,return single,inventory etc.,Rapi

9、d response system,Is a high efficient inventory management system,the design purpose is to reduce lead time on the retail restocking organization,reduce inventories investment,improve the service level,reduce the costs of transportation.,Advantages of supply chain,Fully grasp the sales and inventory

10、 status of business point to provide estimate exactly,reduce inventory cost Estimate the amount of demands,reduce the number of emergency order,Calculate by computer make work efficiency and reduce errors by human The whole supply chain with a high transparency,make good use of the resources,improve efficiency.,Keep in touch closely with the suppliers,make suppliers have ample time to supply timely,as to make a better environment for customers.Improving the companys image can make better cooperation with suppliers.,Thank you!,