presentation of kfc(肯德基英文介绍).ppt.ppt

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1、Kentucky Fried Chicken,designed by CongCong,outline:,IntroductionHistoryMenuKFCs valuesCultureStrategy,OperationManagementStaffEffectComparision,KFC,also known as Kentucky Fried Chicken,is a chain of fast food restaurants based in Louisville,Kentucky.The company was founded as Kentucky Fried Chicken

2、 by Colonel Harland Sanders in 1952.,Introduction,Colonel Harland Sanders,Introduction,KFC is currently one of the largest businesses of the global food service industry and is widely known around the world as the face of Colonel Sanders.The Colonel has spread his industry currently to more than eig

3、hty countries globally.Every day,nearly eight million customers are served around the world.,History,Harlan Sanders are already familiar with more than 10 kinds of rural cooking recipes.,In the roadside restaurant,he has successfully developed out of the Kentucky mysterious formula.,Harland Sanderss

4、 skill and reputation to attract a large number of customers.In recognition of his contribution to culinary industry,Harland Sanders was named a Kentucky Colonel.,Throughout the United States,people enjoy Kentucky sucking refers to the chicken flavor.Gradually in to peoples lives.,the Colonel died,t

5、heir home state government gives its Honorary Life.,Menu,KFC primarily sells chicken in form of pieces,wraps,salads and sandwiches.While its primary focus is fried chicken,KFC also offers a line of roasted chicken products,side dishes and desserts.Outside North America,KFC offers beef based products

6、 such as hamburgers or kebabs,pork based products such as ribs and other regional fare.,Menu,1.Economic luxury meal 2.Sucking means chicken flavor meal 3.New Orleans roast chicken burger meal 4.Crisp fresh/spicy chicken burger meal 5.Mexico/old Beijing chicken roll meal 6.New Orleans roast wings mea

7、l 7.Spicy chicken wings meal 8.Chuanlanenniu five-meal9.Whole shrimp to Jane Fort meal 10.Black Pepper tender beef rice 11.Golden curry pork chop with rice 12.New Orleans roast chicken Fort 13.Fresh crispy/spicy chicken burger 14.Pastoral chicken Fort,And so on.,KFCs values,Our mission Our expectati

8、on,Our beliefOur work attitude,Culture,KFC enterprise cultureService and the pursuit of excellenceAttention and perfect service qualityPositive,encouraging.“Restaurant manager first”Work,to excellence,Strategy,Main business strategy Become the leader of more brand integration!In a restaurant,let con

9、sumer enjoy two gourmet brand and have more choices!,Mode of operationA chain formIndustrialized productionStandardized productsLocal employeeRaw materials are importedProvide condiment and beverage supplier directlyFried chicken burger and fries are made in-storeA new kind of food per month,Operati

10、on,Management,With the customer satisfaction as the center value chain management 1、Obviously,the target market 2、cooking chicken expert“3、Customer as the center of marketing Objectives:bigger In China and other developing countries is the income in the upper level of the people.,Staff,Company human

11、 resource management,Employee grow ladder,Effect,KFCs effect in chinaIn China,KFC has been opened 1,000 230 stores during 16 years.100%product materials from China.Hundreds of millions of dollars was purchased every year.KFC has established 480 enterprises supplier network in China.Every year,direct

12、ly or indirectly,creating 23 million job opportunity.,Comparision,VS,Comparision,KFCHeadquarters location：USAEstablished time：1952Business Scope：western fast foodCompany slogan：We Do Chicken RightStaff quantity：840 thourand(2007),McdonaldsHeadquarters location：USAEstablished time：1954Business Scope：

13、Fast-food chain,DessertCompany slogan：Im lovin itStaff quantity：390 thourand,Comparision,McDonalds and KFC in different country:In the United States,the scale of the McDonalds far more than KFC.But in China,the KFC to enter the Chinese market earlier than McDonalds,and the size of the scale of the f

14、ar more than the McDonalds.,KFC本土化战略,Mcdonalds全球化战略,Globalization strategy,Localization strategy,Comparision,Globalization strategy pk localization strategy,McDonalds:globalization strategy-more inclined to strategic management adjustments.麦当劳：全球化战略更倾向于战略性的经营调整 Kentucky:localization strategy-do in R

15、ome as the Romans do肯德基：本土化战略“入乡随俗”,Comparision,Chinas McDonald is still the world of McDonalds.“中国麦当劳，仍是全世界的麦当劳。”Chinas KFC,slowly become the Chinese of KFC.“中国肯德基，慢慢成为中国人的肯德基。”,KFCs strength,jump start,first impressions are most lasting franchise,accelerate development Chinese characteristic,the p

16、ositive innovation science location,efficient operation,“抢跑”，先入为主 特许经营，加速发展 中国特色，积极创新 科学选址，高效运营,Comparision,In the United States,KFC has been a low-end products,but in China,it became a kind of medium and even the middle and high-end of the products.在美国，肯德基一直是一种低端产品，而在中国，却成了一种中端甚至是中高端的产品。One step ahead of family lead,in McDonalds plan enter the Chinese market,KFC has started its expansion一步领先，步步领先，就在麦当劳谋划进入中国市场的时候，肯德基已经开始了它的扩张,Thank you!,