nokia设计管理1.ppt

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1、Research on Design Management,What is design management?,About Nokia,“Nokia is about Connecting People”,Nokia in 2004,Brand,Innovation,MeaningsHierarchy RoleOperation,What is design management?,Meanings,Manage design,Design management,“Good design is good business”,Object of design,Design process,De

2、sign strategy,Hierarchy,Role,Finance,Design,Manpower resources,Exploitation,Management,Role,Finance,Design,Manpower resources,Design Management,Exploitation,?,Operation,Product,Corporate Design Management,Design Project Management,Design management,Operation,Product,Corporate Design Management,Desig

3、n Project Management,Summarize HistoryBusinessCulture backgroundSpecial competition condition,About Nokia,Summarize,“Nokia is the world leader in mobile communications,driving the growth and sustainability of the broader mobility industry.Nokia is dedicated to enhancing peoples lives and productivit

4、y by providing easy-to-use and secure products like mobile phones,and solutions for imaging,games,media,mobile network operators and businesses.”,The Nokia name comes from the river Nokia(on which Fredrik Idestam founded the wood pulp mill,Nokia Ab,in 1865).The river took its name from a dark,furry

5、rodent called the nokia(in English,the musteline),which lived on the banks of the river.,History,What is the origin of the Nokia name?,History,The early years 1865-1917,During the late 1800s and the early 1900s,new companies were established and organic growth occurred.,History,Roots,Nokia Ab,Finnis

6、h Rubber Works,Electrical wires and cables,The finnish Cable Works Ltd,1865,1871,1898,1912,1917,Paper,Rubber and cables 1918-1966,The period between and immediately after the two World Wars was dedicated to developing the businesses.,History,History,Nokias first car tire,reparations,Merger,1933,1945

7、,1966,History,International conglomerate 1967-1991,After the 1966 merger,Nokia increased its international focus and its range of businesses.,History,Popular rubber boot,Mikromikko 3,a computer designed for office use,mobira Cityman,1973,1975,1987,First GSM network,1989,Digital revolution 1992-?,Nok

8、ia concentrates on telecommunications and launches several innovative products.,History,History,First GSM mobile modes 1011,“Connecting People”,Classics overnight,leader,7110 model.,1992,1993,1994,1998,1999,Nokia 9210,2000,first phone with a built-in camera.,2002,Business,Nokia business group struct

9、ure,Business,Business,Ratio and proportion,Culture background,Culture background,Special competition condition,Nokias history is a reflection of the development of Finnish industries from forestry-oriented basic production to high-tech prominence.,Nokia spirit Management principle,“Nokia is about Co

10、nnecting People”,Nokia spirit,Innovate,Connect,Progress,Form,Human,innovate,connect,1987,1989,1992,1993,1994,1997,1996,1998,1999,2002,2003,progress,form,human,Nokia spirit,JORMA OLLILA,CHAIRMAN AND CEO,Customer Satisfaction,Respect,Achievement,Renewal,Management principle,OrganizationSystem and proc

11、edure Group cooperates and Spirit of the struggle Competitiveness Communicate LeadershipIndividual,Relevant factor,What corporation need?,Innovation,Brand,Graphic DesignProduct DesignComparison,Brand,Corporate image,Corporate image,Corporate image,Corporate image,Corporate image,Category,Category,Shape,Usability shapes the features of our products,not the other way around.,-niko eiden,product program manager,