麦肯锡战略咨询报告写作模板数据部分.ppt

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1、CONFIDENTIAL,Title,CLIENT,Document,Date,This report is solely for the use of client personnel.No part of it may be circulated,quoted,or reproduced for distribution outside the client organization without prior written approval from McKinsey it is not a complete record of the discussion.,1,AREA,Label

2、 1,Label 2,Label 3,TitleUnit of measure,Unit of measure,*Source:,2,AREA STACKED,Label 1,TitleUnit of measure,Unit of measure,*Source:,3,AREA STACKED 100%,Label 1,TitleUnit of measure,Unit of measure,*Source:,4,BAR PLAIN,Label 1,Label 2,Unit of measure,*Source:,5,BAR 3 PLAIN,Label 1,Label 2,Label 3,U

3、nit of measure,*Source:,6,BAR 4 PLAIN,Label 1,Label 2,Label 3,Label 4,Unit of measure,*Source:,7,BAR 5 PLAIN,Label 1,Label 2,Label 3,Label 4,Label 5,Unit of measure,*Source:,8,BAR 6 PLAIN,Label 1,Label 2,Label 3,Label 4,Label 5,Label 6,Unit of measure,*Source:,9,BAR 7 PLAIN,Label 1,Label 2,Label 3,L

4、abel 4,Label 5,Label 6,Label 7,Unit of measure,*Source:,10,BAR 8 PLAIN,Label 1,Label 2,Label 3,Label 4,Label 5,Label 6,Label 7,Label 8,Unit of measure,*Source:,11,BAR BUTTERFLY,TitleUnit of measure,TitleUnit of measure,Label 1,Label 2,Unit of measure,*Source:,12,BAR 3 BUTTERFLY,TitleUnit of measure,

5、TitleUnit of measure,Label 1,Label 2,Label 3,Unit of measure,*Source:,13,BAR 4 BUTTERFLY,TitleUnit of measure,TitleUnit of measure,Label 1,Label 2,Label 3,Label 4,Unit of measure,*Source:,14,BAR 5 BUTTERFLY,TitleUnit of measure,TitleUnit of measure,Label 1,Label 2,Label 3,Label 4,Label 5,Unit of mea

6、sure,*Source:,15,BAR 6 BUTTERFLY,TitleUnit of measure,TitleUnit of measure,Label 1,Label 2,Label 3,Label 4,Label 5,Label 6,Unit of measure,*Source:,16,BAR 7 BUTTERFLY,TitleUnit of measure,TitleUnit of measure,Label 1,Label 2,Label 3,Label 4,Label 5,Label 6,Label 7,Unit of measure,*Source:,17,BAR 8 B

7、UTTERFLY,TitleUnit of measure,TitleUnit of measure,Label 1,Label 2,Label 3,Label 4,Label 5,Label 6,Label 7,Label 8,Unit of measure,*Source:,18,BAR PIE,Label,Label 1,Label 2,TitleUnit of measure,100%=Title,Unit of measure,*Source:,19,BAR 3 PIE,Label,Label 1,Label 2,Label 3,TitleUnit of measure,100%=T

8、itle,Unit of measure,*Source:,20,BAR 4 PIE,Label,Label 1,Label 2,Label 3,Label 4,TitleUnit of measure,100%=Title,Unit of measure,*Source:,21,BAR 5 PIE,Label,Label 1,Label 2,Label 3,Label 4,Label 5,TitleUnit of measure,100%=Title,Unit of measure,*Source:,22,BAR 6 PIE,Label,Label 1,Label 2,Label 3,Lab

9、el 4,Label 5,Label 6,TitleUnit of measure,100%=Title,Unit of measure,*Source:,23,BAR 7 PIE,Label,Label 1,Label 2,Label 3,Label 4,Label 5,Label 6,Label 7,TitleUnit of measure,100%=Title,Unit of measure,*Source:,24,BAR 8 PIE,Label,Label 1,Label 2,Label 3,Label 4,Label 5,Label 6,Label 7,Label 8,TitleUn

10、it of measure,100%=Title,Unit of measure,*Source:,25,BAR MULTI,100,40,100,40,Label 1,Label 2,Label 1,Label 2,TitleUnit of measure,TitleUnit of measure,Series,Series,Unit of measure,*Source:,26,3 BAR 2 MULTI,100,40,100,40,100,40,Label 1,Label 2,Label 1,Label 2,TitleUnit of measure,TitleUnit of measur

11、e,Label 1,Label 2,TitleUnit of measure,Series,Series,Series,Unit of measure,*Source:,27,4 BAR 2 MULTI,100,40,100,40,100,40,100,40,Label 1,Label 2,Label 1,Label 2,TitleUnit of measure,TitleUnit of measure,Label 1,Label 2,TitleUnit of measure,TitleUnit of measure,Label 1,Label 2,Series,Series,Series,S

12、eries,Unit of measure,*Source:,28,BAR BUTTED,Label 1,Label 2,Unit of measure,*Source:,29,BAR 3 BUTTED 2,Label 1,Label 2,Label 3,Unit of measure,*Source:,30,BAR 4 BUTTED 2,Label 1,Label 2,Label 3,Label 4,Unit of measure,*Source:,31,BAR 5 BUTTED 2,Label 1,Label 2,Label 3,Label 4,Label 5,Unit of measur

13、e,*Source:,32,BAR 6 BUTTED 2,Label 1,Label 2,Label 3,Label 4,Label 5,Label 6,Unit of measure,*Source:,33,BAR 7 BUTTED 2,Label 1,Label 2,Label 3,Label 4,Label 5,Label 6,Label 7,Unit of measure,*Source:,34,BAR STACKED,100,40,Label 1,Label 2,Series,Unit of measure,*Source:,35,BAR 3 STACKED,100,80,40,La

14、bel 1,Label 2,Series,Label 3,Unit of measure,*Source:,36,BAR 4 STACKED,100,80,60,40,Label 1,Label 2,Series,Label 3,Label 4,Unit of measure,*Source:,37,BAR 5 STACKED,100,80,60,40,80,Label 1,Label 2,Series,Label 3,Label 4,Label 5,Unit of measure,*Source:,38,BAR 6 STACKED,100,80,60,40,60,80,Label 1,Lab

15、el 2,Series,Label 3,Label 4,Label 5,Label 6,Unit of measure,*Source:,39,BAR 7 STACKED,100,88,80,68,60,48,40,Label 1,Label 2,Series,Label 3,Label 4,Label 5,Label 6,Label 7,Unit of measure,*Source:,40,BAR 8 STACKED,100,92,84,76,68,60,52,40,Label 1,Label 2,Series,Label 3,Label 4,Label 5,Label 6,Label 7

16、,Label 8,Unit of measure,*Source:,41,BAR STACKED 100%,000,000,100%,Label 1,Label 2,Series,Unit of measure,*Source:,42,BAR 3 STACKED 100%,Label 1,Label 2,Label 3,100%,Series,000,000,000,Unit of measure,*Source:,43,BAR 4 STACKED 100%,Label 1,Label 2,Label 3,100%,Series,Label 4,000,000,000,000,Unit of

17、measure,*Source:,44,BAR 5 STACKED 100%,Label 1,Label 2,Label 3,100%,Series,Label 4,Label 5,000,000,000,000,000,Unit of measure,*Source:,45,BAR 6 STACKED 100%,Label 1,Label 2,Label 3,100%,Series,Label 4,Label 5,Label 6,000,000,000,000,000,000,Unit of measure,*Source:,46,BAR 7 STACKED 100%,Label 1,Lab

18、el 2,Label 3,100%,Series,Label 4,Label 5,Label 6,Label 7,000,000,000,000,000,000,000,Unit of measure,*Source:,47,BAR 8 STACKED 100%,Label 1,Label 2,Label 3,100%,Series,Label 4,Label 5,Label 6,Label 7,Label 8,000,000,000,000,000,000,000,000,Unit of measure,*Source:,48,Label,BAR RANGE,Label,Label,Labe

19、l,Label,Unit of measure,*Source:,49,000,000,000,000,000,000,BAR BUTTED STACKED,Label,Label,Label,Unit of measure,*Source:,50,Left label,Right label,BAR LEFT RIGHT,Label,Label,Label,Label,Label,Unit of measure,*Source:,51,BUBBLE,TitleUnit of measure,TitleUnit of measure,Label 2,Label 4,Label 6,Label

20、5,Label 3,Label 1,Unit of measure,*Source:,52,COLUMN PLAIN,Label,Label,Unit of measure,*Source:,53,COLUMN 3 PLAIN,Label,Label,Label,Unit of measure,*Source:,54,COLUMN 4 PLAIN,Label,Label,Label,Label,Unit of measure,*Source:,55,COLUMN 5 PLAIN,Label,Label,Label,Label,Label,Unit of measure,*Source:,56,

21、COLUMN 6 PLAIN,Label,Label,Label,Label,Label,Label,Unit of measure,*Source:,57,COLUMN 7 PLAIN,Label,Label,Label,Label,Label,Label,Label,Unit of measure,*Source:,58,COLUMN 10 PLAIN,Label,Label,Label,Label,Label,Label,Label,Label,Label,Label,Unit of measure,*Source:,59,COLUMN LINES,Label,Label,Unit of

22、 measure,*Source:,60,COLUMN 3 LINES,Label,Label,Label,Unit of measure,*Source:,61,COLUMN 4 LINES,Label,Label,Label,Label,Unit of measure,*Source:,62,COLUMN 5 LINES,Label,Label,Label,Label,Label,Unit of measure,*Source:,63,COLUMN 6 LINES,Label,Label,Label,Label,Label,Label,Unit of measure,*Source:,64

23、,COLUMN 7 LINES,Label,Label,Label,Label,Label,Label,Label,Unit of measure,*Source:,65,COLUMN 9 LINES,Label,Label,Label,Label,Label,Label,Label,Label,Label,Unit of measure,*Source:,66,COLUMN PIE,Text,Text,Label,Label,Unit of measure,*Source:,67,COLUMN PIE 3,100%=Title,Label,Label,Label,Label,TitleUni

24、t of measure,Unit of measure,*Source:,68,COLUMN PIE 4,100%=Title,Label,Label,Label,Label,Label,TitleUnit of measure,Unit of measure,*Source:,69,COLUMN PIE 5,100%=Title,TitleUnit of measure,Label,Label,Label,Label,Label,Label,Unit of measure,*Source:,70,TitleUnit of measure,TitleUnit of measure,COLUM

25、N MULTI,50,100,50,100,Label,Label,Label,Label,Series,Series,Unit of measure,*Source:,71,3 COLUMN 2 MULTI,50,100,50,100,50,100,Label,Label,Label,Label,Label,Label,Series,TitleUnit of measure,TitleUnit of measure,TitleUnit of measure,Unit of measure,*Source:,72,4 COLUMN 2 MULTI,50,100,50,100,50,100,50

26、,100,Label,Label,Label,Label,Label,Label,Label,Label,Series,TitleUnit of measure,TitleUnit of measure,TitleUnit of measure,TitleUnit of measure,Unit of measure,*Source:,73,COLUMN BUTTED,Label,Label,Unit of measure,*Source:,74,COLUMN 3 BUTTED 2,Label,Label,Label,Unit of measure,*Source:,75,COLUMN 4 B

27、UTTED 2,Label,Label,Label,Label,Unit of measure,*Source:,76,COLUMN 5 BUTTED 2,Label,Label,Label,Label,Label,Unit of measure,*Source:,77,COLUMN 6 BUTTED 2,Label,Label,Label,Label,Label,Label,Unit of measure,*Source:,78,COLUMN 7 BUTTED 2,Label,Label,Label,Label,Label,Label,Label,Unit of measure,*Sourc

28、e:,79,COLUMN 8 BUTTED 2,Label,Label,Label,Label,Label,Label,Label,Label,Unit of measure,*Source:,80,COLUMN 9 BUTTED 2,Label,Label,Label,Label,Label,Label,Label,Label,Label,Unit of measure,*Source:,81,COLUMN 10 BUTTED 2,Label,Label,Label,Label,Label,Label,Label,Label,Label,Label,Unit of measure,*Sour

29、ce:,82,COLUMN STACKED,50,100,Label,Series,Label,Unit of measure,*Source:,83,COLUMN 3 STACKED,50,50,100,Series,Label,Label,Label,Unit of measure,*Source:,84,COLUMN 4 STACKED,50,50,100,100,Series,Label,Label,Label,Label,Unit of measure,*Source:,85,COLUMN 5 STACKED,50,100,50,100,50,Series,Label,Label,L

30、abel,Label,Label,Unit of measure,*Source:,86,COLUMN 6 STACKED,50,100,50,100,50,100,Series,Label,Label,Label,Label,Label,Label,Unit of measure,*Source:,87,COLUMN 7 STACKED,50,100,50,100,50,100,50,Series,Label,Label,Label,Label,Label,Label,Label,Unit of measure,*Source:,88,COLUMN 8 STACKED,50,100,50,1

31、00,50,100,50,100,Series,Label,Label,Label,Label,Label,Label,Label,Label,Unit of measure,*Source:,89,COLUMN STACKED 100%,000,000,100%,Series,Label,Label,Unit of measure,*Source:,90,COLUMN 3 STACKED 100%,100%,000,000,000,Series,Label,Label,Label,Unit of measure,*Source:,91,COLUMN 4 STACKED 100%,000,00

32、0,000,000,100%,Series,Label,Label,Label,Label,Unit of measure,*Source:,92,COLUMN 5 STACKED 100%,000,000,000,000,000,100%,Series,Label,Label,Label,Label,Label,Unit of measure,*Source:,93,COLUMN 6 STACKED 100%,000,000,000,000,000,000,100%,Series,Label,Label,Label,Label,Label,Label,Unit of measure,*Sou

33、rce:,94,COLUMN 7 STACKED 100%,000,000,000,000,000,000,000,100%,Series,Label,Label,Label,Label,Label,Label,Label,Unit of measure,*Source:,95,COLUMN 8 STACKED 100%,000,000,000,000,000,000,000,000,100%,Series,Label,Label,Label,Label,Label,Label,Label,Label,Unit of measure,*Source:,96,COLUMN 9 STACKED 1

34、00%,000,000,000,000,000,000,000,000,000,100%,Series,Label,Label,Label,Label,Label,Label,Label,Label,Label,Unit of measure,*Source:,97,COLUMN BUTTED STACKED,000,000,000,000,000,000,Series,Series,Label,Label,Label,Unit of measure,*Source:,98,TitleUnit of measure,TitleUnit of measure,100%=,000,COMBO PI

35、E SEGMENT COLUMN,Label 4,Label 5,Label 1,Label 2,Label 3,Label 1,Series,Series,Series,Series,Unit of measure,*Source:,99,COMBO PIE-COLUMN,100%=,TitleUnit of measure,TitleUnit of measure,Label 5,Label 4,Label 3,Label 2,Label 1,Label 1,Label 2,Label 3,Label 4,Label 5,Unit of measure,*Source:,100,COMBO

36、 PIE-STACKED COLUMN,TitleUnit of measure,TitleUnit of measure,100%=,000,100%=,Series,Series,Series,Series,Label 1,Label 1,Label 2,Label 3,Label 4,Label 5,Unit of measure,*Source:,101,COST CURVE,TitleUnit of measure,TitleUnit of measure,Label,Label,Label,Label,Label,Unit of measure,*Source:,102,YAxis

37、Unit of measure,XAxisUnit of measure,Label,Label,Label,COST CURVE 2Y,Unit of measure,*Source:,103,YAxisUnit of measure,XAxisUnit of measure,COST CURVE 2XY,Label,Label,Label,Unit of measure,*Source:,104,YAxisUnit of measure,XAxisUnit of measure,COST CURVE OUTLINE,Label,Label,Label,Unit of measure,*So

38、urce:,105,YAxisUnit of measure,XAxisUnit of measure,HORIZONTAL COST CURVE,InstructionsPlot data in ExcelEnter Y data in column AEnter X data in column BRun Cost Curve macroReverse order of columns so Y is in B and X is in A,Label,Label,Label,Label,Label,Label,Label,Unit of measure,*Source:,106,DUAL

39、LINE,TitleUnit of measure,TitleUnit of measure,Unit of measure,*Source:,107,LINE,Label,TitleUnit of measure,Label,Label,Label,Unit of measure,*Source:,108,DUAL COLUMN LINE,TitleUnit of measure,TitleUnit of measure,Unit of measure,*Source:,109,YAxisUnit of measure,XAxisUnit of measure,LINE WITH XY PL

40、OTS,Unit of measure,*Source:,110,X&Y LINE,TitleUnit of measure,TitleUnit of measure,Label 1,Label 2,Unit of measure,*Source:,111,LINE 2,Label 1,Label 2,Label 3,Label 4,TitleUnit of measure,TitleUnit of measure,Label 1,Label 2,Label 3,Label 4,Unit of measure,*Source:,112,Label 1,Label 2,Label 3,Label

41、 4,Label 5,PIE,100%=Title,Unit of measure,*Source:,113,PIE EXPLODE,100%=Title,Label,Unit of measure,*Source:,114,PIE MULTI,Title100%=XXX,Label,Label,Label,Label,Label,Label,Label,Label,Label,Label,Label,Label,Label,Label,Label,Label,Title100%=XXX,Unit of measure,*Source:,115,PIE MULTI 3,Title100%=XX

42、X,Label,Label,Label,Label,Label,Label,Label,Label,Title100%=XXX,Label,Label,Label,Label,Label,Label,Label,Label,Title100%=XXX,Label,Label,Label,Label,Label,Label,Label,Label,Unit of measure,*Source:,116,PIE MULTI 4,Title100%=XXX,Label,Label,Label,Label,Label,Label,Label,Label,Title100%=XXX,Label,Lab

43、el,Label,Label,Label,Label,Label,Label,Title100%=XXX,Label,Label,Label,Label,Label,Label,Label,Label,Title100%=XXX,Label,Label,Label,Label,Label,Label,Label,Label,Unit of measure,*Source:,117,RANGE HIGH LOW,TitleUnit of measure,Unit of measure,*Source:,118,SCATTER X&Y,TitleUnit of measure,TitleUnit

44、of measure,Unit of measure,*Source:,119,SCATTER CONNECTED LINE,TitleUnit of measure,TitleUnit of measure,Unit of measure,*Source:,120,SCATTER CONNECTED DOT,Legend,Legend,Legend,Legend,TitleUnit of measure,TitleUnit of measure,Unit of measure,*Source:,121,STRATEGIC CONTROL MAP,Market book value,Book

45、valueUnit of measure,Unit of measure,*Source:,122,WATERFALL BAR,Label 1,Label 2,Label 3,Unit of measure,*Source:,123,WATERFALL BAR 4,Label 2,Label 3,Label 4,Label 1,Unit of measure,*Source:,124,WATERFALL BAR 5,Label 1,Label 2,Label 3,Label 4,Label 5,Unit of measure,*Source:,125,WATERFALL BAR 6,Label

46、 1,Label 2,Label 3,Label 4,Label 5,Label 6,Unit of measure,*Source:,126,WATERFALL BAR 7,Label 1,Label 2,Label 3,Label 4,Label 5,Label 6,Label 7,Unit of measure,*Source:,127,WATERFALL BAR 8,Label 1,Label 2,Label 3,Label 4,Label 5,Label 6,Label 7,Label 8,Unit of measure,*Source:,128,USEFUL SHAPES AND

47、SYMBOLS,Source:Always give a source-except for cover and agenda page,Operators,Check Marks,Text,Column break,Bar break,Moons,Right-click mouse tochange phase,Chart border=Topic Title Textbox,Example Document ID SIN-ABC123-20040123-Steering Committee,ASO/GCO,129,EXHIBIT TITLE,Text,130,EXHIBIT TITLE,Unit of measure,*Source:,Text,