Ecommerce Online Payment.ppt

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1、1,E-commerce Online Payment,AAAA Consulting,2,Content,Project outline.3E-commerce development in China.4-25Methodology.26-27Key findings.28-77Available payment methods.29-38Main banks involved in E-commerce.39-43Online payment process flow44-52Difference in three cities53-71Market survey result.72-7

2、7Analysis&Recommendation.78-82Issue&Concern83-85,3,Project Outline,E-commerce developmentMethodologyKey findingsAnalysis&RecommendationIssue&Concern,4,E-commerce Development in China,Current StatusKey IssuesFuture Development,5,E-commerce Development in China,E-commerce Development Process in China,

3、Source:Desktop,1996:Studied E-commerce development in China 1996/12:Studied E-bank service model 1997/2:Organized developing team of E-bank service system 1997/7:Formulated E-bank service system，including providing online inquiry of cooperate finance and credit card,online declare of balance of inte

4、rnational payment 1998/1:Organized leader team of E-bank service system by head office of bank 1998/3:First online transaction completed by Great wall credit card 1999/1:Established E-bank department to coordinate E-commerce development 1999/6:Provided many online payment methods,for example:Easy pa

5、y developed the first complete online payment system;Bank of China set up payment gateway of SET and CA Center 1999/9:Software development center of BOC set up E-commerce laboratory,6,E-commerce Development in China,Source:Desktop,E-commerce current condition,E-commerce development is still in the g

6、rowth stage and experienced rapid development in 1999.In 1999,total amount of online transaction is RMB 5.5m and it is estimated that the total amount of online transaction will reach RMB 3.5 b in 2000 The latest research presents that internet users in China has exceeded 17m By March 2000,there are

7、 about 1100 Web sites,7,E-commerce Structure,E-commerce Development in China,Note:CA will verify identity of all participants during the course of transaction.,8,E-commerce Development in China,1.User:browsing Web site,formulating order,delivery order/payment data toWeb site2/3.Web site:confirming o

8、rder,conveying payment data to payment gateway4.Payment gateway:delivery payment data to card issuers bank5.Card issuers bank:verifying payment validity,transferring money to clearing center6.Clearing center:accepting money,notifying collecting bank7/8.Collecting bank:collecting money,notifying Web

9、site9/10.Web site:processing data,informing distributor to arranging delivery11/12.Distributor:deliver products,9,Business Model-B2B Model 1:Information Platform,E-commerce Development in China,Function:Web site issuing supply&demand information to buyer and seller Note:Such kind of Web site only pr

10、ovide very basic communication service between supplier and buyer Example:,10,E-commerce Development in China,Business Model-B2B Model 2:Online Shopping City,Function:Web site providing business with E-commerce platform&helping business to develop online transaction Note:The majority of participants

11、 are business providing consumption products The Web site is similar to traditional retailer renting counter Example:,11,E-commerce Development in China,Business Model-B2B Model 3:Business own Web site,Function:Distribution Web site:business through its Web site to develop traditional offline distri

12、bution activities&providing online service to its customers Purchasing Web site:business buying online by its own Web site Example:,12,E-commerce Development in China,Business Model-B2B Model 4:Competitive Purchasing Platform,Function:Web site combining business product and service information to pr

13、ovide competitive purchasing service.Purchasing process:Buyer-issuing inquiry,filling out inquiry bill Web site-transferring inquiry to suppliers Suppliers-giving quotation and returning it to buyer separately Buyer-choosing suitable supplier Note:Comparing with Information Platform,business can Obt

14、ain more effective service from such model For example-gaining more business opportunities,reducing transaction time,lowering operating cost Example:,13,E-commerce Development in China,Business Model-B2B Model 5:Product/Service Agent Platform,Function:Business who have become agents of certain produ

15、ct or service develop wholesale online Note:Agent online develop traditional offline wholesale activities through Internet Example:,14,E-commerce Development in China,Business Model-B2B Model 6:Technology Support Platform,Function:Web site online providing technology solution to business,ranging fro

16、m Internet to software Note:The rapid development of E-commerce bringing a great perspective for Internet technology and consulting service Example:,15,E-commerce Development in China,Business Model-B2C Model 1,Online Shopping,For example:,Competitive Purchasing,Dealing with supplier who offers comp

17、etitive priceFox example:,16,E-commerce Development in China,Business Model-B2C Model 2,Individual Quotation,During this kind of transaction,supplier will deal with consumer who give the highest offer,so price flows from low to high in this modelFor example:,Group Quotation,During this kind of trans

18、action,to deal with allconsumers,supplier will give Cheaper offer,so price flows from high to low in group quotationFor example:,17,E-commerce Development in China,Business Model-B2C Model:Individual E-bank,Expense account:for example,gas bill,mobile phone feesChecking/transferring accountOnline sho

19、pping paymentFor example:,18,Basic E-commerce Transaction Process,E-commerce Development in China,Notify,Consumer,Credit card organization,Bank,Merchant,CA Center,Order,Delivery,Transfer,Transfer,Payment,Bill,Transfer,1,2,3,4,5,6,7,8,1.Consumer:formulating order,delivering order/payment data to merc

20、hants2.Merchant:confirming order,transferring payment data to bank3.Bank:verifying validity of payment,informing credit card organization4/5/6.Credit card organization:transferring money,notifying bank7.Bank:returning payment result to merchant8.Merchant:arranging delivery,19,Technology Support,E-co

21、mmerce Development in China,Payment software for merchant server:Cyber Cash CashRgistP4.0 1999/05/19)G10beSet Pos l.2(1998/06/15()SPAY 2.2.3(1999/01/11)V Pos 4.5(1999/01/20)IBM Payment Server 1.2(1999/05/12)Payment gateway software for bank server:G10beSet G10beSet Gateway 1.3(1998/08/28)SPAY 2.5(19

22、99/04/19)Vellfone V GATE 4.1(1999/02/16)IBM Payment Gateway(1999/02/25),Software for CA:Commerce STAGE Secure CA(1999.7/.6)G10beSet的G10beSet Cal.2(1998.7.21)Verisign CA Servicesl.10(1999.2.26)IBM Payment Begist 1.2(1998.11.17)E-wallet software for card holder:Commerce STAGE Cardho1derl.0(1999.5.26)C

23、yberCash Wallet(1999.5.29)G10beSet Wallet 1.1(1999.5.29)Spyrust/Terisa WebWallet 1.0(1998.5.29)Tnntech SNY 2.1(1999.5.29)Verifone wallet 2.1(1998.5.29)IBM Comsamer Wallet 1.0(1998.10.7),20,E-commerce Development in China,Case one-IBM Solution:Payment Gateway(1999/02/25),Payment gateway enabling serv

24、ices:for Bank&Financial institutions SET for E-credit Enabling Services:transforming credit card transaction information under SET system SET for E-debit Enabling Services:transforming automatic transfer information under SET-like system SSL for E-credit Enabling Services:transforming credit card tr

25、ansaction information under SSL system Payment gateway connection services:for Store appointed by bank,ISP,online shopping city SET for E-credit Connection Services:,Connecting objectives with payment gateway of bank&financial institutions under SET system SSL for E-credit Connection Services:,Conne

26、cting objectives with payment gateway of bank&financial institutions under SSL system,21,E-commerce Development in China,Key Issues,Online payment,Bandwidth,Product distribution,Credit system,22,Bandwidth Slow online transaction resulted bycurrent Bandwidth has greatly impededE-commerce development

27、in China:For Web site:difficult to introduce products with multi-media way Difficult to increase transaction amount For user:long transaction time demotivates most of consumers long transaction time increasing communication and time cost,Online paymentIn todays market,online payment is the bottlenec

28、k of E-commerce development Difficult to realize E-commerce advantage for lacking convenient payment methods Unsecured online payment system Uncompleted regulations:for example,contract law accept E-contract but does not accept E-signature,E-commerce Development in China,23,E-commerce Development in

29、 China,.,Distribution systemPoor distribution system is another impediment Web site:difficult to establish effective distribution system covering whole country Deferring delivery slow transaction process and demotivate consumers Distribution supplier:small operation scale resulting high operation co

30、st Insufficient distribution supplier in market,Credibility system Low level creditability system Lacking fundamental creditability between business and personal Uncompleted creditors right protection Bank creditability dominated in China creditability system Commercial creditability system develope

31、d slowly,24,E-commerce Development in China,Individual credibility system 1999 Peoples Bank of China-increased individual consumption loan 1999/5 Shanghai Creditability company,created by People Bank of China,Shanghai information Office and 15 local merchant banks,is the first media organization tak

32、ing responsibility for investigating individual creditability 2000/4 Real name system-it is necessary to use real name to open account 2000/7“Shanghai Individual Creditability Service System”provided by Shanghai Credibility company-banks in Shanghai can check creditability of people who applying for

33、 of credit card and loan within seconds,25,E-commerce Development in China,Future Development:Trends in 2-3 years,Traditional industry begin to exploit E-commerce Online payment will not be the focus of E-commerce Web site model will be more diversified Distribution problem will be worse Traditional

34、 game rule that only protects merchants interest and ignores consumers interest will experience challenge Legal and secure environment will be improved Credit system will be the bottleneck of E-commerce,26,Methodology,Secondary ResearchIn-depth Interview,27,Methodology,In-depth interviewIn-depth int

35、erview help to view the whole picture of all related problems about online payment in China Interviews have been developed in Beijing,Shanghai and Guangzhou,including merchant,bank and userAchievement of in-depth interview Available payment methods Current bank services Merchant&consumers requiremen

36、t Other stuff related E-commerce,Secondary research Secondary materials sources.Related published sources:-government information/statistic-professional magazines-brochures of banks/merchants Internet sources Professional institutionsAchievement of secondary research Related regulations Basic status

37、 of online payment Potential competitor Trends/opportunities,28,Project Objectives,Key Findings,Online payment process,Available payment methods,Main banks involved in E-commerce,Difference in Beijing/Shanghai/Guangzhou,Market survey result,29,Available Payment Methods,Online payment methods,Preferr

38、ed methods for online shopping,Offline payment methods,Market share of different methods,30,Available Payment Methods,Current StatusKey IssuesFuture Development,31,Online Payment Methods,Available Payment Methods,32,Offline Payment Methods,Available Payment Methods,33,Market Share of Different Metho

39、ds,Available Payment Methods,Cash on delivery:70%Banking card:20%Postal remittance:9%Others 1%,34,Available Payment Methods,Consumer-online buying process flow,Note:some web site will e-mail or call Consumer to confirm delivery time&place,35,Preferred Payment Methods for Online shopping,Available Pa

40、yment Methods,Ranking,Banking card,Cash on delivery,others,Postal remittance,Although COD is the major payment method intodays market,most consumer prefer banking card.Moreover,certain amount of potential users aregoing to shop online by varied banking card.However,many constraints,such as security,

41、credibility and delivery push consumers to take COD,a good supplement for online transaction,36,Available Payment Methods,Decision framework for consumer shopping online,Deferring delivery 30%Unsecured online payment 30%Bad after selling service 15%Complicated payment process 10%Insufficient payment

42、 methods 15%,37,Available Payment Methods,Decision Framework for Consumer Payment Behaviors,Consumers position during online transaction In overseas market Merchant put consumer interest on the most important position.During transaction,consumer can overdraft from bank and enjoy best service provide

43、d by merchant In China market Current regulations protect not consumer but merchants interest.It is almost impossible for Chinese consumer to overdraft from bank,most merchant provide low level after selling service,Factors influence consumer payment behaviors Security of online payment Merchant cre

44、dibility Consumption concept Application of computer/banking card Products attribute Diversified payment methods Convenience of online operating The following three factors have more Stronger influence Security of online payment Merchant credibility,after selling service Convenience of online operat

45、ing,38,Available Payment Methods,Future Development of online payment methods,Banking card 50%Cash on delivery 35%Green card 11%Postal remittance 2%Others 2%,39,Main banks in E-commerce,Cooperation style with merchants,Banks involved in online payment,Business scale,40,Main banks in E-commerce,Curre

46、nt StatusKey IssuesFuture Development,41,Banks Involved in E-commerce,Main banks in E-commerce,42,Cooperation Style with Merchant-Bank of China,Main banks in E-commerce,Merchant needs to complete the following process to become an appointed business of BOC Delivery application to BOC for establishin

47、g Web site Related technology requirement:including Web site and Payment platform Informing BOC to exam Web site/payment platform Reaching agreement and becoming appointed business Downloading E-certificate from Web site three days after signing agreement Transferring E-certificate to payment gatewa

48、y of BOC to confirm,and then dealing with banking card of BOC,43,Main Banks in E-commerce,Key issue and future development,key issue No unified and authoritative CA center No completed law and regulations for E-business Difficult to commence cross-regions operation for relative low level of computer

49、/Internet application within bank system Difficult to form cross-banks operation for traditional management mechanism Trend of development Establishing authoritative CA center by government Setting up related law to manage E-commerce Improving computer/Internet application level within bank system A

50、ccelerating exploration of cross-banks/cross-regions operation,44,Online Payment Process,Current StatusKey IssuesFuture Development,45,SET Transaction Process,Online Payment Process,Card Holder,Web Site,E-payment,E-wallet,Merchants Server,Merchant,Bank,Payment Gateway,Payment RegistryCACertificate A