企业移动商务发展趋势.ppt

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1、Trends In Enterprise Mobility:Convergence of Mobile Business and Web ServicesSoftware&Information Industry Association BriefingMay 16th 2002,Nicholas D.EvansEmerging Technology SolutionsKPMG Consulting,I(972)373-7429,Page 1,Agenda,Emerging Technologies at KPMG ConsultingState of the Enterprise Marke

2、tIT Trends Converging on BusinessDrivers and Barriers to AdoptionMobile Business&Web ServicesConvergence ScenariosBest PracticesContacts&Further ReadingQ&A,Page 2,About KPMG Consulting,Inc.,Our Partners are LeadersKPMG Consulting has more than 50 strategic alliances with leading eBusiness solution p

3、roviders-partners such as:Sun MicrosystemsCisco Systems FedEx Corporation Our Philosophy Ensures SuccessKPMG Consulting professionals live our philosophy of delivering outstanding client value by combining real-world,industry-relevant experience with innovative uses of technology.,One of the Worlds

4、Largest Consulting FirmsKPMG Consulting employs 10,000 people and serves more than 2,500 clients in both the public and private sectors.Headquartered in McLean,Virginia,we have principal offices in 16 countries on four continents.First Big IPO of 2001KPMG Consulting became public corporation on Febr

5、uary 8,2001NASDQ symbol:KCINOur Business is eBusinessOur core service offering is end-to-end eBusiness integration.This offering encompasses:Supply Chain Business and Technology Strategy Trading Partner Integration and Exchanges Integration and On-Boarding Integrated Enterprise Operations Systems an

6、d Technology Integration Network Solutions and Web Architecture Outsourcing Strategy and Processes Internet Strategy/Branding Customer Care Online Training,Page 3,Wireless Solution Offerings,KPMG Wireless Solutions,readySetGO!mobileSuccess roadmap to gain new ROI by applying wireless and mobile comp

7、uting technologyR2i MobileProvides clients with a methodology for implementation of Wireless solutions for their organization utilizing pre-defined reference architectures designed to achieve a fast implementation of a solution which focuses on solving real-world business problems.Wireless LANs Prov

8、ides clients with the design and implementation of WLANs targeted at achieving business value.More focused on the integration with applications running on WLANs than on just the implementation of the WLANs themselvesTransaction PlatformsProvides clients with the strategy,design and implementation of

9、 Transaction Platforms targeted at specific industry verticals.Key characteristics of these solutions are that they focus specific solution aspects which are required to complete transactions.Among these key solution aspects are Security,Mobile Wallet,Transaction Processing,and Scalability.,Wireless

10、 Transaction Platforms,Strategy,SystemIntegration,Enablement,Roadmap,Transactions,Access,Network,Page 4,Emerging Technologies at KPMG Consulting,The charter of the Emerging Technology Solutions practice is to keep KPMG Consulting in step with emerging and“disruptive”technologies byCoordinating the i

11、dentification of emerging technologies that are strategic to the business of our clientsIncubating the highest priority technologies within KPMG Consulting so that they can mature andLaunching them as either new core solution offerings or key differentiators for our existing solutions,Page 5,Emergin

12、g and Disruptive Technologies,Some of these emerging and disruptive technologies will improve businessprocesses,others have the potential to reshape entire industriesThe“Map”positions technologies according to the level of impact when deployed and the level of penetration,Business Impact,Reshape Ind

13、ustries,Reshape Business Processes,Improve Business Processes,Business Penetration by 2003,10%20%30%40%50%60%70%80%90%,Wireless Web*mCommerce*Web Services*,Voice-over-IP*,Enterprise Portals*,Enterprise Instant Messaging*,ASPs*,*P2P,*Wireless LAN,Embedded Tags*Natural Language Interface*,Source:ITExp

14、o,2001,Page 6,Solution Radar,Large Market,Moderate Market,Small Market,BPPM,Web Services,Peer Services,Wireless Infrastructure Mgmt,Real-Time,M-Commerce,FY04+,FY04+,FY05+,FY05+,FY 02-03,Linux,BPO,Broadband,Potential Market Size,BPM,Embedded Systems,Security,Page 7,IT Trends Converging on Business,Mo

15、bile Business is just one of several technology trends creating the opportunity for business agility and competitive advantageNext generation infrastructure technologies such as real-time computing,embedded systems,web services,peer services,and wireless/mobile are best implemented and approached in

16、 a holistic manner that exploits the benefits of eachThey are closely inter-related.and often mutually required.for example.Web services enable anytime,anywhere access to information and transactions on any device and any platformWeb services brings new development and deployment paradigms to enterp

17、rise software and to electronic businessMobile business brings new access paradigms to enterprise software and to electronic businessWireless/mobile is becoming a key node for digital services/web services transactions and processes,Page 8,Mobile Business&Web Services,M-Business DriversAnytime,anywh

18、ere mobile access to enterprise processes and informationIncreased revenuesIncreased customer satisfaction and retentionReduction of costs Improved efficiencies and productivityReduced cycle timesAbility to make faster and more informed decisionsDifferentiation from the competitionImproved data accu

19、racy,Web Services DriversSoftware as a service movement“Unbundling”of enterprise processes virtual enterpriseReduction of complexityMigration towards real-time enterpriseReduction of cost for development effortsInteroperability across heterogeneous devices and applicationsLoosely-coupled integration

20、 that can accommodate changes to business process,Page 9,Enterprise production implementations CRM,SFA,SCM,Business Intelligence Advanced Devices Telematics Location-Based Services,Widespread Enterprise Production Implementations Multi-modal interfaces Context Aware Artificial Intelligence RFID(“Bit

21、s and Atoms”)M-Commerce,Strategy,Execution,4,1,2,Viral,Enterprise Mobility Trends&Timeline,Enterprise education/research Hype around the“Wireless Web”Mostly consumer focused WAP Stocks,News,Weather,Enterprise pilots in e-mail,PIM,CRM/SFA Early strategy formulation Wireless Middleware WASPs Unified M

22、essaging,Enterprise strategy formulation Digital Services 3G Production Deployments WLAN Adoption barriers are removed,Education,2005+Late Majority,2003Early Majority,2002“Chasm”,2001Early Adopter,1999-2000Pioneer,Enterprise Production Deployments of Wireless Data,Page 10,Wireless Data Examples,Toda

23、ys enterprise landscape in terms of wireless and mobile deployments.Supply SideOver-abundance of wireless middleware vendorswe expect consolidation and return to prominence of the major players such as IBM,Microsoft and OracleIntelligent new solutionsfor example,wireless infrastructure management fr

24、om companies such as mFormation TechnologiesElimination of barriers to adoptionfor example,recent 3G announcements from companies such as Sprint PCSDemand SideStrategy formulationvalue proposition and business case developmentPilotspaving the way for process and behavior change required to exploit w

25、ireless and mobile solutionsImplementation by early adoptersfor example InfoWave and American University,Page 11,Wireless Data Examples,American UniversityAmerican University asked KPMG Consulting to conduct a detailed study and pilot to determine the viability of offering wireless voice and data se

26、rvice to students,faculty and staff.The KPMG Consulting team combined market research,financial analysis and competitive analysis to evaluate and validate the opportunity.KPMG Consulting then helped the client select vendors and conduct a two month pilot of a wireless voice and data system.The succe

27、ssful conclusion of the pilot validated the wireless strategy and proposed wireless network.On May 1,2002,American University announced their plans to implement campus-wide,the wireless system to handle voice,data and messaging.InfoWaveInfowave develops software that allows mobile and disparate work

28、forces to access corporate networks using wireless devices.To support its rapid and dynamic growth,the client wanted to implement a CRM solution to provide more accurate,up-to-date customer information to its sales force and channel partners.The wireless CRM solution was deployed to end-users within

29、 sales(inside and regional),marketing,product management,customer service,corporate communications,investor relations and to the executive team.The solution provided users with real-time,read/add/update functionality while connected wirelessly.Within a standard web browser on their mobile device,use

30、rs have real-time visibility into the entire prospect/customer profile.Some of early ROI metrics include:Improved Productivity(sales cycle reduction of 50%,improvement of lead receipt to response by 100%)Reduction in Operating Costs(reduction in partner-related costs by 50%,more effective use of mar

31、keting expenditures)Gain in Market Share(increase in customer base by 20%)Improvement in Bottom Line(increase in customer-paid installations by 300%)eCustomer World Golden Award 2001 for excellence in its Mobile CRM Solution category,Page 12,Whats Needed?,What will aid enterprise adoption of Mobile

32、Business and Web Services?Improved economic climate and industry maturityFocus on business benefits not technical distractionsCompelling value propositions for enterprise adoptionSolutions that accommodate todays limitations in devices,standards,bandwidth and coveragePioneers and early adopters gene

33、rating success stories and ROI storiesSerious pilots with clear objectives and not“science fairs”Carefully executed strategies and deployments that leverage synergies between these emerging and disruptive technologiesFundamental understanding that emerging technologies are the next competitive advan

34、tage,Page 13,Mobile Business&Web Services,Industry ScenariosExamples of where mobile business and Web services can be applied in combination to solve enterprise requirementsBest PracticesRecommendations for enterprises when considering the convergence of mobile business and Web services,Page 14,Indu

35、stry Scenarios Chemicals,Creating the Real-Time Enterprise Mobility and Business Process Performance Management(BPPM)A chemicals company using wireless and mobile devices as part of a business process performance management system tied to sales and field operations.Benefits/ObservationsMobile device

36、s help to move to the required level of visibility and access to informationProvides sales force with alerts related to sales opportunities(leads)and sales exceptions(customer purchasing patterns out of limits,inventory unavailable,logistics issues)Management by exception mobile device becomes a bus

37、iness device monitoring the business activities and key performance indicatorsMobile devices provide an alert mechanism for faster response to business process exceptionsApplication integration accomplished via Web services,Page 15,Industry Scenarios-Communications,Creating New Revenue Streams-Deliv

38、ery and Integration of Digital Services A mobile handset manufacturer moving into digital services such as downloadable ring tones has two challenges payload delivery to the device and back-end integration with wireless carrier billing systems.Benefits/ObservationsMobile devices are the end point fo

39、r the payload delivery effectively serving as the subscriber for Web servicesNew integration techniques such as Web services can help to speed integration and reduce costs of connecting into back-end carrier billing systemsWireless Internet value chain is enhanced via web services complexity is redu

40、ced and open standards help to foster inter-connection of value chain participants,Page 16,Industry Scenarios-Software,Creating New Services Mobile platforms climbing up the stack incorporating Web services-based applications A wireless middleware vendor moving up the stack via acquisition of a vend

41、or in the field force automation space.They are adding workflow on top of their basic transcoding engine and supporting standards such as SOAP both in the development environment and the runtime environment.Benefits/ObservationsMobile business technologies are becoming embedded into all applications

42、All applications are gaining web services functionality as software moves towards the software as a service(SaaS)modelResult will be that most software will have mobile functionality and web services functionality as key infrastructure elements that support the business functionality,Page 17,Industr

43、y Scenarios-Manufacturing,Supply Chain Visibility Mobile devices and web services for speeding vendor quality managementWithin the supply chain,information on the quality of goods received at a warehouse is recorded on a PDA with wireless connectivity.The results are transmitted to a real-time syste

44、m,coupled with web services integration to partner systems,in order to manage vendor quality.The real-time nature of the information flow helps reduce cycle times and increase productivity compared with more traditional batch-orientated processes.Information captured electronically at the point of a

45、ctivity also eliminates the need for duplicate data entry in the back office,hence improving data accuracy.Benefits/ObservationsMobile devices help to ensure data accuracy and information capture at the point of business activityReal-time systems help to ensure zero latency from data collection at t

46、he warehouse to integration and reporting to partner systemsWeb services help to ease integration with multiple partner systems,Page 18,Take a Holistic Approach,1)Dont consider Mobile Business or Web Services in a vacuumMobile Business:Additional channel that enhances existing channels.Just as E-Bus

47、iness becomes embedded in the business so will M-BusinessWeb Services:Emerging technologies can also play a role web services,peer services,embedded systems(machine-to-machine),Business Impact,Reshape Industries,Reshape Business Processes,Improve Business Processes,Business Penetration by 2003,10%20

48、%30%40%50%60%70%80%90%,Wireless Web*mCommerce*Web Services*,Voice-over-IP*,Enterprise Portals*,Enterprise Instant Messaging*,ASPs*,*P2P,*Wireless LAN,Embedded Tags*Natural Language Interface*,Source:ITExpo,2001,Mobile Business&Web Services Impact:Along with web services,M-Business technologies repre

49、sent another emerging technology category that has the potential to reshape entire industries!,Page 19,Look at Fundamental Synergies,2)Both mobile business and Web services apply to todays enterprise initiatives virtual,real-time,ubiquitous and“back-to-basics”via cost takeout and performance improve

50、mentMobile BusinessNot just the intersection of Internet and WirelessNot just the“wireless web”Allows new business models,new processes,and real-time computingRemoves former process bottlenecks and permits information and transactions at the edge of the corporationWeb ServicesNot just for integratio