外贸函电 Unit 4 Establishing Business Relations.ppt

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1、Unit four Establishing Business Relations,Terms,1、The Cmmercial Counsellors office 商务参赞处2、Export Commodities Fair 出口商品交易会3、The Chambers of Commerce 商会4、Exhibition 展览 5、Catalogue 商品目录6、Sample 样品 7、Sample Cutting 剪样8、Sample Book 样本 9、Quotation 报价10、Brochure，Pamphlet 宣传小册子11、Business Relations,Trade re

2、lations 贸易关系12、Business Line/Scope/Activities 业务范围,Terms,13、State-operated/Owned Corporation 国有公司14、Private-operated/Owned Enterprise 私营企业15、Price List,Quotation Sheet 价目单16、Export List 出口清单 17、Exposition 博览会18、Equality and Mutual Benefit 平等互利19、Finacial Standing,Finacial Status 财务情况20、Exporter 出口商

3、21、Importer 进口商22、Imports 进口商品 23、Exports 出口商品24、Commodities，Articles 商品,写信要点（Writing Skills）,信息来源和写信目的自我介绍要求寄送有关资料和表达愿望,常用句型,句型1信息来源:我们从处得知 通过.我们了解到1、We learn your company from the Internet that you are one of the leading manufactures in this line.我们从网上了解到贵公司是这一行业的主要生产商之一。,常用句型,2、We owe your name a

4、nd address from the Journal of Commerce.我们从商业日报得知贵公司的名称和地址。3、Having had/obtained the name and address of your company from ABC trading Company,we know that you deal in textiles.通过ABC贸易公司的介绍，我们得知贵公司的名称和地址，并获悉你方经营纺织品。,常用句型,句型2 写信目的：建立业务关系1、We are writing you and hope to enter into business relations w

5、ith you.我们写信给你方希望建立业务关系。2、We are writing you and willing to open up business relations with you.我们写信与你联系，以期与贵公司建立业务关系。,常用句型,3、We would like to take this opportunity to establish business relations with you.我们愿借此机会与贵公司建立业务关系。,常用句型,句型3 自我介绍（公司经营范围等）1、We are an importer/exporter handling toys for many

6、years.Our products have enjoyed a high reputation in the world for their good quality and reasonable price.我们作为玩具进口商/出口商已有多年。我们的产品质量好，价格合理，在世界上享有极高的声誉。,常用句型,2、We are writing to introduce ourselves as large dealers in foodstuffs with good connections in the country.现函告：我公司为食品大经销商，在国内拥有大批客户。3、We take

7、this opportunity to introduce ourselves as exporters dealing exclusively in garments.我们利用此机会介绍，我公司为专门经营服装的出口商。,常用句型,句型4 要求寄送有关资料1、Please send us your catalogues and quotations.请给我们寄你公司的商品目录和价目单。2、We shall appreciate your catalogues and quotations.如能寄你公司的商品目录和价目单当十分感谢。3、Well be pleased to have your c

8、atalogues and quotations.我们将非常乐意收到你公司的商品目录和价目单。,常见短语,1、be in the market for sth 求购2、approach sb for sth 为与某人接洽3、under separate cover 另邮4、look forward to 希望5、lie within the scope of 在范围之内6、important business 大量交易7、be interested in 对感兴趣8、inform sb of sth 通知某人某事9、be suppliable at present 目前可供的,常见短语,10、

9、upon receipt of 收到.之后11、various kinds of 各种各样的12、be in line with the market 与市场水平一致13、in the hope of 盼望14、establish business relations 建立贸易关系15、state-operated corporation 国有企业,练习,一、Fill in the blanks with the suitable prepositions.1、We learn from your letter of may 12 that you are the market for Chi

10、nese Black Tea.2、They have been the wool trade for quite a number of years.3、receipt of your detailed requirements,we shall be glad to give you our latest quotations.,练习,4、Should your price be line,we trust large business can be concluded.5、If the price is resonable,we will place large orders you.6、

11、We look forward receiving your favorable reply.7、Having obtained your name and address the newspaper,we are writing you in the hope of establishing business relations with you.,练习,8、We take this opportunity to approch you the establishment of the trade relations with you.9、We can meet you requiremen

12、t Walnutmeat.10、We are sending you our latest catalogues separate cover.,答案,1、in 2、in 3、Upon 4、in 5、with6、to 7、from 8、for 9、for 10、under,练习,二、Translate the following Sentence into English.1、我公司经营轻工产品有20年。2、我们从商会得知你公司有意购买大量红茶。3、如果你认为我方价格合理，请与我方联系。4、我们将非常乐意收到你方寄来的最新商品目录。5、我们从互联网上得知贵公司的名称和地址。,练习,答案1、We

13、 have been handling light industrial products for 20 years.2、We have come to know/have learnt from the Chamber of Commerce that you are in the market for a large quantity of Black Tea.3、If you find our price reasonable,please contact/connect with us.4、We shall be glad/appreciated to receive your lat

14、est catalogue.,练习,5、We obtain your name and address from the Internet.,练习,三、Fill in the blanks with a suitable word or phrase.Dear Sirs,We(1)from the Internet that you are a large buyer of table-cloth.As this article(2)within the scope of our business activities.We(3)this opportunity to express our

15、wish to(4)business relations with you.Chinese table-cloths are famous for their good(5)and fine workmanship.They have enjoyed great(6)in the American market.We are sure that(7)our joint efforts they will meet with a favorable reception in your country.,练习,In order to give you a genaral idea of our v

16、arious table-cloths,we are airmailing to you(8)separate cover a copy of(9).We shall be glad to send you offers upon(10)of your specific enquiries.We hope to hear from you soon.yours faithfully.,练习,答案（1）learn;(2)lies;(3)take;（4）establish;(5)quality;(6)sales;(7)through/by/with；(8)under;(9)catalogue;(1

17、0)receipt,练习,四、Translate the following letter into English.敬启者：从网上得知贵公司名称和地址，并了解到你公司经营玩具的进出口。今特致函与你，望能与你建立业务关系。若能提供贵公司的有关产品的目录和价目单，将不胜感激。如果价格合理而且交货期可接受，相信能成交大笔交易。谨上,练习,答案Dear sirs,Having obtained your name and address from the Intenet,we learn that you are handling the import and export of Toys.We a

18、re writing you in the hope of establishing business relations with you.It will be highly/greatly appreciated if you will send us your catalogues and pricelists/quotations.,练习,If prices are in line/resonable and time of shipment is acceptable,we trust/convince important(large)business/a great deal wi

19、ll/can be closed/concluded.或 We will place large orders with you.yours truly,练习,五、Write a reply acording to the Incoming e-mail.To:Date:October 3,2003 10:15 amSubject:HelloDear sirs,Having obtained your name and address from the Intenet.We are writing you in the hope of entering into trade relations

20、 with you.We have been one of the leading importersof Childrens Wears in our country and enjoyed high reputation in European markets.,练习,At present,we are interested in your products and will appreciate it if you could send us your latest catalogues.We are looking forward to your early reply.Best re

21、gards Tom Brown,练习 答案,Dear Mr Brown We thank you for your E-mail of October 3 and shall be glad to establish business relations with your company.Complying with your request,we are sending you our latest catalogues covering our best sellers of this year.If you find any items are of interest to you,please let us know immediately.yours faithfully,