施耐德20周年活动策划方案.ppt

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1、Prepared by HighTeamAs Feb.12,Schneider Inititive 2007 China,2,Initiative 2007 Working Core,Visual Design,ROI System,Show Area Layout,Key Visual Visual Extension Gift Design,Gala Dinner,Client Conference,Team Profiles,3,Thank you for your attention!,Merci de votre attention!,4,Back up,5,Schneider In

2、ititive Key Visual(Option A),Back,6,Schneider Inititive Key Visual(Option B),Back,7,Schneider Inititive Key Visual(Option C),(Chinese look and feel),Back,8,Master Traffic Plan,3.Exhibition Center,2.Hotel-Holiday Inn,1.Event Center,1,2,3,Back,9,Inititive 2007 Event Center Level 3,Back,10,3F Plan,Back

3、,VIP Room,11,Back,Level 3:Opening Magic moment Room:蜀都厅 Track Conference Room 1:蜀韵厅 Track Conference Room 2:蜀锦厅 Track Conference Room 3:蜀风厅 Track Conference Room 4:蜀汉厅 Track Conference Room 5:蜀蓉厅 PR release Room 1:蜀山厅 PR release Room 2:蜀水厅 VIP Room:蜀绣厅,3F Plan(Room distribution),12,Inititive 2007 Ev

4、ent Center Level 5,Back,13,5F:Plan,Back,14,Level 5:Exhibition Area:水晶大厅(1-6)Demo Wall Room 1:锦江厅 Demo Wall Room 2:金牛厅 Track Conference Room 6:高新厅 Track Conference Room 7:武侯厅 Track Conference Room 8:青羊厅 Operational War Room 9:成华厅,5F Plan(Room distribution),Back,15,Outdoor:Welcome archway and AD board

5、,Back,16,Outdoor:Path Flag,Back,17,Outdoor:Branding cubes/Large hanging banner(Hotel),Back,18,Each color represents a different attendance:Energy Efficiency/Productive Automation etc.,Outdoor:Master Floor plan,Back,19,Outdoor:Entrance Decoration(lobby),Back,20,3F:Reception,RFID systems,Back,21,Gala

6、Dinner:Exhibition Hall 1,Back,22,Gala Dinner:Exhibition Hall 2,Back,23,Direction/Information systems(3F),Back,24,Large Banner(3F/5F)Optional,Back,25,3F:Opening Room,Back,Main Stage,Live Broadcasting Room,26,3F:Opening Story Board,Back,27,3F:Opening,Back,Schneider Electric VIP will arrive driving a h

7、igh tech electric vehicleDriving this high tech vehicle symbolizes Schneider Electrics desire to create value for the customer using Energy Efficiency and environmental friendly Energy ResourcesEnhance the lifestyle value to public,Schneider Electric VIP stops the vehicle,and then plays with the Mag

8、ic Cube.The whole audience will focus on his hands,28,3F:PR Room,Back,29,3F:Track Rooms,Back,30,Track Name Plate,Back,31,31,Track Name Plate,Option 1:,Option 2:金星，木星，水星，火星，土星，天王星，海王星，冥王星,Option 3:成长，观注，进取，承诺，尊重，畅想，执着,拓展,Option 4:A，B，C，D，E，F，G，H,Back,32,5F:Show Area,Welcome x9,Productive AutomationDe

9、mo x30,EE Demo,Energy Efficiency Demox35,Product Cube,Corporate Image x7,Business Partner x8,e-Knowledge,LED,New offer,Show Area:Customer Welcome(9 panels)Corporate(7 panels)Partner(8 panels)Energy Efficiency(35 panels)Productive automation(30 panels)New offer(2 panels)e-knowledge(5 panels),Back,33,

10、5F:Show Area,Back,Colored Background,PC storage,34,5F:Show Area,Back,e-Knowledge,Corridor View,35,5F:Meeting Area/Rest Area,Back,Rest Area Capacity:3F+5F=300 PAX,36,Rest Area Programs,Wine Appreciation Sessions,Photo Memento,Chocolates,Back,37,Wine Appreciation Sessions,Conducted in designated rest

11、areas2 Wine Masters 4 Wine Ambassadors4 sessions-done hourly during the afternoonTargeted to reach 240 visitors per day,Back,38,Chocolates,Gourmet chocolates from FranceMade available in Rest Areas,Back,39,39,Photo Memento,Photo opportunity at designated rest areaPresented in a photo frame designed

12、with event theme,Back,40,5F:Demo Wall,Back,41,5F:Live Broadcasting Room,Back,42,Live Broadcasting,To Identify initiative of format screen for standard,Back,Dialogue,Breaking News,Debate,43,Name Badge,Back,44,Invitation,Back,45,Guidebook,Back,46,46,Gift for Attendee,Computer bag,Price:90.00 RMB,Back,

13、47,47,Gift for Gala Dinner,Price:200.00 RMB,World Travel Adapter,Back,Initiative 2007 Gala Dinner,Back,49,Essential information,Venue:Exhibition Hall 2Date：Apr 10th-12th,2007Attendee：about 1,100paxFormat:SpeechMagic moment Performance,Back,50,Thank all customers,20 years anniversary,Initiative 2007,

14、Communication Message:Capitalize on our existing friendship to move towards the next 20 years of mutual benefit and success.,Key Messages,Back,51,Outdoor Art Deco 1,Back,52,Outdoor Art Deco 2,Back,53,Floor Plan,Back,54,Simulation,Back,55,Simulation,Back,56,Rundown,Back,57,Back up,58,Waiting video,Ob

15、jectiveImpress key message of Inititive 2007 on customers againContentDaily feature of initiative 2007Daily news of initiative 2007Daily interview of initiative 2007,59,Conceptual Art,Objective:show that Schneider supports trendy and hi-tech lifestyleFormat Customers can see different conceptual art

16、 in 8 mini stages as they enter in the hall,60,Back,Mini-stage conceptual art,61,绛州大鼓、中国功夫,Objective:OpeningFocus everybodys attentionDemonstrate Schneiders flourishing business FormatDrum show on the main stage and flagmen wave Schneider flags in 8 mini stages All flagmen run from mini-stages to th

17、e main stage in performance climax,Back,62,Schneider VIP address,Objective Thank all customers for attending this great event and working with Schneider all alongContentThank you speechSchneider Electric China 20 years anniversary announcementSchneider Electric China 20 years reviewFuture developmen

18、t expectation,Back,63,Customer VIP address,Objective Show good relationship with SchneiderContentCongratulations Good relationships Future cooperation expectations,Back,64,Government address,Objective Good relationship with governmentGrow together with ChinaBackground 朱志宏现任中共成都市委常委、成都市人民政府副市长、中共成都市石

19、化管委会党工委书记、成都市投资促进委员会主任。协助分管科技、信息化、工业、安全生产、物流、邮电及工业招商引资等工作，联系民营经济等工作。分管市科技局（知识产权局）、信息办、经委（中小企业局）、安监局等单位；联系市总工会、科协、邮政局等单位。ContentCongratulations Future development expectations,Back,65,Magic moment,ObjectiveAnnounce 20 years anniversary Launch 20 years anniversary logoFormat3 VIPs press the start butt

20、on for magic moment togetherThe lights which outline Schneider industry image gradually brighten from far to main stage Video begins when all lights brighten20 years anniversary logo on main screen after video finished,66,67,68,Magic moment Video,ObjectiveGood partnershipWin-WinGrow together with Ch

21、ina ContentDevelopment in ChinaEmployers wishes for 20 years birthdayPartners wishes for 20 years birthday,69,SECI 20 years anniversary logo launch,70,SECI 20 years anniversary logoOption 1,71,SECI 20 years anniversary logoOption 2,Back,72,女子新民乐,FormatMain performance on the main stage and other sma

22、ller performances on 8 mini stagesPerformers on each mini stage walk to main stage while performingAll players gather on main stage and perform together,73,柔术、转碟,FormatMain stage+mini-stage show,74,Schneider变脸喷火,Format1 artist perform on the main stage and 8 other performers perform on the 8 mini-st

23、agesAll 9 players perform on the main stage 9 players respectively change their face to S、C、H、N、E、I、D、E、R,forming Schneider,Back,75,Magic cube show+Hope Cake for 20 years,Magic showCube:initiative 2007 key imageBirthday cake in cube Share cake,76,77,78,Back,79,ROI:The Goals That We Hope to Achieve,B

24、ased on the brief,we have created metrics to measure:Overall SatisfactionSchneider corporate imageEducation(Energy Efficiency,Productive Automation,Business Applications)Participation(Corporate,Energy Efficiency,Automation(non-building),UT,Building Automation and Service education sessions)Client co

25、nference effectiveness and satisfactionLogistical excellenceIn addition,we have the capability to perform:Analysis of key components that lead to participant overall satisfaction and dissatisfactionAnalysis of the key components that lead to satisfaction within client conferencesAnalysis of changes

26、in perceptions of participants in the broad areas of“Schneider corporate image”and“Education”Demographic breakdowns in order to measure the reactions of important target groups,Back,80,Overall Satisfaction,Schneider Influenced variables leading to overall satisfaction,Care about Partners,Client Conf

27、erence Satisfaction,Logistical Excellence,Interest,Accessibility,Relevance,Power of Speaker,Question 1,2,3,.,Demographics(Allow for testing of multiple target groups),Education,Topic,Corporate Image Change,Industry Leader,Innovation,Community Contributor,Respected Partner,Best Choice,Question 1,2,3,

28、.,Regression,Regression,Factor,Dependent Variable,Category,Composite Dimension,Legend:,Single Response Question,Participation,Pre-Post Question,Question 1,2,3,.,Question 1,2,3,.,Question 1,2,3,.,Back,81,Demographic breakdowns in order to measure the reactions of important target groups,Demographic b

29、reakdowns allow us to measure with more depth the reactions of specific groups that you wish to targetFor example,we can discover if there were any differences between program elements that were important to Schneider suppliers that were not important to Schneider customersA full analysis(described

30、above)can be conducted on any target segment,Suppliers,Customers,Investors,Full AnalysisStatistical descriptionRegression analysisPerception changeKey indicators,Full AnalysisStatistical descriptionRegression analysisPerception changeKey indicators,Full AnalysisStatistical descriptionRegression anal

31、ysisPerception changeKey indicators,Back,82,Analysis of key components that lead to participant overall satisfaction and dissatisfaction,Our goal is to discover which portions of the event,when done well,caused participants to be satisfiedUsing multiple regression analysis,we can rank each major eve

32、nt component to discover which elements are associated with satisfaction(and,which elements may lead to dissatisfaction),Schneider influenced variables leading to overall satisfaction,Logistical Excellence,Client conference overall satisfaction(both best and worst),Overall Satisfaction,+,+,Lead to,B

33、ack,83,Questions typically fall into 2 categories,Rating Feelings or attitudes:How satisfied are you with your overall experience at the Schneider Discover Inititive?(Choose one)5 Extremely satisfied,4-Somewhat satisfied,3 Neutral,2 Somewhat dissatisfied,1 Extremely dissatisfiedPlease indicate wheth

34、er you agree or disagree with the following statements about the above conferenceStrongly Agree,Agree,Neither Agree nor Disagree,Disagree,Strongly DisagreeBackground Grouping questions:How would you characterize your primary business relationship with Schneider Electric?Supplier to Schneider,Custome

35、r of Schneider,General Industry,Prospective or current Schneider investor,Government,University Professor,Other(Specify)_,Back,84,Sample of Retrospective Post Method,Please indicate whether you agree or disagree with the following statements:,DisagreeDisagreeNeutralAgreeStronglyCompletelyAgree 1 2 3

36、 4 5,Back,85,Descriptive Statistics,The breakdown of responses to questionsAverage response,Median response,Mode responsePercent of people responding each way to a question:Rating feelings or attitudes:Background Grouping:Ratings of feelingsand attitudes can berecalculated for eachgroup,10%,10%,40%,

37、35%,5%,Strongly Agree,Agree,Neither Agree nor Disagree,Disagree,Strongly Disagree,30%,27%,43%,Schneider Customers,Other,Schneider Suppliers,Back,86,Overall Assessment of Initiative 2007 Sample Report,Overall assessment of the Initiative 2007 by all attendees is very positive,with 87%rating it good/v

38、ery good.Four in ten(43%)attendees rated Initiative as very good.An additional 44%rated the event as good.First timers were more likely to be satisfied than alumni,based on their respective“very good”satisfaction ratings,49%vs.38%.,Back,87,Prioritizing Improvements:All Attendees-Sample Report,At Ris

39、k,Back,88,This ROI measurement is to gauge both your and our performance,The tools that we use have applications beyond what we have shown hereWe will work together with you to decide what is most important to measureWe will base this discussion on what you hope to learn,what you hope to do in the f

40、uture,and what you hope to achieveWe hope that this process will allow our cooperation with you to be more productiveBy carefully designing the performance measurement system with us,you can shift our incentives so that they are best aligned with your strategic objectivesWe also hope that this proce

41、ss will allow you to keep your internal staff accountable,Back,89,March for the Future with Special Olympics,Date:November 2005Venue:Huapo GardenTotal Attendees:7,000 pax,Successful Case Studies In Chengdu,Back,90,Johnnie Walker Black Label Journey of Taste,Date:2004-2005Venue:ChengduTotal Number of

42、 Shows:180Total Attendees:21,600,Successful Case Studies In Chengdu,Back,91,Team Profile,Mr.Alex Koi is currently the President of HighTeam Communications;he is responsible for the national P&L of HighTeam Communications.Alex first joined HighTeam in 2003,as its Beijing General Manager and Vice Pres

43、ident of Operations.Subsequently,Alex assumed the title of Managing Director,responsible for 85%of HighTeams business,covering both Beijing and Guangzhou.Alex has played a vital role in helping to increase the turnover of HighTeam from USD$8million to USD$15million in less than three years.In 2004,H

44、ighTeam became the first Chinese marketing service firm to break through the RMB 100million revenue mark.Alex served as Strategic Counsel for IDF,providing strategic counseling and management insights towards the overall management and marketing of IDF since 2004.Previously,Alex worked for Kodak Chi

45、na as the national digital products senior manager and e-Studio program manager.He was responsible for trade and consumer marketing programs of Kodaks digital services.In 2003,Alex introduced a new line of digital imaging kiosks(PMGC),and achieved 75%of his annual target within two months of the ann

46、ouncement.Alex also created the e-Studio,a new digital imaging retail concept that included a screening phase and operational readiness.The technology was installed in 30 stores with complete training,services and after sales support.For two consecutive years,Alex served as the Digital-Land brainchi

47、ld for Kodaks key trade event of the year-the Kodak Consumer Imaging Show 2002 and 2003.During his tenure with Burson-Marsteller(BM),a worlds leading PR company,Alex was appointed as the general manager for Bolian Marcom,a new marketing division for BM.He was charged with the responsibility of manag

48、ing BMs marketing related programs in Beijing,Shanghai and Guangzhou.Alex earned his Masters of Science in marketing research from the A.C.Nielsen Research Center at the University of Wisconsin,Madison(USA).He was also awarded the Bob Drane Award,an honor conferred upon the most outstanding Nielsen

49、graduate every year.His academic background as an A.C.Nielsen scholar has since enabled him to do pioneering primary researches in China.These studies include both quantitative and qualitative research conducted throughout Tier 1 and Tier 2 cities.The quantitative modeling training he received durin

50、g the Nielsen days has enabled Alex to design the marketing mix modeling system known as the Marketing Matrix.This is a marketing simulation program used extensively for marketing executive training and volumetric projection for new product launches.Alex also holds a Bachelor of Science in Business