合肥华润万象城招商手册（中英文 48页） (1).ppt

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1、,5859亿港元总资产 2177亿港元营业额 利润总额267亿元 位列财富世界500强第346位 央企综合财务指标排名第5 30余万名员工The total assets of China Resources Group has reached 586 billion,with the turnover of 218 billion(all united by Hong Kong dollar),which is among the global 500 named by Fortune,ranked the 346th，top 5 national enterprise of Compreh

2、ensive financial indices and hired more than 330,000 staff.7大战略业务单元 17家一级利润中心 6家香港和内地上市公司 3支蓝筹Nowadays,The core businesses of China Resources Group include 7 areas,China Resources Group owns 17 first-class profit center and 6 companies listed in HongKong tock market and in Mainland China and three B

3、lue Chips.,创始于1938年，见证了共和国70余年的光辉历史，The history of China Resources can be traced back to as early as 1938 when Liow&Company was established in Hong Kong.It is presented the glorious history of Peoples Republic of China一个在资本市场拥有举足轻重地位的引领者It is now turning to be a diversified holding company group，tak

4、ing industry as the core business.与您携手，改变生活。Better Life Together,华润创业（HK0291）华润电力（HK0836）华润置地（HK1109）华润水泥（HK1313）华润燃气（HK1193）华润微电子（HK0597）,2010年3月8日，华润置地（1109HK）入选香港恒生指数成分股，成为香港蓝筹股之一On March 8th,2010,CR land(the abbreviation of China Resources Land Co.,Ltd.)became one of 43 blue chips in.Hong Kong I

5、ndex Constituent Stocks截至2011年6月，总资产超过1581亿港元、净资产超过534亿港元，土地储备面积超过2600万平米By the end of June，2011，the total assets of China Resources Land is more than 158 billion Hong Kong dollars,net assets is more than 53 billion Hong Kong dollars,and the land reserve area is more than 26 million square meters.以“

6、品质给城市更多改变”为品牌理念在中国内地36个城市践行着高品质的理想China Resources Land has spread its concept of“high quality change more at the city”in 36 cities in mainland China 六大住宅产品线系列 A Series of six major residential product lines两大持有型商业产品线：万象城都市综合体系列、五彩城区域商业中心系列For the property investment of China Resources Land,two model

7、s as MIXC of Urban Complex Series and regional business centersDream port.,万象城都市综合体系列MIXC of Urban Complex Series,华润中心：由万象城购物中心、写字楼、高级公寓、酒店组成的都市综合体系列，推广了一种全新的都市化生活方式。特别是以万象城品牌为代表的购物中心，为所在城市带去了首屈一指的高端商业中心。China Resources City Crossing:It is well equipped the MIXC,office buildings,serviced department

8、and a high-end hotel which promoted a new life style in urbanism.The high-end shopping mall especially the MIXC,bring the top commercial center to located city.,深圳华润中心万象城、杭州华润中心万象城、沈阳华润中心万象城,万象城全国复制战略The MIXC Expand Strategies,2004年12月09日开业，18万深圳万象城,2010年4月22日开业，24万杭州万象城,2011年5月15开业，25万沈阳万象城,2012成都万

9、象城,2012南宁万象城,2013郑州万象城,2014青岛万象城,2014合肥万象城,合肥万象城将于2014年下半年绚丽登场The Hefei MIXC will be coming in 3 quarter 2014,330,000,200,000,700,000,69,000,合 肥,The MIXC,The CR Building,Grand Hyatt Hefei,Park Lane Monor,HEFEI CITY,HEFEI CITY,合 肥Hefei,合肥是安徽省政治、经济、文化中心，全国科研教育基地、现代制造业基地、高新技术产业基地、现代服务业基地，全国交通枢纽，国际旅游会展、

10、商贸物料和金融中心。Hefei is the capital of political cnter as well as the economic and culuture center at Anhui Province Hefei is a booming comprehensive industrial city,a National Base of Scientics&Education Insitution,a“contemporary manufacturing industry”,a National Development Base ofAnimation Industry“,

11、a“comprehensive transportation hub in China and a Base for International Tourism Expo,Business and Financial center.2010年1月12日，国务院正式批复皖江城市带承接产业转移示范区规划，安徽沿江城市带承接产业转移示范区建设纳入国家发展战略。3月26日，合肥正式加入长三角经济圈。合肥正领头皖江城市带，与长三角地区无缝链接，合理配置所属城市群资源，整合形成属于自己的发展圈属，形成与长三角地区优势互补，共同发展的产业格局。Hefei has joined Changjiang econ

12、omic bay since March,2010.It is taking the leader Position of connecting the eastern,central and western regions with economic exchanges and cooperation to complement one another and secure common development so as to form a number of distinctive economic zones and belts.2010年中国城市竞争力排行榜中，合肥与沈阳、南京、长沙

13、等一起位列全国10个最具潜力的二线城市行列。Hefei,Shenyang,Nanjing and Changsha have been ranked as National Top 10 protential Class 2 City by China Competitive City 2010.,2010年，合肥市辖瑶海、庐阳、蜀山、包河4区和肥东、肥西、长丰3县，并赋予滨湖新区、政务文化新区、国家级经济技术开发区、高新开发区、新站综合试验区市级管理权限。全市行政辖区总面积为7029平方公里，2010年年末全市户籍人口为494.95万人；常住人口570.25万人；市区总面积838平方公里，2

14、010年末市区户籍人口214.37万人；Under its jurisdiction in 2010,there are 3 counties namely Feidong,Feixi and Changfeng,4 districts namely Yaohai,Luyang,Shushan and Baohe and 5 new develop districts.It occupies an area of 7,029 square kilometers with a total population of 5.7025million,The uran area is around 8,

15、38 square kilometers with permanent residents is 2.1437million.2011年8月22日，原巢湖市居巢区和庐江县正式并入合肥市；如今合肥市辖四县、一市、四区及三个国家级开发区，土地面积达1.14万平方公里；常住人口达745.7万人；Since August 2011,The original Juchao district(Chaohu City),Lujiang Country have formally incorporated into Hefei City.After this Adjustment,there are now

16、4 counties,one city,4 districts,3 new develop districts.It occupies an area of 1,14 million square kilometer within the permanent residents add up to 7.5 million.,合肥发展战略经济运行Hefei Develop Strategy-Economic Operation,GDP：以每年20%的速度持续快速发展，2010年GDP已达2703亿元，增速位居全国第一Hefei GDP:In the year of 2010,the whole

17、city realized 2703 billion RMB in GDP.The total revenue was increased by 20%every year and recognized as top one increase rate at the whole country,人均GDP：人均GDP量年均21%的幅度快速增长，2010年合肥人均GDP51476元In 2010 Per capita GD in Hefei was 51,476 RMB by increased 21%,社会消费品零售总额：2010年合肥市社会消费品零售总额839亿元，连续三年保持19%以上增长

18、The total amount of consumable retails is reached at 839 billion RMB in 2010,increased by 19%for sequent three years.,消费：居民消费乐观，消费指数74%，2010年城区居民恩格尔系数为36%，进 入小康居民消费段。Consumption:Urban residents consumption trend is positive and consumer index is around 74%.In 2010,the Engelcoefficients were 36%for t

19、he urban households and has ushered in a new stage of consumption a well-off society,地处我国东西部交接的中部地区，长三角经济圈和武汉经济圈交汇处，承东启西、贯通南北，区位优势突出Hefei is located at the mid-China city nearest to the coastal cities between eastern and western China,The confluence between Changjiang economic bay and Wu han economi

20、c bay.As an regional advantage,it connects the West with the East,the North with the South,合肥城市对外交通环境日趋发达,合肥高铁南站已动工，建成后将是华东第二大车站，预计2020年的车站年发送旅客1800万人，日均发送近5万人。进入高铁时代后，将实现1小时到南京、2小时到武汉、上海，交通辐射力强The rapid railway of south station in Hefei is under constructing and excepting to be No.2 railway station

21、 at Huadong region.From now to 2020,the yearly average of riders and the daily average of passengers conveyed through highway in Hefei will respectively reach 1.8 million and 50 thousand.This will make Hefei a national railway transportation center and will achieve the goal of one hour traveling to

22、Nanjing,two hours to Wuhan and Shanghai,1小时至南京,2小时至武汉,2小时至上海,合肥新桥国际机场将于2011年底建成并投入使用，机场具备国内目前最高飞行区等级，可供世界上目前已投入商务运营的所有飞机起降。A 4E-level airport named as Xinqiao Intl Airport is now under construction and will be used at the end of 2011.It is provided with take off and landing for all commercial aircra

23、ft,轨道交通近期（2009-2016年）建设项目由轨道交通1、2号线组成，总长约56公里。至2025年前后，合肥还将兴建4条轨道交通，2018年建成的3号将于万象城地下接驳.Recent Subway project totally is 56 Kilometers which consisting of No.1 and No.2 routes.Around 2025,4 subways route will complete the construction.No.3 route is access to the MIXC in 2018,合肥城市城市交通Hefei City Trans

24、portation,长江西路高架、合作化路高架、金寨路高架全线贯通，引领城市立体交通发展，实现城市西南片区与主城区的无缝对接。It is connected with the Western Changjiang Road viaduct,Hezuohua Road viaduct and guided a development of city traffic which make a transportation hub between Western&Southern districts and main city districts.,金寨路高架,合作化路高架,地铁3号线,地铁4号线,

25、巢湖市和庐江县并入合肥的区划调整后，合肥独占“巢湖”，成为环湖临江城市，形成区域性特大城市。合肥城市商圈也随之南移，形成以合肥政务新区为首的新的商业中心。Hefei is independently occupied the chaohu region after this region adjustment and became a larger region across the river.Within the commercial center moved south forward,the New Municipal and Cultural District Development

26、 commercial center is become the capital of new commercial center.,合肥市到2020年重点开发区域为西南部的三个开发区。Key districts area of Hefei development:3 districts in Southwest 市政府已将政府部门整体迁移至西南的政务新区，以拉动新老区的共同发展。政务新区承载城市未来发展新沃土，肩负城市商圈更迭重任，必将带动周边商业共同发展，辐射环巢湖经济圈。Most of the city-level administration organizations and gov

27、ernment building are moved into this district within development with old urban area together.The New Municipal and Cultural District Development Commercial Center is becoming a new center of core radiation area with other districts.,合肥城市发展趋势 Hefei City Development Trends,城市商圈City Commercial Center

28、and Develop Direction,银泰中心,步行街百盛,包河万达,银泰城,新地中心,天鹅湖万达,项目位置Project Location,政务文化新区地处合肥城市发展扇形的主要方向和心脏地带。万象城位于区域核心位置潜山路与习友路交口，北靠合肥市最优质的城市资源天鹅湖，南邻合肥奥体中心，项目与市政府大楼隔湖相望。New Municipal and Cultural Development District is located at the main urban develop direction of Hefei.The MIXC is located at the capital

29、of this district,by the Swan Lake on North and Hefei Olympic Sports Center on South,opposite the HefeiMunicipal Government Building across the river.,行政、文化资源丰富 Abundant in administrative and Cultural Source,合肥大剧院、赖少其艺术馆、省文博园构建了新区浓厚的人文底蕴，开放式体育公园合肥体育中心也已成为全省文化体育的前沿阵地。,人民日报安徽分社、安徽日报报业集团、省广电新中心等文化集群构建了区

30、域新闻传媒基地。The district base of news and medica has been built such as The Anhui Branch of Peoples Daily,Anhui Daily News Group,The New Center of Provincial BCTV Center.,作为合肥市新的政治中心，市委、市政府、各市直局办单位等55家机关办公场所均在区内。As a new political center in hefei,the districts is including 55 governmental office.,合肥市政府,

31、合肥大剧院,奥体中心,赖少其艺术馆,省广电中心,Hefei Opera,Laishaoqi Museum and Provincial Cultural Museum are built the deeply humanism environment,the opening sports park-Hefei Sports Center become the pioneer in culture and sports chain.,商务办公、星级酒店聚集Commercial Office Center&High-end Hotel Surround,依托政务区得天独厚的城市资源，高档星级酒店云

32、集，商务办公楼林立，高端人士汇聚成为未来合肥商业最发达，经济交流最频繁，消费力最强的区域Within unique urban advantage,high-end hotel and high office building gathering,The New Municipal and Cultural Development District is expected to be the best commercial&economic development and consumption district in Hefei,蔚蓝商务港,华邦世贸城,新地中心,新地中心,新城国际,旅游环境

33、优良 Favorable Tourism Environment,坐落在政务文化新区中心的天鹅湖，是一座人工湖，始建于2003年，湖面约1000亩有各种雕塑、园林树木、人工沙滩、喷泉等景观，是合肥市内最大的开放式公园，已成为合肥市民旅游休闲的新去处Swan Lake is an artificial lake which was built in 2003,The lake occupies 1000 mu and contains lots of spectacular view.It is the largeest opening park in hefei city and become

34、 a new place for mass tourism leisure.,高端人群云集，消费实力雄厚 High-end Crowd,合肥市政务文化新区位于主城区的西南，规划面积12.67平方公里，现有常住城市人口约10万人，规划居住人口20万人 The New Municipal and Cultural Development District is located at the southwestern of the main host city within planning area of 12.67 square kilometer,The permanent urban res

35、idents is around 100 thousand and planning up to 200 thousand.,新区内开发了约400万平米的住宅，且陆续已交付，未来还将有100-150万平米的住宅即将上市，新区居住环境优良，随着商业的发展，入住率将逐步提升 4 million square meters resident building has been developed and some of them has been hand over,Around 100-150 Square meter is expected into the market.The residen

36、t rate will be increased within the commercial development.,1.,2.,3.,区内入驻诸多国内知名开发商，如华润置地、绿地、恒大、融侨、宋都等，云集高质量的住宅开发，房价处于全市领先水平，购房群体的经济实力强盛House price is the leading position of Hefei,the economic strength of purchasing house is strong,项目配套 Supplementary Project,1.合肥市政府 Hefei Government2.市总工会 City feder

37、ations of trade unions 3.合肥市地税局 Hefei Regional Tax Authorities 4.合肥市中级人民法院 Hefei Intermediate Peoples Court 5.合肥市财政局 Hefei Bureau of Finance 6.合肥市检察院 Hefei Peoples Procuratorate7.经开区管委会 The Managing Committee in Gaoxin,政府机关Government Building,1.省广电中心 Provincial BCTV Center2.安徽报业大厦 The Anhui Branch o

38、f Peoples Daily3.合肥市建设投资控股公司 Hefei Construction&Investment Company4.联通大厦 China Union Building5.安徽出版集团 Anhui Publishers Group6.市广电中心,企业机构Enterprise,政府机关Government Building,企业机构Enterprise,星级酒店International Hotel,商务办公Business,公共设施Public Facility,住宅High-end Resident,高端住宅,1.凯旋门2.恒大华府3.置地广场柏悦公馆4.绿地内森庄园5.保

39、利香槟国际,6.国耀一方城7.中环城8.绿城玫瑰园9.琥珀五环城10.宋都西湖花园,11.天鹅湖1号12.旭辉中央宫园13.绿地国际花都14.华邦世贸城,2,3,4,5,6,1,1,2,3,4,5,3,4,7,6,8,2,5,天鹅湖,7,1,9,6,项目配套 Supplementary Project,政务区现有写字楼供应面积约50万平米，It is provide with 500,000 square meter of office building未来预计35年内将新增90万平米的供应面积。It is expected to add in another 900,000 square m

40、eter within 3 or 5 years.政务区现有酒店供应面积约15万平米，未来预计35年内将新增20万平米的供应面积。It is providing with 150,000 square meter of office building and expecting to add another 200,000 square meter within 3 or 5 years.,公共设施,1.合肥奥体中心2.合肥大剧院3.赖少其艺术馆4.省文博苑5.观光塔6.徽园7.安徽国际会展中心8.欢乐岛,商务办公,政府机关,企业机构,星级酒店,商务办公,公共设施,房产,1.天鹅湖大酒店2.泓

41、瑞金陵大酒店3.喜来登酒店4.雅豪格莱德酒店5.新地中心五星级酒店6.君悦酒店7.安徽置地皇家艾美酒店8.万达商务酒店9.明珠国际大酒店10.翡翠湖迎宾馆11.两淮豪生大酒店,星级酒店,1.新城国际2.总商会大厦3.蔚蓝商务港4.绿地蓝海5.财智中心6.新地中心7.万达中心8.置地广场9.港澳广场10.中辰国际,1,2,3,4,5,1,2,3,5,1,2,3,4,9,9,6,7,8,天鹅湖,8,7,6,5,4,6,7,8,项目总平面图 Project Design General Layout,主要经济技术指标 Main Economic and Technical Index Got,万象城

42、总建筑面积约33万平米其中商业经营面积约18万平米停车位约3000个,Total GFA is 330,000 square meter,which is including 180,000 square meter for commercial using.Parking Space:3,000,写字楼建筑面积：约20万,Total GFA of Office Building is around 200,000 square meter,主要经济技术指标 Main Economic and Technical Index Got,主要经济技术指标 Main Economic and Tec

43、hnical Index Got,建筑面积：约6.9万,Total GFA of Grand Hyatt Hotelis around 69,000 square meter,主题定位Positioning,改变合肥人民生活方式Change Peoples Living Style in Hefei一站式购物中心 A large-scale urban complex shopping mall,主题定位Positioning,高雅社交体验Elegant social experience,国际化时尚潮流International Fashion&Trendy,业态分布Variety and

44、Distribution,L6,L5,B1,STREAMS,L1,L4,L3,L2,Supermarket超市,Retails零售,Living Stuff 生活服务,F&B餐饮,Department Store 百货,International Famous Brand国际名品,International Fashion国际时尚,specialized Store主题百货,Fashion&Trendy潮流时尚,Cinema影院,Ice Stadium冰场,Sports 动感休闲,WORK,该层楼有此业态,交通组织图 Circulation,东南透视图SE VIEW,西南透视图WS VIEW,

45、西北透视图WN VIEW,东北透视图EN VIEW,室外中庭效果图Outside Atrium View,室外中庭效果图Outside Atrium View,室外中庭效果图Outside Atrium View,室内中庭效果图,室内中庭效果图,260米的华润大厦，建成后，将是政务区最高的写字楼。CR Building is 260 meters,which is the top height building in this districts.作为政务区新商圈的地标中心，以其优越的地理位置、精致的建筑设计、完善的设备设施以及良好的物业管理，以金融机构及国内外大型企业为主要目标客户，将成为合

46、肥乃至皖中区的商务、金融中心。As located at the most heart of the district,CRBuilding is famous for nice location,exquisite design,the well facility and good property management.The main clients will focus on enterprise on local and international market,which make a economic center of Hefei and even in the Anhui P

47、rovince,华润大厦 CR Building,华润中心：建筑设计新理念CR City Crossing:New Concept on Construction Design,裙房屋顶的国际村是一个特殊的酒店设施：设计参考合肥地区著名的“徽派建筑”，以现代抽象手法演绎传统的特色马头墙和小青瓦。配合特色的景观设计，为客人提供了一个用餐体验。The Hotel Roof Garden is a special hotel design which provided a unique dinning experience.,融入“徽派”建筑的酒店会议公寓Combine the architectu

48、re of Hui Zhou style with hotel design,华润中心：建筑设计新理念 CR City Crossing:New Concept on Construction Design,将有机形状融入建筑结构，采用线条搭建的具有几何感的简约构造，在线条之间寻求生动有致的随机应变的可能性，以及线条之间相互诱发的乐趣，打开与建筑的隔膜，在极具现代感的同时，突破了常规建筑构造，植入艺术性的设计理念，让建筑充满想象力，带来非同寻常的视觉感官体验。Organic Architecture Style make an unusual sensual and visual experi

49、ence,有机建筑风格 Organic Architecture Style,华润中心：建筑设计新理念CR City Crossing:New Concept on Construction Design,自然开放空间Natural Opening Space,采用工业与自然完美融合，在建筑整体设计中强调与环境绿化相呼应，通过下沉广场、屋顶花园景观、室外中庭景观绿化的精心设计，让建筑与自然环境共同生长；屋顶花园式美食广场设计，延伸至室外环境，以最人性化设计，将购物、休闲及文化、园林景观融于一体，带来一场不同的购物旅行体验。Combine the industry with nature,let

50、 the architecture and nature develop together in harmony.The design of cate square in roof garden style is expend with outdoor environment which integrating the functions of shopping,entertainment,and landscape and experiencing the unique shopping tour.,华润中心：建筑设计新理念CR City Crossing:New Concept on Co