商务英语入门(1).ppt

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1、1,商务英语入门 Introduction to Business English,2,Why Study Management?,We all have a vested interest in improving the way organizations are managed.Because we interact with organizations every single day of our lives.,3,2.Once you graduate from college and begin your career,you will either manage or be m

2、anaged.For those who plan on management careers,an understanding of the management process forms the foundation on which to build your management skills.,4,Assuming that you will probably be a manager and/or work for a manager,you can gain a great deal of insight into the way your boss behaves and t

3、he internal workings of organizations by studying management.,5,Business English Tests,The Cambridge Business English Certificate(BEC)Test of English for International Communication(TOEIC),6,CAMBRIDGE BEC EXAMINATION,The Cambridge Business English Certificate(BEC)is an international business English

4、 exam which offers a language qualification for learners who use,or will need to use,English for their work.,7,It is available at three levels:Cambridge BEC Higher Cambridge BEC Vantage Cambridge BEC Preliminary,They are the practical examinations that focuses on English in business-related situatio

5、ns.www.cambridgeesolcn.org/,8,TOEIC,Test of English for International CommunicationBusiness TOEFL http:/,9,TOEIC measures the everyday English skills of people working in an international environment.Nonnative English speakers take the test to demonstrate their English language skills when applying

6、for new positions and obtaining credentials.,10,Corporations use TOEIC to document progress in English training programs,recruit and promote employees,and put standard measurements in place across locations.,11,CONTENTS,MANAGEMENTPRODUCTION AND OPERATIONSMARKETING MANAGEMENTHUMAN RESOURCES MANAGEMEN

7、T（HRM）CORPORATION CULTUREELECTRONIC COMMERCE,12,UNIT TWO MANAGEMENT,13,Learning ObjectivesDefine managementDescribe management functionsExplain organizational structureDistinguish management levelsIdentify management roleslist management skills,14,Management refers to the process of coordinating wor

8、k activities so that they are completed efficiently and effectively with and through other people.,Defining Management,15,Management Functions,The process of management represents the functions or primary activities engaged in by managers.,16,Management Functions,planning function:计划职能organizing fun

9、ction:组织职能leading function:领导职能controlling function:控制职能,17,Planning,Plans are nothing,planning is everything.,18,Types of Plans Strategic vs.Operational Plans Short-Term vs.Long-Term Plans Specific vs.Directional Plans Single-Use vs.Standing Plans,19,Determining what tasks are to be doneWho is to d

10、o themHow the tasks are to be groupedWho reports to whomWhere decisions are to be made,Organizing,20,Directing and coordinating the people in organizationsMotivating subordinatesDirecting the activities of othersSelecting the most effective communication channelsResolving conflicts among members,Lea

11、ding,21,Monitoring the organizations performanceComparing it with the previously set goalsCorrecting any significant deviations and get the organization back on track,Controlling,22,Management LevelsFor better or worse,our society is strongly influenced by managers and their organizations.Good manag

12、ers can turn straw into gold,while poor managers can do the reverse.for better or worse:whether the result is good or bad,23,Top ManagersMiddle ManagersFirst-line managersOperatives,24,Top Managers,These individuals typically have titles such as vice president(VP),president,chancellor,managing direc

13、tor(MD),chief operating officer(COO),chief executive officer(CEO),or chairman of the board.,25,They are responsible for:setting organizational goals;defining strategies for achieving them;monitoring and interpreting the external environment;making decisions that affect the entire organization.,26,Th

14、ey may have titles such as department or agency head,project leader/director,plant manager,unit chief,dean,regional sales coordinators,or division manager.,Middle Managers,27,First-line ManagersThey,usually called supervisors,line managers,section chief,and office manager.,28,Management Roles,Manage

15、ment roles refer to specific categories of managerial behavior.management role：管理者角色,29,Management Roles,interpersonal rolesinformational rolesdecisional roles,30,Interpersonal Roles,figurehead leaderliaison,31,Decisional Roles,entrepreneurdisturbance handlerresource allocatornegotiator,32,Managemen

16、t Skills,Technical skillsHuman skillsConceptual skills,33,Questions,What is technical skills,human skills and conceptual skills?Who are heavily involved in technical,human,or conceptual aspects?Why?,34,Technical skills include knowledge of and proficiency in a certain specialized field,such as engin

17、eering,computers,finance,or manufacturing.,Technical Skills,35,Human skills are the abilities to work well with other people both individually and in a group.,Human Skills,36,Conceptual skills are the abilities to think and to conceptualize about abstract situations,to see the organization as a whol

18、e and the relationships among its various subunits,and to visualize how the organization fits into its broader environment.,Conceptual Skills,37,BEC Exam Practice,38,Production lineWarehouseDespatchR&DQuality controlPacking lineCanteen Washrooms,39,Sam needs to get changed and freshen up after her s

19、hift.Vince wants to research how the goods are currently manufactured.Kate needs to take sample products for inspection.,(H)(A)(E),40,4.John needs to check the quality of the storage facilities.5.Lan wants to see what happens to the goods after they have been packed.,(B)(C),41,MajpjMVcyzj21HLfrvy96d

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