QQ Overview.ppt

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1、December 2007,Tencent QQ services Overview,1,TENCENT QQ SERVICES,Overview,December 2007,Tencent QQ services Overview,2,OUTLINE,Overview IM client in ChinaUnderstandingAbout Tencent Holding Limited CompanyAnalysis:QQs Internet value-add servicesIM clientValue-add servicesE-commerceCommercial service

2、and payment methodQQ MoneyPayment methodSummaryInsight QQ,December 2007,Tencent QQ services Overview,3,OVERVIEW,IM CLIENT IN CHINA,December 2007,Tencent QQ services Overview,4,COMMUNICATION TOOLS,The Internets communication tool function develops with certain Chinese feature in China.Instant communi

3、cation is especially developed in China with 69.8%of Internet users communicating online.,December 2007,Tencent QQ services Overview,5,IM USERS IN CHINA,IM users in China(Use IM at least once per month),34.5%of Chinas internet users use IM service,December 2007,Tencent QQ services Overview,6,STATIST

4、ICS,(1):Active user accounts are defined as those who have logged onto the network at least once during the last 30 days.(2):Peak simultaneous online user account is similar to CCU in maximum,Tencent QQ is the most popular IM software in China which owns over 70%market share.,Most used IM software i

5、n China,*TM is Tencent Messenger,business IM Client(cover 4%of 78.7%),December 2007,Tencent QQ services Overview,7,QQS DISTRIBUTION,Tencent QQ users age distribution and Monthly Income(None Internet caf&Public location),Source:iResearch Inc,QQ attracts a large number of teens and twenties.The larges

6、t proportion of QQ users has a monthly income in 1000-2000RMB.,December 2007,Tencent QQ services Overview,8,UNDERSTANDING,ABOUT TENCENT,December 2007,Tencent QQ services Overview,9,GENERAL IMFORMATION,December 2007,Tencent QQ services Overview,10,ROADMAP,Peak simultaneous online user accounts for IM

7、 services(000),December 2007,Tencent QQ services Overview,11,QUATERLY REVENUES BY SEGMENT,December 2007,Tencent QQ services Overview,12,FINALCIAL PERFORMANCE,December 2007,Tencent QQ services Overview,13,TENCENTS CONTENT PORTFOLIO,December 2007,Tencent QQ services Overview,14,TENCENTS BUSINESS MODEL

8、,December 2007,Tencent QQ services Overview,15,PRODUCTS&SERVICES,December 2007,Tencent QQ services Overview,16,ONLINE PLATFORM,December 2007,Tencent QQ services Overview,17,ANALYSIS,QQ INTERNET VALUE-ADD SERVICE,December 2007,Tencent QQ services Overview,18,TENCENT QQ IM CLIENT,December 2007,Tencent

9、 QQ services Overview,19,BRIEF INTRODUCTION,In February 1999,Tencent launched Tencent QQ,an Internet-based Instant Messaging(IM)tool to support online message communications and instant voice,video and file transmission.By integrating multiple mobile communication methods,QQ enables users to send me

10、ssages to mobile phone users through the platform.QQ now features new functions,such as firewall penetration,dynamic emoticons,video sharing,image capture,file sharing,visual environments for chatting,and photo display during chatting.QQ also provides users with the industry standard platform for In

11、ternet business and mobile and fixed line network business.The original name of QQ was OICQ(Open ICQ).However,because of the possible trademark infringement with another popular instant messenger(ICQ),and also the fact that neither the program nor the protocol is considered open,Tencent changed its

12、name to QQ.,December 2007,Tencent QQ services Overview,20,QQ IM SERVICE MAP,Main page:,December 2007,Tencent QQ services Overview,21,QQ IM INTERFACE,Basic functions:Message chat Voice Chat Video Chat Contact List Mobile Bind,IM window,Login box,Interface,December 2007,Tencent QQ services Overview,22

13、,QQ IM INTERFACE,December 2007,Tencent QQ services Overview,23,IM WINDOW,December 2007,Tencent QQ services Overview,24,FUNCTIONS OF QQ IM,Message:From client,users also can chat with QQ Mobile users Video:Show webcam or showing video file to another Send file:Send file online and offline;Music:Send

14、music gift to mobile;Hardware:See my friends online sharing file,December 2007,Tencent QQ services Overview,25,FEATURE OF QQ IMSending MSM,-Download Pictures&Ringtone-Mobile Online-Greeting Cards-QQ eyes:Notice me whenever my friends online QQ-Supper MSM Man:Send preferential MSM-Supper QQ:Use Mobil

15、e online QQ-Games-WAP Channel,Preview,3GWireless Services,expanding all Internet services to mobile phone,December 2007,Tencent QQ services Overview,26,SOME FEATURES OF QQ,December 2007,Tencent QQ services Overview,27,QQ GROUP,December 2007,Tencent QQ services Overview,28,QQ GROUPNormal group vs.Pre

16、mium group,December 2007,Tencent QQ services Overview,29,QQ GROUPGroups Lay out and management,December 2007,Tencent QQ services Overview,30,Login by QQ Account or registering new IDCapacity:2G Cost:Free,QQ MAILBOX,FeaturesFreely change SkinMailbox s levelSend 1G attachmentSave file up to 1GFree gre

17、eting cardsQQ Groups emailPop mailMy NotepadEntry for Qzone,December 2007,Tencent QQ services Overview,31,ONLINE TIME LEVEL,-What is Online Level?Online Time Levels reflects the amount of time a user spend on clients of the web server.Different levels are illustrated by different icon.Basicaly there

18、 is three icon:Star Moon Sun,Notes:-VIP QQ users Online Level could be grown faster-*For more details,please read Appendix“Cp bc Online QQ”,December 2007,Tencent QQ services Overview,32,QQ VALUE-ADD SERVICES,December 2007,Tencent QQ services Overview,33,QQ WEB PORTAL,December 2007,Tencent QQ service

19、s Overview,34,QQ.COM-ONLINE MEDIA,Switch to favorite channel,From Dec 2003Page View:600 million per dayNo.2rd in top China websNo 22th in top global websNo.login page,News,Entertainment,Sport,Music,IntroductionQQ.com(www.QQ.com)is Chinas largest portal in Chinese integrating news,interactive communi

20、ties,entertainment products and widely-used basic services.,December 2007,Tencent QQ services Overview,35,SEARCH ENGINE AND KNOWLEDGE SERVICE,Search EngineFrom March 2006Website:Competitors:B;GStrengths:Quantity of existed QQ Users,Leading brand of China Internet Industry,Great resource quantity,Sos

21、o AskFrom April 26th 2007New player in Knowledge Service marketCompetitors:Baidu Knows,Sina Men of knowledgeStrengths:Quantity of existed QQ Users,Leading brand of China Internet Industry,December 2007,Tencent QQ services Overview,36,QQ CHAT ROOMDirectory page,What is QQ Chat Room?QQ Chat room allow

22、s all people to chat,make friend,and community.However,like any public area on the internet,there are people who want to take advantage peoples trust.One chat room can include up to 200 participantsQQs Chat rooms are moderated.There are a team who monitor the chat rooms and have the power to remove

23、people out of the chat rooms and ban them from coming back.,December 2007,Tencent QQ services Overview,37,QQ CHAT ROOM Join a room,December 2007,Tencent QQ services Overview,38,QQ LIVE-Main page,December 2007,Tencent QQ services Overview,39,QQ LIVE-Video,December 2007,Tencent QQ services Overview,40

24、,QQ MUSIC,December 2007,Tencent QQ services Overview,41,QQ Game portal,December 2007,Tencent QQ services Overview,42,QQ GAMES,December 2007,Tencent QQ services Overview,43,QQ Pets,December 2007,Tencent QQ services Overview,44,QQ SHOWShow off your style with custom image,December 2007,Tencent QQ serv

25、ices Overview,45,QQ SHOWMain page,December 2007,Tencent QQ services Overview,46,FEATURES OF QQ SHOWMy avatar,December 2007,Tencent QQ services Overview,47,FEATURES OF QQ SHOWShopping Mall&Purchase method,December 2007,Tencent QQ services Overview,48,QZONECommunity service,What is QZone?As a next-gen

26、eration personalized multimedia space exclusively owned by users,Qzone creates a brand-new online lifestyle built around three major content categories:self expression,content sharing and peer interaction.Leveraging all the possibilities of multimedia,Qzone has become a popular platform of trendy on

27、line life.However users want to share feelings or interact with friends,Qzone satisfies their needs with a full range of presentation,exchange and interaction options to enhance their lives.,http:/,December 2007,Tencent QQ services Overview,49,FEATURE OF QZONEPersonal space,December 2007,Tencent QQ

28、services Overview,50,E-BUSSINESS,Main page:http:/Online trading platform,largest C2C serviceFrom September of 2005Main section:Internet Game Zone,Lady,Dignital City,Books,Gym,Audio&Video products,QQ Special ZoneOnline payment method:Tenpay,Main page:http:/Online payment platformSimilar to Paypal,Dec

29、ember 2007,Tencent QQ services Overview,51,COMMERCIAL SERVICES,Q COINS AND PAYMENT METHOD,December 2007,Tencent QQ services Overview,52,MONTHLY SUBSCRIPTION,December 2007,Tencent QQ services Overview,53,QQ MONEY,Tencent QQ s revenue generated by selling Q Coins,Q Points to use for QQ Show and Games

30、Avatar,Monthly subscription,QQ s items,etc.Q Coins is the standard payment for countless virtual goods and services on Tencents QQ.com.Q coins can be purchased,earned by joining event or given to others users,but can not reselling Q Points(or Game coins)is the other method to play QQ Games,Betting o

31、r purchase Tecents variety of items.Q Points can not be converted to Q Coins,December 2007,Tencent QQ services Overview,54,Q COINSWhat to do with Q Coins?,1.00 Yuan1.00 Q Coins 10000.00 Q Points(1.00 Yuan 0.13$USD),December 2007,Tencent QQ services Overview,55,BUYING Q COINS,Payment centre:http:/,De

32、cember 2007,Tencent QQ services Overview,56,CYBER POCKETManage personal online credit,After transaction,my Q coins,Q point and Tenpay credit will be stored here.It also allows me to check and recharge money.,Personal CreditTencent provides 2 types of credit:My QQ Credit:use for QQs servicesMy Tenpay

33、 credit:use for all Tencent services,Advanced featuresCheckout transaction historyRecharge mobile billBooking air ticketPurchase lottery,December 2007,Tencent QQ services Overview,57,SUMMARY,TENCENT QQ S PRODUCT AND SERVICES,December 2007,Tencent QQ services Overview,58,PRODUCTS&SERVICES,December 20

34、07,Tencent QQ services Overview,59,INSTANT MESSAGING SERVICES(1/3),December 2007,Tencent QQ services Overview,60,INSTANT MESSAGING SERVICES(2/3),December 2007,Tencent QQ services Overview,61,INSTANT MESSAGING SERVICES(3/3),December 2007,Tencent QQ services Overview,62,ONLINE MEDIA,December 2007,Tenc

35、ent QQ services Overview,63,INTERNET VALUE-ADD SERVICE(1/3),December 2007,Tencent QQ services Overview,64,INTERNET VALUE-ADD SERVICE(2/3),December 2007,Tencent QQ services Overview,65,INTERNET VALUE-ADD SERVICE(3/3),December 2007,Tencent QQ services Overview,66,INTERACTIVE ENTERTAINMENT SERVICE,Dece

36、mber 2007,Tencent QQ services Overview,67,MOBILE&TELECOMMUNICATIONS VALUE-ADD SERVICE(1/2),December 2007,Tencent QQ services Overview,68,MOBILE&TELECOMMUNICATIONS VALUE-ADD SERVICE(2/2),December 2007,Tencent QQ services Overview,69,E-COMMERCE,December 2007,Tencent QQ services Overview,70,ONLINE ADVE

37、RTISING SERVICE,December 2007,Tencent QQ services Overview,71,INSIGHT QQ,December 2007,Tencent QQ services Overview,72,COPORATE CULTURE,December 2007,Tencent QQ services Overview,73,WHAT MADE QQ SUCCESSFUL?,Tencent has 3600 employees,over 700 of them are working as IM developers,Positioning,Best in

38、quality and quantity,Marketing strategy,Product,Human Resource,Run fast but resistant Never settle for the best Innovation Focus on the user Underlying users need,Won the opportunity to be the largest IM software and earliest wireless value-add in China,Target groups are in 1625 ages,who are interes

39、ted in games and learning new things,Aims at IM users from individual to groups,in line with the prevailing market condition,December 2007,Tencent QQ services Overview,74,QQ vs.MSN vs.Yahoo!,December 2007,Tencent QQ services Overview,75,THINKING,QQ now is an IM client?Its almost the largest entertai

40、nment platform.QQ was the first player in China IM market?No,it appeared after 2 years ICQs launching.(ICQ is the IM client came from the West)Yahoo!has entered China market from 2000 year,but only cover under 10%market share until now.Why?In the early stage of IM market in China,to avoid facing MSN

41、 directly(MSN is mostly used in business affairs and part of entertainment),QQ“accidently”opened the huge internet value-add service and entertainment area.Imitate the winner is enough?Learn from the successful concept is need,but understanding local cultural is more importantInnovation makes differentVietnam IM market status currently is similar to China?What will be the next step of internet era in Vietnam?,December 2007,Tencent QQ services Overview,76,THE END,THANK YOU!,