英文商业话题,叫你写好外国论文.doc

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1、GAC 022 Assessment Event 2- Project- Written ReportMarketing a Local BrandStudents Name:PaulStudents ID:WSMS17913Teachers Name:TedDue Data:3/19/2012World count:1076AbstractThis research mainly talks about choosing Brazil or Russia to sell wool clothes. The decision is choosing Russia to selling clot

2、hes decided by comparing the advantages and disadvantages between doing business in Russia and Brazil. The methodology will introduce the method I used to find the data about the two countries and Unilever. The finding part will show the comparison between Russia and Brazil by comparing the PEST Ana

3、lysis. The discussion part will show the advantages and disadvantages Brazil and Russia have. IntroductionA subsidiary is going to be managed in Russia. The local business is named Heng Yuan Xiang, which mainly produces clothes. Heng Yuan Xiang is the largest wool manufacturer in the world. It was e

4、stablished in 1972s and it involving home textile, knitting, dress. Heng Yuan Xiang focuses on its quality of the product and team works and this business style is welcome in either Russia or Brazil. Heng Yuan Xiang includes exporting, licensing and Internet 3 entry modes. It uses licensing so that

5、it can get more market and make a new competitor difficult to enter the market. Exporting can help Heng Yuan Xiang get more development space. It uses Internet entry mode in order to have minimal investment and risk. Compare the PEST between Russia and Brazil, Russia focus on the heavy industry and

6、Brazil focus on light industry in economic. Both Russia and Brazil has good relationship with marketing and it will improve the exporting. Brazil takes more responsibility to its business compared with Russia in industrialized. In technological, they all have copyright and intellectual property laws

7、 or patents to protect technology. The Heng Yuan Xiangs local distribution mode is distributed in many city centers. It usually has its stores in shopping mall and other place which is busy. The outline of this study is try to find which countries more benefits Heng Yuan Xiang can earn and less chal

8、lenges Heng Yuan Xiang may face between Russia and Brazil. MethodologyThe data was mainly collected by searching from the Internet. It includes the information about Heng Yuan Xiang, the PEST both in Russia and Brazil, and the information about Unilever. Firstly, get the information about Heng Yuan

9、Xiang can make a further understand about this brand. It will help this study find the advantages and disadvantages this brand have and make decision more easily. The comparison of PEST between Russia and Brazil can show the difference directly. It compares Russia and Brazil in political, economic,

10、industrialized and technological four ways so that give the specific these countries situation. The information about Unilever shows how Unilever do in these countries and know the potential and goodness each country have, which means reference others experience to get the purpose. Most of data was

11、collected from the Internet. Sometimes it could not show the true information well. However, as a whole, it can roughly reflect the situation Russia and Brazil are and help the company make decision correctly. Findings ComparisonRussiaBrazilPoliticalRussia has a stable government. China and Russia a

12、lready have a business relationship and it will help the international marketing. It will improve the development of WTO. Doing business in Russ should follow the copyright. The political system is capitalism, which encourage the foreign compaction.(Russian political 2012 Online)Brazil has a stable

13、government. China and Brazil already have a business relationship and it will help the international marketing. It will improve the development of Mercosur. Doing business in Brazil should follow the copyright. The political system is capitalism, which encourage the foreign compaction. (Brazils Poli

14、tical culture 2012 Online)EconomicRussia focuses on heavy industry. The exchange rate between Russia and China is 1: 0.2160 and it is stable. The development trend of Russia is up quickly. (Russian Economic 2012 Online)Brazil focuses on light industry. The exchange rate between Brazil and China is 1

15、: 3.5083 and it is stable. The development trend of Brazil is up quickly. (Brazilian Economy 2012 Online)IndustrializedThe language Russia uses is Russian. Russia is capitalist. Russian takes great responsibility to their business. They advocate equality of men and women. They have strong sense of g

16、reen-minded. (Russian business style 2012 Online)The language Brazil uses is Spanish. Brazil is capitalist. Brazilian does not have strong sense about the time. They advocate equality of men and women. They dont have strong sense of green-minded. (Doing business in Brazil 2012 Online)Technological R

17、ussia does have copyright, intellectual property laws and patents to protect technology. The technology can be adapted in Russia and it allow for communication with the target market. (Scientific and Technological Cooperation Programme Switzerland-Russia 2012 Online)Brazil does have copyright, intel

18、lectual property laws and patents to protect technology. The technology cant be adapted in Brazil and it allow for communication with the target market. (Brazilian Technological Systems Strengths/Weaknesses 2012 Online)Both Russia and Brazil have stable government and import from other countries. Th

19、e industry factor in Russia is heavy industry and the industry factor in Brazil is light industry. The economic developments are all rise up quickly in Russia and Brazil. Both of them are all capitalist and Brazilian takes more responsibility to their business. They all have copyright, intellectual

20、property laws and patents to protect technology. Unilever builds a stronger business in CEE in Russia, conserve opportunities in foods. It done well with portfolio across the consumer pyramid, Capability to build markets, winning with Customers and Local roots. In Brazil, Unilever pay attention on t

21、he satisfaction, research the main competitors. Unilever has real scale and a well balanced portfolio in Brazil.DiscussionThe differences in PEST between Russia and Brazil are: Brazilian takes more responsibility to their business and Russia focus on heavy industry and Brazil focus on light industry

22、. Selling clothes in Russia in better than selling in Brazil. First of all, the weather in Russia is cold enough for people to wear wool clothes. However, Brazil is very hot, and the wool clothes cant adapt the environment in Brazil. Secondly, light industry in Brazil is more popular than in Russia,

23、 which means our company would face more comparison if we establish it in Brazil. Thirdly, Russia is closer to China than Brazil, so it can save more transport cost. The advantages of doing wool clothes sailing in Russia are the temperature, and close location. The disadvantages of doing wool clothe

24、s sailing in Russia are we should try to adapt the Russians business style. The advantages of doing wool clothes sailing in Brazil are rich raw material and big market. The disadvantages of doing wool clothes sailing in Brazil are far location and high temperature. From the information about Unileve

25、r in these two countries, Russia has big potential customers market. It is concerned that 1 billion new consumers in the next ten years in Russia. Russia has profitable growth and strong local management. It means Russia has huge potential market. Brazil has incredible talent pools and top notch inf

26、rastructure, which can provide the up to data technology. This statement mainly concludes the situations Russia and Brazil are. However, the business style could not reflect the total conditions Russian and Brazilian are. It is helpful for making decisions about choosing Brazil or Russia to marketin

27、g the local brand and prepares the preparation. It didnt reflect the specific situation in Russia or Brazil. Also, it didnt combine the history and other factors to reflect the situations Brazil and Russia are. ConclusionsRussia is chosen to selling wool clothes in because of its suited environment

28、to our brand, less compaction and closer geographic location. The action that should be taken would be learn the Russisch and clearly know the culture of Russia, especially doing business. We should also investigate the local business in order to figure out the profits we would earn and the comparis

29、on we would face. Get the information about cloth market in Russia and the leadership in Russia. These all should be prepared to know the challenge and opportunity our company will face in the future. Adapting the culture is necessary as well. Reference ListRussian political, 2012 Online Available a

30、t: http:/www.sais-jhu.edu/academics/languages/russian/textbooks/political-russian.htmBrazils Political culture, 2012 Online Available at: http:/countrystudies.us/brazil/83.htmRussian Economic, 2012 Online Available at: Brazilian Economy, 2012 Online Available at: Russian business style, 2012 Online

31、Available at: Doing business in Brazil 2012 Online Available at: http:/www.maria-brazil.org/business_in_brazil.htmBrazilian Technological Systems Strengths/Weaknesses, 2012 Online Available at: Scientific and Technological Cooperation Programme Switzerland-Russia, 2012 Online Available at: http:/www.eda.admin.ch/eda/en/home/reps/eur/vrus/embmos/ruemed/scipro.html