BMW Olympic Joy Festival Proposal 宝马车展发布会活动策划方案.ppt

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1、BMW Olympic JOY FESTIVAL.,Event Marketing,June 2012,Event proposal.,2012 BMW BRAND DAY.Activity overview.,Joy Night(Bird Nest,Evening),F30/35 Media Launch(Water CubeEvening),F30/35 PBEWater Cube,Golden Port&Road test,JOY Games&Joy CampTraining Field,JOY DisplayOlympic Avenue,Page 2,BMW Olympic Joy F

2、estival-BMW JOY Night,Event Marketing,June 2012,All EmployeeTeam building(Training field),Mgt.Conf.(Hilton tbc)2-5pm,PartnerThemeDinner(Water Cube,evening),GM group,Investor and GM group,Mission 3 NationalCompetition,Internal/Sales manager group,2012 BMW BRAND DAY.KEY activities(July 12-16),Joy Nigh

3、t(Bird Nest,8:00pm-10:00pm),F30/35 Media Launch(Water Cube,7:00pm-8:30om),Page 3,BMW Olympic Joy Festival-BMW JOY Night,Event Marketing,June 2012,All EmployeeTeam building(Training field,8:30am-5:30pm),ManagementConference(Hilton tbc)2:00pm-4:30pm,PartnerThemeDinner(Water Cube,7:30pm-9:00pm),F30/35P

4、BE,Investor group Day 1,Water Cube,9:00am-5:00pm,Mission 3National Comp.(P2 car park)8:00am-4:30pm,F30/35PBE,GM groupDay 1,WaterCube,9:00am-5:00pm,Mission 3National Comp.(Training field)2:00pm-6:00pm,WHF sports games,Training field9:00am-12:00am,F30/35PBE,GM groupDay 2,Golden Port,9:00am-5:00pm,F30/

5、35PBE,Investor group Day 2,Water Cube,9:00am-5:00pm,F30/35PBE,Internal&dealer sales manager group Day 1,Water Cube,9:00am-5:00pm,BMW 奥运之悦嘉年华 BMW OLYMPIC JOY FESTIVALBMW 悦盛典/BMW JOY NIGHTBMW 悦动会/BMW JOY GAMESBMW 悦令营/BMW JOY CAMP,2012 OLYMPIC SIGNATURE EVENT.EVENT NAME（TBC）.,Page 4,BMW Olympic Joy Fes

6、tival-BMW JOY Night,Event Marketing,June 2012,Event overview.,Event:BMW Olympic Joy Festival-BMW JOY NightBMW奥运之悦嘉年华BMW悦盛典Theme：ALL FOR JOYTime：20:00-22:00,Saturday,14th July,2012Venue：National Stadium-Birds NestParticipants：In total 30,000pax,including Top Management of Chinese Olympics Committee a

7、nd General Administration of Sport of China,Famous Athletes and Entertainment Superstar from China and Overseas,National Media,BMW VIP,BMW Owners,Internal Staff,Dealers,Volunteers and the Publics,Page 5,BMW Olympic Joy Festival-BMW JOY Night,Event Marketing,June 2012,Page 6,2012 OLYMPIC SIGNATURE EV

8、ENT.TICKETS ALLOCAITON.,2012 OLYMPIC SIGNATURE EVENT.TICKETS ALLOCAITON.,Page 7,BMW Olympic Joy Festival-BMW JOY Night,Event Marketing,June 2012,Event concept.Storyline.,BMW Olympic Joy Festival-BMW JOY Night,Event Marketing,June 2012,Page 8,EVENT RUNDOWN.,Page 9,EVENT RUNDOWN.,Page 10,STAGE OVERVIE

9、W.,Prelude.Opening Video.,这个世界上，什么最能打动你的内心？是梦想的色彩是创新的激情是每分钟8300转的心跳是成为“第一”的渴望,BMW Olympic Joy Festival-BMW JOY Night,Event Marketing,June 2012,Page 12,是重生的温暖 是未来的光芒 BMW,不只创造最好的汽车。我们还传播悦，用它，发现全新的我，启动精彩人生。,Prelude.EVENT COUNT-DOWN.,CHAPTER I.red Car Show+Roller Skating Performance.,Chapter i.MINI Chor

10、eograph+STUNT PERFORMANCE.,CHAPTER I.M TOP SHOW+ROCK MUSIC BY BAND CHINA&JACKSON TWINZ:.,CHAPTER I.M TOP SHOW+ROCK MUSIC BY BAND CHINA&JACKSON TWINZ:.,CHAPTER I.M TOP SHOW+ROCK MUSIC BY BAND CHINA&JACKSON TWINZ:.,CHAPTER I.M TOP SHOW+ROCK MUSIC BY BAND CHINA&JACKSON TWINZ:.,HERE I AM,ROCKED YOU LIKE

11、 A HURRICANEHere I am,rocked you like a hurricaneMy body is burningIt starts to shout.,Music style:global hit,perfect match with BMW sportive spirit and international brand image.,ROCK MUSIC BY BAND CHINA&JACKSON TWINZHere I am,rocked you like a hurricaneMy body is burningIt starts to shout.,CHAPTER

12、 I.CURTAIN CALL BY BMW DRIVING TEAM.,Chapter ii.Video:All for dream-BMW IN CHINA.,第一部分：中国梦，强国梦解说：百年沧桑，中国人心中从未停止过梦想。它们承载着一个民族的自尊、自信、自强，推动着这个国家不断前行，并完成从贫穷积弱到世界强国的蜕变。（画面：加入WTO，航天技术，上海世博会等）中国梦，强国梦。,Page 21,BMW Olympic Joy Festival-BMW JOY Night,Event Marketing,June 2012,第二部分：中国梦 我的梦解说：在中国的强国梦一步步实现的过程中，做

13、为个体的中国人，也开始了追寻梦想的旅程。这些梦想，汇聚成新时代的“中国梦“，因为坚持，而成就绚丽的人生。（出镜人物：柳传志 姚明 谭维维 杨丽萍 世博局丁局长 中国奥委会市场开发部主任 马继龙 铁西工厂工人结束语：中国梦 我的梦,Chapter ii.Video:All for dream-BMW IN CHINA.,Page 22,BMW Olympic Joy Festival-BMW JOY Night,Event Marketing,June 2012,第三部分BMW：与坚持梦想者同行解说：国家，因为坚持梦想而强大人生，因为坚持梦想而精彩BMW，一直以行动，与坚持梦想者同行：不仅制造出

14、这个星球最好的运动汽车更为世界上人口最多的国家，度身打造最适合他们的汽车BMW为中国消费者推出新一代3系5系长轴距BMW推出760Li中国60周年庆典版中国梦想共珍藏,不仅引进最新的车型，更把全世界最环保、最先进的工厂，建在中国BMW在中国设立发动机工厂代表全球最可持续发展理念的宝马沈阳铁西工厂开业不仅在今天，更在长远的未来与中国的奥运健儿同行；宝马集团与中国奥委会正式签约，成为中国奥委会在未来6年内的独家汽车合作伙伴不仅为中国消费者带来纯粹驾驶乐趣，更为他们创造悦人类最美好的情感体验“BMW之悦”全球品牌战略引入中国不仅坚持梦想，更与坚持梦想者一路同行。,CHAPTER II.DR.STAR

15、K rides a bicycle onto stage.,CHAPTER II.DR.STARK talk show with mc.,CHAPTER II.LANG PING RIDES A BMW BICYCLE ONTO STAGE AND JOINS THE DIALOGUE.,CHAPTER II.Dr.Stark transition to新长征路上的摇滚.,CHAPTER II.SINGING PERFORMANCE BY CUI JIAN:新长征路上的摇滚花房姑娘.,CHAPTER II.SINGING PERFORMANCE BY CUI JIAN:新长征路上的摇滚花房姑娘

16、.,Cui Jian,Music Style:China Rock Icon,able to invoke strong emotions of the Chinese audience.,新长征路上的摇滚一 二 三 四听说过,没见过,两万五千里有的说,没的做,怎知不容易埋着头,向前走,寻找我自己花房姑娘你说我世上最坚强，我说你世上最善良你说我世上最坚强。我说你世上最善良你要我留在这地方，你要我和它们一样我看着你默默地说,Page 28,BMW Olympic Joy Festival-BMW JOY Night,Event Marketing,June 2012,CHAPTER II.MOT

17、ORCADE OF DX&MISSION 3 INTERACTION WITH AUDIENCE.,The champions of Destination X and Mission 3 will be invited to the central stage to join Dr.Stark,and together they will interact with the audience cubes which represent different activity groups.DX之旅和BMW 3行动的历届冠军乘车上台。台上与台下DX之旅和BMW 3行动的嘉宾专席区呼应互动。,Pa

18、ge 29,BMW Olympic Joy Festival-BMW JOY Night,Event Marketing,June 2012,Chapter ii.Video OF ZHANG YIMOU.,十二年前，他用影像，在5分钟内，第一次向全世界勾勒一个百年梦想；八年前，他用现场表演，让百年梦想的光芒在8分钟内，照亮全世界；,BMW Olympic Joy Festival-BMW JOY Night,Event Marketing,June 2012,Page 30,四年前他用天赋、更用毅力，在3个小时里，让中国人体验梦想成真的狂喜,让全世界见证从古老文明到现代大国的神话;今天，他再

19、次来到这里，为即将再次绽放的中国奥运梦，助威，助力！张艺谋,CHAPTER II.DIALOGUE BETWEEN MC&ZHANG YIMOU.,Page 31,BMW Olympic Joy Festival-BMW JOY Night,Event Marketing,June 2012,CHAPTER II.drum to cheer for Chinese Olympic team.,Page 32,BMW Olympic Joy Festival-BMW JOY Night,Event Marketing,June 2012,CHAPTER II.SPORT SHOW+RAP PER

20、FORMANCE by YANG WEI&WANG LI QIN:征战奥运.,Yang Wei 杨威Champion of Gymnastics体操冠军,Wang Liqin王涛Champion of Ping-pong乒乓球冠军,CHAPTER II.SPORT SHOW+RAP PERFORMANCE by YANG WEI&Wang Li Qin:征战奥运.,Page 34,BMW Olympic Joy Festival-BMW JOY Night,Event Marketing,June 2012,CHAPTER II.Audience pass-over of athletic s

21、uits.,Chapter iiI.Video:Legend.,速度震撼我们的感官梦想充实我们的精神还有一种情感，可以触动我们的灵魂在过去四年中，通过宝马爱心基金这个特殊平台宝马员工、车主、经销商、媒体，社会各界爱心人士在这样一些时刻，悦由心生：当身处危难的人们，因为他们的点滴善意而得到及时的帮助；2008年2012年为汶川地震灾区 玉树地震灾区 青海雪灾区捐赠大量帐篷毛毯等赈灾物资,BMW Olympic Joy Festival-BMW JOY Night,Event Marketing,June 2012,Page 36,当曾经迷失的心灵，因为他们不弃的陪伴而闪烁希望的光芒；宝马车主、经

22、销商和员工通过BMW“点亮希望”项目捐助1300余名教师及3000余名学子BMW心灵陪伴行动当一张张稚嫩的小脸，因为他们的一份投入而绽放最开心的笑容；“BMW童悦之家”计划：到2012年底全国将建成60个童悦之家覆盖28个省市 超过5万名儿童收益当渴求知识的心，因为他们的一份努力，而快乐充实BMW儿童交通安全训练营：8年来在20余座城市惠益33万儿童当行将消失的文化，因为他们的一份关注而可能重生四年来“BMW中国文化之旅”携手近百名媒体、文化专家、爱心博主、车主等关注非遗保护的人士行程1.2万公里,足迹遍布10个省级直辖市寻访各类非物质文化遗产百余项捐助43项非遗研究课题捐助超过500万元当脚

23、下的大地，因为他们的悉心播种而焕发盎然的生机BMW绿荫行动：5年建立万亩绿化基地当微小的善念，因为他们的坚持而汇聚成温暖人间的力量四年来，宝马爱心基金总计有47688人次捐款，参与活动的车主经销商超过10000人。在过去一千四百多个日夜，无数宝马员工、车主、经销商、媒体，社会各界爱心人士与宝马爱心基金一起，付出，收获，共同见证大爱悦天的传奇。,CHAPTER III.SINGING PERFORMANCE BY Zhou huajian:传奇.,BMW Olympic Joy Festival-BMW JOY Night,Event Marketing,June 2012,Page 37,CH

24、APTER III.SINGING PERFORMANCE BY Zhou huajian:传奇.,Chapter iiI.Video:BELIEVE.,Page 39,BMW Olympic Joy Festival-BMW JOY Night,Event Marketing,June 2012,CHAPTER III.MUSICAL PLAY BY Sodagreen:相信.,SODAGREEN 苏打绿A Taiwanese independent folk-rock-pop band formed in 2001.Sodagreens music has been defined as

25、fresh sent.The New Horizons Band with a young orchestra rare precocious attitude and skill,the brave challenge of self-limit,stirring up the rock with explosive,but still retain the original ornate beauty.,Page 40,BMW Olympic Joy Festival-BMW JOY Night,Event Marketing,June 2012,CHAPTER III.MUSICAL P

26、LAY BY Sodagreen:相信.,CHAPTER III.MUSICAL PLAY BY Sodagreen:游乐.,328 老爷车出场短片：时间：1936未来任务：征服赛道.启迪未来运动轿车执行者：BMW 328 Mille Miglia 它是荣获120个奖项的赛道冠军。它是BMW运动轿车的前身。它是延续了四分之三个世纪的运动传奇。它被评为“世纪之车”。它诞生于75年前。于昨天，勾勒未来。运动，75年激情不老。,Chapter vi.VIDEO:SPORTINESS LEGEND.,BMW Olympic Joy Festival-BMW JOY Night,Event Market

27、ing,June 2012,Page 43,I8概念车出场短片：时间：1969 未来任务：提供未来城市交通解决方案执行者：BMW I 碟中碟4 的梦幻座驾它使“不可能”，成为“可能”：钢的强度、塑料的轻盈，一触即发的动感视觉，人车合一的神奇体验，百公里加速只需5秒，油耗仅为2.7升。于今天，预演未来。运动，零排放。,CHAPTER VI.HERITAGE 328&CONCEPT I8 PRESENTS.,CHAPTER VI.HERITAGE 328&CONCEPT I8 PRESENTS.,CHAPTER VI.HERITAGE 328&CONCEPT I8 PRESENTS.,CHAPTE

28、R VI.NEW 3ER APPEARANCE.,CHAPTER VI.NEW 3ER APPEARANCE.,CHAPTER VI.NEW 3ER APPEARANCE.,BMW Olympic Joy Festival-BMW JOY Night,Event Marketing,June 2012,Page 49,Chapter vi.SINGING PERFORMANCE BY LEONA LEWIS:,or,.,Leona Lewisa British singer and songwriter.Lewis first came to prominence in 2006 when s

29、he won the third series of the British television series The X Factor.A multi-platinum selling artist and three-time Grammy Award nominee,her most successful single,“Bleeding Love”,reached number one in over thirty countries around the world,and was the best-selling single worldwide in 2008.She was

30、proclaimed Top New Artist by Billboard magazine in 2008.Became the fastest-selling debut album and the biggest seller of 2007 in both the UK and Ireland.,Page 50,BMW Olympic Joy Festival-BMW JOY Night,Event Marketing,June 2012,她 英国乐坛奇迹的代名词她 英国流行乐史上最卖座新人她 以一曲Bleeding Love征服亿万乐迷她 在北京奥运会闭幕式上代表英国献唱 她 新生

31、代美声天后Leona Lewis,Chapter vi.VIDEO OF LEONA LEWIS.,BMW Olympic Joy Festival-BMW JOY Night,Event Marketing,June 2012,Page 51,Chapter vi.SINGING PERFORMANCE BY LEONA LEWIS:,or,.,BMW Olympic Joy Festival-BMW JOY Night,Event Marketing,June 2012,Page 52,CHAPTER VI.GROUP PHOTO.,BMW Olympic Joy Festival-BMW

32、 JOY Night,Event Marketing,June 2012,Page 53,CHAPTER VI.GROUP PHOTO.,BMW Olympic Joy Festival-BMW JOY Night,Event Marketing,June 2012,Page 54,MC.,Page 55,Wang Han,Zhu Dan,Page 55,BMW Olympic Joy Festival-BMW JOY Night,Event Marketing,June 2012,OUTDOOR DISPLAY.BMW CAR STATIC DISPLAY OVERVIEW.,WHF-Chi

33、ldren Traffic Security Tent,WHF-Love Games Tent,OUTDOOR DISPLAY.BMW CAR STATIC DISPLAY OVERVIEW.,OUTDOOR DISPLAY.BMW CAR STATIC DISPLAY OVERVIEW.,WHF,CTSE,Sports games.,Page 59,BMW Olympic Joy Festival-BMW JOY Night,Event Marketing,June 2012,Page 60,Date：2012.7.12-15thVenue：Near the National Stadium(The training field of the Bird Nest),2012 bmw olympic games.overview.,ALL FOR JOY!,