管理 toyota案例分析 英文版.ppt

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1、,Main content,Part one,Part two,Part three,Introduction,组织架构,Answers,Part four,Therecall”event,Management,一、Introduction of the Toyota company,NAME：（Toyota Motor Corporation）FOUNDING DATE：August,28,1937NO.OF EMPLOYEE：320，808 PAID-UP CAPITA:3，970 hundred million JPYADDRESS：Toyota City,Aichi,Japan,(1/

2、1),Factory and office in Japan,1 Head Office Factory,Headquarters of Toyota,(1/1),Status of the company in the world one of the worlds largest manufacturers of automotive,Red refers to the internal salesBlue refers to the overseas sales,52 manufacture companies oversea.,Scale of the company,The orig

3、in of the name“TOYOTA”,The TOYOTA company was found by TOYODA/KIICHIR in Showa 12 years。But the Roman alphabet used TOYOTA,not his original name of TOYODA，This is because the TAs pronunciation sounds better feeling than dullness DA，and with the Japanese kana writing TOYOTA word,the gesture becomes t

4、he 8 paintings.Japanese since ancient times that eight the characters have more to go down the more broad meaning.This does not just want Toyota to flourish,it is hoped that flourish in Japan.,Toyota underlying meaning,This sign was published in October 1988，when the TOYOTA was in its 50 anniversary

5、，Designed to focus on the composition of the symmetrical oval composition.Ellipse is a curve with two centers,said the auto maker affiliated with the customer.And,if they had two oval together,said Toyota the first letter T.TOYOTA space behind that of advanced technology in the development worldwide

6、 extension of the future and continue to fly the universe.,Leaders,Toyota,Toyota Products,imperial crow：Intellectual interpretation of the life BREATHE leisure MOVE Virtual harbor festival START Every moment of the future concise confident forgive Bamboo may also wind Tender but laugh Such as bamboo

7、 wind was head between heaven and earth,and so you areHarmonious interpretation of the intellectual life for the Road,REIZFace challenge，success。Sharp mind,can not challenge；lofty ideal,in order to lock successful.You also run the beliefs，Now with the car-REIZ FR with REIZ，End their Challenge Tour，T

8、he future success.,PRIUS：Technology pioneers started comingTOYOTA Hybrid carsPRIUSIn the energy crisis and environmental problems highlighted before,TOYOTA proactively to develop hybrid into long-term planning；In poured TOYOTA 40 years of effort after,Prius lead to future craftsmanship to execute th

9、e concept of avant-garde design to perfection,even ahead of its time to carry a series of intelligent technologies.To PRIUS the worlds first mass-produced hybrid identity,carry impressive 50 million units sold worldwide success,the whole car scene and the fashion industry at the same time attention,

10、more well-deserved as a technology pioneer,today launched the next。,COROLLA：The new tenth generationCOROLLA Wonderful work came alive again，to write the worlds best-selling chapter.Adhering to the concept of selling four decades，and now flowers in full bloom.5 m,excited to see the heart from：5 m out

11、side,dynamic modern appearance was attracted to the moving contact;5 meters，feel the texture of high-quality space,by the touch;5 m inside，enjoy spacious and comfortable interior environment,driving the shake;5 m after，smooth power was conquered by the surging.,COROLLA EX：the lead of familyFamily fu

12、ll of warmth，start！When the house lightened，You hold the steering wheel.Now you are the lord of the family，feel the warmth in while waiting to be also realized that,as the home of the leader of a sense of accomplishment！,VIOS：Simple is CoolLeave what is unnecessary，my natural color，Inherently the mo

13、st unique。The most pure expression of the most abundant element，Type of style with the most self-presentation is cool,VIOS，make the simplicity to be the symbol of individual character。,LAND CRUISER 200：50 contained more than the honor to witness the birth of a legendIt is time to say goodbye to old

14、luxury standard enough to change the industry structure as a new birth of things,the original standard will naturally become the historical record。LAND CRUISER 200,loaded with industry-recognized four-wheel drive King reputation and a lot of glory shocking debut,the Universe led the design,and equip

15、ped with luxurious interior are smooth enough to make you enjoy the superior experience with unprecedented supreme respect.,PRADO：Driving the new trend to superior performance unmatchedHigh posture、Smooth mobility，driving in the street in the free and easy；In addition to your suits,all things are in

16、to a Glance.Ride into the realm of the self,free to experience uninhibited driving experience unmatched top.Refers to the direction in the hands of unrestrained control,develop their unruly urban SUV driving force driving the trend of the times the road to the elite.,COASTER：Historical evidence,view

17、ed fame.Quiet space，broad perspective，Comfortable seats，ease of manipulation，the moment you slowly get on COASTER,a wonderful journey start.After several generations of development and refinement，the COASTER,born in the 60th,its complete commercial vehicle performance features and advanced technolog

18、y,has become synonymous with luxury multi-purpose.,二、Toyota management pattern,TOYOTA WAY,二、Toyota management pattern,TOYOTA WAY,Toyota production system“TPS”,JIT,billboard management,What is BILLBOARD,Billboard，means card，authorized to use this card in the control system moves the material.Material

19、 flow control system that use card。Billboard cards with developed logistics control and improved production methodsBillboard For the timely production of a corresponding tool,Billboard Types,“Billboard”System management,TPS,The core of TPS：Field Operations Management,improve,TPS,Questions and Answer

20、s,Question,Why Toyota has been successful?What are the strategies for gaining entrance into foreign countries?What should Toyota do to be successful in Asian countries that restrict imports,Toyota SWOT analysis of the international market,answer,Advanced management conceptsExtensive product portfoli

21、oStrong research and development capabilitiesAdvanced mode of production,Good profitabilityEfficacious management process Successful brand strategyContinuous improvement process,Contents,Emphasis on intelligenceAdvocacy experienceEmphasis on agents and distributors involved in the design to meet the

22、 diverse needs.,Cooperation with General Motors in the United States set up a production base.Set up factories in many countries,to develop ways and gradually diversify the export model approach.For different consumer groups,theres different ideas and designs.,The establishment of factories in the w

23、orld,through their learning and experience,streamlining the organizational level to avoid new suggestions and proposals to be shelvedLearn European and American automobile design,innovation,form their own personality and benefitsDesigners from all countries,coordination,joint research,can complement

24、 each other。,Thinking by Toyota,思考,辅因,单击添加,卷首语召回事件人茫茫不思量,自难忘千万车主无处话凄凉纵使上诉不得偿尘满面,愁断肠后来章男终道歉浅鞠躬,话赔偿中国车主,唯有泪千行料得今年销量减危机管理心中藏.,Toyota“Pedal door”event playback,August,8,2009,November,25,January,21,2010,January,26,January,28,January,29,February,9,Recall from the United States and other market issues rela

25、ted costs of car 180 billion yen.。,Toyota crisis,Toyota crisis effect,Credit crisis,quality,brand,Point of the customers,Blue:support,this is a kind of responsibility;Red:U.S.government and its passive behavior under pressure of public opinion;Green:from the accident to the announcement of the recal

26、l,slow;Purple:The U.S.government fuss,jealousy Toyota surpass GM,Ford.,Crisis can be avoided！,Beginning in 2004,the National Highway Traffic Safety Administration(NHTSA)has began to receive consumer complaints,said the new technology of electronic throttle Camry and Lexus did not step on the gas wil

27、l sometimes self-acceleration.,From March 2004,NHTSA began a preliminary investigation.But then took over the investigation of the NHTSA and Toyota officials responsible for handling the matter is responsible for old colleagues,the result is to trivialize,Toyota“successfully”to the public to hide th

28、e crisis,and on July 22,2004,NHTSA terminated the investigation because of safety problems not found.,A result,NHTSA again in January 2006 to terminate the investigation.In additition to the grounds of insufficient evidence,but also with a“need to be limited resources to other investigations”.,In a

29、letter from the head of Toyotas reply letter to NHTSA,Toyota Division,said they had investigated complaints involving 100 vehicles,59 vehicles,but“did not find any evidence that the vehicle or parts compromised.In fact,vehicle running well,in line with design”.,Toyota accidents increasing,the owner

30、of complaints increased,NHTSA have to start the second survey.,2007 issue,Toyota why is not resolved？,Policy pactor,Obama plot,obamas support for the regime fell suffer,so valued in domestic affairs,the priority of protectionism of domestic industries continue to strengthen;against companies such as

31、 Toyota has become a matter of course,Economic factors,unemployment,Financial crisis,economic slowdown in countries,multinational companies bear the brunt.The United States in the context of the economic downturn is conducive to U.S.interests against Toyota,so that“Toyota to become victims”.Obama an

32、d the interests of the automotive industry endorsement of menbers of Congress may attempt to“political advantage”Toyota recall,to support the Detroit auto industry.,“world first”,Strategy factor,“180 core component costs are reduced by 30%by 2005 cost 10 billion”。,1,2,Crcost-competitive at a 21st ce

33、ntury,70 years of Toyotas“billboard mode”and to reduce costs for the purpose of“innovation”,“lean production”and“continuous improvement of employees and other Japanese manufacturing magic has been to the extreme,never ever diminishing marginal benefit can not afford to support a rapid expansion of t

34、he banner.”,“Not wash your dirty linen in public”enterprise culture,Bushido spirit,Overconfidence,complacency,Penny wise and pound foolish,英文翻译：王默谊,课件制作：张蓓蕾,材料搜集：孙晓丹 张儆垚,founderKiichiro Toyoda,Kiichiro Toyoda,Kiichiro Toyoda，(1894-1952)：the founder of Toyota automobile company，realized his fathers l

35、ast wish：to produce the“made in Japan”automobile。,Before product automobile,Kiichiro Toyoda was born in1894,his father Toyota Sakichi was the Japanese Textile King，and the famous”Crazy inventions”。,In fact,Toyotas history dates back to 1896.That year,29-year-old Sakichi Toyota invented the“Toyota-st

36、yle steam-driven loom”.He invented this loom is not only Japans first ever labor does not depend on automatic looms,weaving the past and different,it can also take care of Tenders by a 3 to 4 machines,which greatly improved the productive forces,doesnot stop automatic shuttle changing automatic loom,Toyota made,Even when the worlds number one textile machinery companies to the UK Prader Sakichi Toyota issued a request for transfer of patent rights,and ultimately Sakichi in 1929(1929)to 10 million pounds(was 100 million yen)price to sell the patent right to use.,Toyota Sakichi,