外文翻译企业电子商务战略探讨.doc
《外文翻译企业电子商务战略探讨.doc》由会员分享,可在线阅读,更多相关《外文翻译企业电子商务战略探讨.doc(8页珍藏版)》请在三一办公上搜索。
1、江汉大学毕业论文(设计)外文翻译原文来源 E-Business Strategies 中文译文 企业电子商务战略探讨 姓 名 石 平 学 号 016506200031 2010年 4 月 1 日翻译原文:E-Business StrategiesAccording to statistics, 20 mid-1990s onwards, each 12-18 months. E-commerce transaction volume growth will be more than doubled. In 1999, 250 million people online, about a qua
2、rter of them were conducted online shopping, Internet transactions amounted to 110 billion U.S. dollars. And in 1998, compared to 4.8 billion U.S. dollars, an increase of about 142%. Such rapid growth is expected to continue. 3-4 in subsequent years, the network now trade volume is expected to reach
3、 five times. E-commerce is a challenge to the enterprise is business, enterprises must conform to the trend, seize opportunities.1. the Chinese enterprises to develop e-business strategic objectives As a new e-commerce business models, It has tremendous potential to encourage enterprises to break ex
4、isting strategic straitjacket, completely change the processes of enterprises, enhance customer and vendor contacts, open up new markets. From the direction of the development of e-commerce, or e-commerce development environment, E-commerce competition and competitiveness of the final results will b
5、e reflected in part in the comprehensive competitiveness - the competitiveness of its products. management capabilities, technical innovation, and other supporting factors. Participate in e-commerce on the competitiveness of enterprises will be of strategic importance, significance will be manifeste
6、d in the competitiveness of products and management capability technological innovation capacity on the promotion. Meanwhile, e-commerce should make full use of information technology, training and development of good competitive environment, Enterprises involved in upgrading its overall competitive
7、ness, build on the supply chain, information exchange and technical innovation of strategic alliances. On the narrow understanding of e-commerce or e-commerce rash blind followers E-commerce may have overlooked the potential strategic significance. With the development of information technology and
8、the proliferation of e-commerce into the technical obstacles have been greatly alleviated, E-commerce competition will be exacerbated.2. Chinas enterprises to develop e-business strategic significanceThe early 1990s after the rise of e-commerce, and the fad sweeping the globe, our businesses are act
9、ively use this opportunity, vigorously develop e-commerce enterprises. Haier Group, fully seize this opportunity for e-commerce based on the reorganization of logistics, Group estimated annual savings will be nearly 200 million of funds. (1) establish effective corporate branding and corporate image
10、 Corporate business services and commitment to put the company on the site, issued in a timely manner to the outside world. allow potential customers to a company with the first visual impression; We can all feedback information in a timely manner, to adjust their products and the companys business
11、strategy to enable enterprises to the market in a timely manner to respond to changes; We can be the first time their latest products in a timely manner to a majority of the clients to sell their products to achieve the purpose, for the promotion of their own and found demand is the cheapest, quicke
12、st and most of these enterprises are the traditional model can not compare.(2) reducing the cost of operation of enterprises This is mainly manifested in two aspects : First, direct e-commerce transactions on the Internet. thereby reducing the traditional course of trade documentation costs, improve
13、 efficiency; the other hand, go to e-commerce ordering products, marketing and advertising of the intermediate links, thereby reducing the enterprises in the costs. In the United States, wholesale costs in enterprises, the use of e-commerce companies to cut 5% -10% of their cost. (3) improve efficie
14、ncy and stimulate enterprises to gain competitive advantage E-commerce gives information to the fastest pace in receiving, processing and transmission, This not only simplifies the information processing procedures, and improve the accuracy of information processing. Through e-commerce, can be the f
15、astest to get more information, so competition to gain the advantage. (4) provide a more effective after-sales service Using the Internet for after-sales service, we can site the company has been printed on products, technical support and other information. This will not only save money but also sav
16、e a lot of labor expenses, to enable us to devote more time to deal with more complex problems and do a good job with the client relationship. E-commerce will bring our businesses so much easier, it greatly changed peoples way of life, the same time is rapidly changing our business activity. However
17、, enterprises how to overcome the bubble and steady development of e-commerce? This paper will explore practical combination. 3, Chinese enterprises to develop e-business strategies of the four stages To achieve e-business enterprise is not achieved in Chinas enterprises a low degree of information
18、technology, got a late start, with the institutional obstacles step by step and the development of e-business, e-business in the process, enterprises can be the development and application of e-commerce into four interrelated stages. That is laying the foundation phase, integration phase of isolated
19、 islands of information, internal information and e-commerce stage stage. (1) Basic StageIs primarily to enhance the management of infrastructure, namely to promote the standardization of the enterprise, based on data collated, improve business processes, even make the necessary institutional change
20、s to the enterprise information providing a good environment. Enterprise Information has been called the two-thirds of technology, management 0907, 1212 data, said, we can see the importance of infrastructure, and practice has proven, Many enterprises, system failure, it can have no basis because th
21、e fight. Enterprises should not blindly on the first system, and to create a good environment and spend some time basis is well worth it. Even if the system has not significantly improve the level of management and the quality of management, such as business systems needs, as well as the conditions
22、can greatly reduce risk and succeeded in two. (2) Enterprise Information Integration island stage Many enterprises have done a lot of information-based work, but also a lot of investment and resources, as various reasons, The value of these resources did not play out, based on departments, different
23、 platforms, data format is not uniform, This organizational and technical reasons for the decision to form the isolated islands of information have led to the privatization of information and resources can not be shared. To resolve this issue must establish an authoritative decision-making informati
- 配套讲稿:
如PPT文件的首页显示word图标,表示该PPT已包含配套word讲稿。双击word图标可打开word文档。
- 特殊限制:
部分文档作品中含有的国旗、国徽等图片,仅作为作品整体效果示例展示,禁止商用。设计者仅对作品中独创性部分享有著作权。
- 关 键 词:
- 外文 翻译 企业 电子商务 战略 探讨

链接地址:https://www.31ppt.com/p-2325101.html