浅谈商务礼仪与商务活动商务英语毕业论文.doc

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1、中国某某某某学校学生毕业设计(论文)题 目： 浅谈商务礼仪与商务活动 姓 名 ： 00000000 班级、学号 ： 0000000000 系 (部) ： 经济管理系 专 业 ： 商务英语 指导教师 ： 0000000 开题时间： 2009年4月10日 完成时间： 2009年11月1日 2009 年 11月 1 日目 录毕业设计任务书1毕业设计成绩评定表2答辩申请书3-4正文5-16答辩委员会表决意见17答辩过程记录表18课 题： 浅谈商务礼仪与商务活动 一、 课题(论文)提纲0.简介1.商务礼仪 1.1 仪表礼仪 1.2 着装礼仪 1.3 介绍礼仪 1.4 握手礼仪 1.5 名片礼仪 1.6

2、迎送礼仪2.交际礼仪 2.1 办公室礼仪 2.2 就餐礼仪3.商务礼仪与商务活动3.1 商务礼仪与商务活动的关系3.2 商务礼仪与商务活动的内在联系.3.3与人交往原则方面3.4与人交往技巧方面4.总结二、内容摘要商务礼仪是人们在商务活动中长期形成的一种行为准则。商务礼仪包括仪表礼仪、也就是说在商务场合的穿着打扮；也包括办公室礼仪、电话礼仪和就餐中需要注意的问题等等。商务人员的礼仪修养水平可以直接反映出他的现代文化素质程度，并且通过他折射出商务人员所在的商务组织的形象。在市场经济条件下，企业在生产经营活动，产品销售，洽谈生意和其他各种商务活动中，有“礼”走遍天下，无“礼”寸步难行，这是不可否认

3、的事实。三、 参考文献1.Ann Marie. Contemporary Business Etiquette. Adams Media. 19972.Bryson Anna. Changing Codes of Conduct in Early Modern England. For Dummies .20063.David Kurtz. Business Etiquette for the New Workplace. Harvard Business School Press. 20054.John Hoover.The Best Behavior. Fireside. 20075.Ph

4、ilip Kotler. The Unspoken Rules for Business Success. HarperBusiness. 20006.陈丁荣.商务礼仪.中华工商联合出版社.2009年7.王盘根.商务公关礼仪.高等教育出版社.2002年8.张燕彬.国际商务礼仪.辽宁教育出版.2001年An Analysis on Business Etiquette and Business Activities 0000Abstract：Business etiquette is a business conduct that formed in a long business activi

5、ty. The basics of business etiquette include knowing the proper manners of appearance, it means what to wear and not to wear, and business etiquette includes office equipment etiquette, some telephone etiquette, and dinning etiquette and so on. The etiquette levels of business people is a direct ref

6、lection of the quality of his level in modern civilization，and it can reflect the image of business organization form business people . In a market economy conditions, there is an undeniable fact that if you have “etiquette” you can travel the world , but if not, you unable to move during the follow

7、ing business activities, such as the production and business activities, product sales, business negotiations, and so on .Key words：business etiquette, business activity, business people0. Introduction With the development of society, business people face more and more exchanges. Business etiquette

8、is the basic social guidelines and manners be followed in business situation. It is essential to a businessperson to understand it when dealing with others.Business etiquette is a business conduct that formed in a long business activity. The basics of business etiquette include knowing the proper ma

9、nners of appearance, it means what to wear and not to wear, and business etiquette includes office equipment etiquette, some telephone etiquette, dining etiquette and so on. The etiquette level of business people is a direct reflects of the quality of his level in modern civilization, and it can ref

10、lect the image of a business organization. This paper described some commonly used business etiquette. Include appearance etiquette, the etiquette of dress code, introduction etiquette, handshake etiquette, business card etiquette, and welcome and send off ceremony.As the frequency of peoples everyd

11、ay communication, more and more attention to the details of contacts in business activities, public activities and social activities, and perhaps a small detail determines a persons first impression. Therefore, the paper also discussed the relations between business etiquette and business activities

12、. In addition, the internal relations between business etiquette and business activities, the internal relations mainly reflected in interpersonal contacts: in principle and in skills. Finally, I summed up some function of the business etiquette in business activities. Business people must be consci

13、ous to accept the etiquette education to increase their etiquette knowledge, and to improve their practice of self-cultivation in the course of business activities, so that to adapt modern societys business.1. Basic business etiquette In general, etiquette deals in a preset group of rules that guide

14、 behavior in socialization. Business etiquette is the behavior that followed in the world of business and corporate culture. It consists of certain universally applicable and acceptable rules. Business etiquette is the way you handle yourself in a business and social environment. It can range from m

15、eetings with the boss to meetings with clients and customers and knowing the right things to do and say. The basics of business etiquette will include knowing the proper manners of appearance, ,it means what to wear and not to wear ,business etiquette also include office equipment etiquette, some te

16、lephone etiquette ,the problems you should pay attention at dining situations and so on . Business etiquette is the social guidelines and manners to follow in business situations when dealing with others. It is essential to a businessperson to understand it.1.1 appearance etiquetteAs a businessperso

17、n, if you want to get the respect and attention from others and achieve effective interpersonal communication, a good instrument is the most basic courtesy. For this reason, business people should pay attention to their own appearance etiquette.The appearance of business people should be neat and cl

18、ean. Business people should often wash their hand、hair etc .To keep their appearance always clean and tidy. In one word that is, everything should be clean. As a businessperson, have a suitable length of hair is very important. Short hair is the most suitable for business people. However, it should

19、not be too short .mens hair about 6 centimeter is good. Ladies hair should no more length than their shoulder .if you want long hair, you must make you hair be a Fabian and put it on your head when you are in the public workplace. Sine it is etiquette, women should pay special attention that do not

20、comb your hair in public place.Ladies do not make up too heavy, because it is easy to give others a feeling of dull. The eyes are the key parts of the face; we should clear the secretions, which are in the eyes corner. Avoid extremes of nail length and polish color, especially in conservative indust

21、ries. It is very important to pay much attention to oral hygiene, so, after you eat some stimulating foods such as shallot, sour dish, leek, shrimp or paste, you must brushing mouthwash, or chewing a gum, before you take part in business activity and social events. 1.2 The etiquette of dress codeThe

22、re is an age old saying that is “man is judged by the boots he wears”. Nevertheless, is it only the boots? Well if you ask the corporate world, then boots are not enough. The dresses of businessperson have to be “presentable” and should dress “right”.Mind it that the attire of a businessperson in a

23、particular industry speaks volume about the companys work ethic, image and culture. It adds an impression of professionalism, intelligence and commitment that enhances the overall credibility of the company. Similarly, non adherence to a dress code can send out a message of discredit and incompetenc

24、e.Remember that dressing perfectly to work everyday today is important for the complete look and feel for the employees and the organization. Different sectors have different set of rules for their employees to dress. There are two main types of “business dress”; you need to understand before we get

25、 into dressing for specific events. These are probably terms that you have be heard before, but after reading this, you should have a good understanding of what clothes work for what dress code. The two types of dress codes are Professional Dress, and Business Casual.1. Professional DressThis is the

26、 most conservative type of business wear. It is what you will be expect to wear in the office if you work in accounting, finance, or other conservative industries or if you just have a conservative boss!For women, this means a business suit or pants suit, or dress and jacket. For men, professional d

27、ress means a business suit or a blazer, dress pants and a tie.2. Business CasualThis is a more relaxed version of “Professional Dress”, but it does not mean you are actually going to be “casual”! This is likely going to be your office dress code if you work in a semi-conservative workplace, but some

28、 interviews and events may also call for business casual. Business casual is a shirt with a collar and or a sweater, dress pants and nice shoes for women. Women can also sometimes wear a moderate length dress or skirt it means knee-length or longer!For men, business casual is a polo shirt or shirt w

29、ith a collar and or sweater, dress pants and dress shoes. No tie is required. 1.3 Introduction EtiquetteIntroduction is dividing into self-introduction and introduction of others. Self-introduction is business personnel should for someone request or on your own initiative to introduce themselves to

30、others. Introduction to others is business people as the introducer to introduce those who did not know each other both introduce them to each other.1. Self-introductionGenerally, the time of introducing should not be too long, In addition, according to different occasions; the content to introduce

31、is not the same. Common interpersonal contacts simply need to report your own name. However, if it is conscious to have a further exchanges with others, it not only to quoting his name, but also to introduce your work in any place, your hometown and so on. If it is for work you are to introduced, it

32、 should focus on his duties and the work undertaken in clear terms.2. Introduction to othersAs businesspeople, you must be clear that your own social occasions in different place playing different roles. As a reference, you not only to see who are familiar with were introduce, but also its identity,

33、 status introduced to other people; this is one of many people who want to be introduced.3. The introducing turn should be clearThere are two unwritten rules in business etiquette: majority rules and bit Venerable priority. The former refers to a person or a small number of people should been first

34、introduced to the presence of the majority. The latter is to say, you should first introduced the higher-status people.In short, with the expanding scope of modern-day interaction is necessary to grasp the introducing knowledge of etiquette, particularly business people.1.4 Handshake EtiquetteA hand

35、shake is more than just a greeting. It is also a message about your personality and confidence level. In business, a handshake is an important tool in making the right first impression.1. Begin with an oral introduction of yourselfBefore extending your hand, introduce yourself. Extending your hand s

36、hould be part of an introduction, not a replacement for using your voice. Extending your hand without a voice greeting may make you appear nervous or overly aggressive.2. Do not use a forceful gripA handshake should be a friendly or respectful gesture, not a show of physical strength. An uncomfortab

37、le handshake is never a pleasant experience for anyone. Imagine you are opening a door handle and use about the same level of grip in your handshake.3. One hand is better than twoAvoid the urge to handshake with two hands. It is always better in business introductions to use only one hand -your righ

38、t hand -for the shake. The use of two hands with strangers is seen as intrusive, and too personal.1.5 Business Card EtiquetteFor business people, the business card is a business and contact feeling indispensable tool. Therefore, businessperson must follow the etiquette in this regard.Verbal descript

39、ion is essential. However, it will be better if you pass a business card in the oral self-introduction at the same time. In this way, not only left people with more profound impression, but also provide a more clear and personal information for others to make further contact with you. In addition, y

40、ou should pay attention to the following two points when you exchange the business cards to others: First, you should to get the suitable time. Usually, its more appropriate when after the initial meeting and greeting, or the break up time. Secondly, there is also a matter of priority when exchange

41、the business cards. Those who are in a lower status should take the card first to the higher. The man should pass the card to women first. When you pass the name cards, the attitude must be respectful, to say you feel honored that the other party to accept your own business cards. You can also say t

42、hat “welcome to contact and so on. Access card can use with one hand, but if the other party is elders, you should use both hands. After taking over business cards, we should read it carefully and then solemnly into pocket or card case, not to press anything on the card. If you do that, the other pa

43、rty will feel contempt.1.6 Welcome and send off ceremonyIn general, the enterprises seen the welcome and send off the work as one important part of the entire business activities, they think it relates to creating a public image of corporate. Therefore, business personnel should receive special atte

44、ntion in the process of formal etiquette.I receive the following meeting session as an example. First, business people should be in accordance with notices of meetings of the Registration date forward to greet the locations, such as airports, stations and so on. .Moreover, bring necessary to meet th

45、e mark, until you found the person you are waiting. Also to express your welcome to the delegates arrival and would like to timely to introduce yourself. Second, the accommodation and food issues of the guests should to make a full preparation. When guests arrived, we should make proper arrangements

46、 for accommodation, and get the guests the schedule of meetings and other materials, you also should tell he the way of contact. After the meeting, we should send the guests to the stations, airport and so on, if the conditions are limited and cannot been sent, and then you would to explain why and

47、apologize to the guests.2. The etiquette of communicationAs businessperson, how to communicate with people is very important, it reflects your personal self-cultivation. So, it is necessary to learn some etiquette about communication.2.1 Office Etiquette It is can be said that office is the first activity and communication place to all business people. Therefore, is necessary to businessperson to learn some office etiquette.Here are rules for proper office etiquette including email and cell phone use. In th