460商业计划撰写工具包英文(1).ppt
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1、,Business Plan Tool Kit,1,Contents,What is a Business Plan Writing a Business Plan Business Plan sample(to be complemented later),2,Definition of a business plan The role of a business plan in new business development process The significance of a business idea Developing a business idea Elements of
2、 a promising business idea Prioritizing a business idea Protecting your business idea,What is a Business Plan,3,Definition of a business plan,A business plan must have a detailed plan for the following eight factors;1)Product/Service 2)Market and Competition 3)Marketing 4)Business System 5)Organizat
3、ion and HR 6)Opportunities and Risks 7)Implementation Schedule 8)Financial Planning,What is a business plan,Developing a business idea(idea which can make money)into a detailed plan that can be implemented,4,Role of a business plan in new business development process,Stage 1,Stage 2,Stage 3,Idea Gen
4、eration,Business plan write-up,Implementation and growth,Idea Generation Management Team,Business Plan Development Team,Investment CommitteeVenture Team(TFT),What is a business plan,A business plan can be defined as the intermediary stage before a business idea can actually be implemented as a new b
5、usiness,5,Significance of a business idea,There are many different ways to generate a business idea.The following are recommendations to come up with well-organized business ideas-best if implemented at the same time Intangible Workshop:Hold workshops to generate ideas to facilitate company intangib
6、les,as the significance of intangibles continue to grow under the new economy Benchmarking/Megatrend Analysis:Study megatrends of other industries to generate ideas or conduct benchmarking analysis Online Idea DB:Make an idea DB online to enable review/posting of ideas as a way to help develop busin
7、ess ideas Business Plan Competition:Hold business plan competitions to generate business ideas,What is a business plan,No business idea,no business plan No business plan,no business,A business idea is the start of a business establishment.You must have many creative ideas which can be transformed in
8、to a business in order to create value,Developing a business idea,6,Elements of a promising business idea,The key to success in the marketplace is satisfied customers,not great products.(ex)“Our new device can perform 200 operations per minute.”(X)“Our new device has 25%fewer parts.”(X)“Our new devi
9、ce will save the customer a quarter of the time.”(O)Make value propositions to the customer Present customers with unique values.,Clear customer value,Market of adequate size,Feasibility and profitability,Sufficient degree of innovation,1,2,4,3,What is a business plan,Clear Customer Value,Who will b
10、uy your product/service?Why should the customer buy the product?(What needs does your product fulfill that the competitor products cannot?)What is most unique about your business idea?,Key Questions,7,Does the market you plan to target with your products/services have adequate size(no precise analys
11、is needed,statistics or estimates can be used)Know who your competitors are.,Clear customer value,Market of adequate size,Sufficient degree of innovation,1,2,4,3,What is a business plan,Market of adequate size,Feasibility and profitability,What is the market size?Is the market growing?What is your t
12、arget market and market share?Who are your competitors?What are your strengths/weaknesses compare to your competitors?,Key Questions,8,A business idea should have the following four elements according to product/service type and business system-Must specify where innovation is taking place,New produ
13、ct(Microsoft),New industry(Netscape),Existing industry,New business system(Dell),Business System,Convention,Innovation,Product/service,Convention,Innovation,Clear customer value,Market of adequate size,Sufficient degree of innovation,1,2,4,3,Feasibility and profitability,Sufficient degree of innovat
14、ion,What is a business plan,How is your product/service innovative?How is your business system innovative?,Key Questions,9,Consider feasibility(legal constraints,time/resource limits,etc)Calculate overall profitability(simple cash flow,etc),Clear customer value,Market of adequate size,Sufficient deg
15、ree of innovation,1,2,4,3,Feasibility and profitability,Feasibility and Profitability,What is a business plan,What are the constraints in implementing your business idea?Why are other people not implementing this kind of business idea?What is the gross margin rate of your planned business?How much i
16、nvestment is necessary?How much is the variable cost?Does the profit increase?What is the overall cash flow?,Key Questions,10,Prioritization of a business idea-In search of a killer idea,A process to prioritize generated ideas Positioning of ideas on the below chart based on the potential market and
17、 its feasibility Killer Idea:An idea capable of creating a new market(ex.walkman,mobile phone,Dialpad,45min.photograph printing,etc.),Seek solutions for obstacles in implementation,Immediately launch business plan write-up,Postpone,Seek ways to expand market size,Feasibility,Low,High,Market size(all
18、ow growth),Low,High,What is a business plan,11,Protecting a business idea,Ways of protecting a business idea Patenting:Patenting a business idea to ensure legal protection Confidentiality agreement:Maintaining a confidentiality agreement with related parties working on the business idea Quick implem
19、entation:Implementing your business plan as soon as possible,What is a business plan,Innovative ideas are the result of hard work and creative thinking.It is important to protect the idea sufficiently so that the idea is not exposed to other industries,The best protection is to implement your busine
20、ss idea as quickly as possible so as to build an entry barrier,12,The need to write a business plan Elements of a good business plan Business plan structure,Writing a business plan,Summary Product/Service Market and Competition Marketing Business System Organization and HR Opportunities and Risks Im
21、plementation Schedule Financial Planning,13,The need to write a business plan,“Writing a business plan forces you into disciplined thinking,if you do an intellectually honest job.An idea may sound great,but when you put down all the details and numbers it may fall apart.”,Writing a business plan,The
22、 business plan was first used in the USA by start-up and venture companies as means of acquiring funds from private investors and venture capitalists.Even major corporations rely on business plans to help them make internal investment decisions.,Can systematically examine feasibility of the new busi
23、ness from various angles-Can provide solutions to problems and heighten efficiency of the new business with clear analysis of the situation Provides an invaluable tool for management and evaluation of the project,Benefits of writing a business plan,14,Elements of a good business plan,Clarity:Must cl
24、early lay out the key points(strengths)of the business plan Objectivity:Must be based on objective data Simplicity:Should be comprehensible by technical layman Consistency:Must have uniform visual layout and consistency in editing of the final version,Well-defined,quantifiable customer value:Lowerin
25、g the cost of delivering an existing value or creating a new value if this can be achieved at reasonable cost Innovative product/service:The product/service and/or business system must possess a high degree of innovation The possibility to protect/sustain the innovation A growing and/or large market
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