奥美内部资料倾情分享Abbott CSR 2.ppt

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1、Abbott Laboratories China citizenship and policy approachPrepared by Ogilvy PR Worldwide,BeijingMarch 10th,2008,Agenda,The Ogilvy Team and CSR Approach Overview of the Development of CSR in China Best Practice Case Studies Wyeth and Novartis Abbott BriefAbbott Global CSR Approach Our SuggestionDiscu

2、ssion,Corporate Citizenship Team,Xu DanDirector,Counsel Scott KronickPresident,Shannon ChouAssociate Director,Rain Bei,Senior Associate,Healthcare Team,Yvonne GaoSenior Associate,Maria Guimaraes Senior Associate,Public Affairs,Project Leader,The Butterfly Approach,The Corporate Citizenship Butterfly

3、,Internal Stakeholder Audit,ExternalStakeholder Audit,Brand Print Review/Audit,Competitive Market SectorReview,Issue/CausePlatform,Expert Registry,Citizenship Ambition,Measurement,Cause-RelatedMarketingAdvertising,CSRReports,CommunityEvents,MediaCoverage,EmployeeCommunications,GovernmentAffairs,Part

4、nership Review/Selection,Creative Identity&Expression,360 Integration Planning,CitizenshipStatement ofintent,Stakeholder Review,Stakeholder Value Proposition,Corporate Citizenship Audit,Overview of the Development of CSR in China,CSR IN CHINA-A TIMELINE,Impact,Chinas First CSR Conference,Domestic At

5、tention to CSR,Sino-European Conference on CSR,Issues around child labor,sweatshops,SA8000 false reports,International scrutiny of business practices in China,Phase One:The Seeds,Phase Two:Birth of“CSR”,Phase Three:Growing Expectations,CSC 9000T Launched,MEDIA CSR AWARDS,1996,2000,2004,2008,Guiding

6、Policy on Social Responsibilities of National Enterprises from SASAC,CSR Case Study by SASAC&Tsinghua University,“2007 CSR In China”Forum,“China CSR Recommended Standard and Good Practice”published by CBSCD,Key Findings-External Stakeholder Audit,Key Factors for successful CSR Programmes:Top Managem

7、ent buy-in and supportEmployee buy-in and supportProjects directed towards government development goals:the development of a“Harmonious Society”,International Companies and CSR in China,In general,International Companies:Are ahead of the game but local companies are quickly catching up Need to compl

8、y with their global standards in China Most mentioned“most socially responsible enterprises”are BASF,Microsoft and GE,Findings:Key External stakeholder Audit,In general,International Pharmaceutical companies:Have not generated much of an impression in terms of CSR initiatives Can help to develop har

9、monious society by addressing:-Public health issues-Providing patient care-Training medical professionals training-Addressing pricing and product/drug safety issues,Bayer,Johnson&Johnson and Novartis,Common Trends:Engaging in partnerships with government organizations and NGOs Launch training progra

10、ms for medical professionalsOther public health initiatives Bayer dominated two major areas in poverty alleviation and environmental protection,Best Practice Case Studies:Wyeth and Novartis,Wyeth Comprehensive Involvement,CSR Achievements:2007:Recognized by the 21th Century Business Herald as“the mo

11、st socially responsible enterprise”Employee programs:-“Green Apple”and“Campus Recruitment”-Competitive compensation scheme-Codes of conducts:GMP;ISO9002;HACCP;ISO14001;OHSAS,Environmental programs:-Recycling-Energy saving-Media education campaign Supply Chain Management:SOP Suzhou factory remained i

12、n the top 10 company tax payer 7 years in a row Other CSR Initiatives,Novartis Motivating the Advocates,CSR achievements:CCTV Best Employer in 2007 Ranked one of the top 3“most socially responsible pharmaceutical companies”in our CSR audit CSR programs:-Employee programs:various trainings programs l

13、ocally and abroad;job rotation;career path planning-Competitive compensation scheme-Friendly working environment,Case Studies-Conclusions,Employees are the best CSR advocates and can be motivated Trainings outweighs cash Career Development CSR projects take long-term commitment to prosper Top Manage

14、ment support is essential,Abbott Brief,Abbott Brief,Speaking Opportunities:Abbott global CSR Head Seminars/Workshops/Forums:To attend and observe China CSR Initiatives:Toolkit development CSR actions Measurement and media coverage,Abbott CSR Initiatives,Abbott CSR Initiatives,A Unified Global CSR Po

15、licy Abbott CSR in China:Projects managed from HQ and implemented by international NGOs Philanthropic activities include donations of Abbott milk powder products and other poverty relief efforts,Our Suggestions,CSR Related Opportunities,High-profile speaking opportunities for Abbott global CSR head,

16、CSR Related Opportunities,Workshops/seminars to attend and observe,Abbott CSR initiatives,Abbott CSR initiatives,Environment Poverty alleviationPublic healthPatient careMedical professional trainingDrug pricingDrug safety,Key external stakeholder audit,Abbott CSR initiatives,Meetinggovernment needs,

17、Green issues Healthcare stations in remote western areasHealth system reformDrug and food safety Drug pricing,Abbott CSR initiatives,Abbott global initiatives,Affordability of MedicinesIntellectual Property RightsHIV/AIDSProduct SafetyUninsured AmericansHealth Disparities in the USMarketing and Sale

18、s Practices,Abbott CSR initiatives,Abbott CSR initiatives criteria,Green Issues,Green Issues&Public Health,Public Health,Discussion,To Hear From You,About Abbott in China:Office locationsOverall business scope of the company in ChinaEmployee skill sets Employee programs/HR policies?Where are Abbotts

19、 factories situated?and what is its relationship with its surrounding community?,To Hear From You.,About your Business in China:What is your business strategy for the next few years?What problems does the company face in China?Who are your partners in China?What does your China supply chain look lik

20、e?Who is responsible for the overall supply chain management?What codes of conduct are implemented at a factory level and across your supply chain in China?,To hear from you.,Abbott CSR in China:What are Abbotts CSR objectives in China?What information can you share with the general public?Have you conducted any projects related to environment and health issues?What CSR programs has Abbott conducted in China?What global CSR policies,if any,would Abbott like to focus on in China?,Thank you!,青苹果出品 必属精品http:/,囊括2007-2010几十G地产策划资料/企业管理人力资源全套/品牌策划资料/行业分析报告/PPT模板等。,