龙海汽车4S店开业庆典活动策划方案.doc
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1、龙海汽车4S店开业庆典策 划 方 案目录一、 前言二、 活动目的三、 活动主题四、 活动时间五、 宣传布置六、 活动流程七、 媒体宣传八、 费用预算一、 前言 龙海汽车以超越,焕新世界。借盐城龙海汽车4S店开业庆典之机,通过媒介传播、公关活动等手段不断加强盐城龙海的传播,努力营造经销商、厂家、消费者三赢的效果。 本案中各项活动内容均为暂定,方案所略之处及其它未尽事宜,需同主办方进行更深入的沟通、决定。二、 活动目的1、 通过庆典活动仪式,对外宣告盐城龙海汽车4S店隆重开业;2、 通过媒体宣传,提供龙海的知名度;3、 对外展示龙海品牌,加深其在消费者心目中的品牌印象。三、 活动主题以超越,焕新世
2、界盐城龙海汽车4S店开业庆典活动四、 活动时间、地点1、 时间:2012年1月1日(暂定)2、 地点:盐城龙海汽车4S店五、 活动物料布置1、 4S店外:A、 大门口祝贺花篮18个,门口铺红地毯,放置彩虹拱门B、 店两旁放置注水旗杆10个(比起一次性旗杆较贵,50左右一个,但后期巡展可重复使用)C、 4S店悬挂竖幅10条和一条开业横幅D、 指示牌:设立明显标示企业LOGO的指示牌2块,说明建宝路路线和航空路 来宾停车位置等信息,让来宾能快捷、方便的找到活动现场E、 来宾签到处:放置大型桁架喷绘、签到桌、签到用品和胸花F、 舞台、活动主题背景板、音响设备、礼炮、冷烟花、主持讲台、台花和投影播放设
3、备G、 剪彩物料一套、车头大红花装饰H、 龙海布置:车辆揭幕大红布、红地毯、车头大红花装饰礼炮I、 来宾区铺红地毯、椅子和礼品2、 4S店内:A、 店内悬挂彩色气球装饰B、 来宾区铺红地毯、椅子和礼品六、 活动流程(分开业剪彩和新车发布两个主要环节)09:00-10:00 播放迎宾曲,景阳冈军乐队、6名礼仪小姐迎宾,来宾签到,为来宾佩戴胸花、派发礼品、并引导来宾入会场就座,贵宾引入贵宾席。10:00-10:05 主持开场10:05-10:10 开场表演:动感肚皮舞10:10-10:15 主持邀请领导上台致辞10:15-10:20 主持邀请厂家领导上台致辞10;20-10:25 相关领导和嘉宾上
4、台进行开业仪式(剪彩),同时放礼花和冷烟花。10;30-10:35 音乐配合,主持请相关领导为车揭幕,同时放礼花.10:35-10:40 靓丽车模随动感上场,展示车辆,主持开场并介绍产品,投影播放品牌视频10:40-10:50 领导宣布今天购车优惠消息(媒体提前宣传,如有购车者可当天增加交车仪式)10;50-10:55 歌曲10;55-11:00 魔术11:00-11:05 表演节目:街舞11:05-11:10 歌曲11:10-11:30 活动顺利结束,来宾自由参观;进行媒体单独专访七、 媒体宣传1、 户外:(从高速公路往本公司的方向做宣传)2、 电台:建湖广播电台3、 报版:扬子晚报(发行量
5、大,专业)3、 网络:如盐城汽车网(本地最专业汽网)、盐城新闻网汽车专题(每天平均2万CTR)等。 八、 费用预算九、 Emloyment tribunals sort out disagreements between employers and employees. You may need to make a claim to an employment tribunal if: you dont agree with the disciplinary action your employer has taken against you your employer dismisses y
6、ou and you think that you have been dismissed unfairly. For more informu, take advice from one of the organisations listed underFur ther help. Employment tribunals are less formal than some other courts, but it is still a legal process and you will need to give evidence under an oath or affirmation.
7、 Most people find making a claim to an employment tribunal challenging. If you are thinking about making a claim to an employment tribunal, you should get help straight away from one of the organisations listed underFurther help. ation about dismissal and unfair dismissal, seeDismissal. You can make
8、 a claim to an employment tribunal, even if you haventappealedagainst the disciplinary action your employer has taken against you. However, if you win your case, the tribunal may reduce any compensation awarded to you as a result of your failure to appeal. Remember that in most cases you must make a
9、n application to an employment tribunal within three months of the date when the event you are complaining about happened. If your application is received after this time limit, the tribunal will not usually accept i. If you are worried about how the time limits apply to you If you are being represe
10、nted by a solicitor at the tribunal, they may ask you to sign an agreement where you pay their fee out of your compensation if you win the case. This is known as adamages-based agreement. In England and Wales, your solicitor cant charge you more than 35% of your compensationif you win the case. You
11、are clear about the terms of the agreement. It might be best to get advice from an experienced adviser, for example, at a Citizens Advice Bureau. To find your nearest CAB, including those that give advice by e-mail, click onnearest CAB. For more information about making a claim to an employment trib
12、unal, seeEmployment tribunals. The (lack of) air up there Watch m Cay man Islands-based Webb, the head of Fifas anti-racism taskforce, is in London for the Football Associations 150th anniversary celebrations and will attend Citys Premier League match at Chelsea on Sunday. I am going to be at the ma
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