十大商业模式.ppt

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1、10,Business Models,that rocked 2010,Feedback?Comments?Twitter:nickdemey,BoardofI,Some people stumbled upongreat ways to make money.,During 2010 many promising,concepts reached a tipping point.,Lets take a closer look at their business models,27/04/10,10 different ideas to make money,27/04/10,10,Pati

2、entsLikeMExample case:“The feedback of other patients withsimilar conditions made 10%switch from doctor.Welcome in the information age.”,+70,000 patients share medical records*,27/04/10,27/04/10,The Business Model behind PatientsLikeMa community platform for patientsForget privacy,people are sharing

3、 more info than ever,even medical records.By offering a free service PatientsLikeMe can attract thousands of patients.,by BoardofI,pitch your business model visually via this free template,27/04/10,The Business Model behind PatientsLikeMa community platform for patientsWith permission,PatientsLikeMe

4、 gathers data that can be resold for huge sumsto third parties likes pharmaceutical companies.Simple.Marvelous.,by BoardofI,pitch your business model visually via this free template,27/04/10,9,FExample case:“When Paypal,Mastercard and othersblocked Wikileaks,the Swedish Flattr donation systemkept Wi

5、kileaks income stream aoat”1 Wikileaks article led to+3500 donations*,27/04/10,Inc,27/04/10,The Business Model behind Fa service to structure donations for contentOnline readers consume tons of content monthly.Strong content can beattred via a button.(similar to like on Facebook)articles(content)Onl

6、ine contentcreatorHQ,by BoardofI,Reader,Farticles(content),Online contentcreatorContent youveread this monthpitch your business model visually via this free template,27/04/10,The Business Model behind Fa service to structure donations for contentYou decide wich fee you give monthly to F.Every month,

7、Flattrsplits your fee evenly over all creators and takes a 10%commission.,by BoardofI,pitch your business model visually via this free template,27/04/10,8,GExample case:“Exclusive deals limited in time madeGroupon the fastest growing company ever,leading tohundreds of copy-cats world wide.”GAP made$

8、11,000,000 within 1 day*,27/04/10,Inc,27/04/10,The Business Model behind Ga broker platform with exclusive discountsGroupon uses a no cure no pay strategy.They guarantee that a minimumnumber of clients will take the discount that is communicated.,HQG,Guaranteed numberof clients,IncCompany,Buyer,Buye

9、r,by BoardofI,Massive discounts1 deal,1 city,1 day,Crowd of buyers,pitch your business model visually via this free template,Inc,27/04/10,The Business Model behind Ga broker platform with exclusive discountsNext,when enough people take the massive discount,the deals goes on.Groupon takes 50%of the r

10、evenue resulting from this promotion.!,HQG,50%of revenue,IncCompany,Guaranteed numberof clients!,Product,SignicantlyLess Mone,Buyer,Buyer,by BoardofI,Massive discounts1 deal,1 city,1 day,Crowd of buyers,pitch your business model visually via this free template,27/04/10,7,SExample case:“In August SON

11、Y BMG Swedenconrmed they already made more money out ofSpotify music service than iTunes.”750K paid subscribers are already hooked*techdigest.tv/2010/12/spotify_pass_75.html,27/04/10,Inc,27/04/10,The Business Model behind San adbased freemium modelThe basic music streaming service is offered for fre

12、e to music fans.Advertisers pay to cover the costs.!,Money,Inc,AdvertiserExposure tomusic fansHQ,by BoardofI,Spotify,Free music service,Music fanpitch your business model visually via this free template,Inc,27/04/10,The Business Model behind San adbased freemium modelA small percentage does already

13、pay for a premium service.The 2011 USlaunch must be the most anticipated music service launch ever.!,Money,Inc,AdvertiserExposure tomusic fansHQ,by BoardofI,Spotify,!Monthly subscription 9,99Ad-freePremium music service,Free music service,Music fanMusic fanpitch your business model visually via this

14、 free template,27/04/10,6,PayWithaTExample case:“Paying with the value of your socialnetwork was never more easy.Expect more conceptslike this in 2011.(e.g.SocialW,.)”+300,000 people paid already with a tweet*vator.tv/news/2010-10-11-pay-with-a-tweet-a-new-kind-of-marketing,27/04/10,Inc,27/04/10,The

15、 Business Model behind PayWithaTweetpay with the value of your social networkMore a marketing tool than a business model but remarkable enough tomention.Instead of paying with cash,users buy products with exposure.HQ,Paywithatweet,Digital product,Online shopper,Pay with a Tweet/post,Twitter usersFac

16、ebook friendSocial network,by BoardofI,pitch your business model visually via this free template,Inc,27/04/10,The Business Model behind PayWithaTweetpay with the value of your social networkHopefully boosting the viral effect what would result in a better reputationfor the initiator.The latter could

17、 use this to sell more products later on.HQ,Paywithatweet,Digital product,1,Online shopper,Pay with a Tweet/post,Twitter users,reputationPay with a Tweet/post,by BoardofI,Digital product,Facebook friendSocial networkpitch your business model visually via this free template,Ever tried to,visualize yo

18、ur business idea?,Give it a try and send us some-nickdemey,continue to#5,5,HumbleBExample case:“Buying indie games and supportingcharity is an attractive formula.Being open andtransparant helped this pay-what-you-want concept.”$1,824,408 was raised within 1 week27/04/10,27/04/10,HQ,Inc,27/04/10,The

19、Business Model behind HumbleBundlea succesful pay-whay-you-want formulaYou decide how much you pay.Information of previous buyers(How much doother Mac users pay?)set anchor prices to encourage payments.!Set your own price,by BoardofI,Humble Bundle,GamerDigital gamespitch your business model visually

20、 via this free template,HQ,Inc,!,!,27/04/10,The Business Model behind HumbleBundlea succesful pay-whay-you-want formulaTo boost sales Humble Bundle gives buyers control on how the money isdivided over themselves,charity and other organizations.!Set your own price,Set%commission,Humble Bundle,!Set%do

21、nation,Set%donation,Digital games,Inc,Gamer,by BoardofI,Charity,EFFpitch your business model visually via this free template,27/04/10,4,Free with in-app salesExample case:“The sales of virtual goods hasourished in 2010 and even outperformed mobile ads.6/10 top grossing iPhone apps can be bought for

22、free.”80%of revenue comes from in-app sales*,27/04/10,Inc,27/04/10,The Business Model behind In-App salescross-selling strategyBy offering the game(or application)for free they try to get you in.If the experience is addictive,users are willing to pay for extras.Free mobile gameAddictiveExperienceHQ,

23、by BoardofI,Mobile Game,Mobile Gamerpitch your business model visually via this free template,27/04/10,Inc,The Business Model behind In-App salescross-selling strategyOften an intermediate credit system is used to loose the real-world valueperception of the virtual goods that can be bought with it.F

24、ree mobile gameAddictiveExperience,by BoardofI,HQMobile Game,Credits!Money,Mobile GamerDigital upgrades&virtual goodsSome creditspitch your business model visually via this free template,27/04/10,3,QExample case:“Quirky raised the bar for co-creationplatforms by paying out inuencers.Every week 2 new

25、products are being launched.”+500 people co-designed 1 new iPad stand*,27/04/10,27/04/10,The Business Model behind Qa co-creation platform+e-shopInventors pay$99 to submit their idea to this co-creation platform.Afterselection a community of designers will co-design and improve this product.,by Boar

26、dofI,pitch your business model visually via this free template,27/04/10,The Business Model behind Qa co-creation platform+e-shopSuppliers will set a minimum amount on the pre-sales.If enough people buythis product,it will be go into production.,by BoardofI,pitch your business model visually via this

27、 free template,27/04/10,The Business Model behind Qa co-creation platform+e-shopRevenues from the e-shop are shared with the community.30%of prot goesto the initiator.30%will be proportionally divided amongst the inuencers.,by BoardofI,pitch your business model visually via this free template,27/04/

28、10,2,AExample case:“In times when more people discoverthe joy of sharing A,and othersfound ways to make some cash on this movement.”+700,000 nights are already booked*,2,CExample case:“Just like Amazon Mechanical Turk,people world wide are performing micro-tasks gainingmicro-payments.”+300.000 peopl

29、e paid already with a tweet*27/04/10,27/04/10,The Business Model behind AirBa one-sided matchmaking platformWith this bottom-up P2P model AirBnb connects normal people so they canrent out spare rooms to eachother.A professional service democratised.,by BoardofI,pitch your business model visually via

30、 this free template,27/04/10,The Business Model behind AirBa one-sided matchmaking platformDepending on the rental price AirBnb takes a commission up to 12%.Other platforms use posting fees when people just swap goods or services.,by BoardofI,pitch your business model visually via this free template

31、,1,KExample case:“Looking for$15,000 funding?ScottWilson convinced 13,512 people to pledge money todevelop an iPod Nano Watch.”$941,718 was funded within 30 days27/04/10,27/04/10,27/04/10,The Business Model behind Ka marketplace for fund seekersFirst step,give Fund Seekers some exposure so they can

32、connect with acrowd of backers who are willing to pledge some money for their ideas.,by BoardofI,pitch your business model visually via this free template,27/04/10,The Business Model behind Ka marketplace for fund seekersNext,people who gave funding to a project idea are being rewarded(smallor large

33、)depending on the amount they pledged.,by BoardofI,pitch your business model visually via this free template,27/04/10,The Business Model behind Ka marketplace for fund seekersKickstarter takes 5%of the funding as a commission.,by BoardofI,pitch your business model visually via this free template,Made by Board of Innovationinternational ofce for business model innovation,Business model brainstorm kit?Try it!,Consulting&Speaking?learn more!,Feedback?Comments?Twitter:nickdemeyBoardofI,01/01/2011,