中国移动云南分公司市场工作计划.ppt

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1、O,W,!,N,y,bu,to,k,lic,C,m,C,lic,k,to,bu,y,N,O,W,!,o,o,m,w,w,w,w,H,H,PD,F-XC A N GE,PD,F-XC A N GE,w,.d o,c u-tr a c k,.c,“,”,“,”,“,”,w,.d o,c u-tr a c k,.c,OO,2008,O,W,!,N,y,bu,to,k,lic,C,m,C,lic,k,to,bu,y,N,O,W,!,o,o,m,w,w,w,w,H,H,PD,F-XC A N GE,PD,F-XC A N GE,w,.d o,c u-tr a c k,.c,w,.d o,c u-tr a

2、 c k,.c,20082008,O,W,!,N,y,bu,to,k,lic,C,m,C,lic,k,to,bu,y,N,O,W,!,o,o,m,w,w,w,w,H,H,PD,F-XC A N GE,PD,F-XC A N GE,w,.d o,c u-tr a c k,.c,2008,w,.d o,c u-tr a c k,.c,2008,:,O,W,!,N,y,bu,to,k,lic,C,m,C,lic,k,to,bu,y,N,O,W,!,o,o,m,w,w,w,w,H,H,PD,F-XC A N GE,PD,F-XC A N GE,w,.d o,c u-tr a c k,.c,w,.d o

3、,c u-tr a c k,.c,20082008*,O,W,!,N,y,bu,to,k,lic,C,m,C,lic,k,to,bu,y,N,O,W,!,o,o,m,w,w,w,w,H,H,PD,F-XC A N GE,PD,F-XC A N GE,w,.d o,c u-tr a c k,.c,w,.d o,c u-tr a c k,.c,*,O,W,!,N,y,bu,to,k,lic,C,m,C,lic,k,to,bu,y,N,O,W,!,o,o,m,w,w,w,w,H,H,PD,F-XC A N GE,PD,F-XC A N GE,w,.d o,c u-tr a c k,.c,1,w,.d

4、 o,c u-tr a c k,.c,07,25.2%,07,37.9%,p,07,37.9%,25.2,88,37.9,13.5,p,25.2%,70,9.8,p,07,30.4%30.3%28.2%,70%,07,137.8%98.3%78.8%,06,07,07,06,07,17.7%40.5%,71.0%70.6%,160.0%120.0%80.0%40.0%0.0%-40.0%,32.5%16.3%23.4%30.5%27.3%37.5%25.2%35.1%23.7%26.6%,67.2%60.6%49.3%47.6%42.2%41.2%37.9%30.6%10.8%2.1%,0.0

5、%,10.0%,20.0%,30.0%,40.0%,50.0%,38.2%,0.3%,28.5%,-17.2%,O,W,!,N,y,bu,to,k,lic,C,m,C,lic,k,to,bu,y,N,O,W,!,o,o,m,w,w,w,w,H,H,PD,F-XC A N GE,PD,F-XC A N GE,w,.d o,c u-tr a c k,.c,2,w,.d o,c u-tr a c k,.c,07,18.34%,0.2500.200,5%1%0%,0.183,18.34%,0.150,-10%-9%,-7%,-5%-10%,0.150,0.100,-19%-18%-18%,-17%-1

6、7%-17%,-16%-16%-15%,-13%-13%,-15%-20%,0.400.35,06,07,0.050-,-25%,-24%,06,0%-5%,07p07,-25%-30%,0.300.250.200.150.10,-10%-15%-20%-25%,p,06,0718.34%,0.050.00,-30%-35%,p,19%,O,W,!,N,y,bu,to,k,lic,C,m,C,lic,k,to,bu,y,N,O,W,!,o,o,m,w,w,w,w,H,H,PD,F-XC A N GE,PD,F-XC A N GE,w,.d o,c u-tr a c k,.c,3,w,.d o,

7、c u-tr a c k,.c,700600500400300200100-,07,07,ppp,106,120,373400,O,W,!,N,y,bu,to,k,lic,C,m,C,lic,k,to,bu,y,N,O,W,!,o,o,m,w,w,w,w,H,H,PD,F-XC A N GE,PD,F-XC A N GE,w,.d o,c u-tr a c k,.c,4,w,.d o,c u-tr a c k,.c,07,7.50%,07,0.00%,6%5%,30%25%,7.00%6.50%,-0.10%-0.20%,-0.30%,4%,20%,6.00%,-0.40%,3%2%1%0%,

8、7.00,)06-07,),15%10%5%0%,5.50%5.00%4.50%4.00%,-0.50%-0.60%-0.70%-0.80%,6.005.00,07,06,pp,4.00,3.002.001.000.00,p,2.38),O,W,!,N,y,bu,to,k,lic,C,m,C,lic,k,to,bu,y,N,O,W,!,o,o,m,w,w,w,w,H,H,PD,F-XC A N GE,PD,F-XC A N GE,w,.d o,c u-tr a c k,.c,w,.d o,c u-tr a c k,.c,$!,O,W,!,N,y,bu,to,k,lic,C,m,C,lic,k,

9、to,bu,y,N,O,W,!,o,o,m,w,w,w,w,H,H,PD,F-XC A N GE,PD,F-XC A N GE,w,.d o,c u-tr a c k,.c,w,.d o,c u-tr a c k,.c,O,W,!,N,y,bu,to,k,lic,C,m,C,lic,k,to,bu,y,N,O,W,!,o,o,m,w,w,w,w,H,H,PD,F-XC A N GE,PD,F-XC A N GE,w,.d o,c u-tr a c k,.c,1,w,.d o,c u-tr a c k,.c,9080706050403020,38%,11%,47%,50%45%40%35%30%

10、25%20%15%10%,pp,ARPU12011%,12-25,38%47%,100,3%,5%0%,50%,10.47%,100,60%,12-25,50%40%30%20%10%0%10.47%,O,W,!,N,y,bu,to,k,lic,C,m,C,lic,k,to,bu,y,N,O,W,!,o,o,m,w,w,w,w,H,H,PD,F-XC A N GE,PD,F-XC A N GE,w,.d o,c u-tr a c k,.c,2,w,.d o,c u-tr a c k,.c,9080706050403020100,120%100%80%60%40%20%0%,pp,BOSS316

11、51057%,10,/,p,ARPU,1090%,O,W,!,N,y,bu,to,k,lic,C,m,C,lic,k,to,bu,y,N,O,W,!,o,o,m,w,w,w,w,H,H,PD,F-XC A N GE,PD,F-XC A N GE,w,.d o,c u-tr a c k,.c,3,w,.d o,c u-tr a c k,.c,47.34%,55%,50.61%,50%,55%,60%,70.00%,43%,10090,69%,91,60.00%50.00%40.00%,47.34%,80706050,50,55,60,62,63,63,67,69,70,70,73,74,74,7

12、5,77,77,30.00%20.00%10.00%0.00%,403020100,07,15.2%,14pp,(64%),40.0035.00,07,4.26,36.09,50%,30.0025.0020.0015.0010.00,12.28 13.05,5.000.00,2.17 2.75 2.91 2.93 2.95,3.38 3.70,4.60 4.99 5.53,5.99,206,-11-210,O,W,!,N,y,bu,to,k,lic,C,m,C,lic,k,to,bu,y,N,O,W,!,o,o,m,w,w,w,w,H,H,PD,F-XC A N GE,PD,F-XC A N

13、GE,w,.d o,c u-tr a c k,.c,w,.d o,c u-tr a c k,.c,O,W,!,N,y,bu,to,k,lic,C,m,C,lic,k,to,bu,y,N,O,W,!,o,o,m,w,w,w,w,H,H,PD,F-XC A N GE,PD,F-XC A N GE,w,.d o,c u-tr a c k,.c,w,.d o,c u-tr a c k,.c,O,W,!,N,y,bu,to,k,lic,C,m,C,lic,k,to,bu,y,N,O,W,!,o,o,m,w,w,w,w,H,H,PD,F-XC A N GE,PD,F-XC A N GE,w,.d o,c

14、u-tr a c k,.c,1,w,.d o,c u-tr a c k,.c,pp,pp,07,p08p,26.5,105,60%,25,56,284,22,O,W,!,N,y,bu,to,k,lic,C,m,C,lic,k,to,bu,y,N,O,W,!,o,o,m,w,w,w,w,H,H,2-3,PD,F-XC A N GE,PD,F-XC A N GE,w,.d o,c u-tr a c k,.c,2,w,.d o,c u-tr a c k,.c,10.91,421483,%,501502121500,1067198356528096614,7.27%7.14%6.09%5.87%,80

15、%30%,200701300700600102,100B,320243238785757885255419889,5.34%5.05%4.76%3.42%2.93%2.67%,100103101120111,100100C100A,1369629149191763284660848582,2.33%2.30%1.86%1.01%0.63%6.12%,O,W,!,N,y,bu,to,k,lic,C,m,C,lic,k,to,bu,y,N,O,W,!,o,o,m,w,w,w,w,H,H,PD,F-XC A N GE,PD,F-XC A N GE,w,.d o,c u-tr a c k,.c,w,.

16、d o,c u-tr a c k,.c,O,W,!,N,y,bu,to,k,lic,C,m,C,lic,k,to,bu,y,N,O,W,!,o,o,m,w,w,w,w,H,H,PD,F-XC A N GE,PD,F-XC A N GE,w,.d o,c u-tr a c k,.c,w,.d o,c u-tr a c k,.c,20082008*,O,W,!,N,y,bu,to,k,lic,C,m,C,lic,k,to,bu,y,N,O,W,!,o,o,m,w,w,w,w,H,H,PD,F-XC A N GE,PD,F-XC A N GE,w,.d o,c u-tr a c k,.c,2008,

17、w,.d o,c u-tr a c k,.c,200820084-3-2-1,O,W,!,N,y,bu,to,k,lic,C,m,C,lic,k,to,bu,y,N,O,W,!,o,o,m,w,w,w,w,H,H,PD,F-XC A N GE,PD,F-XC A N GE,w,.d o,c u-tr a c k,.c,w,.d o,c u-tr a c k,.c,20082008,O,W,!,N,y,bu,to,k,lic,C,m,C,lic,k,to,bu,y,N,O,W,!,o,o,m,w,w,w,w,H,H,PD,F-XC A N GE,PD,F-XC A N GE,w,.d o,c u

18、-tr a c k,.c,2008,w,.d o,c u-tr a c k,.c,*,4321,”,”,”,”,O,W,!,N,y,bu,to,k,lic,C,m,C,lic,k,to,bu,y,N,O,W,!,o,o,m,w,w,w,w,H,H,PD,F-XC A N GE,PD,F-XC A N GE,w,.d o,c u-tr a c k,.c,w,.d o,c u-tr a c k,.c,pp”pp,O,W,!,N,y,bu,to,k,lic,C,m,C,lic,k,to,bu,y,N,O,W,!,o,o,m,w,w,w,w,H,H,PD,F-XC A N GE,PD,F-XC A N

19、 GE,w,.d o,c u-tr a c k,.c,w,.d o,c u-tr a c k,.c,1,(Acquisition1.,(Build-Up)1.,(Climax)1.,(Decline)1.,(Exit),2.,2.,2.,2.,O,W,!,N,y,bu,to,k,lic,C,m,C,lic,k,to,bu,y,N,O,W,!,o,o,m,w,w,w,w,H,H,PD,F-XC A N GE,PD,F-XC A N GE,w,.d o,c u-tr a c k,.c,w,.d o,c u-tr a c k,.c,“5+5”,2,5+5,O,W,!,N,y,bu,to,k,lic,

20、C,m,C,lic,k,to,bu,y,N,O,W,!,o,o,m,w,w,w,w,H,H,PD,F-XC A N GE,PD,F-XC A N GE,w,.d o,c u-tr a c k,.c,w,.d o,c u-tr a c k,.c,3,O,W,!,N,y,bu,to,k,lic,C,m,C,lic,k,to,bu,y,N,O,W,!,o,o,m,w,w,w,w,H,H,PD,F-XC A N GE,PD,F-XC A N GE,w,.d o,c u-tr a c k,.c,w,.d o,c u-tr a c k,.c,GPRS,40%,4,-1,-2,-3,-4,60%,100,8

21、00,10%,48%,40%60%,O,W,!,N,y,bu,to,k,lic,C,m,C,lic,k,to,bu,y,N,O,W,!,o,o,m,w,w,w,w,H,H,PD,F-XC A N GE,PD,F-XC A N GE,w,.d o,c u-tr a c k,.c,w,.d o,c u-tr a c k,.c,p”p”p,O,W,!,N,y,bu,to,k,lic,C,m,C,lic,k,to,bu,y,N,O,W,!,o,o,m,w,w,w,w,H,H,PD,F-XC A N GE,PD,F-XC A N GE,w,.d o,c u-tr a c k,.c,“,”,w,.d o,

22、c u-tr a c k,.c,1.2.,5,1.2.3.,1.2.3.4.,1.2.3.4.,1.2.3.4.,100,O,W,!,N,y,bu,to,k,lic,C,m,C,lic,k,to,bu,y,N,O,W,!,o,o,m,w,w,w,w,H,H,PD,F-XC A N GE,PD,F-XC A N GE,w,.d o,c u-tr a c k,.c,“,”,w,.d o,c u-tr a c k,.c,1,6(3,),07 11-08-3,”,”,O,W,!,N,y,bu,to,k,lic,C,m,C,lic,k,to,bu,y,N,O,W,!,o,o,m,w,w,w,w,H,H,

23、PD,F-XC A N GE,PD,F-XC A N GE,w,.d o,c u-tr a c k,.c,w,.d o,c u-tr a c k,.c,3,5,4,7,14,3,60%,50%,60%,2,O,W,!,N,y,bu,to,k,lic,C,m,C,lic,k,to,bu,y,N,O,W,!,o,o,m,w,w,w,w,H,H,p,PD,F-XC A N GE,PD,F-XC A N GE,w,.d o,c u-tr a c k,.c,w,.d o,c u-tr a c k,.c,”,p”,O,W,!,N,y,bu,to,k,lic,C,m,C,lic,k,to,bu,y,N,O,

24、W,!,o,o,m,w,w,w,w,H,H,100%,90%,40%,40%,PD,F-XC A N GE,PD,F-XC A N GE,w,.d o,c u-tr a c k,.c,w,.d o,c u-tr a c k,.c,8-1,123,VIP,100%40%100,VIP,90%40%,O,W,!,N,y,bu,to,k,lic,C,m,C,lic,k,to,bu,y,N,O,W,!,o,o,m,w,w,w,w,H,H,PD,F-XC A N GE,PD,F-XC A N GE,w,.d o,c u-tr a c k,.c,w,.d o,c u-tr a c k,.c,pppp,8-

25、2,2-4,3-4,O,W,!,N,y,bu,to,k,lic,C,m,C,lic,k,to,bu,y,N,O,W,!,o,o,m,w,w,w,w,H,H,81%,PD,F-XC A N GE,PD,F-XC A N GE,w,.d o,c u-tr a c k,.c,w,.d o,c u-tr a c k,.c,1,2,VIP,3,90%85%,4,9,),“100”,08,4-910,O,W,!,N,y,bu,to,k,lic,C,m,C,lic,k,to,bu,y,N,O,W,!,o,o,m,w,w,w,w,H,H,PD,F-XC A N GE,PD,F-XC A N GE,w,.d o

26、,c u-tr a c k,.c,w,.d o,c u-tr a c k,.c,”,p,O,W,!,N,y,bu,to,k,lic,C,m,C,lic,k,to,bu,y,N,O,W,!,o,o,m,w,w,w,w,H,H,PD,F-XC A N GE,PD,F-XC A N GE,w,.d o,c u-tr a c k,.c,w,.d o,c u-tr a c k,.c,”,”,O,W,!,N,y,bu,to,k,lic,C,m,C,lic,k,to,bu,y,N,O,W,!,o,o,m,w,w,w,w,H,H,PD,F-XC A N GE,PD,F-XC A N GE,w,.d o,c u

27、-tr a c k,.c,w,.d o,c u-tr a c k,.c,pp,p,pp,pp,p,O,W,!,N,y,bu,to,k,lic,C,m,C,lic,k,to,bu,y,N,O,W,!,o,o,m,w,w,w,w,H,H,PD,F-XC A N GE,PD,F-XC A N GE,w,.d o,c u-tr a c k,.c,w,.d o,c u-tr a c k,.c,O,W,!,N,y,bu,to,k,lic,C,m,C,lic,k,to,bu,y,N,O,W,!,o,o,m,w,w,w,w,H,H,PD,F-XC A N GE,PD,F-XC A N GE,w,.d o,c u-tr a c k,.c,w,.d o,c u-tr a c k,.c,2008*,