2014 全版 Ethnographic-based Discourse Analysis.ppt
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1、Part Ethnographic-based Discourse Analysis,Conversation analysts:,narrow perspective focus on the conversation,moment-by-moment mechanics of social interaction“objective”patterns,Ethnographic approaches,Broader perspectiveconversations are just part of a wide range of data,it also includes observati
2、ons,interviews with participants subjective impressions of the researcher,1.Ethnographic-based discourse analysis Uses,issues and prospects Graham Smart,Uses for research,Interpretive ethnographyTo explore a particular social groups discourse practicesThe goal is to gain a quasi-insiders understandi
3、ngA variety methods including participant observation,interviews,text analysis,surveys and focus groups,Explore and describe in detail the social contexts within which texts are produced,read and used,produce a thick description,Five Methodological issues,1.The first issue:what kind of research“qual
4、ifies”as ethnography,and what does not?Ethnography:one particular kind of qualitative or naturalistic research or field research,Distinction between the terms ethnography and case studyCase study:a small number of informants in their everyday life or on a single significant eventEthnography:local cu
5、lture of social group,viewed as a collective,produces a holistic account of the shared conceptual world,E.g.whether a study based on a single mornings visit to a business organization could be described as an ethnography No.it demands a considerable commitment of time,2.“thick description”highly det
6、ailed account of a culture,-account of the discursive system,a unique world,3.relationship between ethnography and theorySome believe:begin the study unencumbered(不受妨碍)by any particular theoriesOthers think:cannot produce theory,since findings are site-specific and unrealizable,It is both advisable
7、and also inevitable:To begin an ethnographic study with certain theoretical notions already in mind,Bring together:,An experience-near concept:informant might himself naturally and effortlessly use to define what or his fellows see,feel,An experience-distant concept:a researcher employs to forward t
8、heir scientific,philosophical aims.,Can the thick description of a particular social groups discourse and conceptual world be used to generalize social life beyond the specific case?Yes,4.How to maintain a balance of engagement with and detachment from the informants conceptual reality,Interact with
9、 members of the group over an extended period of time,usually focusing on a particular cluster of informants.Researcher cant over-identify with it,Researchers aim:connect observed areas into a larger patternHowever,danger:identify with the informants world-view,unable to see beyond it.Find a way of
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