电冰箱战略规划 China marketing overview.ppt

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1、,h,2 0 1 0 年 BSH 新 品 简 报-洗 衣 机,洗涤产品部,机密文件，仅供内部使用，严禁外传！,BOSCH AND SIEMENS HOME APPLIANCES GROUP,h2009 年洗衣机市场总揽2 0 0 9 年 BSH 的 市 场 表 现,BOSCH AND SIEMENS HOME APPLIANCES GROUP,June 5,2009,Slide 1,h2009 年洗衣机市场总揽,洗衣机产品种类发展趋势-滚筒一枝独秀！Single-tub Twin-tub ATL FL,FL now 19%sharein units,but 38%share in value!

2、,100%90%80%,12.9%,14.3%,16.3%,19.0%,25.0%,TotalStyle单门,累计-1.4%-7%,累计1.5%-8%,70%,双门,-7%,-8%,60%50%,56.9%,56.6%,57.7%,58.6%,58.5%,3门多门对开门,34%46%23%,26%43%15%,40%,累计,累计,30%,Total,-3.2%,4.2%,20%10%0%TotalUnits(1k):,27.3%3.0%200611,217,26.5%2.7%200711,934,23.7%2.2%200812,037,20.8%1.5%2009(0108)12,061,15.

3、0%1.5%2012201516,000,半自动波轮-单桶半自动波轮-双桶全自动波轮滚筒搅拌式,-33%-17%-2%16.4%-9%累计,-29%-15%0%16.5%-43%累计,平顶式深罩式欧式,-19%-9%9.4%,-4%-9%8.0%,Source:China Market Monitor(CMM),About 1900 samples including 3900 outlets monitored in 390 big,middle and small cities.,近吸式,133%,147%,BOSCH AND SIEMENS HOME APPLIANCES GROUP,J

4、une 5,2009,Slide 2,h2009 年洗衣机市场总揽洗衣机的市场增长变化(Jan-Aug Vs PY):单双缸和波轮洗衣机均下降，唯有滚筒洗衣机仍在增长除了滚筒洗衣机，别的所有类别洗衣机都比去年同期销量有所下降。波轮洗衣机在衰退的洗衣机中衰退比例最小。这得益于家电下乡对波轮洗衣机带来的销量提升。洗衣机整体市场增长3.2%得益于滚筒洗衣机的市场贡献。,销售量,Category weightS-Tub=2%T-Tub=21%ATL=59%FL=19%Agitator=0%,Category weightS-Tub=0%T-Tub=8%ATL=54%FL=38%Agitator=0%,

5、销售额,14.4%,-0.5%,14.7%,3.2%,Single,Twin,ATL,Front Agitator Total,Single,Twin,ATL,Front Agitator Total,Tub,Tub,-2.6%,Fload,-7.9%,-4.2%,Tub,Tub,Fload,-16.2%-18.2%-28.0%,-32.3%Change to PYSource:China Market Monitor(CMM),About 1900 samples including 3900 outlets monitored in 390 big,middle and small cit

6、ies.BOSCH AND SIEMENS HOME APPLIANCES GROUP,Change to PY,-43.6%,June 5,2009,Slide 3,h2009 年洗衣机市场总揽滚筒洗衣机月份增长情况二、三月的负增长源自经济形势不好对消费的抑制。进入五月后，因为经济形势的好转，热烈的消费欲望被激发出来，导致滚筒洗衣机销售转好。下半年，滚筒洗衣机持续热卖,销售量,FL units market change to PY49.1%39.0%25.5%,FL value market change to PY47.4%39.3%24.8%,销售额,17.2%,18.6%,14.4%

7、,18.0%,19.6%,14.7%,0.3%,0.1%,Jan Feb Mar Apr May Jun,Jul,Aug YTD,Jan Feb Mar Apr May Jun,Jul,Aug YTD,-13.8%-18.4%,-12.9%-17.9%,Source:China Market Monitor(CMM),About 1900 samples including 3900 outlets monitored in 390 big,middle and small cities.,BOSCH AND SIEMENS HOME APPLIANCES GROUP,June 5,2009,

8、Slide 4,36.6,34.2,33.5,34.2,34.1,32.1,28.5,29.3,27.5,26.8,24,30.1,24,28.4,Value 2006,4.7,5.1,5.6 5.6,38.7,36.8,33.8,30.2,34.4,28.1,h2009 年洗衣机市场总揽滚筒洗衣机主要品牌市场份额(2005 Aug.2009),Volume,Haier,Siemens,Bosch,Siemens+Bosch,38.834.4Brand33.8SE&BO,37.031.931.2,34.9MS29.02006 MS 2008 MS200927.228.236.6%34.2%32

9、.1%,36.133.1Deviation31.427.008 vs.09-2.1%25.522.6,33.328.423.5,3328.124.3,32.427.925,3328.124.1,34.328.723.8,3327.722.4,29.526.525.1,29.925.224.4,29.925.023.9,Haier,33.5%,26.8%,24.0%,-2.8%,LG 5.12.20.42005Samsung2007Panasonic,12.2%9.3%20082.4%,2009,5.010.9%9.7%8.0%,08.07 08,11.1%6.2%9.4%,09,6.0 0.2

10、%-3.5%101.4%,11,4.4,12,4.9,4.909.01,02,4.6,03,4.9,04,5.6,05,5.3,06,4.4,4.707,8,4.9,Whirlpool,1.7%,3.5%,4.3%,0.8%,38.237.836.9,39.3Sanyo 33.5Little Swan31.3,35.40.2%0.3%28.7,35.22.3%2.6%29.7,36.04.0%30.45.6%,37.231.2,1.7%29.63.0%,32.6,34.429.4,33.828.9,33.729.1,34.429.5,36.130.4,34.829.3,31.526.9,31.

11、927.0,32.126.9,28.4,24.7,22,26.2,25.6,21.3,22.7,23.8,21.5,22.4,23.0,22.0,21.4,20.6,24.1,22.3,21.8,0.42005,2.52006,5.22007,5.12008,5.12009,5.508.07,08,5.5,09,6.0,10,4.7,11,4.5,12,4.9,4.909.01,02,4.6,03,4.9,04,5.7,05,5.5,06,4.7,4.907,08,5.1,Source:China Market Monitor(CMM),About 1900 samples including

12、 3900 outlets monitored in 390 big,middle and small cities.,BOSCH AND SIEMENS HOME APPLIANCES GROUP,June 5,2009,Slide 8,ALL,26,in 2009,h2009 年洗衣机市场总揽,滚筒洗衣机市场价格段分析(20052009,till Aug),SE 0%BO 0%BSH 0%,1%0%1%,26%7%33%,26%3%29%,26%6%32%,32%7%39%,45%8%53%,34%2%36%,46%8%54%,42%0%42%,13%3%16%,0%1%1%,Price,

13、=2000,2000-2500,2500-3000,3000-3500,3500-4000,4000-4500,4500-5000,5000-5500,5500-6000,6000-6500,6500-7000,7000,Units:3025,29,95,4502727,24,24,41521 21,22,328,155,185,75,79 32 13 45Total:1900K 2000-3500价格段覆盖了50%的滚筒洗衣机是成份额。无锡产品集中于此价额段，但是成份额在下降。,2015,12,19,15,11,15,18,11,13,14,17,因为外观和价格的原因，无锡产品竞争力在下降。

14、保持此价格段的市场份额对于BSH的洗衣机业务是至关重要的。,10,9,9,9,8,8,10,5,74,0,2,5,5,4,6,5 5,6,4 5 4,3,4,3,6 6,5,4,1 1,2,3,2,0 0,1 1 1,0 1,1,2 2,0,05 06 07 08 09,05 06 07 08 09,05 06 07 08 09,05 06 07 08 09,05 06 07 08 09,05 06 07 08 09,05 06 07 08 09,05 06 07 08 09,05 06 07 08 09,05 06 07 08 09,05 06 07 08 09,05 06 07 08 09

15、,Haier,Siemens,Sanyo,WLS,Whirlpool,LG,Samsung,ELUX,Panasonic,Bosch,Others,MS of all,BOSCH AND SIEMENS HOME APPLIANCES GROUP,June 5,2009,Slide 9,0.0,0.0,0.0,0.7,0.0,0.5,0.0,0.0,2.3,1.2,0.0,0.3,0.0,0.0,0.0,0.1,0.1,0.0,0.1,0.7,0.1,0.4,0.1,0.7,0.1,0.8,0.5,0.1,0.2,0.1,0.1,0.1,0.1,h2009 年洗衣机市场总揽滚筒洗衣机容量段市场

16、份额趋势(2006Aug 2009),FL-Capacity,Others,Bosch,Panasonic,ELUX,Samsung,LG,Whirlpool,WLS,Sanyo,Siemens,Haier,=5.0kg Share in all,5.1-5.5kg Share in all,5.6-6.0kg Share in all,6.1-7.0kg Share in all,=7.1kg Share in all,34.5,20.1,15.9,13.1,12.7,54.4,62.4,56.2,45.5,36.9,7.2,10.8,13.9,22.3,29.6,3.3,4.8,9.3,1

17、0.9,12.1,0.5,1.9,4.7,8.2,8.7,3.60.0,1.57.2,8.3,3.71.3,5.5,7.4,7.3,3.3,6.2,4.1,1.8,2.5,0.50.73.811.7,1.00.1,22.4,21.5,19.4,5.514.5,3.61.14.3,0.43.41.7,0.83.12.33.8,13.0,9.76.3,1.18.15.2,0.92.10.15.24.0,0.82.40.04.54.2,17.4,21.4,15.5,10.6,9.39.7,0.039.90.23.0,0.03.91.30.03.4,0.04.51.90.138.76.1,2.06.4

18、3.39.132.810.3,26.1,0.22.40.2,0.42.50.4,0.23.40.3,0.12.60.2,0.12.30.3,0.0,0.00.3,0.02.20.41.1,0.21.80.54.20.1,0.41.61.04.60.1,06,07,08,09,09(Aug),06,07,08,09,09(Aug),06,07,08,09,09(Aug),06,07,08,09,09(Aug),06,07,08,09,09(Aug),S10(4.5kg),F00(5.2kg),S21-E(5.6kg),D21-E(7.0kg),F21-D/E(7.5/8.0kg),D01(5.2

19、kg)BOSCH AND SIEMENS HOME APPLIANCES GROUP,Source:China Market Monitor(CMM),About 1900 samples including 3900 outlets monitored in 390 big,middle and small cities.June 5,2009,Slide 10,Marketvolume%units,MarketshareBSH%units,h2009 年洗衣机市场总揽价格段/市场份额 南京产品市场份额在增长，无锡产品市场份额在下降Development of prices classes

20、and market shares,30,BSH MS in 2008:34.1%BSH MS in Jan-Aug 2009:32.2%,70,25,22.0,22.6,60,20,20.2,19.0,50,17.64014.91530,10,8.5,8.9,9.1,7.0,8.6,20,6.1,5,3.1,3.4,3.8,4.2,4.9,3.8,3.0,10,2.1,1.6,1.2,2.0,2.2,0,0,=2000 RMB,=2500 RMB,=3000 RMB,=3500 RMB,=4000 RMB,=4500 RMB,=5000 RMB,=5500 RMB,=6000 RMB,=65

21、00 RMB,=7000 RMB,7000 RMB,Market 2008,Market 2009,BSH 2008,BSH 2009,=2000 RMB,=2500 RMB,=3000 RMB,=3500 RMB,=4000 RMB,=4500 RMB,=5000 RMB,=5500 RMB,=6000 RMB,=6500 RMB,=7000 RMB,7000 RMB,Haier,59.3%Haier,32.4%,Haier,27.9%Haier,26.1%Siemens 28.4%Siemens,32.6%,Siemens 43.2%Siemens 42.0%Siemens,44.1%Si

22、emens,36.5%Panasonic 38.4%Panasonic 54.7%,Others 20.0%LG,23.5%,Siemen,25.5%Siemens,26.0%Haier,19.5%Panasonic 19.7%,Panasonic 19.3%Haier,18.6%Haier,28.9%Haier,25.0%Sanyo,16.6%LG,15.9%,LG,12.7%Samsung 13.5%,LG,12.4%WLS,11.2%Panasonic 14.3%Haier,16.4%,Haier,16.3%LG,10.9%LG,8.2%LG,12.2%Siemens,14.5%Sany

23、o,13.0%,Samsung 5.5%Others,12.8%,Samsung 9.2%LG,9.5%LG,9.2%LG,6.6%,LG,9.2%Panasonic 8.2%Bosch,4.7%Panasonic 7.4%Haier,12.8%Others,7.3%,Whirlpool 1.2%Siemens 6.4%,WLS,6.7%Whirlpool,7.4%WLS,7.0%Bosch,6.2%,Bosch,6.7%Bosch,7.4%Sanyo,4.5%Sanyo,7.0%LG,11.7%Siemens,2.4%,BOSCH AND SIEMENS HOME APPLIANCES GR

24、OUP,June 5,2009,Slide 11,h2009 年洗衣机市场总揽洗干机进争对手市场份额趋势(Source from:CMM)50%45%,40%,BSH:,BSH:,35%,32.0%,25.6%,17.3%,30%,25.6%,27.2%,26.4%,28.5%,27.6%,25.4%,25%20%15%10%5%,14.2%5.2%,16.4%4.7%,20.6%13.1%5.0%,14.5%5.3%,14.4%4.3%,15.3%4.0%,15.2%5.9%,14.7%5.5%,22.0%13.9%5.3%,20.9%12.3%6.0%,18.4%11.8%5.3%,16.

25、1%12.4%3.7%,14.1%12.1%3.2%,13.8%12.3%3.5%,0%,2007,2008,2009,10,11,12,01.2009,02,03,04,05,06,07,08,WD MS of all FL(units)/%,WD MS of all FL(Value)/%,Siemens(Units),Bosch(Units),Haier(Units),LG(Units),E-Lux(Units),Samsung(Units),Others(Units),Panasonic(Units),Sanyo(Units),由于大容量滚筒洗衣机的影响，洗干机市场份额在2009年持续

26、下降。与此同时，所有品牌均致力于新的。平台和技术。BSH 在2009年保持了市场份额第一的位置。但是与第二位的海尔十分接近。随着D21在年底的上市，BSH将会重新扩大与竞争品牌的市场份额差距。松下的7.2kg斜筒继续热卖。这也支撑了它的市场份额。LG,Sanyo 的市场份额也有小幅上涨。Source:China Market Monitor(CMM),About 1900 samples including 3900 outlets monitored in 390 big,middle and small cities.,BOSCH AND SIEMENS HOME APPLIANCES G

27、ROUP,June 5,2009,Slide 12,h,60,洗干机价格段市场份额趋势(20042009 till Aug),SE MSBO MSBSH MS,0.1%0.2%0.2%,40.8%16.3%57.1%,23.5%2.9%26.4%,38.8%8.4%47.1%,0.0%0.0%0.0%,13.2%2.9%16.1%,0.0%0.0%0.0%,Price,=4500,4500-5000,5000-5500,5500-6000,6000-6500,6500-7000,7000,49,D21-E,D21-L,5040,D01-E,45 45,D01-L,Price:6690-7290

28、,8000,30,Price:4990-549030,31,Price:5840(6490)26,23,23,22,2010,10,4,6,9,9,15 15,11,17,14,13,5,2,3,12,7,0,0,0,6,5,2,4,7,13,17,0,05,06,07,08,09,05,06,07,08,09,05,06,07,08,09,05,06,07,08,09,05,06,07,08,09,05,06,07,08,09,05,06,07,08,09,Haier,Siemens,Sanyo,WLS,LG,Samsung,ELUX,Panasonic,Bosch,Others,BSH M

29、S,BSH MS,MS of all,25,39,60,72,21,14,49,total:280K(14%of total FL 2009)BSH D01覆盖了超过 60%洗干机市场(4500-6000),并且这部分中档洗干机产品的价格还在继续走低。D21 将覆盖超过30%市场,主要竞争对手有松下的7.2kg斜筒，LG的8kg新品。与此同时，海尔和三星都推出了8kg的大容量洗干机。这些都将是D21的主要竞争对手。Source:China Market Monitor(CMM),About 1900 samples including 3900 outlets monitored in 390

30、 big,middle and small cities.,BOSCH AND SIEMENS HOME APPLIANCES GROUP,June 5,2009,Slide 13,2%,0%,1%,1%,h2009 年洗衣机市场总揽洗干机个容量段，各品牌市场份额趋势(2006-2009),5.0-5.9kg,6.0-6.9kg,7.0-7.9kg,=8.0kg,80%,35%=98K,37%=104K,24%=67K,4%=11K,60%43%,40%,33%,20%0%,8%14%3%06,5%10%5%07,25%4%6%5%08,22%3%4%5%09,9%4%06,9%21%07,1

31、1%0%19%08,8%2%21%09,0%06,1%11%07,1%13%9%08,2%14%6%09,0%06,0%07,0%08,0%09,Others,Bosch,CANDY,ELUX,Haier,Hitachi,LG,Panasonic,Samsung,Sanyo,Siemens,Whirlpool,Toshiba,BSH D01 覆盖 35%的洗干机市场,并且占据了50-5.9kg容量段的65%份额。然而此容量段的洗干机市场正处于萎缩状态。D21 覆盖24%的洗干机市场，并且此容量段增长迅速。目前松下7.2kg占据58%份额，D21 目标就是取代松下占据超过50%份额！Source

32、:China Market Monitor(CMM),About 1900 samples including 3900 outlets monitored in 390 big,middle and small cities.,BOSCH AND SIEMENS HOME APPLIANCES GROUP,June 5,2009,Slide 14,h,竞争对手2009年的主要销售卖点,DD motor,DD变频直驱电机蒸汽清新抗菌防过敏,Steam,Anti-Allergen,Colorful+matrix LCD,靓丽外形,Inverter motor,Fresh hot wind,Dia

33、mond drum,DD变频电机(进口洗干机）,Silver nano,Colorful&inclinedpanel design,钻石内筒,洁净呵护银离子健康系统,+热风清新随心洗无刷变频电机不用洗衣粉的洗衣机,ICM invertermotor,No-detergent,Colorful designAqua sensor,All in one,洗净即停，衣干即停AMT抗菌窗垫,Tilted drum,DD motor,DD变频直驱电机斜滚筒，取衣方便,Alfa wash,UV+silver nano,New tilted Design,光动银除菌阿尔法洗涤,DD变频直驱电机,节能静音O3

34、空气洗,不用洗涤剂的洗衣机(电解水),Tilted drum+O3 air wash,No-detergent(Electrolyzed water),蒸汽热风洗涤/温风烘干,BOSCH AND SIEMENS HOME APPLIANCES GROUP,June 5,2009,Slide 16,LG,列,h竞争对手2009年的主推产品及宣传,品牌,主推产品系列静音，蒸汽系列,宣传核心天然蒸汽，自然呵护；,新闻宣传亮点与滴露合作，推出消毒剂程序,洗衣添乐趣，生活更便捷洁净升级，健康多保障,三星,逸智，逸洁系列,洁净呵护，呵护健康，,银离子健康系统,自然环保，虽心随洗,海尔,LUXURII,轻柔

35、洗护，宁静呵护洁净科技，即洗即烘,与宝洁合作，推出兰诺洗涤程序。,松下,阿尔法，大眼睛系列,创新技术，智能高效,电视广告,技术领先，静音科技人文关爱，个性选择,三洋,斜滚筒，洗干一体系,可以不用水的洗衣机,电视广告，,可以不用洗衣粉的洗衣机,BOSCH AND SIEMENS HOME APPLIANCES GROUP,June 5,2009,Slide 17,h2009 年洗衣机市场总揽2 0 0 9 年 BSH 的 市 场 表 现,BOSCH AND SIEMENS HOME APPLIANCES GROUP,June 5,2009,Slide 19,33.0%,5.6%,35.4%,34

36、.8%,5.7%,5.5%,4.9%,h2 0 0 9 年 BSH 的 市 场 表 现滚筒洗衣机市场整体增长，BSH 南京工厂产品强劲的增长并未能补偿无锡产品在2500至3500价格段的份额损失,42%35%28%,34.2%5.1%,PW unit market share(%of FL)34.3%33.0%32.4%33.0%29.5%29.9%29.9%4.9%4.6%4.9%5.3%4.4%4.7%4.9%,32.2%5.0%,40%35%30%25%,5.1%,PW value market share(%of FL)36.1%33.8%33.7%34.4%31.5%31.9%32.

37、0%4.9%4.6%4.7%4.9%5.1%,33.8%5.1%,21%,20%,14%,29.0%,28.1%27.9%28.1%28.7%27.7%,25.1%25.2%25.0%,27.2%,15%,30.2%,28.9%29.1%29.5%30.4%29.3%26.9%27.0%26.9%28.7%,10%,7%0%,5%0%,PY,Jan,Feb,Mar,Apr,May,Jun,Jul,Aug,YTD,PY,Jan,Feb,Mar,Apr,May,Jun,Jul,Aug,YTD,Siemens,Bosch,Siemens,Bosch,2%1%,0.8%,-0.4%,Vs.PY,1%,

38、0.5%,Vs.PY,0%,0%,-1%-2%,PY,Jan,Feb,Mar,Apr,May,Jun,Jul,Aug,YTD,-1%,PY,Jan,Feb-0.7%,Mar,Apr,May,Jun,Jul,Aug,YTD,-3%-4%-5%,-2.8%,-2.9%-2.6%,-2.3%,-3.2%,-4.2%,-2.1%,-2%-3%,-3.3%,-3.1%,-2.4%,-1.8%,-2.4%,-3.3%,-1.7%,-6%,-5.0%,-4%,-3.9%,Source:China Market Monitor(CMM),About 1900 samples including 3900 ou

39、tlets monitored in 390 big,middle and small cities.,BOSCH AND SIEMENS HOME APPLIANCES GROUP,June 5,2009,Slide 20,h2 0 0 9 年 BSH 的 市 场 表 现,Retail Report 2007-2009,1.25,Monitor BY CMM(2008),2009,month,2007,vs.2006+/-,2008,vs.2007+/-,2009,vs.2008+/-,month,FL units(retail),vs.2007+/-,FL units(retail),vs

40、.2008+/-,Jan.FebMarAprMayJunJulAugSepOctNovDec,609453955333582263826736324887287803091329041842043648251154,12%8%7%5%14%5%6%6%6%17%7%10%,20%60%20%5%34%11%21%11%7%37%23%50%,680544290253627369086861230723316673217750905635583644637679,12%8%10%7%12%6%6%6%9%11%7%7%,12%8%60%40%2%23%10%4%75%-25%0%-26%,763

41、1531658437193594093950292593618843778447601042354555847099,12%5%7%6%15%5%6%7%7%16%7%7%,12%-26%-18%-3%37%-5%14%36%-12%64%25%25%,Q1-8%Q217%Q39%,Jan.FebMarAprMayJunJulAugSepOctNovDec,149,034112,590129,741107,913154,03784,89084,03885,697138,672156,586102,961115,498,13%25%67%45%8%39%23%16%61%-20%8%-21%,1

42、81,69194,911113,631128,504216,86688,591105,211127,802159,473206,694113,257136,288,22%-16%-12%19%41%4%25%49%15%32%10%18%,Total,513286,27%,553258,8%,632458,14%,ACCl.1,421,657,14%,1,672,918,18%,BP:,495000,104%,563000,98%,630000,100%,BOSCH AND SIEMENS HOME APPLIANCES GROUP,June 5,2009,Slide 21,h2 0 0 9

43、年 BSH 的 市 场 表 现Bosch 市场表现回顾,140,Bosch Review 2005-2010,122,150.0%,16,000,Bo Invoice&Retial review of 2009(1-8),24.0%,1201008060,76,130.6%,84,100,120.0%90.0%60.0%,14,00012,00010,0008,0006,000,17.2%11,366,16.5%,16.6%,17.4%,19.0%14,986,18.6%,18.6%,22.0%20.0%18.9%18.0%16.0%,4020,6,1.8%,33,8.5%,17.0%,16.

44、9%10.4%,18.9%19.0%,20.0%30.0%22.0%,4,0002,000,9,033,4,4783,989,6,3325,541,5,31811,780,8,536,4,5995,538,5,6665,915,6,97311,328,14.0%12.0%,0,0.0%,0,10.0%,2005,2006,2007,2008,2009,2010,Jan,Feb,Mar,Apr,May,Jun,Jul,Aug,BO,Bo incease rate,Bo/Se Rate,Invoice,Retail,Bo/Se Invoice Rate,Bo/Se Retail Rate,2005

45、年Bosch上市以来，市场销量持续增长。09年，预计增长达到19%，而Bosch占Siemens的比例也将达到18.9%。09年，Bosch持续增长，占Siemens的比例稳定在18%以上。,BOSCH AND SIEMENS HOME APPLIANCES GROUP,June 5,2009,Slide 22,hFL Category analysis in product platforms(Retail)60%57.6%,50%,52.6%,55%,53.8%,50.5%,40%,42%,40.6%,34.0%,33.0%,30%,30.9%,30.1%,27.5%,24%,22.5%,

46、24.7%,26.1%,20%,17%13%,18.4%,18.9%,19.7%13.9%,19.9%16.6%,18.3%14.1%,19.9%17.9%15.1%,17.1%15.7%,17.9%13.5%,10%,8.2%,10.4%,0%,0%,1.6%0.0%,0.0%,0.0%,2007,2008,2009,01.2009,02,03,04,05,06,07,08,6th G(retail),S10(retail),D01(retail),Import(retail),D21(retail),S21(retail),F21(retail),2009年,无锡产品销售占比迅速下滑。从八

47、月起，南京S21系列已经超越了无锡第六代洗衣机系列，而跃居BSH销售占比第一位。南京F21 占比平稳，而S21占比仍在继续上升。,BOSCH AND SIEMENS HOME APPLIANCES GROUP,June 5,2009,Slide 23,1,1,2,2,4,5,5,3,6,7,hTop selling FL models in National holiday season,Rank,Brand,Model,Capacity Color,Depth(mm),Display,Sales SalesSpin volume value(rpm)share share(%)(%),Ave

48、.price(Yuan),Rankoflastweek,5 BSH models in top 15 list2 S21,1 F21.,SiemensSiemens,WS08M360TI 5.6kgWS10M368TI 5.6kg,whitewhite,440440,Small LED 800Small LED 800,4.52.8,4.7 37663.3 4311,3,Siemens,WM175,5.2kg,white,560,No display 700,2.8,2.1 2728,4,Little SwaLGSanyo,XQG55-1016ESL5.5kgWD-N10230D 6.0kgX

49、QG55-L832W 5.5kg,whitewhitewhite,470440570,Big LED 1000Small LED 1000Big LED 1000,2.52.32.1,1.9 27581.8 28431.7 2849,78,HaierSiemens,XQG52-Q818 5.2kgWM10S360TI 7.5kg,whitewhite,398600,LEDLED,8001000,2.12.0,1.4 24092.5 4496,910,9,Midea,MG52-8001,5.2kg,white,523,LED,800,2.0,1.0 1858,13,10,Little Swa,X

50、QG55-1006E 5.5kg,white,470,LED,1000,1.9,1.4 2592,16,11,Siemens,WM170XS,4.5kg,white,400,No display 700,1.9,1.3 2523,15,1213,HaierLG,XQG60-10866 6.0kgWD-T12235D 7.0kg,sliversliver,570550,LCDLED,10001200,1.81.8,1.6 32211.7 3450,612,14,LG,WD-N90105,5.2kg,sliver,440,LED,900,1.7,1.0 2222,14,15,LG,WD-N1223