国际市场营销ppt课件——国际贸易的动态环境.pptx

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1、The Dynamic Environment of International Trade国际贸易的动态环境,Topic#5Chapter#2,The Twentieth to the Twenty First Century20世纪到21世纪,The first half of The Twentieth Century was marred by two major global conflicts,and The Great Depression.20世纪的前半叶两次世界大战和经济大萧条损毁 World War 1 1914 to 1918第一次世界大战1914-1918The Gre

2、at Depression 1929 to 1939大萧条时期1929-1939World War 2 1939 to 1945第二次世界大战1939-1945,The Marshall Plan马歇尔计划,The Marshall plan;Was a plan aimed at the rebuilding of Europe and Japan after their destruction during the Second World War.马歇尔计划:计划的目的是重建在二战中摧毁的欧洲和日本Agency of International Development;was an or

3、ganization created after WW2 where member countries could invest funds to help foster economic development in underdeveloped countries in order to create a stronger world economy.国际开发总署:二战后成立的组织,为了更强大的全球经济,成员国可以在不发达国家投资促进经济发展,The benefits flowed both ways,since for every dollar developed countries i

4、nvested in underdeveloped countries,they received hundreds of dollars in return on invested capital in the form of manufactured goods,agricultural goods,etc.Since the North American economies and infrastructures had not been ravaged by the war,they were the main benefactors of the post war economic

5、resurgence.The United States and Canada became rich countries!利益有两方面,发达国家的每一美元投资都投入到不发达国家,以工业品,农产品为形式作为投入资本的回报.因为北美国家的经济和基础设施没在战争中破坏,他们是战后经济复苏的主要资助者,美国和加拿大聚敛财富,GATT关税和贸易总协定,GATT(General Agreement of Tariffs and Trade);In 1947 GATT was ratified by 23 member nations.Their goal was to limit trade barri

6、ers and increase global trade among nations.关税和贸易总协定:1947年23个国家批准了GATT,他们的目标是降低贸易壁垒和增加全球贸易During the world wars trade amongst warring nations had all but stopped,and in the period between the wars there was an atmosphere of protectionism.This lead to tariffs as high as 60%on many products to limit t

7、rade,and is one of the causes of The Great Depression!After the wars world leaders sought cooperation and trade!战争期间,交战国的贸易停止了,贸易保护主义盛行,许多产品的关税高达60%,这限制了贸易,这也是导致经济大萧条的原因之一,战后世界的领导者寻求合作和贸易,Trade Investment Measures(TRIMS);Established the basic principle that investment restrictions can be major trade

8、 barriers.贸易投资措施:建立的投资限制的基本原则可能会成为主要的贸易壁垒,The World Trade Organization世界贸易组织,The World Trade Organization(WTO);Was created in 1994 as an institution to deal with,and eliminate trade disputes amongst the 132 member countries.世贸:1994成立的机构旨在处理和消除132个成员国之间的贸易争端The Uruguay Round;GATT became part of WTO a

9、nd the number of nations seeking global barrier free trade increased to 117 nations.乌拉圭会谈:关税和贸易总协定成为世贸的一部分,更多的国家寻求全球的自由贸易,成员国增至117个,Skirting the Spirit of GATT and WTO回避关贸协定和世贸精神,The WTO has been trying to set health and safety standards and work place rights across all member nations.They also try

10、to enforce patent and trademark protection,however many developing nations are slow to comply.世贸努力在成员国中建立安全的标准,他们也实施专利和商标保护,然而许多发展中国家推行的很慢There is also different levels of institutionalised corruption and influence within different member nations that create problems for businesses and countries inv

11、olved in trade.不同成员国的不同程度的制度化的腐败和影响使商业和国家的贸易产生了问题,The International Monetary Fund国际货币基金组织,The International Monetary Fund(IMF);Was formed after WW2 to stabilise foreign exchange rates and the establishment of freely convertible currencies to facilitate the expansion and balanced growth of internatio

12、nal trade.(181 member countries)国际货币基金组织:二战后成立,致力于稳定货币汇率和建立自由兑换货币促进扩张,平衡国际贸易的增长（181个成员国）,The World Bank世界银行,The World Bank;Is an institution that has as its goal the reduction of poverty and the improvement of living standards by promoting sustainable growth and investment in people.世界银行:这一机构的目标在于减少

13、贫困,提高生活质量,促进可持续增长和投资There are five institutions within The World Bank providing service for poor and developing countries.世界银行中有五个体系为贫穷和发展中国家提供服务,Services Provided by The World Bank世界银行提供的服务,1.Lending money to the economies of developing countries to finance development projects in education,health,

14、and infrastructure.为发展中国家提供贷款支持教育,医疗,基础设施的建设2.Providing assistance to governments for developmental projects to the poorest developing countries,(per capita income of$925).为最贫穷国家的政府的发展项目提供援助(平均每人每年925美元)3.lending directly to the private sector to help strengthen private business sector in developing

15、 economies.在发展中国家直接对私营部门投资增强私营企业,4.Providing investors with investment guarantees against non commercial risk factors.为投资者提供投资保证防止商业风险5.increase investment flow by providing conciliation and arbitration services to sort disputes between governments and investors.通过提供调解和仲裁政府与投资者之间的争端的服务来增加投资,Protests

16、 Against Global Institutions反对全球化体系,Anti-Globalists;They rebel against the implications of its existence and vehemently challenge the view that it is inevitable and naturally occurring.反对全球化者:他们对抗存在的影响，激烈的挑战不可避免的和必然发生的观点Every time world leaders get together to discuss the world economy and internati

17、onal trade there are protests.Some can become very violent!每次世界领导者聚在一起讨论世界经济和国际贸易都会有反对者,有的会变得很激烈,International Trade Theories国际贸易理论,Adam Smith and Absolute Advantage亚当斯密和绝对优势David Ricardo and Comparative Advantage大卫李嘉图和相对优势Heckscher Ohlin and Factor Endowments赫克舍奥林和具备的生产要素Country Similarity Theory国家

18、相似理论Product Life Cycle Theory产品周期理论,Adam Smith and Absolute Advantage亚当斯密和绝对优势,Absolute advantage;The advantage that exists when a country has a monopoly on producing a specific product or is able to produce it more efficiently than all other countries.绝对优势:一个国家在特定商品上垄断或比其他国家生产效率更高的优势,David Ricardo

19、and Comparative Advantage大卫李嘉图和相对优势,Comparative Advantage;The theory that states that a country should sell to other countries those products it produces most effectively and efficiently,and buy from other countries those products it cannot produce as effectively or efficiently.相对优势:这个理论表明一个国家应向其他国家

20、销售其能高效生产的商品,购买其不能高效生产的商品,Heckscher Ohlin and Factor Endowments赫克舍奥林和具备的生产要素,Follow along the line of Comparative Advantage,Heckscher and Ohlin suggest that some countries have natural advantages,known as factors.依照相对优势理论,赫克舍奥林提出国家应该有自然优势如各种要素Thus;A country will have a Comparative Advantage in produc

21、ts that require resources that are abundant in that country.因此,一个国家要在充足的自然资源生产的产品上有相对优势,Country Similarity Theory国家相似理论,Economist,Steffen Linder,in 1960,suggested that trade between countries for manufactured goods depended on the similarities in consumer preferences,production conditions,and econom

22、ic development stage.Economic and social similarity increases level of trade between countries.经济学家史蒂芬琳达1960年提出国家间商品的交换依靠相似的消费者选择,生产环境,经济发展阶段,经济和社会的相似能提升国家间贸易的阶段,Product Life Cycle Theory产品周期理论,Raymond Vernon,Is very similar to The Product Life Cycle Theory,but includes the factors of global competi

23、tion and trade.He says that within the PLC there are three stages of international product growth.They are;雷蒙德弗农提出与产品周期理论相似的理论,但包括全球竞争和贸易的因素,他说在产品周期理论内国际产品增长有三个阶段1.New Product Stage;Entrepreneurs launch a new product in their home market,where they understand the environment.新产品阶段:企业家在国内市场推行新产品,他们了解

24、市场环境,2.Mature Product Stage;Demand for the product expands faster then supply as customers alter their choices and adopt new styling.As demand moves offshore so does production!成熟产品阶段:对产品的需求迅速增长,然后供给满足消费者的不同选择和采用新款式,产品的需求和生产到达国外3.Standardized Product Stage;Demand for the product stabilizes.The innov

25、ative features of the product no longer exist.Production moves to the lowest cost locations as demand drops.标准化产品阶段:产品的需求稳定,产品创新的特点不再存在,随着需求下降,生产转移到低成本地区,New ProductStage,StandardizedProduct Stage,Mature ProductStage,DomesticMarket,InternationalMarket,Trade and Investment Patterns贸易和投资模式,The level o

26、f global trade is increasing and has been for a number of years.As countries continue to work together on global issues such as population,resource limitations,global warming,and poverty,cooperation and trade are ever more important.Trade creates healthy economies for all those involved,and as poor

27、countries develop,and developing countries become rich,the global market place will continue to grow.全球贸易的增长已持续了很多年,随着全球的国家一起解决人口增长,资源限制,全球变暖和贫困的问题,合作和贸易更加重要,贸易使参与者产生健康的经济,随着贫穷的国家发展,发展中国家变得富有,全球市场会继续发展,BRIC;Developing Countries To Watch!金砖四国:受注视的发展中国家,Brazil;200 million巴西2亿人口Russia;200 million俄罗斯2亿人

28、口India;1.2 billion people印度12亿人口China;1.3 billion people中国13亿人口Developing Countries To Watch!受注视的发展中国家,Balance of Payments收支平衡,Balance of Payments;The system of accounts that records a nations international financial transactions.收支平衡:记录一个国家的国际金融处理的账目系统,Current Account;A record of all merchandise ex

29、ports,imports,and services plus unilateral transfers of funds.现在的账目:对所有商品的进出口,服务和单边资金转移的记录Capital Account;A record of direct investment,portfolio investment,and short term capital movements to and from countries.资本账目:对直接投资,证券投资组合和国家短期投资的进出的记录Reserve Account;A record of imports and exports of gold,in

30、creases or decreases in foreign exchange,and increases or decreases in liabilities to foreign central banks.储备金账目:对黄金的进出口,外汇的增减,外国中央银行负债的增减的记录Trade Balance;Is a reflection of the difference between total exports and total imports.贸易平衡:是总出口和总进口差异的反映Current Account Balance;Is a more complete picture o

31、f the financial flows into and from a local economy.现在账目平衡:是一个更完整的一个区域经济财政的流量的进出的反映,Trade Surplus;A favourable balance of trade;occurs when the value of a countrys exports exceeds that of its imports.贸易顺差:有利的贸易平衡,一国出口的贸易额超过进口Trade Deficit;An unfavourable balance of trade;occurs when the value of a c

32、ountrys imports exceeds that of its exports.贸易逆差:不利的贸易平衡,一国进口的贸易额超过出口,Balance of Payments and Foreign Exchange收支平衡和外汇,Exchange Rate;Refers to the value of a currency in relation to the values of other currencies.汇率:本国货币价值与其他货币价值的关系Purchasing Power Parity(PPP);The value of a countries currency and th

33、e cost of living in that country,compared to the value of another currency in another country and the cost of living in that country.购买力同等:一国货币的价值与生活成本与另一国相比较,Factors Affecting The Exchange Rate影响汇率的因素,Floating Exchange Rate;The value of currency is set by the laws of supply and demand for currency

34、on the international exchange markets.变动的汇率在国际交换市场上货币的价值由对货币的需求决定Currency values change daily and are effected by many factors such as perceived economic health or a countrys economy in comparison to that of other countries,and international events.货币价值每日一变,受经济安全感知或本国经济与它国比较和国际事件因素的影响,Protectionism贸

35、易保护主义,Protectionism;The use of government regulations to limit the import of goods and services.贸易保护主义政府条例的使用限制商品和服务的进口 Trade Barriers;Are barriers put in place by governments to restrict or prevent international trade.贸易壁垒:政府设置壁垒限制或阻止国际贸易,Trade Barriers贸易壁垒,Tariff;A tax imposed on imports.关税强加到进口上的

36、税Quota;Is a specific unit or dollar limit applied to a particular type of good.限额:对特定商品限制交易量和交易额Voluntary Export Restrictions;(VER)or Orderly Market Agreements;(OMA);are agreements between importing and exporting countries for a restriction on the volume of exports.自愿出口限制或有序市场协议:是进口和出口国对大量出口限制的协议Boy

37、cott;Is an absolute restriction against the purchase and importation of certain goods from other countries.联合抵制:是对从其它国家进口特定商品的绝对的限制,Embargo;Is a refusal to sell to a specific country.禁止或限制贸易:拒绝和特定国家贸易Monetary Barrier;Restrictions on money exchange.货币壁垒:对货币兑换的限制Standard;Standards on product safety an

38、d quality and business rules.标准:产品安全和质量的标准和商业准则Antidumping Penalties;Limits on imports based on predatory pricing,to prevent dumping.反倾销处罚:对掠夺性定价商品的限制,目的是防止倾销,Protection Logic and Illogic保护主义的逻辑性和非逻辑性,There are countless reasons why governments try to restrict trade by the use of protectionist measu

39、res.Some of these arguments are based on the following;有无数的原因来说明为什么政府要使用贸易保护主义者的方法来限制贸易以下的,内容是一部分论证:1.Protection of an infant industry.对早期工业的保护 2.Protection of the home market.对国内市场的保护 3.The need to keep money at home.把钱留在国内 4.Encouragement of capital accumulation.资本积累的激励,5.Maintenance of the standa

40、rd of living and real wages.生活标准的维持和工资 6.Conservation of natural resources.自然资源的保护 7.Industrialization of a low wage nation.低劳动成本国家的工业化 8.Maintenance of employment and reduction of unemployment.就业率的维持和失业率的减少 9.National defence.国家安全 10.Increase of business size.商业规模的扩大 11.Retaliation and bargaining.报

41、复和讨价还价,Although there may be cases when domestic markets need protection,when protective measures become long term it contributes to industrial inefficiency while detracting from a nations realistic adjustment to the world situation.尽管有些情况下国内市场需要保护,但是当保护方法长期使用时,会导致工业效率低下,因此需要调整国家现实的情况来适应世界形式Rarely d

42、oes protectionism lead to renewed growth in declining industries.And the jobs that are saved are at a very high cost per job!在衰退的工业中使用贸易保护主义不能带来新一轮的增长,保留的工作也会花费高成本,EXAMPLE!案例,A study of 21 protected industries in the USA concluded;对美国21个受保护的的行业的研究得出结论-Research showed within these industries consumers paid$70 billion in higher prices for these goods per year,or$170000 per job saved!Since the average manufacturing job in the US pays$50000 per year,this is a losing proposition!调查表明在这些行业中,消费者每年为商品支付了700亿美元或为保留的工作支付17万美元,尽管美国制造业的平均工资只有5万美元,这是一个失败的提议,