《世纪商务英语写作训练》（第四版）课件.pptx

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1、Objectives,Compose appropriate letters of recommendation,Use specific facts or examples to back up your recommendation,Distinguish facts and opinions,Describe clearly the candidates qualifications,Objectives,A letter of recommendation is one in which the writer assesses the qualities,characteristics

2、,and capabilities of the person being recommended in terms of that individuals ability to perform a particular task or function.Recommendation letters are almost always specifically requested to be written about someone,and are therefore addressed to a particular requester.Letters of recommendation

3、are typically related to employment,admissions to institutions of higher education scholarship eligibility.,Getting Started,Suppose your best friend is looking for a job and you want to recommend him/her to your boss,how would you like to describe your friend?The following pictures might be of help.

4、,1,Getting Started,2,The following adjectives are often used in the letter of recommendation to give comments on someone.Work with your partner and try to describe someone you know with these words.,admirable capable competent conscientiousconsiderate cooperative creativediligenteffective efficient

5、experienced imaginativeinitiative reliable responsible self-motivatedtactful thoughtful trustworthy valuable,Sample Study,Sample 1,May 30,2014Dear Ms.Chris Kent,I would like to take this opportunity to recommend Tom Ford for your graduate program.As the Dean of Arts and Sciences College,I have had t

6、he pleasure of knowing Tom Smith for the last four years.He has been an excellent student.I feel confident that he will continue to succeed in his studies.Tom is a dedicated student.In class,he has proven to be a take-charge person who is able to successfully develop plans and implement them.Tom has

7、 also assisted us in our admissions office.He has successfully demonstrated leadership ability by counseling new and prospective students.His advice has been a great help to these students,many of whom have taken time to share their comments with me regarding his pleasant and encouraging attitude.,S

8、alutation Summary of the recommendation Writers qualifications Candidates qualifications,Sample Study,Sample 1,2014年5月30日尊敬的克莉丝肯特女士,我很愿意借此机会推荐汤姆福特攻读贵校研究生。作为文理学院院长，我认识汤姆福特已经四年了。他是一名非常优秀的学生。我相信他在学业上会继续获得成功。汤姆是一名专心致志的学生。在课堂上他表现出领导才能，能够成功地制定计划并完成。汤姆还在招生办公室协助我们工作。在给考生和新生作咨询的工作中他成功地展示了领导才能。他的建议给这些学生很大的帮助，

9、有很多学生特意来向我反映他令人愉悦、鼓舞人心的态度。,称呼 提出推荐 推荐人资质 申请人资质,Sample Study,Sample 1,It is for these reasons that I offer high recommendations for Tom Ford as a candidate for your graduate program.If you have any questions regarding this recommendation,please do not hesitate to contact me.Sincerely,Roger FlemingRog

10、er FlemingDean of Arts and Sciences C,Affirmative endingWillingness to givemore information Complimentary close Writers signature Writers title Contact information,Sample Study,Sample 1,因此我极力推荐汤姆福特为贵校研究生候选人。关于此推荐如有疑问请随时与我联系。罗杰弗莱明文理学院院长,结尾再次确认推荐 表达愿意提供更多信息 作者署名 作者职务 联系方式,Sample Study,Sample 2,Sharon

11、FeeneyMarketing ManagerK&P Apparel Productions3320 S Figueroa St.Los Angeles,CA,9000715 October 2014Mr.Walter MacEwenDirector of Human ResourcesAlbertson Mobile1247 WMain St.Alhambra,CA,91801Dear Mr.MacEwen,This letter is my personal recommendation for Cathy Douglas.Until just recently,I have been C

12、athys immediate supervisor for several years.I found her to be consistently pleasant,tackling all assignments with dedication and a smile.,Writers name and title Writers address Date Recipients name and title Recipients address Salutation Summary of the recommendation,Sample Study,Sample 2,莎伦菲尼市场部经理

13、K&P服饰制造公司Figueroa南大街3320 号洛杉矶，加州，900072014年10月15日沃特麦克埃文先生人力资源部主任Albertson 汽车公司Main西街1247号Alhambra,加州,91801尊敬的麦克埃文先生，此信是我本人为凯西道格拉斯所写的推荐信。到目前为止，我作为凯西的直接主管已经有几年的时间了。我认为她一直是个和蔼亲切的人，能够愉快并全身心投入到任务中。,作者姓名及职务 作者地址 日期 收信人姓名及职务 收信人地址 称呼 提出推荐 推荐人资质,Sample Study,Sample 2,Besides being a joy to work with,Cathy i

14、s a take-charge person who is able to present creative ideas and communicate the benefits.She has successfully developed several marketing plans for our company that have resulted in increased revenue.During her tenure,we saw an increase in profits that exceeded one million dollars.The new revenue w

15、as a direct result of the sales and marketing plans implemented by Cathy.Cathy was not only an asset to our marketing efforts,she was also extraordinarily helpful in other areas of the company.In addition to designing effective training plans for sales representatives,Cathy assumed a leadership role

16、 in sales meetings,inspiring and motivating other employees.I highly recommend Cathy for employment.She is a team player and would make a great asset to any organization.Sincerely,Sharon FeeneySharon Feeney,Writers qualifications.Candidates qualifications Affirmative ending Complimentary close Write

17、rs signature,Sample Study,Sample 2,与凯西一起工作是非常愉快的事情。她也是一个具有领导能力的人，能够提出创造性的想法并说明此想法能带来的益处。她成功地为本公司设计了几项市场计划，并提升了公司营业额。在凯西任职期间，她所实行的市场销售计划直接带来了新的增长，使本公司利润增长超过了一百万美元。凯西不仅是本公司市场团队的主干，她也为本公司其他部门提供强有力的帮助。除了为销售代表设计行之有效的培训计划，凯西还在销售会议上担任领导角色，鼓舞激励其他员工。我强烈推荐凯西成为贵公司员工。她是位很好的团队合作者，在任何公司都会成为非常有价值的员工。莎伦菲尼,被推荐人资质 结尾

18、再次确认推荐 作者署名,Sample Study,Vocabulary,Sample Study,Vocabulary,Sample Study,Vocabulary,Sample Study,Vocabulary,Sample Study,Useful Expressions,Sample Study,Tips on Writing,Give the applicants full name at the beginning of the recommendation.State your own qualifications and your connection with the app

19、licant.List the applicants exceptional qualities and skills,especially those that are specific to the applicants field of interest or job request.Give specific facts or examples to back up your statements.Avoid vague,powerless words such as nice,good,fine and reasonable.Emphasize key points that you

20、 want the reader to note on the rsum or application.Be sure to meaningfully elaborate,dont simply restate.Close the letter affirmatively.Offer to provide more information.Proofread your reference letter and make corrections.,Understanding Your Message,Practice 1,Complete the following chart with the

21、 information given in the samples.,Dear Ms.Chris Kent,Dear Mr.MacEwen,Tom Ford,Cathy Douglas,Roger Fleming,Sharon Feeney,the Dean of Arts and Sciences College,Marketing Manager,teacher and student,immediate supervisor,applying for a graduate program,seeking employment,excellent,dedicated,take-charge

22、,pleasant,encouraging,pleasant,creative,helpful,effective,3320 S Figueroa St.Los Angeles,CA,90007,Understanding Your Message,Practice 2,Complete the sentences with the words or expressions given,changing the form where necessary.,recommend regarding hesitate candidate dedicationdemonstrate motivate

23、inspire leadership attitude,1.For these reasons,I highly recommend Andrew Fuller as a _ for your MBA program.2.If you have any questions _ Steve or this recommendation,please contact me.3.Sharon is a hardworking,top-performing customer service professional.She has my highest _,and I am happy to furn

24、ish more details if you would like additional information.4.During his time here,Ethan has consistently _ a strong work ethic and a dedication to success.5.His confident _ is always an encouragement for his subordinates.,candidate,regarding,recommendation,demonstrated,leadership,Understanding Your M

25、essage,Practice 2,Complete the sentences with the words or expressions given,changing the form where necessary.,6.Sarah always has a positive _ towards work which creates a productive environment.7.Jane is the leader of the research team and many people here find her enthusiasm and dedication both i

26、nspiring and _.8.He is an enthusiastic man with creative ideas.He is an _ to all of us.9.Patrick is a hard-working manager and has always shown great _ to the job.10.Please do not _ to contact me if you need more information about Mr.Derek Jones.,attitude,recommend regarding hesitate candidate dedic

27、ationdemonstrate motivate inspire leadership attitude,motivating,inspiration,dedication,hesitate,D,Writing Your Message,Fact versus OpinionFacts are statements that can be verified that is,proven to be true,real for all people and places.Opinions refer to a particular persons(or groups)feeling,thoug

28、ht and belief about a particular subject.In a letter of recommendation,opinions of the candidate should be supported by facts.e.g.,Facts1.Tom has also assisted us in our admissions office.2.She has successfully developed several marketing plans for our company that have resulted in increased revenue

29、.Opinions1.I feel confident that he will continue to succeed in his studies.2.I found her to be consistently pleasant,tackling all assignments with dedication and a smile.,Writing Your Message,Practice 3,Write F if the sentence is a fact and O if the sentence is an opinion.,1.Jane is a well discipli

30、ned,industrious student with a pleasant personality.2.After only six months,she was promoted to team leader.3.I am a professor specialized in the field of Finance for over 30 years.4.He has native intelligence,great curiosity about people and ideas,and plenty of common sense.5.Mr.Monk is one of the

31、brightest,most research-centered students I have encountered in eighteen years of teaching.6.Mr.Burke was employed with us from 2009 through 2013 as a structural engineer.7.His work was satisfactory,and I believe he left us to pursue a more challenging job opportunity.8.Miss Tian is a conscientious

32、and hardworking student who has enjoyed a great popularity and reputation in our department.9.Miss Li Nan graduated from this College with a B.A.degree in June 2013.10.John is a very diligent and able employee.,_,O,F,F,O,O,F,O,O,F,O,Writing Your Message,Describing QualificationsThe body of the lette

33、r of recommendation should reference the skills,qualities,areas of knowledge and other assets of the person you are recommending.Be specific about the candidates qualifications.Describe what the person has done using specific instances and examples,rather than generalities.,E.g.1.During her tenure,w

34、e saw an increase in profits that exceeded one million dollars.The new revenue was a direct result of the sales and marketing plans implemented by Cathy.2.Michaels sophisticated grasp of database architecture,combined with an innate feel for UX design and a warm,personal approach to his in-company c

35、lient base dramatically improved the productivity of our companys merchandising,creative,and editorial departments.,Writing Your Message,Practice 4,Complete the following sentences by translating the Chinese into English.,1.I was very impressed with Janices ability to _(完成所有指定工作)in a timely and prof

36、essional manner.2.Miss Wei _(设计了一本非常吸引人的手册)for a major client.3._(她所有的项目都能够按日程进行)because her documentation was always complete.4.Michelle has consistently proven herself to be an excellent student,comes prepared,and _ _(在我的课上一直取得好成绩).5.His ability to remain calm during stressful periods like the end

37、 of the year _ _(证明了他在压力下工作也能很出色的能力).,complete all assigned work,designed an attractive brochure,All of her projects were on schedule,consistently receives high,proves his ability to work well under,grades in my classes,pressure,Integrating Your Message,Practice 5,Compose a letter of recommendation

38、with the sentences given.,It is my pleasure to recommend Mike Grissom.I have known Mike for two years in my capacity as Assistant Manager at Main St.Company.Mike worked for me on various projects as a consultant,and based on his work,I would rank him as one of the best consultants we have ever had.M

39、ike distinguished himself by consistently submitting exceptionally well-researched and well-written reports on our clients.He is highly intelligent and has good analytical and communication skills.If his performance in our company is a good indication of how he would perform in yours,he would be an

40、extremely positive asset to your program.If I can be of any further assistance,please do not hesitate to contact me.,Integrating Your Message,Practice 5,Compose a letter of recommendation with the sentences given.,Integrating Your Message,Practice 6,Complete the following letter of recommendation by

41、 translating the Chinese into English.,21 October,2014Dear Ms.Karan Walker,_(很高兴推荐)Sharon Cooper as a candidate for the position of Office Manager with your organization.Sharon was employed in our office from 2010-2014 as Staff Assistant,and _(我是她的直接领导).Sharon _(在此岗位工作出色)and was an asset to our orga

42、nization.During her tenure with our company,Sharon _(负责管理办公室助理).These assistants,under Sharons management,were responsible for many of the offices basic administrative and clerical functions.Sharon effectively scheduled and managed several assistants to maintain efficient office operations.,It is my

43、 pleasure to recommend,I was her direct supervisor,did an excellent job in this position,was responsible for supervising the office assistants,Integrating Your Message,Practice 6,Complete the following letter of recommendation by translating the Chinese into English.,She has _(优秀的写作和语言交流技巧),is extre

44、mely organized,can work independently and is able to follow through to ensure that the job gets done._ _(她总是愿意提供帮助)and work with enthusiasm.She would be an asset to any employer and I recommend her for any endeavor she chooses to pursue.Yours truly,Maria HanksMaria HanksHR ManagerCB Trading Company

45、MH,excellent written and verbal communication skills,She was always willing to offer,her assistance,Integrating Your Message,Practice 7,Write a letter of recommendation for your student who wants to apply for the job advertised.You can invent any details that you think are necessary.,Our Tax practic

46、e is currently looking for 4 6 graduate students to join M&A Tax Group in Shanghai.If you are interested in the position,please send rsum to Shirley Li().,Requirements:Graduate students,Bachelor Degree,preferably in accounting,tax,finance,economics or other business-oriented disciplines;Flexible and

47、 open-minded;Ability to think creatively and a thirst for knowledge;Confident with a strong business sense;Excellent communication and interpersonal skills with strong command of English and Mandarin;Team player,dynamic and hardworking;Willing to travel.,Checklist,Is the relationship with the applic

48、ant mentioned at the beginning of the letter?,Does the letter focus on one or two attributes of the applicant?,Are there sufficient facts to support the statements?,Are adjectives and adverbs used correctly?,Have you included your contact information in the letter?,Is the contact information include

49、d in the end?,Are the sentences correctly structured and joined?,Are there any other mistakes(spelling,capitalization)?,Consolidating Your Skills,Dangling ModifierA dangling modifier is a phrase or clause which says something different from what is meant because words are left out.The meaning of the

50、 sentence,therefore,is left“dangling.”Two ways of correcting a dangling modifier:,1.Name the appropriate or logical doer of the action as the subject of the main clause.2.Change the phrase that dangles into a complete clause by naming the doer of the action in that clause.e.g.Wrong:Confirming our co