事业企划书基本结构ppt课件.ppt

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1、1,000000000,URLE-MailTel/Fax,2,1.Executive Summary 2.2-1.2-2.2-3.2-4.2-5.2-7.2-8.2-8.2-9.3.3-1.3-2.3-3.3-4.3-5.3-6.3-7.3-8.,4.4-1.4-2.4-3.5.5-1.5-2.6.6-1.6-2.6-3.6-4.7.7-1.7-2.8.,3,1.Executive Summary,Key-word,3,1.Executive Summary,4,1.Executive Summary,21,5,1.Executive Summary,(),6,1.Executive Summ

2、ary,/(3-5)2,/,7,1.Executive Summary,3-5,Place Promotion,8,2.,2.,9,2.,2-1.,2001.2(/)2001.1 2000.0 1,-(/)-,10,2.,2-2.,11,2.,2-2.,12,2.,2-2.,13,2.,2-3.,/,SEROME Technology,I,Total Internet Business&Service Leading,SEROMESoftInternetCommunityBiz.,SEROMEComm.InternetShoppingMall,SEROMEITITTech.&Solution,

3、Manufacturingbase IADBiz.,D,Inc.The 1stFree Web to Phone ServiceIn USA,Enhancing to EC Biz.,Biz.Networking,14,2.,2-3.,Enhancing to EC Biz.,Making SynergyPower&Transaction Biz.(EC),Community Service Dastaman Enhancing with IM&Pursuing to Asian Community Critical mass(member DB):1M within 1Q/2K,Dial P

4、AD Launching in US for commercial service with GTE Feasibility Effect Promotion&Funding,SEROME NET Launching&Making a Brand of SEROME NET Image Change&Brand Mktg,SEROME CALL Start up IT Service in 4Q Aggressive Mktg Modeling as Revenue Biz.of Internet,15,2.,2-3.,:,(S/W,or/),/,ASP,/,16,2.,2-5.,:Marke

5、t CAP,(:),48%,:,:,17,2.,2-5.,:Market CAP,(:),STB,STB,STB,STB 42%,36%1999,18,2.,2-5.,(:),M I N O R,M A J O R,Brand Holder(OEM),Distributor/End-user(Brand),Operator(S M)Ex)Digital Platform(Turkey)NTV+(Russia),Christian TV(U.K.)PDMC(Taiwan),Operator(L)Ex)BskyB(U.K.),Canal+(France)DirecTV(USA,Satellite)

6、TCI(USA,Cable),(H),(V),Market segmentation,Market players,M I N O R,M A J O R,STB manufactures in Korea&Taiwan,Humax,NokiaKathrein,Technisat,Humax,Sagem,Nokia Echostar,UEC,Samsung,Philips,Pace,Amstrad Thomson,Panasonic,GI,SA,(H),(V),A,D,C,B,B,A,C,D,19,2.,2-6.,Market Growth Rate,Relative Market Share

7、,(1.0),30%,2.0,5%,15%,0.5,BCG MatrixBPM(Business Portfolio Management),20,2.,2-6.,Business Positioning,1-4,(:),21,2.,2-7.,:,s/w,:(,),22,2.,2-7.,CAS,Field,(API),Viaccess,SECA,Irdeto,Crytoworks,NDS,Conax,ASIC,:(),LSI LOGIC(),(:),23,2.,2-8.,24,2.,2-8.,:,:,25,2.,2-9.,2001.2.:0,2001.12.:00,1,2,1,2,1,0,1,

8、0,1,0,1,0,1,0,1,0,1,0,1,0,2,2,2,2,2,2,2,2,.,26,2.,2-9.,2001.2.,(1967)-000 000-(1967)-000 000-000 000(/000)-(1967)-000 000-000 000(/000)-,(1968)-000 000-(1967)-000 000-000 000(/000)-(1967)-000 000-000 000(/000)-,27,3.,3-1.000,3-1 3-1.1 3-2.2 3-3.3,28,3-1.000 3.,3-1-1.,-.,SYSTEM,(:Security),29,3-1.000

9、 3.,3-1-1.,(:Security),-Video door phone-Inter Phone-Home Automation-DVR(Digital Video Record)-CCTV(Closed Circuit Tele Vision system)-IAS,ISS-Module-Nurse call System-System(,SYSTEM)-,30,3-1.000 3.,3-1-1.,(:),Create the Innovation by Internet Oriented Business:New Concept,New Revenue Model Globaliz

10、ation by Worldwide Franchise Biz.Enhancing Leading NextGen IT Technologies&Biz.Trends,Vision,The First Free Web-to-Phone Internet Telephony Service Making a Worldwide Brand Awareness as Innovated Concept Create a New Revenue Model in Current Internet Industry and a Distinct Valuation compare with“Ya

11、hoo”,“Daum”,etc.Leading SEROME e-Biz.(SEROME NET,Community,etc.)and Making the Synergy Effect,Mission,31,3-1.000 3.,3-1-1.,(:),Service Overview,Free Long Distance&Intl Calls to Anywhere in S.Korea Calls are made from Web browsers to regular phone#s Call minutes are purchased from established TELCOs

12、Sponsored by internet banner ADs-One AD for every 30 seconds of call time,SEOUL,New York,SEROME IT Server(),Free!Simple!Convenient!,32,Service,-Web to Phone as VoIP Community-DataMan enhancing-Instant Messanger Entertainment-Movie Contents-Music Contents-Sports Contents-Comics,etc.E-Commerce-Shopclu

13、b,BASIC Service,Search&Directory Service Business Home News Stock Reference Weather.,3-1.000 3.,3-1-1.,(:),Service Overview,33,3-1.000 3.,3-1-1.,(:),Service Configuration,Free Section,Charged Section,34,3-1-1.,3-1.000 3.,:,(S/W,or/),/,ASP,/,35,3-1-2.,/,Highly Attractive Segments,First Class,2nd Clas

14、s,First Class,Small,3-1.000 3.,36,Residential Internet Users Convenience;do not have to log off Company friendly Users DataMan subscribers,SEROME NET registrant,etc.Teenagers&College students Office workers SOHO,3-1-2.,3-1.000 3.,37,Internet,Telecom,Portal Service Service PC to PC Internet Phone,vs,

15、Minor,:500(99),:21,972(99):11,616(99),3-1-2.,/,3-1.000 3.,(:),38,3-1-2.,/,3-1.000 3.,M I N O R,M A J O R,Brand Holder(OEM),Distributor/End-user(Brand),Operator(S M)Ex)Digital Platform(Turkey)NTV+(Russia),Christian TV(U.K.)PDMC(Taiwan),Operator(L)Ex)BskyB(U.K.),Canal+(France)DirecTV(USA,Satellite)TCI

16、(USA,Cable),(H),(V),Market segmentation,Market players,M I N O R,M A J O R,STB manufactures in Korea&Taiwan,Humax,NokiaKathrein,Technisat,Humax,Sagem,Nokia Echostar,UEC,Samsung,Philips,Pace,Amstrad Thomson,Panasonic,GI,SA,(H),(V),A,D,C,B,B,A,C,D,(:),39,3-1-2.,/,3-1.000 3.,:Voice Market,Remark:(/)(KI

17、SDI),40,:,3-1-2.,3-1.000 3.,:Security,41,3-1-3.,3-1.000 3.,42,3-1-3.,3-1.000 3.,SEROMECALL vs Internet,SEROMECALL vs Telecom,Internet Site Portal Site(,)Site(Yahoo,),Site(Contents)Internet Phone,Competition,Limitation,Coverage()(PC/Internet),New Internet Concept/,43,Technologies Proprietary Split-32

18、3 Architecture SCALABILITY:Thousands of concurrent calls per server FLEXIBILITY:Ability to connect to multiple ITSPs(US)Very small Java applet 150kB First to Market Leadership Preemptive position Brand-new application of VoIP capability Aggressive partnership with portal site planned in the initial

19、deployment stage Relief established Special Type Telco or ISP Much different from low cost service Perfectly targeted audience generation,3-1-3.,3-1.000 3.,44,3-1-4.,(),3-1.000 3.,45,3-1-4.,(),3-1.000 3.,First-time user must register before using the service During registration,a small Java applet i

20、s automatically downloaded and installed Downloading is required only once All user DB and info.Shared with SEROME NET When the user logs on to the,the Seromecall applet is presented User dials the number to be called and clicks on the dial button Microphone and speaker on the users PC environment a

21、re used to talk with regular phone on the destination caller,(:),46,3-1-4.,/,3-1.000 3.,47,3-1-4.,3-1.000 3.,Revenue:50won/minutes 2 banners ads flashed per minutes Cost:22won/minutes average local call price to TELCOs Gross Margin:28won/minutes expected,(:),48,3-1-4.,/,3-1.000 3.,49,3-1-4.,-e-Marke

22、ting(e-CRM),3-1.000 3.,50,3-1-4.,3-1.000 3.,51,3-1-5.,Technology Map,1999,2000,2001,2002,2003,3-1.000 3.,52,3-1-5.,3-1.000 3.,53,(),3-1-5.,3-1.000 3.,(:),54,3-1-6.,3-1.000 3.,35,55,3-1-6.,3-1.000 3.,56,2001,2002,890,419,9,500,000,000,165,563,238,600,000,000,1,286,160,12,000,000,000,202,309,092,800,0

23、00,000,3-1-6.,3-1.000 3.,(:),57,3-1-7.,2003,2001,2002,3-1.000 3.,58,4.,4.,59,4.,4-1.,60,4.,4-2.動因,61,4.,4-3.,(:),62,4.,4-3.,(:),63,5.,5.,64,5.,5-1.,:,(),Leased Line,-Servers&G/Ws:110(99)/300(2K)-10/100 mbps switch:500(99)-Back up G/W:800(99)/1000(2K)-DB Server:50,-:81x4=324(99)/10(2K)-(120-25):30(99

24、)/100(2K),Remark:(992000 Biz.Yr.),Total,99:206,240,000 2000:420,000,000,(:),65,5.,5-2.,66,6.,6.,-,(),67,6.,6-1.,2000,1200,1600,2000,2400,2800,210,300,2500,380,580,1300,600,800,(),2001,2002,2002 80%,800,3200,3600,4200,:40%:10%:10%:10%:30%,(:),68,6.,6-2.,(:,%),*300,7,470,(:),69,6.,6-3.,(:,%),*2000:5,15,(:),70,6.,6-4.,71,7.,7.,72,7.,7-1.,73,7.,7-2.,Introduction,28,750,-:65,123-:2,265,156-:5,000-1:28,750,16,880,1999 2000 4,200 6,600 2,265,156 2,265,156()1,854 2,914(%)0.6 0.4,21,630,(:28,750)0.4+(:16,880)0.6=21,630,*(1,8540.6)+(2,9140.4)/13.5%=16,880,74,8.,8.,75,8.,21,