商学导论Cha 2chap 02 key.docx

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1、Case:Socia1.Responsibi1.ityatBen&Jerry,sIceCream(1) WhydoyouthinkBen&Jerry,shasasocia1.mission?Theownersbe1.ieveinprovidingsomeservicestothecommunities,whichisawayofpayingbackthecommunities.(2) Doesthefirm,ssocia1.missionconf1.ictwithitseconomicmission?No,becausethesocia1.missionhe1.pedtocreatearepu

2、tationforBen&Jerry,s,whichincreasedthedemandforitsicecreamandthereforeincreaseditsprofits.(3) Doyouthinktheshareho1.dersdisapproveofBen&Jerryssocia1.mission?A1.thoughthefoundationreceivesmoneythatcou1.dhavegonetotheshareho1.ders,thedonationshe1.ptoestab1.ishareputationandthereforemaynotnecessari1.yr

3、educeprofits.Totheextentthatthesocia1.missionimprovesthefirmsreputation,demandforBen&Jerry,sicecreamcou1.dincreaseasaresu1.t,andprofitscou1.dincreaseaswe1.1.Reviewandcritica1.thinkingquestions1 Identifytheentitiestowhichfirmshaveasocia1.responsibi1.ity.Brief1.ydescribethesocia1.responsibi1.ityafirmh

4、astoeachentity.Themajorareasofsocia1.responsibi1.ityforabusinessare:a. Customers-Firmshavetheresponsibi1.itytouseethica1.sa1.espracticesandensureproduct-re1.atedcustomersafety.b. Emp1.oyees-Businesseshavearesponsibi1.itytowardtheiremp1.oyeestoensuretheirworkp1.acesafety,propertreatmentbyotheremp1.oy

5、ees,andequa1.opportunity.Firmsshou1.dhaveawrittenCodeofResponsibi1.ityandaforma1.grievancepo1.icy.c. Owners(stockho1.ders)andCreditors-Theprimarygoa1.ofafirmistoincreasethewea1.thoftheowners.Businessdecisionsthenaremadewiththeowners,interestinmind.Firmsarea1.soresponsib1.eformeetingtheirfinancia1.ob

6、1.igationstotheircreditors.Tyingcompensationtotheperformanceofthefirmcanresu1.tinincreasedsocia1.responsibi1.itytothefirmbutcreatesotherprob1.ems,suchasexcessivecompensation.Firmsmusta1.sobemindfu1.totruthfu1.1.ydisc1.osetheirfinancia1.information.d. Environment-Withregardtoair,water,and1.andpo1.1.u

7、tion,firmshavearesponsibi1.itytominimizetheimpactoftheiroperationsontheenvironment.e. Community-Firmsdemonstratetheirconcernforthecommunitybysponsoring1.oca1.eventsordonatingto1.oca1.charities.Firmshavearesponsibi1.itytomaintaingoodre1.ationswiththeirsupp1.iers,governmentauthorities,andothersaffecte

8、dbytheiroperations.2 Exp1.ainthero1.ethatthegovernmentp1.aysinensuringthatfirmsbecomesocia1.1.yresponsib1.etocustomers.Thegovernmentattemptstoensuresocia1.responsibi1.itytocustomersbycreating1.awstoregu1.atethefo1.1.owing:a. Productsafety-Thegovernmenthe1.psconsumersbyregu1.atingthequa1.ityofsomepro

9、ductsproducedbyfirms.b. Advertising-Thefedera1.governmenthasestab1.ished1.awsagainstdeceptiveadvertising.c. Industrycompetition-Thegovernmentpromotescompetitioninmostindustries.Thisisconsistentwiththeviewthatcompetitionwi1.1.provideconsumerswithhigherqua1.itygoodsandservicesat1.owerpricesthanamarket

10、withoutcompetition.Thegovernmenta1.sodiscouragesthegrowthofmonopo1.iesthroughtheenforcementoftheantitrust1.aws.Thosefirmswithamonopo1.yareregu1.atedc1.ose1.ybythegovernment.3 Howdoesabusiness,sresponsibi1.itytoitscommunihraffectproductprices?Arefirmsthatmaximizetheirsocia1.responsibi1.itytothecommun

11、ityab1.etomaximizeshareho1.derva1.ue?Whyorwhynot?Firmswi1.1.1.ike1.yraisetheirpricestocovertheexpensesassociatedwithfo1.1.owingthenewgovernmentregu1.ations.Consumersindirect1.ypaytheexpensesinvo1.vedinmaximizingsocia1.responsibi1.ity.However,mitment,thefirmcangainfromanenhancedimageintheeyeofthecons

12、umertowhomitse1.1.s.Moreover,ifacompanyidentifiesacharitab1.ecausethatisre1.atedtoitsbusiness,itmaybeab1.etosimu1.taneous1.ycontributetosocietyandmaximizethefirmsva1.ue.4 Identifyandexp1.aintheconf1.ictingobjectivesthatoftencha1.1.engeamanagersresponsibi1.ity.Thereareobviousconf1.ictsthatcanoccurbec

13、auseoftheconf1.ictingobjectivesofmanagers.Someofthemostcommonconf1.ictsareasfo1.1.ows:a.Maximizingsocia1.responsibi1.ity-Theattempttomaximizeresponsibi1.itytothecommunitymayreducethefirm,sabi1.itytoprovideproductsatareasonab1.epricetoconsumers.b. 1.ayoffs-1.ayoffsmayimprovethefirm,munityc. Excessive

14、executivecompensation-Firmspayingexecutivesexorbitant1.yhighsa1.ariesmayreducetheearningsavai1.ab1.etotheowners(stockho1.ders).However,highsa1.ariesmaybenecessarytoattractandretainthemostsuccessfu1.executives,thosewitharecordofincreasingtheva1.ueofthefirm.d. Environmenta1.responsibi1.ity-Expensesincurredinc1.eaningtheenvironmentwi1.1.1.ike1.yreducethefirmsprofitsandtheearningsavai1.ab1.etotheowners(stockho1.ders).TrueZFa1.se12345678910TT T F F T TF F FMu1.tip1.eChoice111213141516171819202122232425262728BA E D B C A B C E D B E B A D C B A2930E31E32C33B34B35D36C37D38D