广告之专业外语.docx

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1、Keep little explorers high and dry。梦境中，让勇敢的小家伙们在冒险的同时又保持干爽。Advertising Agency: Ogilvy, Beijing, ChinaExecutive Creative Director: Bill ChanCreative Directors: Jacky Lung, Kweichee Lam, Xingsheng QiArt Directors: Xingsheng Qi, Shengxiong Chen, Zhihua Zhong, Jacky LungCopywriters: Guilin Bo, Kweichee

2、LamArt Buyer: Xiaohang LiuIllustrator: Yu ChenAdvertisers Supervisor: Helena HeAccount Manager: Maggie ZhouAccount Supervisor: Monica HungON VIOLENCE ON PEACE AND WAR.非暴力不合作甘地BLOOD, TOIL,TEARS AND SWEAT.我能奉献的，只有鲜血、苦干、眼泪和汗水。丘吉尔I HAVE A DREAM.我又一个梦想。马丁路德金Advertising Agency: Marcel, Paris, FranceChief

3、Creative Officers: Frederic Temin, Anne De MaupeouArt Directors: Romain Galli, Souen Le VanCopywriters: Souen Le Van, Romain GalliArt Buyer: Jean-Eric Le ConiacIllustrator: Emily ForgotTypographer: Emily ForgotAdvertisers Supervisors: Emmanuelle Vial, Catherine LauprtreAccount Manager: Cecile Hender

4、ycksExploiting the ecosystem also threatens human lives.For a living planet. wwf.org 秃鹰很可怕，但是，一个连秃鹰都消失了的星球更令人惊悚。Advertising Agency: DDB&CO., Istanbul, TurkeyCreative Director: Karpat PolatArt Director: Ali BatiCopywriter: Gokhan AkcaAccount Supervisor: Asli HaymanaThe fridge是一家著名的夜店。Find music .the

5、fridge.寻找音乐 ，就到这家夜店。Advertisers Supervisor: Shelley FrostAccount Supervisor: Hussein DajaniArt Director: Breda Plavec/Kris BaleriteIllustrator: Milos Ilic/Breda Plavec/Kris BaleriteTypographer: Milos IlicCopy on.And one day all those legendary albums will disappear. And the great bands. And all the

6、gifted young musicians. How are they supposed to make a living when everyone downloads their work for free? Support us: money-for-music.复制。但是有一天那些传奇专辑将会消失。和大乐队。和所有的有才华的青年音乐家。他们应该如何谋生,每个人都下载他们的工作是免费的吗?支持我们:money-for-music。这是奥美为Rolling Stone 杂志制作的一组呼吁音乐版权的广告。号召大家用支付的方式支持好的音乐和有才华的音乐人。Advertising Agency

7、: Ogilvy, Frankfurt, GermanyExecutive Creative Director: Dr. Stephan VogelCreative Director: Helmut MeyerArt Director: Eva StetefeldCopywriters: Taner Ercan, Dr. Stephan VogelArt Buyer: Christina HufgardPhotographer: StockmaterialAdvertisers Supervisor: Rainer SchmidtAccount Supervisor: Dr. Stephan

8、VogelHistory in brief 简单的历史Agency: Graffiti BBDO Advertiser :SC Pro Historia SRL Brand Name: Pro Historia Product Name: History files magazine Business Sector :Newspapers, Magazines, Books Campaign Name: History files magazine Market: Romania Country of Production :RomaniaCHOCOLATE WITH WHISKY含威士忌的巧

9、克力充满童趣的一组广告。含威士忌的巧克力让宝宝看起来快睡着了。制作公司：DENTSU（电通） 巴西客户：LUNIVERS DE CHOCOLAT产品：CHOCOLATE WITH WHISKY（含威士忌的巧克力）TITLE：FUNNY BABYMore battery More talk 超长通话时间聊天记录都可以写本书了，书名就叫何去何从的感情、亲爱的，谁在你衣领上留下了唇印、电话营销技巧、闺蜜八卦制作公司：Y&R，雅加达客户：LG ELECTRONICS产品：GX200（手机）The magic of tide dirt magnets汰渍洗衣粉现包含神奇的去污磁铁因子。Advertisi

10、ng Agency: Leo Burnett, Mumbai, IndiaChief Creative Officer: K V SridharCreative Director: Amod DaniArt Director: Sadanand NarvekarCopywriter: Amod DaniIllustrator: Bhushan PatilPhotographer: Avdhut HembadeAdvertisers Supervisor: Anoop AbrahamAccount Manager: Sharan SabhachandaniAccount Supervisor:

11、Gaurav LalwaniKLEENEX 舒洁纸巾不论你正经历着什么，无论你是国王还是蠢蛋，无论对还是错，无论辉煌还是失败，Kleenex永远陪伴左右，为你擦干眼泪制作公司：JWT，伦敦 客户：KIMBERLY-CLARK 产品：KLEENEX （舒洁纸巾）好好照顾你的车，选用原装部件。（三菱）Advertising Agency: BBDO, Santiago, ChileExecutive Creative Director: Joaquin Bascu?anCreative Director: Emerson NavarreteArt Directors: Emerson Navarr

12、ete, Silvio Vildosola, Sebastian CaceresCopywriter: Marcelo CorreaAdvertisers Supervisor: Cecilia UnanueIllustrator: Silvio VildosolaAccount Manager: Virginia GirardinAccount Supervisor: Cesar ArayaWhoever puts its skin at stake, always loses.Excessive exposion to sun may causes skin cancer. Protect

13、 yourself. November, 27th. National Cancer Fighting Day.无论谁把它的皮肤在危急中,总是不好的。过度的暴露在太阳下会引起皮肤癌。保护自己。11月,27th。国家抗癌症日Advertising Agency: Tag Comunicao, Campinas/SP, BrazilCreative Director: Jos Roberto PianoskiArt Directors: Thiago Victor, Felipe LuckCopywriter: Demetrius RochaMother”s pride 妈妈的骄傲What are

14、 you guys so late in the night？朋友们，你们在夜间做什么？Grandma ,who is stronger ,god or spiderman ? 祖母，上帝和蜘蛛侠谁比较厉害？Dad, why can not you see a zebra in zebra crossing ?父亲，为什么你在过马路的时候看不到斑马线？Mom ,is traffic jam also sweet? 妈妈,是交通堵塞也是美好的吗?Advertising Agency: Out of the Box, Delhi, IndiaChief Creative Officer: Vira

15、l PandyaArt Directors: Komal Tandon, Viral PandyaCopywriters: Vaibhav Pandey, Viral Pandya, Sabu PaulIllustration: Bombay Duck DesignsTypographer: Ajay YadavLifestyle Ginger Jewellery: Spiked with style,生活方式与珠宝 犀利的风格Advertising Agency: JWT, Bangalore, IndiaCreative Director: Senthil KumarArt Directo

16、r: Kanickraj SamuelIllustrator: SanoopPhotographer: JaggiDigital Mastering: Raviraj Patil Harvey Nichols, The Reaction Collection: Googly eyes street哈维尼科尔斯，收藏的反应：Googly眼睛街Published: November 2011Advertising Agency: Y&R Dubai, UAECreative Directors: Shahir Zag, Kalpesh PatankarArt Director: Kalpesh P

17、atankarCopywriter: Shahir ZagPlanner: Nadine ghossoubAgency Producer: Amin SoltaniPhotographer: James DayShe only with him for his biuscuits”在人类世界，美女伴丑男的原因很多，但在狗界，原因只有一个它的FROLIC狗饼干制作公司：CLM BBDO，法国布伦客户：MARS PETCARE FRANCE产品：FROLIC DOG BISCUITS（狗饼干）Music，see what its made of发现音乐的真谛沃克斯(Bono Vox)是由鲍勃迪伦(

18、Bob Dylan)、大卫鲍威（David Bowie）、Lou Reed、特蕾莎修女，(Mother Teresa)四名不同人物的头像组成的！广告公司：ALMAPBBDO客户：BILLBOARD产品：MAGAZINE（音乐杂志）Sample may have the brains ,but stupid has the balls. 聪明的人或许有大脑，但愚蠢的人往往更能拥有生活制作公司：ANOMALY，纽约客户：DIESEL产品：APPAREL AND ACCESSORIES（服饰和配饰）Nobody is good enough for heaven . go to aruba. 没有人

19、是足够的好能够去天堂。去阿鲁巴。Creative Directors: Gabriel Bello, Miguel BritoArt Directors: Victor Rojas, Esteban SaccoCopywriter: Rodrigo RothschildProducer: Damiana MarinPhotographer: David FrancoWith your help we carry on 有了你的帮助 我们能够继续前行Advertising Agency: LewLaraTBWA, S?o Paulo, BrazilChief Creative Officer:

20、Jaques LewkowiczExecutive Creative Director: Andre LaurentinoCreative Directors: Manir Fadel, Luciano LincolnArt Director: Luciano LincolnCopywriter: Manir FadelAccount Manager: Fernanda TeddeAccount Supervisor: Francisco CoutinhoArt Buyer: Giuliano SpringhettiPhotographer: Image BankScratch and win

21、乐透刮刮乐彩票。Advertising Agency: TBWAVancouver, CanadaArt Director: John WilliamsonCreative Director: Paul LittleCopywriter: Mia ThomsettProducer: Julian DavisAccount Manager: Julie MitchellAccount Supervisor: James PelletierUnderwater camera佳能水下相机。Advertising Agency: Leo Burnett & ARC Worldwide, Bangkok

22、, ThailandExecutive Creative Directors: Keeratie Chaimoungkalo, Sompat TrisadikunCreative Directors: Keeratie Chaimoungkalo, Sompat TrisadikunArt Directors: Sompat Trisadikun, Nateepat JaturonrasmiCopywriter: Santi TubtimtongApologise to your throat。替我们对你的喉咙说声抱歉。Advertising Agency: Ogilvy, Kuala Lum

23、pur, MalaysiaChief Creative Officer: Gavin SimpsonExecutive Creative Directors: Daniel Comar, Gavin SimpsonArt Director: Yee Wai KhuenCopywriter: Donevan Chew/Paul LimProducer: Koh Kiam SengIllustrator: Khuang Soon (Cubiz)With Sete Lguas boots every foot is well protected. 用Sete Lguas靴子，每一只脚都可以得到最好的

24、保护。Advertising Agency: Talent, S?o Paulo, BrazilExecutive Creative Director: Jo?o LiviCreative Directors: Leo Macias, Philippe DegenArt Director: Fbio RodriguesCopywriter: Antonio NogueiraArt Buyer: Mario CoelhoIllustrator: BorealPhotographer: Gustavo LacerdaAdvertisers Supervisor: Eduardo SabanaiFo

25、r any bussiess. Crafter。大众商旅车。Advertising Agency: Ogilvy, Cape Town, South AfricaExecutive Creative Director: Christopher GotzCreative Director: Christopher GotzCopywriter: Cuanan CronwrightAccount Manager: Greg TebbuttAccount Supervisor: Dylan FergusonArt Buyer: Merle BennettArt Director: Jennifer

26、MacfarlanePhotographer: Guy NevelingWhat will it take before we respect the planet?我们应该采取什么行动在我尊重地球之前Advertising Agency: Ogilvy, Paris, FranceExecutive Creative Director: Chris GarbuttArt Director: Emmanuel BougnresCopywriter: Edouard PerarnaudArt Buyer: Laurence NahmiasIllustrators: Mathieu Javelle

27、, Stephane BalesiPhotographer: Raphael Van ButseleTypographer: Sid TomkinsAdvertisers Supervisor: Jacques-Olivier BarthesSmallest turning circle. Smart fortwo最小转弯半径。聪明fortwoAdvertising Agency: JWT, Buenos Aires, ArgentinaChief Creative Officers: Pablo Alvarez Travieso, Gonzalo VecinoArt Director: Ma

28、rtin OtonelloCopywriter: Ignacio Mendiola工业清洗剂广告。Advertising Agency: DDB&CO., Istanbul, TurkeyCreative Director: Karpat PolatArt Directors: Andres Vergara, Polat GulkasPhotographer: Volkan HicyilmazAccount Supervisor: Asli HaymanaThe trees blocking this billboard are a problem we dont want to solve.

29、Ford这个树木挡住广告牌是一个问题,我们不想解决FordLand Rover.Go Beyond .穿越。Advertising Agency: Y&R, Beijing, ChinaChief Creative Officers: Marcus Rebeschini, Nils AnderssonExecutive Creative Director: Nils AnderssonCreative Directors: Nils Andersson, Marcus Rebeschini, Mike Shackle, Graham LangArt Director: A S AnamCopy

30、writers: Nils Andersson, A S AnamIllustrators: Raul Pardo, Cream/Wishing WellPhotographers: Kerry Wilson, Sebastian SiahTypographer: Raul Pardo/ Lee AldridgeAlcohol can alter your perception.Drink responsibly.Corona啤酒提醒人们不要喝HIGH了，要负责任的饮酒。Advertising Agency: JWT, Madrid, SpainChief Creative Officer:

31、Miguel BemficaCreative Directors: Juan Garicia-Escudero, Jaime ChavarriArt Director: Juan Garcia-EscuderoCopywriter: Jaime ChavarriAdvertisers Supervisor: Martin OrbeaAccount Supervisor: Marina SarokaProducer: Antonio OrtegaPhotographer: Getty ImagesWhen your baby sleeps you sleep like a baby.Graco

32、A Crib of Dreams。当你的宝宝睡着的时候，你也可以睡的像个婴儿一样了。 Graco婴儿床。Advertising Agency: Ogilvy & Mather, Santiago, ChileChief Creative Officer: Cesar Agost CarrenoCreative Director: Felipe Manalich/Nicolas NeumannCopywriter: Nicolas Neumann/Felipe ManalichAccount Supervisor: Eric KrohnArt Director: Gonzalo NavarroPhotographer: Renato Del Valle