剑桥商务英语考试中级口语话题汇总.doc

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1、剑桥商务英语考试中级口语话题汇总 为了让大家更好的准备商务英语BEC考试，给大家整理了商务英语考试中级口语话题,下面就和大家分享，来欣赏一下吧。商务英语考试中级口语话题一What is important when exhibiting at trade fair?参加展销会需考虑哪些要点?Quality of displayStaff selectedFirstly, when exhibiting at trade fair, quality of display is very important. The quality of the display will affect the p

2、ublic image of the company. Therefore you should make sure that what you display should be of high quality and show the best of your products.Secondly, it is also important to select the right staff. There have to be people who are informative and have excellent communicative skills so as to answer

3、any kind of questions produced by potential customers.All this is impossible without careful planning. So you have to plan in advance to make your display a complete success.商务英语考试中级口语话题二What is important when planning the layout of a stand at trade fair?展销会展位布置需考虑哪些要点?AttractivenessSecurity of exhi

4、bitsSpace arrangementFirstly, attractiveness is very important when planning the stand layout. In order to get more people to visit your stand, it should be designed in a creative way to make it as eye-catching as possible.Secondly, security of exhibits is also important. No one want to see any visi

5、tor to your stand be hurt due to the neglect of security of exhibits. So make sure your exhibits are placed in safe way to avoid any potential dangers.On top of that, space arrangement should be also taken into consideration.For instance, there should be area for demonstrating your products as well

6、as for discussion with visitors.商务英语考试中级口语话题三What is important when organizing an in-house training course?course contentsparticipants selectedplanning carefullyFirstly, course contents are very important when organizing an in-house training. To ensure all the participants can really benefit from th

7、e training course, the contents should be something that the members are interested in and be practical to their work.Secondly, participants selected are also important. That includes trainers and trainees. To ensure effectiveness of the training, you should select experienced and informative traine

8、rs to give the course. As for trainees, they ought to be people who can spare time for the training so as to maintain high level of productivity.All this is impossible without careful planning. So you need to plan in advance to ensure a complete success of the training.商务英语考试中级口语话题四Promotion(method/

9、how much discount should be offered/advertisement突出哪些特征) target consumers between X.X and X.X years oldWow, you see now the car industry is changing so rapidly that we can hardly imaging. Only three month passed , and the company brings out another new model of the car, especially whose target consu

10、mers ages from 18 to 25 years old.Well, this new product aims to target consumers between 18 to 25 years old .They are young and can be easily attracted by novel things, I mean, we should outline the unique design of the car model, which leaves the impression of fashion on consumers.They would prefe

11、r to things which are very eyecatching. However, I wonder if they can afford it for people under 25 years old do not have that many savings. Its necessary to convince them that this type of cars is good value for money.Then we are able to make profits from them.So that comes to the problem how to pr

12、esent the car to our target consumers effectively though an advertising campaign.I think TV commercials can meet our needs. For one can it can reach a large number of audience at a low cost per person. For another, television allows creative use of action, color, and sound which that cannot possible

13、 in any other medium.In addition, giving leaflets is another way to show them the new model.With both of the ways , I think we can our plan reach the expectation.Let get down to prepare for it.商务英语考试中级口语话题五Location and RelocationWhat is important when relocation a business?What is important when cho

14、osing retail premises to rent?Local workforce availableLocation of site (transportation)Length of contractDemand for products or servicesLabor costsCompetitionFirstly,Secondly, location of site is very important. You need to consider whether its convenient and easy for raw material supply and transp

15、orting out the products, whether its easy to get access to the electricity, water, gas and other supporting energy, whether its convenient for staff to go to work.Furthermore, length of contract is also important. Longer contract would cover issues in more details. The contract should cover certain matter, which are likely to happen, such as, assignment, service charges.Competition is another factor to consider. You shouldnt locate in a place where there are already a lot of firms. Competition will severely affect a companys revenue.