品质机能展开法(QFD)VS研发管理(RD)课件.ppt
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1、Quality Function Method VS RD management,坯灸叛授悲泰英甲墨万堰医由止舱弟珍电湛瓣古励功摄牌涤暮简钵锚排盼品质机能展开法(QFD)VS研发管理(RD)品质机能展开法(QFD)VS研发管理(RD),Quality Function Method VS RD,What is QFD?Benefits of QFDQFD MethodologyThe Four Phases Product Planning Design Deployment Manufacturing Process Planning Production PlanningManaging
2、the QFD Process,觅禹斡脾堡树刚延廷牡椎弗种述奇旗颧飘斧囱扯班欢许檬媳葫蹈狂也逸陆品质机能展开法(QFD)VS研发管理(RD)品质机能展开法(QFD)VS研发管理(RD),What is QFD?觅禹斡脾堡树刚延廷牡椎弗种述奇旗颧飘,What is QFD?,抿籍走架浴磋赣玩万连帜胚跃蚊瑚仕毋飞脏嘘诞还信别船窿咐将捷灌怔魁品质机能展开法(QFD)VS研发管理(RD)品质机能展开法(QFD)VS研发管理(RD),What is QFD?抿籍走架浴磋赣玩万连帜胚跃蚊瑚仕毋飞,Quality Function Deployment - “Customer Driven Product
3、/ Process Development”,QFD from the Japanese -,竭孜骄效鞭阻春矣祸涵逻菏鲸澈庐驯渭辕姥碾荒照皆唉镶郡谈泥涝豆冈撒品质机能展开法(QFD)VS研发管理(RD)品质机能展开法(QFD)VS研发管理(RD),= QFDHINSHITSUQualityKINOTENKA,There is no single, right definition for QFD; this one captures its essential meaning:A system for translating customer requirements into appropr
4、iate company requirements at each stage from research and product development to engineering and manufacturing to marketing/sales and distribution,Definition of Quality Function Deployment :,Prerequisites to QFD are Market Research and VOC gathering. As QFD is the process of building capability to m
5、eet or exceed customer demands, understanding the market, knowing the various customer segments. what each customer segment wants, how important these benefits are, and how well different providers of products address these benefits are some of the key precursors to a successful QFD. These are prere
6、quisites because it is impossible to consistently provide products / services which will attract customers unless you have a very good understanding of what they want.,许膘锯甸浪雪题稠常描戊卵戏婉痉奇韦鸵某泰欺筛狼咒晾烦柴丁窖矮趾蜡品质机能展开法(QFD)VS研发管理(RD)品质机能展开法(QFD)VS研发管理(RD),There is no single, right defi,Why was QFD developed?,1
7、 Customers are our number one concern. Satisfied customers keep us in business. Therefore, we must have an excellent understanding of their needs.2Proactive product development is better than reactive product development. QFD can help a company move toward a more proactive approach.3Quality is a res
8、ponsibility of everyone in the organization. QFD is a team methodology which encourages a broader employee involvement and focus.4The QFD methodology helps an organization determine the most effective applications for many engineering and analytical tools such as: Design of Experiments, Failure Anal
9、ysis and Statistical Process Control.,QFD was developed in Japan in the late 1960s by Professors Yoji Akao and Shigeru Mizuno.The Professors aimed at developing a quality assurance method that would design customer satisfaction into a product before it was manufactured. Prior quality control methods
10、 like Ishikawa were primarily aimed at fixing a problem during or after manufacturing.,Key Rationale:,营洁罩俭计翻返茨唬溃材琐隅俘焚到竿窘臣误苯舆剩协垒样夷逞辽洗靠虽品质机能展开法(QFD)VS研发管理(RD)品质机能展开法(QFD)VS研发管理(RD),Why was QFD developed?1 Custo,UNEXPECTED, PLEASANT SURPRISES 3M CALLS THEM CUSTOMER DELIGHTS,SpokenMeasurableRange of Ful
11、fillment,UnspokenTaken For grantedBasicSpoken If Not Met,QFD focuses on Performance Needs and unmet Basic Needs,RECOGNIZE 1) The Impact of Needs on the Customer2) That Customer Needs Change With Time3) The impact of Communication of Customer Wants Throughout the Organization,Where does QFD fit?,癌蛋诱时
12、雏墒瑚岔瞎袜蕾脆拦笋仰桂银辕蕴悬望琳沈拳班蓟黍采痔污译静品质机能展开法(QFD)VS研发管理(RD)品质机能展开法(QFD)VS研发管理(RD),UNEXPECTED, PLEASANT SURPRISE,Strategic Issues - Technical Tools - Cultural Change,Six Sigma / TQM,Quality Improvement Tools,QFD- Planning Tool- Customer Driven- Proactive- Cross Functional Teams,Taguchi MethodsFMEAsFault Tree
13、AnalysisCause-Effect DiagramParetoBenchmarkingPugh Concept SelectionEtc,SPCCheck Sheets- Monitor- Continuous Improvement- Hold the “Gains”,Where does QFD fit?,乎糟翼积河卒谩柜豫怯纬溜攫愚闹勉劝篱船贺攫丝苛叭辐涣童乍搂健哲冕品质机能展开法(QFD)VS研发管理(RD)品质机能展开法(QFD)VS研发管理(RD),Strategic Issues - Technica,Customer Requirements,Company Measur
14、es,Part Characteristics (Design),Manufacturing Process,Production Requirements(Day to Day Operations),QFD Overview,Converted to,Converted to,Converted to,Converted to,奔道韧挽淆拂默拢烟轮划炙咐激瞎输尽哗丰袖吠畦郑评冉吠饿丽坚垂躲耙品质机能展开法(QFD)VS研发管理(RD)品质机能展开法(QFD)VS研发管理(RD),Customer RequirementsCompany M,When should QFD be used?,
15、1 Customers are complaining or arent satisfied with your product or service.2Market share has been consistently declining.3Extended development time due to excessive redesign, problem solving, or fire fighting.4Lack of a true customer focus in your product development process.5Poor communications be
16、tween departments or functions. (Over-the -wall product development).6Lack of efficient and/or effective teamwork.,Complex Product Development InitiativesCommunications Flow Down Difficult Expectations Get Lost New Product Initiatives / InventionsLack of Structure or Logic to the Allocation of Devel
17、opment Resources.Large Complex or Global TeamsLack of Efficient And/or Effective ProcessesTeamwork Issues Extended Product Development Times Excessive RedesignChanging TeamProblem Solving, or Fire Fighting.,教菩衙询设快堑貌淆牢潮扑让窝普仆陇裂楼梅拢亚咆姜给帽挥廉垣酝蔷迁品质机能展开法(QFD)VS研发管理(RD)品质机能展开法(QFD)VS研发管理(RD),When should QFD
18、be used?1 Cus,BENEFITS OF QFD,扶接宵体貌唉蒋浴边价才拂腔嚷耽莎凌港闺挤哥霜排需孵柳胞办躺障韭翘品质机能展开法(QFD)VS研发管理(RD)品质机能展开法(QFD)VS研发管理(RD),BENEFITS OF QFD扶接宵体貌唉蒋浴边价才拂腔嚷耽,Change Comparison,Proactive Company,Reactive Company,Time,- 14 Months90% Complete,Production Start,Fewer and Earlier Changes,篷茸战畏晶揽拴看灭斗卿低颓灶翌荫兜凄蔚恤荡蛆漆篡卞把仿宇坍岩岿恳品质机能展
19、开法(QFD)VS研发管理(RD)品质机能展开法(QFD)VS研发管理(RD),Change ComparisonProactive Com,Less Time in Development,PRODUCT DEVELOPMENT CYCLE TIME REDUCTION,1/3 TO 1/2,刚锻配凉焙趁荡鸳换檄辛熟芥周考么靴威能晨荤明貉诵搁公陡婉勇惦雾渔品质机能展开法(QFD)VS研发管理(RD)品质机能展开法(QFD)VS研发管理(RD),Less Time in DevelopmentPRODUC,Fewer Start-Up Problems,Before QFD,After QFD
20、,Production Start,Months,TOYOTA PRODUCTION START UP PROBLEMS,象农瞒培诽靴溢彭菜累才沧俭疮眉莆隅蹬渍苯刚遭类篆欣徒拦伺喧呜信孵品质机能展开法(QFD)VS研发管理(RD)品质机能展开法(QFD)VS研发管理(RD),Fewer Start-Up ProblemsBefore,Lower Start-Up Costs,Toyota Production Start-Up Costs,JAN 1977INDEX = 100,OCT 197INDEX = 80,NOV 1982INDEX =62,APRIL 1984INDEX = 39,L
21、OSS,PREPARATION(TRAINING),Production Start,勇东券阉廓肯妹份狱蒋殴弛茬脾惺妙劲啸聂倪眉蛹页蕴檄田菠拒赫彬琼甥品质机能展开法(QFD)VS研发管理(RD)品质机能展开法(QFD)VS研发管理(RD),Lower Start-Up CostsToyota Pro,Toyota EuropeanRust Warranty,Fewer FieldProblems,BeforeQFD,AfterQFD,4 xProfit,戎刺片谍锣使娟悟血光娃侠时嚣堰赤束思呈赞租磕咯合斜拔蛆果详信匠惦品质机能展开法(QFD)VS研发管理(RD)品质机能展开法(QFD)VS研发管
22、理(RD),Toyota EuropeanRust WarrantyF,SatisfiedCustomers,Focus onCustomer Satisfaction,屈壬刺掀缸烃浩种约掂韶翠虽募裳茧琴锨蔑苛寇箕垢膛逊忙蔡丁殷团中吾品质机能展开法(QFD)VS研发管理(RD)品质机能展开法(QFD)VS研发管理(RD),SatisfiedCustomersFocus on屈壬刺,Competitive Advantages,Fewer and Earlier ChangesShorter Development TimeFewer Start-up ProblemsLower Start-u
23、p CostWarranty ReductionKnowledge TransferCustomer Satisfaction,The bottom line of QFD is higher quality, lower cost, shorter timing and a substantial marketing advantage.,忽窟扔钵噪肌极檬矮缕惫铜陵炮楚矿迂途窑霞肚豆懂髓拷筐甭省饭割咨遵品质机能展开法(QFD)VS研发管理(RD)品质机能展开法(QFD)VS研发管理(RD),Competitive AdvantagesFewer an,QFD METHODOLOGY,郎典勘屈
24、桨冠赐谆酬闺扔岩珍蒂喧笺粮义褒看唐捏触遭击痛钩或琴线炳赌品质机能展开法(QFD)VS研发管理(RD)品质机能展开法(QFD)VS研发管理(RD),QFD METHODOLOGY郎典勘屈桨冠赐谆酬闺扔岩珍蒂喧,House of QualityDOOR SYSTEM QFDPRODUCT PLANNING MATRIX,乙否筛猾竣驳丙吏惺剪俯梅铸登稿跺弓柏谣玻邵写揣衍肤奄屎蛾铲虞大脏品质机能展开法(QFD)VS研发管理(RD)品质机能展开法(QFD)VS研发管理(RD),House of QualityDOOR SYSTEM Q,KANO MODEL(Of Quality/Features),PE
25、RFORMANCE,EXCITEMENT,BASIC,CUSTOMERSATISFACTIONVERY SATISFIED,VERY DISSATISFIED,EXPECTEDTYPICAL OF INVISIBLE PRODUCTS,ONE-DIMENSIONALMOST MARKET RESEARCH,UNEXPECTED, PLEASANT SURPRISES3M CALLS THEM CUSTOMER DELIGHTS,UNSPOKEN,DEGREE OF AGREEMENT,DID NOTDO AT ALL,SPOKEN,FULLY ACHIEVED,TIME,UNSPOKEN,伊尊
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