会展行业管理课件.ppt

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1、第九章 会展行业管理,一、国际会展业管理的主要模式,1、政府主导型 eg：德国、新加坡2、市场主导型 eg：英国、法国3、政府市场结合型 eg：香港、美国,二、政府的主要职能,1、制定会展业的相关法律、法规2、支配使用政府的会展预算3、组织国家展览，代表政府出席国际会展界的各种活动4、规划、投资和管理会展基础设施,三、我国会展业的政府管理模式,1、会展审批制展览审批制度效率低，使展览组织者缺乏灵活的应变机制展览审批渠道多，造成重复办展妨碍公平竞争，阻碍会展市场的培育导致寻租现象的产生,三、我国会展业的政府管理模式,2、政府办展阻碍会展市场的培育非专业性垄断性地方主义性成本高，效益差不利于参展企

2、业的发展,四、行业协会,1、性质非营利性民间性自治性自立自主自愿,四、行业协会,2、运作模式横向运作模式企业推动型纵向运作模式政府推动型综合运作模式市场推动型,四、行业协会,3、职能制定规则行业监督行业代表行业统计信息咨询资质评估,四、行业协会,多方协调提供培训,四、行业协会,4、国际知名的会展行业协会1）国际会议协会ICCAInternational Congress & Convention Association 创建于1963年，总部荷兰阿姆斯特丹 成员包括PCO、旅行社、会议酒店、会展中心、航空公司、会议设施供应商等9类成员 使命：创建一个全球化的会议产业共同体,四、行业协会,Abo

3、ut ICCAICCA is the global community for the meetings industry, enabling its members to generate and maintain significant competitive advantage.,四、行业协会,ICCA was founded in 1963 by a group of travel agents. Their first and foremost aim was to evaluate practical ways to get the travel industry involved

4、 in the rapidly expanding market of international meetings and to exchange actual information related to their operations in this market. This initiative soon proved to have been taken at the right moment: the meeting industry expanded even more rapidly than foreseen. As a result of which candidates

5、 from all over the world applied for ICCA membership. Not only congress travel agents but representatives from all the various sectors of the meetings industry.,四、行业协会,ICCA now is one of the most prominent organizations in the world of international meetings. It is the only association that comprise

6、s a membership representing the main specialists in handling, transporting and accommodating international events.,四、行业协会,WhyICCA membership?Cost-effective way to win international association meetings business.Link up and do business on a truly senior and global networking platform representing all

7、 sectors of the meetings industry.Attend a strong, custom-designed education programme for senior industry practitioners.,四、行业协会,Promote your organization to the international meetings industry. Get access to valuable resources. Belong to a trade association that delivers creative solutions for each

8、 members unique meetings-related objectives.http:/,四、行业协会,2）国际协会联盟UIAUnion of International Associations 创建于1907年，总部比利时布鲁塞尔，是一个非政府、非营利性组织 使命：收集、研究和传播国际组织的会议信息http:/www.uia.be/,四、行业协会,About UIAThe Union of International Associations (UIA) is a research institute and documentation centre, based in Bru

9、ssels. It was founded one hundred years ago, in 1907.Non-profit, apolitical, independent, and non-governmental in nature, the UIA has been a pioneer in the research, monitoring and provision of information on international organizations, international associations and their global challenges since 1

10、907.,四、行业协会,3）国际专业会议组织者协会IAPCOThe International Association of Professional Congress Organizers 创建于1968年，总部英国伦敦,四、行业协会,What is IAPCOAn IAPCO is a Professional Congress Organizer or Meeting Planner who administers and brings to fruition the organization of a congress, meeting, event or convention in

11、a professional manner. Such a professional manner will include timeliness, efficiency, financial responsibility and good management.,四、行业协会,IAPCOs Aims： IAPCO is committed to raising standards of service among its members and other sectors of the meetings industry by means of continuing education an

12、d interaction with other professionals.,四、行业协会,To further the recognition of the profession of the congress organizer.To further and maintain a high professional standard in the organization and administration of congresses, conferences and other international and national meetings or special events

13、.To undertake and promote the study of theoretical and practical aspects of international congresses.,四、行业协会,To undertake research work concerning all problems confronting professional organizers of international meetings and to seek and promote relevant solutions.To establish and maintain effective

14、 relations with other organizations concerned in any way with international meetings.To develop a programme of educational courses through IAPCOs Training Academy.To offer a forum for PCOs.,四、行业协会,To encourage meetings convenors to seek the assistance of reputable PCOs.To provide members with opport

15、unities to exchange ideas and experiences.http:/www.iapco.org/,四、行业协会,4）会议专业工作者国际联盟MPI Meeting Professional International 创建于1972年，总部美国达拉斯,四、行业协会,About MPIMPI, the meeting and event industrys largest and most vibrant global community, helps our members thrive by providing human connections to knowle

16、dge and ideas, relationships and marketplaces. MPI membership is comprised of more than 23,000 members worldwide.,四、行业协会,MPIs Mission To build a rich global meeting industry community. To make our members successful by building human connections through:- Knowledge/Ideas- Relationships- Marketplaces

17、http:/www.mpiweb.org/,四、行业协会,5）全球展览业协会UFIThe Global Association of the Exhibition Industry 创建于1925年，总部法国巴黎,四、行业协会,About UFIUFI, The Global Association of the Exhibition Industry is the association of trade show organizers, fairground owners, national and international associations of the exhibition

18、industry, and its partners. As of 2011, it has more than 550 members from 84 countries. http:/www.ufi.org/,四、行业协会,6）国际展览与项目协会IAEEInternational Association of Exhibitons & Events 创建于1928年，总部美国达拉斯http:/,四、行业协会,About IAEEOrganized in 1928 as the National Association of Exposition Managers to represent

19、the interests of trade show and exposition managers, the International Association of Exhibitions and Events is today the leading association for the global exhibition industry. Today IAEE represents over 8,500 individuals who conduct and support exhibitions around the world.,四、行业协会,使命：促进全球交易会和博览会行业

20、的发展；定期为行业人员提供教育机会，提高其从业技能；发布展览业相关信息和统计数据；为展览业人员提供见面机会，交流信息和想法。,四、行业协会,“注册会展经理”（CEM）Certified in Exhibition Management The CEM Learning Program is the cutting-edge educational opportunity designed for exhibition industry professionals to succeed. The CEM curricula, a dependable source of specific kno

21、wledge for all individuals, emphasize direct application to daily challenges. Because of the emphasis on practical knowledge, the CEM Learning Program is first, an educational program, and second, a certification program.,四、行业协会,7）世界场馆管理委员会WCVMThe World Council for Venue Management 创建于1997年,四、行业协会,8

22、）国际节日和节事联合会IFEAThe World Council for Venue Management 创建于1956年 CFEECerified Festival & Event Executivehttp:/,四、行业协会,9）国际奖励旅游协会SITEThe Society of Incentive & Travel Executives 创建于1973年，总部美国芝加哥http:/sitechicago.org/,四、行业协会,About SITESITE is a global network of meeting, travel and event professionals.SITE has over 2,100 members in 87 countries and was built on strong ethics and professional relationships since 1973.SITEs vision, promise and strategic plan are built on three core pillars: Global Connections Motivational Experiences Business Results,