外贸函电课件.ppt

《外贸函电课件.ppt》由会员分享，可在线阅读，更多相关《外贸函电课件.ppt（44页珍藏版）》请在三一办公上搜索。

1、外贸英语函电English for International Business Communication,1,PREFACE(序言),What are Business Letters?(什么是函电？) 函: 信函，letters, correspondence, writing, communications, etc. 电: 电报或电传，cables, telegrams or telexes 在国际贸易中使用或交流的函电即被称为国际商务函电，或外贸英文函电/书信。,2,The Characteristics: (国际商务函电的特点) 1. 它是一种应用文(practical writ

2、ing)，有固定的格式(certain layout)。 2. 因为在当今世界的国际贸易中，英语是通用语言，所以外贸函电或国际商务函电通常使用英文书写。 3. 外国人把能写好函电称为“拥有宝贵的财产”，充分说明了函电在对外交流中的有用性和重要性。,3,The Function: (国际商务函电的功能) 国际贸易离不开函电。在国际贸易中，建立业务关系、价格磋商、合同签订、合同执行等交易磋商和履行的所有环节都离不开国际商务函电，都需要借助“函电”这个媒介(medium)。 在外贸中，有些函电是有法律效力的文件，e.g. firm offer, sales contract, etc. 所以，无论是

3、在形式上，还是在内容上都必须十分注意。,4,The requirement for writing: (写作函电的要求) 英文函电是外贸从业人员必须掌握的工具，写好函电是外贸从业人员的基本功之一。一封好的英文函电通常要求起草人具备以下条件： 1. 精通英语(Good Command of English) 2. 通晓外贸理论实务(Knowledge of Business Theory & Practice) 3. 通晓术语(Knowledge of Technical Terms) 4. 通晓人的心理(Knowledge of Psychology) 5. 熟悉推销艺术(Skill in S

4、alesmanship),5,外贸函电的写作要领,7csCompleteness (完整)Concreteness （具体）Clarity （清楚）Conciseness （简洁）Courtesy （礼貌）Consideration （体谅）Correctness （正确,6,What do you think of this letter?,7,Dear Sirs, Your message has been received. Thank you. Its difficult to understand your inquiry of 56mm of 8ohm speaker which

5、we can handle 102db, because through our vast experience, it is almost impossible in technology. Can you supply us with your sample? If so, it would be great help to this project. Hope we could work together. Yours faithfully,8,Appropriate tone语气适合,Convey the real message in a way that will not caus

6、e offence even if it is a complaint or an answer to such a letter. And your tone must fit the purpose of your letter.信函是歉意的，劝说性的，还是坚决的，要求性的。这完全可以通过信函中的语气语调来表现。,9,LAYOUT OF A BUSINESS LETTER,Through the study of the preface we will learn: 1. The structural parts of a business letter. 2. Two main styl

7、es of layout in writing. 3. The guidelines of business letters wring.,4“Cs”:1. Correctness（正确）;2. Clearness（清楚）;3. Conciseness（简洁）;4. Courtesy（礼貌）.,10,Two Styles of Layout (版面编排),1. Blocked Style: 平头式 It is an American style, which is easy to type.2. Indented Style: 缩进式 每段起首都有缩进。 It is most widely u

8、sed in the international trade. 3. Modified Blocked Style: 修正式，改良式,11,常见的三种商务书信格式1.缩进式 要求信内地址逢换行时，下一行比上一行向右缩进1-3个字母的距离。 正文的每段首行都要留出一定的空白，一般向右缩进1-8个字母的距离。2.平头式 信函各行，包括信头、信内地址、称呼、主标题、正文、还有结束套语，都要从左边缘栏线开始。一般日期会放在右上方啦。3.混合式 除了信内收信人和地址采用平头式，公函正文的各段首行都要缩进6个字母的距离。日期还是在右上方的。 混合式信函的左边和右边都要留出一定的空白，各段落之间空两行，结束

9、套语何签名放在栏中线右侧就好啦。,12,The Structural Parts (组成部分),1. Seven Principal Parts Letterhead or Heading; Date; Inside name and address; Salutation; Body of the Letter; Complimentary Close; Signature.,13,Letterhead: (Letter-head, Heading) 信头 含义：是写信人的名称和地址，以及电话、传真号码、电子邮箱、网址及经营业务等。 位置：一般商号都有已经印制好的信头；若没有，应将其打印在信

10、笺的正上方或右上方。 要求：先写公司名称，再写公司地址，地址应按从小到大的顺序写。 e.g. Senda Shoes Company 82 Jian Guo Street Beijing 100006, China,14,Date: (Dateline) 日期含义：是写信的时间，包括年、月、日。 位置：日期通常位于“letterhead”下，缩右平左要求：书写日期应注意： a.年份必须全部写出，不可用06代替2006； b.月份要用英文写全，也可采用普遍公认的简写， 如Jan. (January)； c.日期可用序数词(1st, 2nd, 3rd )，也可用基数词； d.日期切忌全部用数字来写

11、，e.g. 05/09/2006()； e.年份前须加逗号，日期和月份间空格。 e.g. 5th September, 2006 (British English) September 5, 2006 (American English),15,12个月份的英文写法,一月：January 二月：February 三月：March 四月：April 五月：May 六月：June 七月：July 八月：August 九月：September 十月：October 十一月：November 十二月：December,16,Inside Name and Address: 封内名址 含义：是收信人名称

12、和地址，应与信封上收信人的名称和地址一致，目的是为了便于归档处理。 位置：一般在“date”下，缩平皆左 要求：先写公司名称，再写公司地址，地址按从小到大的顺序写， 开放式标点符号e.g. Mr. F. Lawrence, President Wholesale Supplies Co., Ltd. 481 University Ave. Toronto 2, Canada,17,Salutation: 称呼 含义：是发信人(Addressor)对收信人(Addressee)的一种称呼，应该与“inside name & address”及“attention line”相符。 位置：位于“i

13、nside name & address”下，缩平皆左 要求：Dear Sirs, (British English) Gentlemen: (American English) Dear Madam, (To a lady) Note: sirs, gentlemen 都是复数形式，首字母要用大写，标点符号要对应，不要用Dear Gentlemen,18,Body of the Letter: 信的正文 含义：是信的主体，是最重要的部分。 位置：在“salutation”下；缩头式每段起首向后缩进4-6个字符，平头式每段起首无缩进。 要求：信的正文最好划分为2-3个自然段，每段仅围绕一个话题

14、展开。一般可以这样安排： Paragraph1: Take “you” into the letter. 以抓住读者注意的信息开头，或提及读者的需求或兴趣，或提出上一封信函开头，以“you”来陈述信文内容。 Paragraph2: Take “you” and “we” into the letter.谈及我们的疑问以及我们能够提供的信息和服务。 Paragraph3: Express your hope.在信的末尾谈及我们希望收信人采取的行动或考虑的事情，或我们想要的结果。,19,Complimentary Close: 结尾敬语 含义：用来和“salutation”相呼应礼貌地结束书信的一

15、种表达方式，可理 解为“谨上”、“敬启”。 位置：打印在“body”后，缩右平左 要求：通常 Dear Sirs, Yours faithfully, / Faithfully yours, Gentlemen: Yours truly, / Truly yours, Note: 只有第一个单词的第一个首字母需要大写。,20,Signature: 签名 含义：发信人的签名。 位置：在“complimentary close”下，平左混右 要求：由发信人公司名称、负责人手写签名、负责人打印签名、发信人职位构成。 e.g. GENERAL TRADING CO., LTD. A. A. White

16、 A. A. White Sales Manager,21,Note: 7个主要部分之间最好空出1-2行。, LetterheadDateInside Name & Address SalutationBody(段首无缩进)Complimentary Closesignature, Letterhead DateInside Name & Address SalutationBody(段首有缩进) Complimentary Close signature,22,2. Seven Optional Parts not necessary in every business letter, ac

17、cording to the need.,Reference Number; Attention Line; Subject Heading; Reference Notation; Enclosure; Carbon Copy Notation; Postscript.,23,Reference Number: 存档编号，参考号码 含义:存档编号有助于写信人存档，也便于写信人或收信人将该信与以往的信件联系起来。 写法: e.g. Your Reference No.: ICBCSH06001 Our Reference No.: CMBWH06003 位置:在“letterhead”和“da

18、te”之间，缩右平左,与日期有关，在日期之上,24,Attention Line: (particular address)致收信人 含义:表示写信人希望信件到达公司时能够被直接交给某个人或者部门处理。 e.g. Attention: Import Dept. For the Attention of the Sales Manager (Note: “Attention” can be short for “Atten.”) 位置:在“inside name & address”和“salutation”之间，缩中平左，实际上，它是封内名址的一部分。,与封内名址有关，在其之下,25,Subj

19、ect Heading: (subject line, caption)事由 含义:是对信文内容的简要的提示性说明。可以被看成是信的正文的一部分。目的是使读者对信的基本内容一目了然。 写法: e.g. Re: Your Order No. 123 位置:在“salutation”和“body”之间，缩中平左 Note: One letter one subject.,与信文有关，在信文之上,26,Reference Notation: 经办人代号 含义:由书信口述人，和秘书或打字员姓名的首字母组成。 写法: e.g. the indicator: Bai Yun the typist: Hei

20、 Tu 4种写法: BY:HT, BY/HT (全用大写) BY: ht, BY/ ht (一大一小) 位置:在“signature”与 “enclosure”之间，靠左,与签名有关，在签名之下,27,Enclosure: 附件 含义:信封里除信函本身外还有的东西。 写法: e.g. Enclosure: Proforma Invoice Encl.: As stated 附件如文 Enc.: 2 1 Pricelist 1 Catalogue 位置:在“reference notation”与“carbon copy”之间，平缩皆左,28,Carbon Copy Notation: 抄送 含

21、义:告知对方信文抄送给的第三者。 写法: cc (or CC): the Bank of China Xerox(影印件): ABC Trading Corporation Other examples see P6. 位置:在“enclosure”与“postscript”之间，靠左,29,Postscript: 附言 含义:对信文追加的简短信息。 写法: P.S. The catalogue will be sent to you tomorrow. 位置:信的最末，靠左,30,Messrs Williams & Werner, 32 Duke Street, St. James, Lon

22、don, SW5 IDY Aug. 20, 2009 China National Metals & MineralsImport & Export Corporation,P. O. Box No. 65BejingPeoples Republic of China7,Letterhead,Inside address,Attention Line,Attention: Export Manager,31,Dear sirs,Re: Heating Supplies We are wholesale distributors of plumbing and heating supplies

23、and are interested in the products you show in the China Foreign Trade No. 2 of 2009. We would like to hear from you with reference to importing merchandise from China. If we can work together to our mutual benefit, arrangements can be made from one of our representatives to make the trip to China a

24、nd contact your office in person.,Salutation,Subject Line,Body,32,We are herewith enclosing our latest catalogue showing the items we carry at the present time. Please let us know whether you can manufacture items as per European patterns. Looking forward to hearing from you in the near future. Your

25、s truly, (signature) H. Smith Manager Messrs Williams & WernerEncl. as stated. Enclosure,Signature,Complimentary Close,33,China National Light Industrial Products Import & Export Corporation Shanghai Branch 198 Hunan Road Shanghai, China Tel: 86-21- 66231198 Fax: 86-21-24317579 E-mail: shanghai Webs

26、ite: June 23, 2009Messrs Jameson & Sons Ltd.34 Madison SquareMelbourne, AustraliaAttention: Mr. Tony Milton,Block Style,34,Dear Mr. Tony Milton, Subject: Woolen Goods Your firm has been recommended to us by Messrs.Charles Evans Ltd. as a leading supplier of woolen goods. Now we are thinking of getti

27、ng a supply of the above goods from you. Please send us a catalogue, price list and brochure, if available. We are looking forward to your ear Yours faithfully, Signature,35,China National Light Industrial Products Import & Export Corporation Shanghai Branch 198 Hunan Road Shanghai, China Tel: 86-21

28、- 66231198 Fax: 86-21-24317579 E-mail: shanghai Website: June 23, 2009Messrs Jameson & Sons Ltd. 34 Madison Square Melbourne, AustraliaAttention: Mr. Tony Milton,Indented Style,36,Dear Mr. Tony Milton, Subject: Woolen Goods Your firm has been recommended to us by Messrs.Charles Evans Ltd. as a leadi

29、ng supplier of woolen goods. Now we are thinking of getting a supply of the above goods from you. Please send us a catalogue, price list and brochure, if available. We are looking forward to your early reply. Yours faithfully, Signature,37,China National Light Industrial Products Import & Export Cor

30、poration Shanghai Branch 198 Hunan Road Shanghai, China Tel: 86-21- 66231198 Fax: 86-21-24317579 E-mail: shanghai Website: June 23, 2009Messrs Jameson & Sons Ltd.34 Madison SquareMelbourne, AustraliaAttention: Mr. Tony Milton,Modified Block Style,38,Dear Mr. Tony Milton, Subject: Woolen Goods Your f

31、irm has been recommended to us by Messrs.Charles Evans Ltd. as a leading supplier of woolen goods. Now we are thinking of getting a supply of the above goods from you. Please send us a catalogue, price list and brochure, if available. We are looking forward to your early reply. Yours faithfully, Sig

32、nature,39,The Envelope,信封的写法应注意：1. 发信人(addresser)的名称地址一般是在左上角打好的；收信人(addressee)的名称和地址一般放在信封中间偏右的位置；右上贴邮票(stamp)。2. 先写公司名称，再写公司地址；地址按从小到大的顺序写，门牌号与街道名同一行，换行打上城市、州、省名及邮编(post code, zip code)，再换行写国家名。3. 名称地址采用平头式，开放式标点。4. “航邮(via airmail)”或其他付费邮寄方式在信封左下角注明。,40,Senders name and address,Receivers name and

33、 address,41,Please address an envelope according tothe following information:Senders name: Overseas Trading CorporationSenders address: 中国北京市建国路125号(100710)Receivers name: Messrs Smith & Co.Receivers address: 153 Third Ave., New York NY 10017, U.S.A.,Exercise:,42,Overseas Trading Corp. 125 Jianguo St. stampBeijing 100710China Messrs Smith & Co. 153 Third Ave. New York NY 10017 U.S.A.,43,Through the study of the preface we have learned: 1. The structural parts of a business letter. 2. Two main styles of layout in writing. 3. The guidelines of business letters wring. 4. Envelope Addressing,44,