跨文化交际实用教程unit4ppt课件.ppt
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1、Unit 4,Verbal Communication,2,Objectives,Learn the culturally loaded wordsLearn the cultural reflections on proverbsLearn taboosLearn the differences in cultural thought patterns,3,CONTENTS,I. Warm-up cases II. Detailed Study:culturally loaded wordscultural reflections on proverbstaboosdifferences i
2、n cultural thought patternsIII. SummaryIV. Assignments,4,5,Case 1. Shoes for Street Walking,I. Warm-up cases,Question : Why did the Italian shop owner make such a blunder?,Shoes for street walking.Come in and have a fit.,6,Interpretation,a street walker- a prostitute to have a fit-to become suddenly
3、 and violently angry or upset,7,Case 2. A Misunderstanding Caused by a Joke,Comment:,Hustle- to force sb to make a decision before they are ready or sure -to work as a prostitute / romance or sex is hinted,8,Case 3 Look out,9,Case 3 Look out,Didnt you hear me call look out?,Yes, and thats what I did
4、.,10,Case 3 Look out,Look out- to stick your head outside of sth. (window/door) to take a look -to be careful, especially when there is danger,11,II. Detailed Study,Loaded words and phrases are those which have strong emotional overtones (n.暗示,弦外音,寓意) or connotations (n.涵义,言外之意), and which evoke str
5、ongly positive or negative reactions beyond their literal meaning.,1.Culturally Loaded Words,What is loaded words?,12,Culturally Loaded Words文化负载词(Cultural Loaning Words),1.是指标志某种文化中特有事物的词组和短语.2.文化负载词是反映一个国家、一个民族特有的文化和历史的一些词汇.,13,2.2 Color Terms in Chinese and English,Group Work 1.红糖 2.红茶 3.眼红 4.开门红
6、 5.红白喜事,1. brown sugar2. black-tea3. green-eyed4. to begin well, to make a good start5. weddings and funerals,14,1. 清白 2.白眼 3.青天 4.背黑锅 5.黄色书刊,1.pure/clean/stainless2.supercilious look3.blue sky4.be made a scapegoat/ be unjustly blamed5.filthy books,15,blue booka blue Mondaya white liea green woundre
7、d-letter days,蓝皮书(美)刊载知名人士的书倒霉的星期一善意的谎言新伤,未痊愈的伤口喜庆的日子,16,Translating the Underlined Part,1) Hes just a green recruit fresh from college2) I tried to call her many times but she was in a brown study and didnt hear me3) One day, out of the blue, a girl rang up and said she was my sister 4) The new off
8、ice block has unfortunately become an expensive white elephant,17,5 Mary was always regarded as the black sheep of the family6 Youd better do something to prove youre not 7 Can you see the green in her eyes?8 The mere thought of her husband with the secretary made her see yellow,18,9) I got some bla
9、ck looks from the shopkeeper when I cancelled my order.10) When Im feeling blue, all I have to do is take a look at you, and then Im not so blue11) Dont tell me any white lie to make me feel good12) It may cost over a week to go through all the red tape to get permission,19,13 His type of humor is a
10、 bit too black for my tastes14 Are you all right? You look absolutely white 15 He based his judgment on headlines and yellow journalism,20,yellow journalism指不择手段的夸张,渲染以招揽或影响读者的黄色新闻编辑作风。如突出社会丑闻,把普通新闻写得耸人听闻,有时甚至歪曲事实以引起轰动等。,21,龙-dragon干部-cadre母马-female horse?/mare?扁担-a carrying pole; a shoulder pole一本书
11、- a book 知识分子-intellectual社会科学-social science?/the humanities?,Can you find the equivalent words in English for these Chinese words?,22,Interpretations,龙- in CC, it is a totem with many royal associations, 龙颜,龙床,龙袍, 龙心大喜。 In EC, dragon refers to horrible, disgusting monsters.,23,知识分子,In CC, it refer
12、s to people including college teachers, college students, middle school teachers, and such people as medical doctors, engineers, interpreters. In EC, it refers to people of high academic status (college professors) much smaller range of people. not always a complimentary term, sometimes used in dero
13、gatory sense.,24,干部,-a small group of people who are specially chosen and trained for a particular purpose.骨干队伍-a member of this kind of group.干部In EC, many people dont know what itmeans. (not a common word)Some other substitutes: official, functionary, administrator, etc.But none of these gets exac
14、t same meaning as Chinese word “干部”.,25,社会科学,Social Sciences in Chinese covers all the fields except the ones in the natural science and applied sciences. Same as “the humanities” in English.While in English, “social sciences” cover a smaller area of learning. It includes political science, economic
15、s, history (often classified under the humanities) and sociology. -the branches of learning that study human society, especially its organization and relationship of individual members to it.,26,Birds and animals/ male or female,Generic term male female the youngchicken cock/rooster hen chickduck dr
16、ake duck ducklinggoose gander goose goslinghorse stallion mare foalcattle/cow bull cow calfdog dog bitch puppysheep ram ewe lambdeer stag doe fawnpig boar sow shoat,27,bull, cow, cock or hen, male, female, she,Not all animals or birds have specific names that denote different sex.bull, cow, cock or
17、hen are frequently used to distinguish sex.bull seal , cock sparrow, hen sparrowmale, female , she also acceptablemale leopard, female panda, she wolf,28,副,副主席 vice-chairman副教授 associate professor副主任 deputy director副秘书长 assistant secretary副州长 lieutenant governor副国务卿 undersecretary,29,Summary,A term
18、in one language does not necessarily have a counterpart in the other language;(扁担)Words or terms in both language appear to refer to the same object or concept only on the surface, but actually refer to quite different things;(龙),30,Things or concepts are represented by one or perhaps two terms in o
19、ne language, but by many more terms in the other language, ie, finer distinctions exist in the other language;(社会科学)Terms have more or less the same primary meaning, but have secondary or additional meanings that may differ considerably from each other.(龙),31,2. Cultural Reflections on Proverbs,Prov
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