芭比娃娃英文ppt课件.ppt
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1、Chinese name:芭比娃娃English name:Barbie DollFull Name:Barbara Millicent RobertsBirthday:March ,9th,1959 Hight:11.5 inchBWH胸围(bust)、腰围(waist)、臀围(hips) :39-18-33 inchFamily:Five sisters,Skipper(思奇帕)invented in 1964, Tutti(图迪)twin sisters invented in1966,Stacie(思坦茜) in 1992,Kelly(凯莉)in 1995 and Krissy(克莱丝
2、)in 1999. Boyfriend:Kenyan doll (肯尼),born in 1961Friends:Barbie has many friends from different Countries. Christina was her first black friend,born in 1968. There are also England barbie、Japanese BarbiePet:More than 40,besides cats and dogs,therere also pandas,lions, zebras and giraffe. Barbies fir
3、st pet was a horse named Dancer Initiator : Ruth Handler(露丝汉德勒 )Affilliated company: Mattel Toys (美泰玩具公司 ),Ruth Handler The Barbie doll was invented in 1959 by Ruth Handler, whose own daughter was called Barbara. Ruth Handler, creator of the Barbie doll, died on April 27th, aged 85.,THE Barbie doll
4、is 43 this year, a great age for a toy. Most toys have cruelly short lives. Who now remembers the Cabbage Patch Kids, Tiny Tears, Thunderbirds? They lie discarded in the toy cupboards of the rich world. Barbie has outlived them all. No one has been able to say why, not even Ruth Handler, Barbies cre
5、ator. Longevity in toyland is as much a mystery as it is in real life. When pressed by reporters why Barbie had done so well Mrs Handler said, smilingly, “I was a marketing genius.” Perhaps she was. But no other products by Mattel, the firm she helped to found, did as well, and some were flops.Still
6、, America is happy to celebrate success, whatever its mystery, and Barbie gained fame not simply as a product but as an icon. Andy Warhol produced an image of Barbie, to be applauded alongside that of Marilyn Monroe. At one time you could hardly switch on the radio in America without hearing the son
7、g “Barbie Girl”, albeit by a Danish group, Aqua: “Life in plastic/Its fantastic.” A Barbie doll was buried in an American government time capsule as representative of life in the 20th century. Barbie was said to be “the archetypal woman”, a modern Mona Lisa. On television feminists said Barbie was a
8、 bimbo and bad for children. Mrs Handler retorted that Barbie offered children choices of what to be when they grew up. Academe bent its mind to the Barbie phenomenon. Students on a sociology course were set the following exercise: “What criticisms have been made of Barbie as a role model? Do you ag
9、ree with this criticism? In your opinion should the manufacturers be sensitive to this criticism? There are no right answers to these questions, but you should develop a line of reasoning that reflects your values.”,A garage in California,Ruth Handler was herself a success story in an honoured Ameri
10、can tradition. Her parents had arrived in the United States in a steamship, travelling steerage, the cheapest accommodation, and settled in Denver. Her father was a blacksmith who had brought his family from Poland so that he would not be conscripted into the Russian army. Mother never felt very wel
11、l, exhausted after bearing ten children. But big families have a way of looking after themselves, and Ruth, the youngest, says she was well cared for.,At the age of 19 she headed for Hollywood. She did not make it into the film business. She took a course in industrial design, met a boy on the same
12、course and married him. Mattel was started in a garage, adding to another bit of American industrial lore. Ruth Handler and her husband at first made picture frames, then furniture for dolls houses, then toys, including a childs guitar that found a market. The firm seems to have done reasonably well
13、 and in the 1950s Mrs Handler had a holiday in Europe. In Switzerland she came across a German-made doll about 11in tall called Blonde Lilli, of improbable proportions, dressed in skimpy clothes, and presumably designed to raise the ambitions of young men.,Suppressing her American blushes, Mrs Handl
14、er bought three and took them back to America. She said she had been thinking for some time of producing a “grown-up” doll for children, but the men in her firm said there would be no demand for one: what children liked was dolls that looked like babies. Inspired by Lilli, Mrs Handler designed a res
15、pectable American doll called Barbie (her daughters name) with breasts but without nipples and wearing clothes that were pretty but non-provocative. The first dolls were made in Japan and in 1959 “Barbie the teenage model” made its debut at the American Toy Fair in New York. It was the success of th
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