牛津英语模块四第一单元Readingppt课件.ppt

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1、Advertisements,Have you seen this?,The structure of the Text,What is an advertisement(p1.2),The structure of the Text,What is an advertisement(p1.2),What are ads and its types,Introduction of subject,Supporting details,Conclusion,What we should do,What we should do,Does an advertisement tell people

2、the complete truth(p3),Public service advertisement(p4),examples or facts,commercial ads,PSAs,Whats the purpose of making advertisements?,Questions,An advertisement provides information and uses persuasive language and exciting images to encourage people to buy a product or service or believe in an

3、idea.,2.Where can we usually see them?,Billboards, newspapers, magazines, theInternet , radio and television are the most common places to find advertisements.,Two types,CA Commercial Advertisement,PSAPublic Service Advertisement,differences,similarities,CA: _ _PSA: _ _,Provide _Use_Places found_,pa

4、id for,to promote,for free,to educate,information,persuasive language and exciting images,Billboards, newspapers, magazines, the Internet , radio and television,PSAs or commercial ads?,PSAs or commercial ads?,The structure of the Text,What is an advertisement(p1.2),What are ads and its types,Introdu

5、ction of subject,Does an advertisement tell people the complete truth(p3),Public service advertisement(p4),Supporting details,examples or facts,Even if an ad does not lie, it does not mean it tells you the complete truth .We must not fall for this kind of trick.,Toothpaste ad,Supermarket food ad,How

6、 many examples are given to us?,What are they?,purpose,What has china government done to protect people from untrue ads?,China has done nothing about itB. China has asked people not to watch adsC. China has strong laws to protect peopleD. China has put heavy tax on ads,The structure of the Text,What

7、 is an advertisement(p1.2),What are ads and its types,Introduction of subject,Supporting details,Does an advertisement tell people the complete truth(p3),Public service advertisement(p4),examples or facts,commercial ads,2.PSAs are only found in newspapers.3.Commercial ads can often give us valuable

8、information about how to live our lives.4.An ad warning people against smoking is an example of a PSA.5.PSAs are meant to sell us things.,True or false,1. PSAs use some of different methods from commercial ads.,T,F,the same,F,not only,F,PSAs,F,teach us and help us lead better lives.,Translation,1.Ye

9、s to life, no to drugs.2.Knowledge changes life.3.Project hope schooling every child.4.Smoking is committing suicide.,珍惜生命，远离毒品,知识改变命运,希望工程让孩子们都上学,吸烟等于慢性自杀,The structure of the Text,What is an advertisement(p1.2),What are ads and its types,Introduction of subject,Supporting details,Does an advertise

10、ment tell people the complete truth(p3),Public service advertisement(p4),examples or facts,commercial ads,PSAs,Conclusion advice,What we should do,What we should do,Conclusion,About advertisements,we should _,be smart !,The structure of expository writing,What is an advertisement(p1.2),What are ads

11、and its types,Introduction of subject,Supporting details,Does an advertisement tell people the complete truth(p3),Public service advertisement(p4),examples or facts,commercial ads,PSAs,Conclusion advice,What we should do,What we should do,解释说明的,Revision: Fill in the table,Commercial ads,similarities

12、,purposes,magazines,common,persuasive,exciting,promote,educate,helpful,Do you think you are a person who can be easily persuaded by a commercial ad? Give an example.,Do you think PSAs are really helpful? Which PSA has helped or educated you ? Give an example.,Discussion,Group work,So if you want to

13、buy something, but there are so many ads about the product, how will you choose? How can you buy the best one?,Think more,Homework,Write a short passage about 100 words to give some advice on how to protect people from untrue ads!,Thanks a lot!Bye-bye!,The structure of the Text,What is an advertisement(p1.2),What are ads and its types,Introduction of subject,Supporting details,Conclusion,What we should do,What we should do,Does an advertisement tell people the complete truth(p3),Public service advertisement(p4),examples or facts,commercial ads,PSAs,