商务英语写作公司介绍ppt课件.ppt

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1、Company Introduction,Composing Your Message,How to structure a Company Introduction?,Length: 4004,000 characters (including spaces)Format: an article (usu. with several paragraphs),Composing your message,The Introduction,What you do,QA / QC,The Closing,Company Introduction,move on,Paragraph 1 - The

2、introduction,1. The year your company was established eg. Our company was founded in 1918. 2. Your companys location eg. We are based in Shenzhen, China. 3. Whether you are a member of a group company (holding company, subsidiary) 4. What products / services you offer eg. We are the worlds most comp

3、rehensive manufacturer of hear care products, as well as a provider of related services for the consumers. 5. Any Foreign investment that you may have eg. We have expanded our trading network and international investment area in Southeast Asia.,back,Paragraph 2 - What you do,1. Product range / servi

4、ces offered eg. PepsiCo is a world leader in convenient foods and beverages. 2. Machinery and technology used ( are a manufacturer) eg. As a high growth technology company, Philips has technology leadership and advantages in the areas of display, connectivity, storage and digital video. 3. Productio

5、n experience (if you are a manufacturer) eg. The worlds 10 largest mobile operators are among Ericssons customers and some 40% of all mobile calls are made through our systems.,Paragraph 2 - What you do,back,4. Number of staff (and foreign language speakers if you have them eg. Hp has a dynamic, pow

6、erful team of 142,000 employees with capabilities in 170 countries doing business in more than 40 currencies and more than 10 languages. 5. How orders are handled 6. Share significant achievements that would be meaningful to buyers eg. With 41.9bn worldwide sales and 7.2bn net earning in 2003, Johns

7、on & Johnson was ranked 30th on the 2004 Fortune 500.,Composing your message,back,QA: Quality Assurance 质量保证 QC: Quality Control 质量控制 Quality check 质量检查 Quality Certificates 质量检查证书 ISO (International Standardization Organization) 国际标准化组织,Paragraph 4 - The closing,back,company values: eg. We hold the

8、 tenet of satisfying the clients with high quality honesty and mutual benefit. invitation to contact: eg. The company sincerely welcomes friends from both home and abroad to come to us for business and cooperation.,Reference Expressions,Vocabulary Development,公司形象注册商标注册资金企业发展目标信誉良好的公司市场营销策略未来发展战略公司市

9、场需要量灵活多样的经营方式稳定的消费群最好的性价比融工贸于一体国际最新专利技术,company imageregistered trademarkregistered capitalenterprise / company objectivewell-established companymarketing strategiesdevelopment strategies for the futurecompany market potentialflexible and varied business operationsa stabel consumer groupthe best pri

10、ce vs. performance ratioto integrate manufature and tradethe worlds latest patented technology,Vocabulary Development,Enterprise个人独资企业国营企业国有企业国有大中型企业乡镇企业私营企业公私合营企业合作社企业合资企业中外合资企业中外合作企业外方独资企业跨国公司跨行业集团公司,Translationsole investment enterprisestate-run enterprisestate-owned enterprisebig-and-medium-size

11、d state-owned enterprisetownship enterpriseprivate enterprisejoint state private enterprisecooperative enterprisejoint ventureSino-foreign joint ventureSino-foreign cooperative enterpriseforeign-funded enterprisemultinatioanl corporation (MNC)cross-trade group corporation,Vocabulary Development,Ente

12、rprise进出口公司股份有限公司子公司外向型企业劳动密集型企业技术密集型企业生产型企业亏损企业盈利企业,Translationimport and export corporationpublic limited company (PLC)subsidiaryexport-oriented enterpriselabor-intensive enterprisetechnology-intensive enterpriseproduction enterprisemoney-losing / loss-making enterpriseprofit-making enterprise,Hom

13、e,Sample sentence,Our company was founded in . Our company specializes in . . is a Shenzhen-based consulting firm. We mainly handle . We secondly sell . The involved scope of business includes . . Enterprise Co. Ltd is an import and export corporation combining industry and trade. It mainly engages

14、domestic trade, exporting and importing, and it also invests in projects at home and abroad. Administrative personnel and business staff of the company are all with high quality.,Sample sentence,The company is a group with first-rate management, first-rate technology, first-rate service and first-ra

15、te staff.It is given a number of titles such as “advanced unit” , ”civilized unit”, etc.As a trading enterprise with excellent business credit and outstanding trading achievement, Enterprise Co. Ltd. Further expands its trading network and international investment area in We hold the tenet of “satis

16、fying the clients with high quality, honesty and mutual benefit” The company sincerely welcomes friends from both home and abroad to come to us for business and cooperation.,Sample sentence,Home,We believe that quality is the soul of an enterprise. Quality is even more important than quantity.is a p

17、rofessional company that specializes in glass box, jewelry box and.During the establishment of the company, we targeted our focus on business development, so theWith our tremendously strong strength, the products of our Organization are sold and distributed to,Sample Introductions,Sample 1 - P&G,Sam

18、ple 2 - Flextronics,Sample 3 - Zebra Technologies Corp.,Zebra Technologies Corp.Zebra delivers innovative and reliable bar code and specialty printing solutions to businesses and governments in 100 countries around the world. With more than 35 years of experience and nearly five million printers sol

19、d, Zebra is the trusted brand for 90 percent of Fortune 500 companies. Zebra Technologies Corporation corporate & international Headquarters 333 Corporate Woods Parkway Vernon Hills, Illinois 60061-3109 USA Phone: 001 847 634 6700Toll-free: 001 866 230 9494Fax: 001 847 913 8766,Sample 4 - Carrefour

20、Group,Over the past 40 years, the Carrefour group has grown to become one of the worlds leading distribution groups. The worlds second-largest retailer and the largest in Europe, the group currently operates four main grocery store formats: hypermarkets, supermarkets, hard discount and convenience s

21、tores. The Carrefour group currently has over 12,500 stores, either company-operated or franchises.A pioneering entrant in countries such as Brazil (1975) and China (1995), the group currently operates in three major markets: Europe, Latin America and Asia. With a presence in30 countries, over 52% o

22、f group turnover derives from outside France. The group sees strong potential for further international growth in the future, particularly in such large national markets as China, Brazil, Indonesia, Poland and Turkey.,Wherever it has a presence, Carrefour is actively committed to promoting local eco

23、nomic development. Since retail activities are all about contact with people, the group consistently emphasizes local recruitment plus management and staff training on the job wherever they work. Typically, the Carrefour group will be one of the leading private employers in any country where it oper

24、ates. Naturally, this is the case for France, where the group was originally founded, but it is also true of such countries as Brazil, Argentina, Colombia, Italy and Greece. The group also seeks to support local suppliers, with some 90-95% of the products on its shelves sourced locally, depending on

25、 the country.,Sample 5 - Philips Electronics,Home,Writing Your Message,Situation,Write an introduction to the following company based on the given information: 名称：中化集团公司（Sinochem Group） 1950年成立于中国北京，国有企业 传统主要业务为石油、化肥、橡胶、塑料、化工产品的进出口贸易以及国内贸易和转口贸易，目前涉足物业、酒店、金融、保险、运输、仓储等领域 已17次进入财富全球500强，2007年名列第299位 “SINOCHEM”品牌享誉国际石油化工领域.,Reference vocabulary,国有企业：state-owned enterprise化工产品：chemical products国内贸易：domestic trade转口贸易：transit trade物 业： property金 融： finance保 险： insurance运 输： transport仓 储： warehousing石油化工：petrochemical (adj.),Thank You !,