theme-park-主题公园研究课件.ppt

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1、The trends of theme park,Huiying Chen &Jun Liu,The trends of theme parkHuiyin,Contents,Transformation of profit patternChoosing the cultural and diverse themeKeeping the stable and healthy speed in increase,Contents Transformation of pro,1.Transformation of profit pattern,The profit comes from the g

2、ross revenueThe profit comes from the real-estate The profit comes from the brandThe profit comes from sharing the common tourists,1.Transformation of profit pat,The profit comes from the gross revenue,the core of this pattern stresses the profit from the total salesThe profit comes from three platf

3、orms, the inner platform, the communication platform with tourists, the cooperation platformSubstantial strategies change the pricing mode of ticket (flexible) regenerate the recreation facilities encourage the employees communicate with the customers,Transformation of profit pattern,The profit come

4、s from the gros,The profit comes from the real-estate,Find the potential regionDevelop the attractions of theme park so that forming the prosperous surroundings and then the price of housing will increaseMaking the advantage of the relativity of theme park,Transformation of profit pattern,The profit

5、 comes from the real,The profit comes from the brand,Create the brandExpand the brandMaintain the brand,Transformation of profit pattern,The profit comes from the bran,The profit comes from sharing the common tourists,Ensure the target marketFind the enterprises which have the common target marketbu

6、ild the partnership with them and sharing the common market Membership card system,Transformation of profit pattern,The profit comes from sharing,2.Choosing the cultural and diverse theme,Developing the Chinese-style themeDeveloping the special themeDeveloping the modern theme,2.Choosing the cultura

7、l and d,Developing the Chinese-style theme park,Find the theme from the traditional cultureIntegration of the modern culture and Chinese traditional cultureMake the advantage of our rich cultural resource,Choosing the cultural and diverse theme,Developing the Chinese-style t,Developing the special t

8、heme,What theme is special it is different from the other parks and has a recognized image by tourists it represents the regional culture it should be very creative,Choosing the cultural and diverse theme,Developing the special themeWh,Developing the modern theme,Technology ScientificAmazing,Choosin

9、g the cultural and diverse theme,Developing the modern themeTec,3.Keep the stable and healthy speed in increase,Develop the derivative products about theme parkDevelop the real-estate around the theme parkDevelop the merchandise theme park Develop the own brand,3.Keep the stable and healthy,theme-park-主题公园研究课件,4.The trends of the theme park,Culture theme parkLeisure and vocational theme parkTheme park involving knowledge, interesting and technology,4.The trends of the theme park,