商务礼仪在商务活动中的作用毕业论文.doc

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1、商务礼仪在商务活动中的作用摘要在当今市场经济条件下，商务往来变得越来越频繁，商务礼仪在企业的商务活动和对外交流中显得尤为重要。同时，良好商务礼节能营造良好的商务交往气氛，为企业的合作奠定良好的根底。本文主要侧重于研究在商业谈判中，懂得必要的礼节与礼仪，是谈判人员必须具备的根本素质。首先，本文将简要概述懂得各国商务礼仪判的重要性以及对达成交易磋商具有重大影响。其次，本文将详细讲述商务礼仪的根底容，在商务活动中商务礼仪的作用以及在商务活动中如何正确运用商务礼仪。最后，本文将做一总结，再次强调商务礼仪对商务活动的重要性。关键词：商务礼仪，商务活动，交易磋商The Role of Business E

2、tiquette in Business ActivitiesAbstractIn todays market economy, merce bees more and more frequent, business etiquette in the corporate business activities and foreign e*change is particularly important.Meanwhile, good business etiquette can create a good atmosphere for business contacts; cooperatio

3、n of enterprises laid a good foundation.I will mainly describe: In business negotiations, understand the necessary courtesy and etiquette, the negotiations must have the basic quality. At first, I will introduce the importance of business etiquette and the impact of business negotiations.The second,

4、 I will describe some basic business etiquettes, ceremonial roles in business activities and how to use business etiquettes correctly in business activities. At last, I will summarize and emphasize the importance of business etiquettein business activities.Key words: Business etiquette, Business act

5、ivities, business negotiationContentsAbstract in Chinese.IAbstract in English II1 Introduction 12 Business Etiquette12.1 The introduction of some basic business Etiquettes32.1.1 Table manners32.1.2 Instrument etiquette 42.1.3 Conversation etiquette52.2 The characteristics of business etiquette 62.2.

6、1 Normative .62.2.2 Restrictive62.2.3 Cultural72.3 The function of business etiquette73 Ceremonial Roles in Business Activities83.1 Business etiquette can regulate individual business behavior93.2 Business etiquette helps to improve the personal qualities ofmerce.123.3 Business etiquette can pass va

7、lid value information 144 Business Etiquette and Business Activities. 154.1 Interaction with people skill.164.2 Business etiquette and business activities intrinsically linked185 Conclusion.19Bibliography.21The Role of Business Etiquette in Business Activities1 IntroductionWith the modern social and

8、 economic development, business activities bee globalized society activities during the operation of enterprises an important part, but also the whole social body movement foundation. The business negotiation is to make transactions between enterprises is the premise that all peoples in the economic

9、 interaction are an activity. Negotiations between people at least need to municate, and munication needs based on equality and mutual respect basis. Etiquette is the distance negotiators narrow bridge and link the two sides, but also the right negotiating skills of e*pression. Negotiators etiquette

10、, to a certain e*tent, reflects a country, a region, a corporate level of civilization and culture, social qualities and personal acplishment, thus affecting the whole atmosphere of the negotiations and processes. However, different geographic regions of the world, economic and cultural development

11、and customs are different; people have a business negotiation between the processes of adapting to each other. Etiquette negotiations are the success of the negotiations with great impact.2 Business EtiquetteBusiness etiquette is in the business activities, the partners respect and friendship for a

12、series of codes of conduct, etiquette is in the course of business activity of the specific application. Businesses Etiquette Etiquette-based and content to it and etiquette have a mon basic principle: respect, friendship and sincerity.The scope of business etiquette is divided into the following ar

13、eas: (1) for the first time to pay attention to business etiquette when dealing to e*amine its management of an enterprise level of the general look at three aspects: First, whether the noise; Second, the dress is standard; Third interpersonal distance is a degree, especially whether the distance be

14、tween men and women in there. (2) to pay attention to official dealings business etiquette. Official contacts say etiquette, the role is twofold: first, and contacts to draw a line, keep the proper distance, classmates and friends is also called General Lee, Wang, etc., to indicate interest; secondl

15、y, maintain corporate image. Individual represents the pany, in the following situations most in need of attention to business etiquette: celebrations, ceremonies, business meetings, and business events, pick up.(Three) the foreign e*changes to pay attention to businessetiquette. Such as shaking han

16、ds, in the business, and shaking hands with the right hand only; gifts, chrysanthemums cannot give the people, not to give European and American people, and so on. In short, we should respect the customs of the object contacts.The basic criteria include business etiquette: respect oriented pliance w

17、hen pliance, honest and trustworthy, warm and thoughtful.2.1 The introduction of some basic business etiquettesBusiness etiquette in business activities, as a guide, coordinate business activities in interpersonal behavior and forms of activities, used to constrain all aspects of our daily business

18、activities.This includes instrumentation etiquette, manners, correspondence, telephone munication and other skills occasions from business activities can be divided into office etiquette, dinner etiquette, etiquette special events, foreign etiquette. Broad participation in social and economic aspect

19、s of life, and the relationship between all members of the social norms, all countries, all races, all classes, political parties, social groups and all walks of life and mutual respect.2.1.1 Table manners1)To Ask guests seated on the seats in your elderly guests were seated beside, seated left, fro

20、m my chair. Admissions do not move chopsticks, not to e to beep and do not get up walk. If theres anything to the owner notice (facing the entrance of attendance, generally based on each others status to arrange) 2) Their food a little less each time , far away from their own to eat some food , eat

21、not a voice , not a sound when the soup , soup spoon a small and a small mouth to drink , not the bowl to her mouth drink , soup , hot cool drink after , not while blowing while drinking . Some people prefer crisp chewing food, a very clear voice this approach is undesirable etiquette requirements,

22、in particular, and everyone is eating together, we should try to prevent this phenomenon.3) If guests or elders give dish cloth, preferably with chopsticks, you can also put guests or elders away dishes to their front. According to our nation s habits, food is a an up -side , if at the same table wi

23、th leadership , the elderly, the guests , then , whenever a new dish, ask them when they dont start move chopsticks or turn them dont start move chopsticks to indicate their importance .2.1.2 Instrument etiquetteFirst, Makeup taboo. Makeup shades depending on time occasion not in public places, in f

24、ront of makeup Do not criticize others up, Do not borrow other people do not overdo makeup make upSecond makeup principle weaknesses highlighted beautify his face aesthetic place; cover the face of the lack of makeup to achieve the best results. Generally suitable makeup, make-up morning makeup, eve

25、ning makeup, makeup work, social makeup, prom makeup and other forms, their shades are present difference if makeup work to be simple, elegant, elegant, and prom makeup can be gaudy. Makeup or makeup avoid people avoid people should follow the principle of modification, selection deserted places, su

26、ch as dressing rooms, toilets, etc., should not in front of others with impunity makeup or makeup. Under normal circumstances, lady in the dining, drinking, sweating, etc. should be promptly after their own makeup.Etiquette and fashion. To pay attention to the characteristics of the times, reflectin

27、g the spirit of the times to observe good personal character traits should be consistent with their own body to shape good behavior etiquette municative image must be polite manners, therefore, we must pay attention to your behavior. Manners etiquette is performance, a persons e*ternal behavior as d

28、irectly indicate his attitude. So polite, graceful, ply with the general retreat courtesy, try to avoid all kinds of rude and uncivilized habits. To the customer office or home visit, the door gently before pressing the doorbell or knock on the door, then stood in the doorway waiting. Press the door

29、bell or knock on the door of the time not too long, unattended or without the owner permission, do not enter the room without permission2.1.3 Conversation etiquetteFirstly, language in the process of munication with others should be a reasonable use of municative language. Such as: nice to meet you

30、should to say, to visit someone should say to visit, stay for lovers do not send applications and so on. Besides annoying behavior in the munication process, do not have individual-centered, overly stern or vulgar language pompous. Lastly, damage to personal charm errors frequently interrupt each ot

31、her in conversation, pay attention to their tone, often unhappy or antagonistic attitude and talk to each other, or to ask questions arrogance so will leave a bad impression on the other side. These rituals are basically talking about the details of these problems, but the key to success is often in

32、 the details. Success never luck, it will only e in a prepared people. We must remember that the details of business etiquette in order to succeed in business activities again.2.2 The characteristics of business etiquetteIn a variety of business activities, business etiquette has the following basic

33、 features: regulations, credit nature, timing, and cultural, etc.2.2.1 NormativeLook from the scope of etiquette, business etiquette and prescriptive. By etiquette can coordinate between organizations and peoples behavior, and thus its scope is to organize activities and interpersonal activities. Bu

34、siness etiquette is different from general interpersonal etiquette. The scope of business etiquette, is engaged in various business activities of modity circulation, circulation of modities which do not participate in mercial activities, are not applicable to business etiquette.2.2.2 RestrictiveInte

35、rpersonal relationships in a variety of different situations to pay attention to the social distance, that is, to be good at municating feelings dimension grasp. Old saying: civil use, the villain at the turn of Gas sweet wine. Remark is not unreasonable. In interpersonal relationships, munication a

36、nd understanding is an important condition to establish a good relationship, but if you are not good at municating feelings dimension to grasp, that the lack of appropriate interpersonal distance, the results will be counterproductive. For e*ample, a general munication, polite, but cannot play; Warm

37、 and generous, but not frivolous. The so-called moderate is to pay attention to the feelings moderate, moderate conversation, manners moderation. The only way to really win the respect for each other, to achieve the purpose of munication.2.2.3 CulturalFrom the ceremonial nature of the instrument, bu

38、siness etiquette is a kind of culture. While business activity is an economic activity, it reflects a business etiquette and culture. Organizations display their image, business people reflect polite, elegant style of conversation, manners and generous style, you must establish a good corporate cult

39、ure, and constantly improve the quality of an individuals culture, establish a corporate image of the organization of civilization, in business activities e*hibit civilized and elegant, polite there are sections of acplishment.2.3 The function of business etiquetteWith the further development of mar

40、ket economy, the increasingly wide variety of business activities, the etiquette is playing an increasingly important role in it1). Regulate behaviorThe most basic function is to regulate liturgical variety of behaviors. In business dealings, people interact, interaction, mutual cooperation, if you

41、do not follow certain norms, the two sides on the basis of lack of coordination. In many business norms, etiquette can make people understand what it should do and should not do, what you can do and what not to do, help determine the self-image, respect for others, to win the friendship.2). Transmis

42、sion of information Etiquette is an information, this information may be e*pressed through respect, friendly, sincere feelings, etc., to make people feel warm. In business activities, proper etiquette can get each others goodwill, trust, and thus contribute to career development.3 Ceremonial Roles i

43、n Business ActivitiesBusiness Etiquette unspecified business activities of the liturgical norms and guidelines, a gift in business activities and reflect the use of which is economic and social business dealings while the convention for mutual respect, mutual recognition of conduct, guidelines and p

44、rocedures, is a courtesy, etiquette, instrumentation and rituals in general.In todays market economy, merce bees more and more frequent, business etiquette in the corporate business activities and foreign e*change is particularly important, more and more attention by the munity. Business etiquette i

45、n business activities how important is the role of. In fact, the role and importance of business etiquette is reflected in the functions of business etiquette.3.1 Business etiquette can regulate individual business behaviorThe most basic function is to regulate liturgical variety of behaviors. Busin

46、ess etiquette as a guide and coordinate business activities interpersonal behavior and forms of activities, are widely involved in all aspects of social and economic life, and to all members of society norms regulating mutual relations, for all countries, all nationalities, all classes, various poli

47、tical parties, social groups and all walks of mutual respect. Business etiquette is not only easy to achieve the implementation of normative rituals, but also conducive through specialized training in order to achieve the desired effect. In business dealings, business etiquette can make people understand what it should do and should not do, what you can do and what not to do help determine the self-image, respect for others, to win the friendship1) Handshake EtiquetteWe met in the most monly used business handshake : handshake from the first touch of hands , the legend , when people encount