2023年澳大利亚游戏发展调查报告.docx

FOREWORDItiswithgreatpleasurethatIintroducetheAustralianGameDevelopmentSurvey(AGDS)FY2023IndustrySnapshot.Thisyear,sreportmarkstheseventhyearthatIGEAhasundertakenthisimportantsurvey,providingvaluableinsightsintothesize,scope,andhealthoftheAustraliangamedevelopmentindustry.TheAGDSFY2023IndustrySnapshotpaintsapictureofanindustrycontinuingtogrowandmatureatasteadypace.Over$345millionwasgeneratedbyAustraliangamedevelopersinFY2023,representinganincreaseof21%overthepreviousyear.Atleast2,458peopleworkdirectlyinthesector,representingemploymentgrowthof17%.Thelocalindustryismaturingwithasignificantnumberofbusinesseshavingmorethanadecade*sworthofexperience.MuchofthisgrowthhasbeenunderpinnedbythesuiteofsupportofferedbythegovernmentsatbothFederalandStatelevels,providingconfidencetothesectorandtheabilitytocommencemanynewgameprojects.Despiteadverseglobaleconomicconditionsdirectlyimpactingoursector,Australiandevelopersremaincautiouslyoptimistic,withalmosttwo-thirdsofrespondentsaimingtohiremoreStaffin2024.Securingprivateinvestmentandpublishingdealswillbechallengingforgamedevelopersasweenter2024,aswashighlightedinthesurvey.NodoubttheAustralianindustrywillinnovateandadapttomeetthesechallenges,havinganenviablereputationaroundtheworldfordevelopinghighlycreativeanduniqueproducts,plustheabilitytolift,persistandsupporteachotherthroughsuchdifficulttimes.Wesincerelythankthosestudioswhoparticipatedinthissurvey,asitprovidesthevitaldataIGEArequirestoadvocateontheindustry,sbehalf.TheprovisionofreliableandconsistentdataallowsIGEAtoseekandproviderecognitionandsupportfromallformsofgovernmentand,inturn,enhancetheAustraliangamedevelopmentecosystem.Enjoythissnapshotofourever-changinganddynamicindustry,andremembertosupportAustralian-madegames.Ifyouneedalistofrecommendations,trythegamerIiomC)UrAGDASWinnerSnndfinalistslistsforthelastfewyears.Yourssincerely,RonCurryCEO,IGEAAustraian1NDUSTRYSNAPSHOTThebignumbersfis345,5MINCOMEGENERATEDBYAUSTRALIANGAMEDEVELOPMENTSTUDIOSINFY2023/ANINCREASEOF工2458Numberoffulltimeemployees*inAUSTRALIANGAMEDEVELOPMENTSTUDlOS4/OVERT2，PREVIOUSI/OYEAREstimatedatover200+曜FH%OFSTUDIOSAREPLANNINGTOHIRENEWSTAFFINFY2024ProjectedgrowthZOFSTUDIOSAREPREDICTINGINCOMEOOA)GROWTHOVERTHENEXTYEARO4<½OFSTUDIOSAREPREDICTINGSTABLE4I/OINCOMENEXTYEARIPimportanceExportfocusedOF RESPONDENTSDEVELOP THEIR OWN IP7%OFTHOSEDEVELOPERSSELLINGGAMESOFREVENUECOMESFROMOUTSIDEOFAUSTRALIAAustraian1ameDeveOlPmentNINDUSTRYSNAPSHOTHighlyskilledemployeesEmployee*genderdiversityincludes<utimeeivlentsMdcontr8<tfS2%NARRATIVE1.35%PROGRAMMERS/ENGINEERS69%ARE(CISGENDER)MALE2%AUDIOARTISTS26%ARE(CISGENDER)FEMALEOTHERPRODUCERS9%DESIGNERS10%MANAGEMENT,ADMINANDMARKETINGStudiooutput5%ARETRANSGENDER,NON-BINARYORGENDERDIVERSEQQzofrespondentswereZA)developingtheirfirstgame、WofrespondentshavemadeL3Amorethan10gamesAustraian1ameDeveOlPmentINDUSTRYSNAPSHOTStudiolocationFuUtimeempIoyee*location'includeshillUnoMurvalantsandcontractors.CO/BASEDINZ%NT20%BASEDINQLD11%BASEDINWABASEDINSA%N2edw，-S2ban6%BASEDINACT1.1%BASEDINTAS41%VIC1o/BASEDinJybWA1%basedin12%BASmzSAStudiostage32%OFSTUDIOSARE10YEARSOLDORMORE10%HAVESTAFFWORKINGIN-25%BASEDINQLDBASLD8-Attr16%BASEDINNSWBASEDINTASMULTIPLELOCATIONS45%OFSTUDIOSARE5YEARSOLDORLESS23%OFSTUDIOSARE6-9YEARSOLDStudiosize7OQ/0FRESPONDENTS/ZA)HAVESTUDIOSWITH1.essthan20EMPLOYEES51%INTEND TO UTILISE THE DGTO IF ELIGBLEAustraianomeD三vopmentANINDUSTRYSNAPSHOTImpactsofDGTOSincetheannouncementoftheDGTO,Australianbusinesseshaveseen:DevelopmentofplanstoundertakemoreprojectsIncreasedinterestfrominternationalbusinessesyQQ/OFRESPONDENTSRECEIVEDSOMEFORMOFR"0GOVERNMENTFUNDING4QQ/OFDERIVEINCOMEANDINVESTMENTFROMy/oOVERSEASBUSINESSESChallengesfacingtheindustry1TTHIRINGEMPLOYEESWITHSPECIALISEDSKILLSATTRACTINGEARLY-STAGEDEVELOPMENTFUNDINGSECURINGINTERNATIONALPUBLISHERDEALSAustralianGameDeveIopmentANINDUSTRYSNAPSHQTFY2023KeyFiguresFY2023FY2022FY2021FY2020FY2019FY2017FY2016No.ofcompanies1111021879714311463Revenue(Million)$345.5$284.4$226.5$184.6$143.5$118.5$114.8No.ofemployees24582104132712451275928842Men16961578878996995752683Women639442302212268167156Genderdiverse*12384147371293*PleaseseeFAQandnotethatintheFY2021rFY2022andFY2023survey,GenderDiverseasacategoryincludesTransgenderMale,TransgenderFemaleandNon-Binarypeople.Revenue$75M$4OoM$3OoM$225M$150MTherevenuegeneratedbyAustraliangamedeveloperscontinuesasteady,upwardtrectory,reporting21%growthoverthepreviousyear.Infact,revenuehaseffectivelytripledinthetimeIGEAhasbeenproducingthisindustrysnapshotandislikelyunderpinnedbytheglobaldemandforvideogamecontentandincreasedgovernmentsupport(FederalandState)finallyavailabletothesector.Mostrespondentstothisyear*ssurveyarepredictingrevenuetoincreaseoratleastremainstableforFY2024.FY2016FY2017FY2019FY2020FY2021FY2022FY2023Employment3000S AO-dEUJJO ONThe increased revenues being enjoyed across the Australian games industry have resulted in further job growth with studios reporting staffing levels of almost 2,500, which is up 17% on the previous year. 63% of respondents plan to hire more staff in FY2024 which hopefully will lead to more than 200 new hires.FY2016 FY2017 FY2019 FY2020 FY2021 FY2022 FY2023Game development employees work across a variety of highly creative and technical roles, with the sector this year comprising of:Programmers/ ArtistsEngineersManagement, DesignersAdmin1 andMarketingAudio Narrative Other2023sawgrowthinthenumberofemployeesworkinginprogramming,engineering,andart.Againthisyear,studiosreportedtheirbiggestchallengeishiringstaffwithspecialisedskills.StudioLocationGamedevelopersareworkingacrossAustraliawiththemajoritylocatedintheEasternstatesandincapitalcities.Infact,10%ofallrespondentshavestaffworkinginmultiplelocations.Thisyearweaskedrespondentstoindicatewhichstates/territoriestheyhaveofficeslocatedinwiththeresultsasfollows.StateStudioLocationFullTimeEmployeesVICTORIA29%41%NEWSOUTHWALES22%16%QUEENSLAND20%25%SOUTHAUSTRALIA9%12%WESTERNAUSTRALIA11%3%AUSTRALIANCAPITALTERRITORY6%3%NORTHERNTERRITORY2%1%TASMANIA1%1%Almost30%ofallrespondentshaveapresenceinVictoria,whichcontinuestobehometothehighestnumberofgamedevelopmentemployees.Again,weareseeinggrowthinfulltimegamedeveloperemployeesbasedinstatessuchasQueenslandandSouthAustraliawhoareincreasinglyfundinggamedevelopmentexpansionintotheirregionsofferingrebatesanddirectfunding.5%GenderDiversityFY2023sawanincreaseinCisgenderFemalesandgenderdiversepeoplebeingemployedinthesectorIMen.WomenTransgender/non-binary/genderdiverseThetrends1800indiversityaresummarisedinthegraphbelow:500305194SAo-dEUJ.OzFY2016FY2017FY2019ansgender/non-binary/genderdiverseMenWomenManyAustralianstudiosareactivelyaimingtohire,attractandretaindiversecandidatesandthisishavinganimpactontheemployeemakeupofstudios.AustralianIndustryEcosystemThisyear,sindustrysnapshotrevealedthebreadthofstudiosizeandmaturitysizeacrosstheAustraliandevelopmentecosystem.Thekeydataisasfollows:STUDIOSTAGE(inyears):32%10yearsorolder23%6-9years45%5YearsorlessIntermsofmaturity,32%ofstudioshavebeenoperatingfor10yearsormore,while45%havebeenoperatingforlessthan5years.Infact,29%ofstudiosarecreatingtheirfirstgame.TheincreaseintheamountofnewstudiospointstowardsincreasedfundingsupportavailablefrombothScreenAustraliaandvariousstategovernments.Infact,49%ofallrespondentshadreceivedsomeformofgovernmentfunding.Thisdatahighlightsthatthebulkoftheindustry(79%)areworkinginsmallerstudios,employing20orlessstaffmembers.TheDigitalGamesTaxOffset(DGTO)onlypassedintolegislationinJune2023(businessescanretroactivelyclaimbackthroughtoJuly2022)withtheintentionofallowingstudiostogrowandemploymorepeople.Welookforwardtoseeingmorecompaniesofvaryingsizes-small,medium,andlargeacrossthegamedevelopmentecosysteminAustralia.IntermsoftheDGTO,51%ofrespondentsintendtoutilisetheDGTOpendingeligibility.SincetheannouncementoftheDGTO,Australianbusinesseshavebeenabletocreateplanstoundertakemoreprojectsandhavealsoreceivedincreasedinterestfrominternationalbusinesses.ChallengesFacingAustralianGameDevelopersDespitethepositivegrowthinemploymentandrevenueforAustraliangamedevelopers,thelocalsectorisstillfacedwithmanychallenges,whicharealsobeingexperiencedbygamedevelopersacrosstheworldasaresultofglobaleconomicconditions.Thetop3challengesfacingAustraliangamedevelopersinFY2023are:# 1Hiringemployeeswithspecialisedskills# 2Attractingearly-stagedevelopmentfunding# 3SecuringinternationalpublisherdealsThelackofpublishinginvestmentavailabletodevelopers,notonlyinAustraliabutacrosstheworld,islikelytoimpactexpansionandoperationsintheimmediatefuture.Hopefullytheindustrycanmanageglobalfluctuationsandcurrentsupportmechanismsavailabletostudioswillassistwiththeirprogresstowardcompletingandsellinggames.SummaryFY2023hasseentheAustraliangamedevelopmentindustrycontinueonitsupwardtrajectory,underpinnedbysupportandrecognitionbynumerousparties.Regardlessofglobalchallengescurrentlyhittingourshoresandlikelyinto2024,thesectorremainscautiouslyoptimisticincontinuingtobuildcapacityanddeliverqualitygamesprojectstoaglobalaudience.